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Kezzek,
The chains are unnamed because they would not approve their names in the Press Release.
8,000 potential incremental outlets is a positive for 99.9% of beverage companies. Over distribution is only a problem if there is little to no sell thru, as has been the case with Celsius.
Shipping to 8,000 is not Celsius's problem The drop trucks at Distribution Centers and the retailer ships it out to the stores.
The problem has ALWAYS been lack of sales once it gets placed on the shelves. Celsius has always been a solution for a problem that consumers do not have.
Celsian,
I said nothing of the stock performance. It has NOTHING to do with the 10 plus years of minute sales, no market share, and MASSIVE losses.
Celsian Phuchtard,
Since you have wasted your time and money involved in CELH for over 10 years, you have seen their history. Cash infusion after cash infusion. Ownership changes, management changes again and again and again.
The one consistency they excel at is, lack of sales volume, no market share, massive flow of red ink.
The old Celsian battle cry of "you wait, great things coming" is also a over played record.
Keep flogging yourself and this dead horse.
Oh gosh golly, you got me. I love CELH
This is how it going to play out for Gerry David -
Yeah, like climate change and evolution is a belief
Please tell me what positives that this company has accomplished in over 10 years.
Categories include:
Brand creation
Brand positioning
Brand share of category
Target market
Market penetration achieved
Brand share
Sales Volume
Sales Volume trend
Profitability
Share performance
Oh you want to have a You Tube battle, OK then.
The Celsian way -
From the last company stockholder meeting -
Classic Celsian Huff and Puff. Pop quiz Celsian, What does this company produce more of, Cans, Stories, or losses?
Quarterly report
Same old broken record. More losses, always "future" potential.
Fool us once, shame on you, fool us over 10 years in a row, shame on us.
Celsius got placed in 5 (five) new outlets and they do a Press Release in Bevnet. Jeez, that is pathetic.
It has never been about the brand building but rather wealth building by a bunch of amateurs.
Just like everything else at Celsius nothing is ever tangible except no sales, no market share, & no profits
Celsius that has been consistently inconsistent in brand positioning and very consistent in lack of sales and massive losses. This dinghy is going down. It has always about stock manipulation.
New crew members, still the Titanic.
They will piss it all away like EVERY other time they got capital. Black hole of capital and sales.
Don't pour good money into a consistent pattern of inconsistent brand positioning.
That is a spot on assessment of the knee jerk brand positioning history. I expected that course of directions from the amateurs of the founding team. The new team is acting just as amateurish. Not a good pattern
And 7+ years of financial reports are screaming RED INK!!!!!!!
And that is EXACTLY what Celsius has been lacking since day one!!!!!!!!!
There are several things boiling over at Celsius:
1. The pure PR/BS fluff and.................
2. The amount of losses quarter after quarter.
Celsians - http://img.gawkerassets.com/img/17ctsg1wxvxsfjpg/original.jpg
Sure would like to see a single day of profitability for this company. Have they ever had one?
Just look at the MOUNTAIN of PR fluff and BS above^ Now compare that to the track record of sales and profits at this company. It is a very consistent story.
All of the PR you see up there just proves that you just can't polish a turd.
Celsians, You put a volcanic eruption of all your PR fluff and buff on this MB and all you got was the sounds of crickets. Give up, the brand and the stock are going nowhere
Based on the large amount of PR that I had to scroll thru to get to this point, that this must be an exciting company with a innovative product that is one of a kind. There is a lot of stuff that has happened and is happening with the brand.