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Last Trade: 0.01 ($.014177 US)
NEOMEDIA TECHNOLOGY(Frankfurt: NEO.F)
Change: 0.003 (42.86%)
Prev Close: 0.007
High: 0.011 ($.0155947 US)
1 Euro = 1.4177 U.S. dollars
NEOMEDIA TECHNOLOGY(Frankfurt: NEO.F)
Last Trade: 0.01 ($.014177 US)
Change: 0.00 (42.86%)
Prev Close: 0.007
Open: 0.011
1 Euro = 1.4177 U.S. dollars
Has anyone posted the Skymark report?
Sure looks like Neomedia's IP to me! Revolutionizing print media! This all looks gooood!
interesting link page: http://www.socialmedian.com/topic-stories/3877/laura-marriott
not sure if it is still active---last post was a while ago...
Although we would all prefer Neomedia scoring the deal with Sprint, a Scanbuy deal will turn out to be a win for Neomedia.
This is good news...to see big deals like this one in the mobile barcode space is teriffic.
Activity has increased considerably!
We could only hope that the mobile internet for Neomedia's sake is as big a boom as was the traditional internet was 10 years ago! That would be fantastic!
Here's to a much higher share price!
P.S. I am going to Dallas over the 4th of July because I met a wonderful girl there I want to visit! So anyone would like pray that God would bless our time together! That would be great :)
Thanks,
NEOM
What % is Neo.f up? at the moment?
I agree, this is only the start! Imagine every product / everything becoming interactive! A 2d barcode could automatically launch an instant messanger that enables business to interact with their customers! Rebates become a snap! etc, etc, etc....
And the indirect method versus the direct method is preferable in lots and lots of cases!
My understanding of Prinivos is that it does not get much bigger than this.....This is a great partner to have.....because they can help sell the product to all of their customers all over the world!
To be stuck at the open like it is suggests to me that someone is trying to load up with a not held order at the ask price! Should see a quick pop in volume if this is true.
Visa Visa Visa!!!! I have often thought how wonderful it would to somehow be connected to Visa! Although there is and may never be a direct connection between Neomedia and Visa, this definately establishes a link! Visa reach is truly global and they are connected to almost every business on the planet!
If somehow Neomedia's patents are in anyway valuable/useful to visa this is golden! But even if they are not, the fact that Neustar is connected significantly to Visa and that we are working with Neustar opens uo a world of possibilities in my opinion.
I would love to hear others thoughts on this!
G1 Google phone---I am trying it out and have used the shop savvy app several times and it works great! Any comment? It would seem to me that this violates Neomedia's IP very clearly!
Bena: Anyway. How is NeoMedia going?
Paul Strzelecki from Yorkville Advisors: "Super. There are some huge things in the pipeline and the company is in a strong position."
Amen JP, I hope you count me among them!
Don't loose heart....we are no doubt closer than we have even been to success! I do not see the space dissappearing anytime soon! And we have the goods for a significant portion of it!
Hey BC,
I have used google voice search on a blackberry and on a iphone and it worked really well! In fact, I got so use to it and like it so much I started to use it instead of my computer to find local businesses! It was faster because it had my location information.
It would seem that the reference to an ecosystem would suggest the deal with Neustar....What do others think?
Regarding the Direct vs. Indirect chatter. In reality it is going to be direct AND indirect Not direct OR indirect. Sometimes you need a car sometimes you need a pickup--it is really that simple. There are times when direct encoding will work just fine and therefore not generate liscensing fees and there will be other times (no doubt lots of them) that will require the indirect method.
It is not either or it is both/and that will happen!
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It has been suggested that this article or section be merged with T-Mobile. (Discuss)
tele.ring is an Austrian mobile network operator. Since 2006 it is fully integrated into T-Mobile, after it was bought by it. However, tele.ring is administrative independent and now acts primary as discount-offer, similar to Yesss and BoB of One and A1. In past tele.ring was known for their aggressive price-politics.
http://pressetext.at/show_attach.mc?pte=090512011" rel="nofollow" target="_blank">http://www.microsofttranslator.com/BV.aspx?ref=Internal#http://pressetext.at/show_attach.mc?pte=090512011
Here is the link for the top mobile companies you mentioned JP.
http://www.gomonews.com/wp-content/uploads/2008/11/top-34-mobile-barcode.pdf
Anyone in Orlando???????? The IntoMobile Conference is going on NOW!
http://www.intomobile.com/
http://www.intomobile.com/category/events/wes-2009/
POINT AND FIND (CON'T)
I actually think this is an attempt to work around Neomedai's patents--whether intentionally or not! I think it basically involves setting up all kinds of short cuts on your phone so that you can get to content quickly! Basically customizing url's on your phone (tagging).
What Neomedia's patents are capable of is much more robust!
Imagine Neomedia teaming somehow with Google using the mobot image recognition capability and tagging a large portion of the physical universe! WOW--the possibilities!
POINT AND FIND----For anyone who has some time to do a little more DD. Below are links to a ton of information!
http://pointandfind.nokia.com/docs/PAF_service_intro.pdf
http://pointandfind.nokia.com/docs/PAF_Management_Portal_intro.pdf
http://pointandfind.nokia.com/docs/PAF_Professional_Services.pdf
http://pointandfind.nokia.com/docs/PAF_Data_Sheet.pdf
http://pointandfind.nokia.com/docs/PAF_Publisher_Vertical_Brochure.pdf
http://pointandfind.nokia.com/docs/PAF_Retail_Vertical_Brochure.pdf
http://pointandfind.nokia.com/docs/PAF_mall_retail_research_use_case.pdf
I WILL SAY THIS---IF THE DATABASE/TAGS ARE LOCATED ON THE HANDSET
THEN THIS IS A MOLE HILL AND NEOMEDIA'S TECH IS THE WHOLE MOUNTAIN!
I may have found our answer. It says in one of the above pdf's the following:
2. Develop your world’s user experience
Tag real life objects using the Nokia
Point & Find client application on your
camera phone which is as simple and
easy as taking a photo. The tagged
images are automatically uploaded
to your "ONLINE" (EMPHASIS MINE)
Nokia Point & Find
database.
The key is WHERE is the "database" located that it searches AND similarly FROM WHERE does it return the "associated content and services."
I am having a hard time thinking that it is located on the handset (unless the key involves "virtually tagged" items)!
Perhaps one of the best ways to get to the bottom of this is for someone with a Nokia phone to download the app and check the paths/locatation of content (I know that in DOS you can check the path the internet takes to get you to a website by opening DOS and using the cmd tracert neom.com
Perhaps there is a techie on board who can do some DD with this App????/
ziptied, put that on the nokia blog:
betalabs.nokia.com/forum
In the whitepaper it says:
All member carriers will support the Indirect Encoding Model for 2D barcodes.
Neomedia is only worth $26 million---really!
McDonalds is spending $100 million on a new advertising campaign for coffee!
Think about it!
Can anyone scan this?
http://2d-code.co.uk/louis-vuitton-qr-code/#comments
Video From Sophie-Charlotte Moatti, Head of Product Management, Nokia Point & Find
http://betalabs.nokia.com/blog/
I would say, very strongly that all three of them will happen!
Here is a link to google mobile ads.
Check out Mobile Marketer Daily and all of the articles related to Mobile~! Amazing!
Mobile Marketer Daily Inbox Verizon begins approval of new standard-rate mobile coupon programs - … edition of Mobile Marketer's Classic Guide to Mobile Advertising Mobile Marketer's … 2:53 am
Mobile Marketer Daily Inbox 1-800-Flowers launches multichannel effort targeting Mother's Day shoppers - … edition of Mobile Marketer's Classic Guide to Mobile Advertising Mobile Marketer's … Apr 30
Mobile Marketer Daily Inbox Brands want action in mobile, not just awareness: DMA event - … edition of Mobile Marketer's Classic Guide to Mobil e Advertising Mobile Marketer's … Apr 29
Mobile Marketer Daily Inbox Dairy Queen mobile ads see 22 percent CTR - … edition of Mobile Marketer's Classic Guide to Mobile Advertising Mobile Marketing for … Apr 28
Mobile Marketer Daily Inbox Kraft Foods uses mobile for new instant coffee brand - … edition of Mobile Marketer's Classic Guide to Mobile Adverti sing Mobile Marketing for … Apr 27
HFN Daily Report Inbox HFN Daily Report, April 24, 2009 - … summer. Smith, a marketer, will head global business development for the company from New York. Butterfield Fulcrum has market presence throughout Asia and Europe. Smith … Apr 24
Mobile Marketer Daily Inbox Verizon rejecting new standard-rate mobile coupon programs? - … edition of Mobile Marketer's Classic Guide to Mobile Advertising Mobile Marketing for Agencies and Media Buyers event on April 28 Mobile Marketer's Mobile Outlook … Apr 24
HFN Daily Report Inbox HFN Daily Report, April 23, 2009 - … and third party marketer network, wearing out the shoe leather, and meeting in cramped conference/ storage rooms. The views expressed in this column do not necessarily … Apr 23
Mobile Marketer Daily Inbox Nationwide Insurance targets drivers on iPhone - … April 28 Mobile Marketer's Mobile Outlook 2009 Mobile Marketer's Classic Guide to Mobile Commerce Mobile Marketer's Classic Guide to Mobile Advertising … Apr 23
HFN Daily Report Inbox HFN Daily Report, April 22, 2009 - … and third party marketer network, wearing out the shoe leather, and meeting in cramped conference/ storage rooms. The views expressed in this column do not necessarily … Apr 22
Mobile Marketer Daily Inbox Starbucks runs mobile coupon loyalty program - … panel confirms growing marketer interest in mobile Mobile sign up volume for Miss GB competition surprises Flirtomatic Ad Infuse, Azuki Systems partner on mobile … Apr 22
HFN Daily Report (2) Inbox HFN Daily Report, April 21, 2009 - … and third party marketer network, wearing out the shoe leather, and meeting in cramped conference/ storage rooms. The views expressed in this column do not necessarily … Apr 21
Mobile Marketer Daily Inbox Mobile commerce trial works with Jack in the Box and First Data - … edition of Mobile Marketer's Classic Guide to Mobile Advertising Fox launches Green Living Guide app for Earth Day Which mobile ads are right for you? Google knows … Apr 21
HFN Daily Report Inbox HFN Daily Report, April 20, 2009 - … and third party marketer network, wearing out the shoe leather, and meeting in cramped conference/ storage rooms. The views expressed in this column do not necessarily … Apr 20
Mobile Marketer Daily Inbox Top 10 mobile Web marketers for 2009 named - … 2009 named Direct marketer Harte-Hanks partners with iLoop Mobile Quattro Wireless hires first CMO to lift market profile NBC launches mobile app for Today show … Apr 20
Mobile Marketer Daily Inbox Puma enlists mobile help for grueling sailing race - … edition of Mobile Marketer's Classic Guide to Mobile Advertising Saavn Bollywood content now on deck with top five carriers Didmo, Neighborhood America announce … Apr 17
Mobile Marketer Daily Inbox Discovery Channel launches cross-network ad campaign with Microsoft - … April 28 Mobile Marketer's Mobile Outlook 2009 Mobile Marketer's Classic Guide to Mobile Commerce Mobile Marketer's Classic Guide to Mobile Advertising … Apr 16
Mobile Marketer Daily Inbox A|X Armani Exchange breaks first mobile ad campaign - … 28 Mo bile Marketer's Mobile Outlook 2009 Mobile Marketer's Classic Guide to Mobile Commerce Mobile Marketer's Classic Guide to Mobile Advertising Advertising … Apr 15
Mobile Marketer Daily Inbox Time Inc. lets brands target mobile subscribers - … April 28 Mobile Marketer's Mobile Outlook 2009 Mobile Marketer's Classic Guide to Mobile Commerce Mobile Marketer's Classic Guide to Mobile Advertising … Apr 14
Mobile Marketer Daily Inbox Ralph Lauren's Rugby.com tackles mobile - … April 28 Mobile Marketer's Mobile
Great Articles---Everything is going mobile.
http://mail.google.com/mail/?ui=2&view=bsp&ver=1qygpcgurkovy#120e6fa58292eac0_article_3116
http://mail.google.com/mail/?ui=2&view=bsp&ver=1qygpcgurkovy#120e6fa58292eac0_article_3118
http://mail.google.com/mail/?ui=2&view=bsp&ver=1qygpcgurkovy#120e6fa58292eac0_article_3114
Messaging
Kraft Foods uses mobile for new instant coffee brand
By Giselle Tsirulnik
Kraft Foods ran a mobile campaign in Germany this January to promote the launch of a new instant coffee brand called Jacobs.
Entire article | Email this
Editorials
Tagga's Amielle Lake targets agencies for mobile platform
By Mickey Alam Khan
Amielle Lake is one reason why ad:tech retains its luster as a venue for interactive marketing talent and, oftentimes, the bold entrepreneur who walked the extra mile.
Entire article | Email this
Database/CRM
Washington winery targets wine lovers with multichannel campaign
By Giselle Tsirulnik
Washington-based winery Chateau Ste. Michelle has launched a mobile and Web campaign called "My Chateau."
Entire article | Email this
Carrier networks
Carriers prioritizing personalized services over advertising: ABI
By Dan Butcher
Personalized services for mobile customers are on the brink of providing a rich new revenue stream for carriers, and ramping up mobile advertising is not priority No. 1.
Entire article | Email this
Content
BBC's Radio Times launches on iPhone
By Giselle Tsirulnik
BBC's Radio Times, Britain's premier guide to TV, radio and film, has launched the Radio Times Interactive Program Guide for iPhone and iPod touch.
Entire article | Email this
Ad networks
Brands run cross-platform location-based ads with 1020 Placecast
By Dan Butcher
Kraft Foods, Avis and Budget Rental Cars, Microsoft Windows Mobile, FedEx Kinko's and Hyatt Hotels have all tapped 1020 Placecast to run cross-platform location-based advertising.
Entire article | Email this
Software and technology
Mobile healthcare service for diabetes management unveiled
By Dan Butcher
Mobile Health Tech, a mobile healthcare service provider, has rolled out its first commercial trial of mPro Care at Clarkstown Medical Associates PC in New City, NY.
Entire article | Email this
Advertising
Submissions welcome for next edition of Mobile Marketer's Classic Guide to Mobile Advertising
By Mickey Alam Khan
Editorial submissions are welcome for Mobile Marketer's Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.
Entire article | Email this
Associations
Mobile Marketing for Agencies and Media Buyers event on April 28
By Staff reports
Continuing the Mobile Marketing Day series, the DMA and Napean, owner of this publication, on April 28 will host a targeted event called "Mobile Marketing for Agencies and Media Buyers."
Entire article | Email this
Advertising
Mobile Marketer's Mobile Outlook 2009
By Mickey Alam Khan
As Mobile Marketer's Outlook 2009 proves, marketers understand the need to integrate mobile into their multichannel branding, customer acquisition and customer retention plans.
Entire article | Email this
Commerce
Mobile Marketer's Classic Guide to Mobile Commerce
By Giselle Tsirulnik
Targeting retailers, mobile marketers and service providers, Mobile Marketer's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.
Entire article | Email this
Advertising
Mobile Marketer's Classic Guide to Mobile Advertising
By Mickey Alam Khan
Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.
Entire article | Email this
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Brands want action in mobile, not just awareness: Mobile Marketer/DMA eventBy Giselle Tsirulnik
April 29, 2009
Panelists from left to right: Jonathan Shar of CNNMoney.com, Michael Shim of Yahoo, Alykhan Govani of MX Telecom, Thom Kennon of Wunderman
NEW YORK - Mobile gives legs to other channels such as retail, print, online, television, outdoor, radio, direct mail and insert media, according to speakers at “Mobile Marketing for Agencies and Media Buyers,” an event sponsored by Mobile Marketer and the Direct Marketing Association.
The panel of speakers agreed that integrated mobile ad campaigns and built-in mobile programs help win consumer loyalty. However, the message needs to be relevant to the consumer.
“It’s all about the audience,” said Thom Kennon, vice president of strategic planning at Wunderman, New York. “The consumption is there and audience demand is up.”
According to Michael Shim, managing director and head of mobile sales and business development at Yahoo, there are approximately 52 million users of the mobile Web in the U.S. That’s a 40 percent increase year-over-year.
Mr. Shim said that Yahoo has the largest reach on the mobile Web, with 33 million unique visitors.
Execs networking at DMA's New York office
“Mobile advertising is here,” Mr. Shim said. “There are all types of advertisers investing in the channel.”
The interesting part is that it isn’t only the big trendsetting brands that are using mobile, albeit the giants are investing in the channel. Even some mom-and-pop shops are taking advantage of the medium.
According to a study by Nielsen Mobile, there are 58 million unique viewers of mobile advertising in the U.S. Half of these viewers have responded to the ad.
Attendees
Panelists agreed that it is important to maintain tolerance with a campaign’s target audience.
Additionally, as smartphone prices decrease, more teens will start getting smartphones. Smartphones are a hot market for teens because the demographic is made up of avid users of social networks such as Facebook and MySpace, both of which have applications for smartphones.
Applications – and not just social networking applications – are very appetizing to the teen demographic, which is rarely seen without their handsets.
The panelists also discussed the ins and outs of messaging.
As per Alykhan Govani, CEO of MX Telecom, North America, brands are sending out more text message communications to consumers per month now than ever in the past.
ESPN, for example, is sending out approximately 20 million marketing messages a month.
“Mobile needs to be in the mix,” Mr. Kennon said. “Mobile is sometimes the only answer because of the unique way in which it connects brands to their target audience.”
Mr. Kennon said that that morning on the way to the seminar he saw an advertisement on a bus for Disney Radio. He thought the ad should have had a short code so that viewers could get more information regarding Disney Radio.
“Mobile phones are always on and present,” he said.
It’s so simple. What’s interesting is there isn’t really a way to track how many people viewed the ad on that bus.
A short code in the ad would have allowed for better tracking of the campaign.
Mr. Shim said it is important to be able to differentiate between the click on a Web site and an action on mobile.
“Brands want action and not just brand awareness,” Mr. Shim said. “You can get people to do stuff on mobile.”
Case-in-point: Automakers have run banner ads that redirect clickers to a site where they sign up for a test drive.
“We need to think about how complementary something like that can be to other advertising,” said Jonathan Shar, general manager and senior vice president of Time Inc.’s CNNMoney.com. “Creative execution and connecting the two pieces is important.”
“This can leverage what you have done in other media,” he said.
One of the audience members was concerned over marketing to kids on their mobiles because she feared they may not all have all-you-can-eat data plans.
Mr. Govani said adoption of unlimited plans is growing. This is driven by the fact that parents are increasingly concerned about over-texting fees.
The panelists talked about getting consumers to opt-in.
There is only so much room on a consumer’s phone for marketing.
Mickey Alam Khan, the editor in chief of this publication and the panel’s moderator, said that a consumer has the appetite to interact with 13 brands at a time via email on average.
With the mobile phone it is even less because of the small screen.
“We believe that if we can get people to start opting in, mobile advertising will follow,” Mr. Shar said. “Right now it is about service and content delivery.
“Traditional online advertising is becoming invisible,” he said. “I don’t think we will see the same with mobile.”
The panelists agreed that some brands really know mobile.
So what’s all the hype about?
“When someone is out, mobile is their only media connection,” Mr. Shim said.
Associate Editor Giselle Tsirulnik covers ad networks, advertising, content, email, media, messaging, legal/privacy, search, social networks, television and video. Reach her at giselle@mobilemarketer.com.
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Related content: Associations, Thom Kennon, Wunderman, Michael Shim, Yahoo, Alykhan Govani, MX Telecom, Jonathan Shar, CNNMoney
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Add your comment
Comments on "Brands want action in mobile, not just awareness: Mobile Marketer/DMA event"Nico Koepke says:
April 29, 2009 at 5:09am
Sounds like a good event I missed. The various quotes also underline the confusion that persists between "mobile advertising" and "mobile marketing". While the Yahoo representative wants to sell banner ads on his mob sites, others can see how mobile is highly effective in connecting up other media and to generate instant response, as per the bus example. Push, Pull, Click - what will it be.
I am showing Neo.f to be up not down!
After conversion, the share price is $.0225
The volume at these levels seems light.
An Encouragement / Reminder to keep the long term
perspective
How do you think Neomedia's potential compares to
Dell, Walmart, Microsoft?
Look at the charts below:
=
=
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Good catch, up above it mentions the 2009 conf but below it says 2008. It looks like she spoke at the 2008 conf. and is not scheduled for the 2009.