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Like ohmyohmy I bought more DNAX for the DNA Energy drinks when Adrian said he was going to reboot the company and get the drinks back on the shelves. If I can get out of this stock next week I will. Been trying to sell shares and .0001 and can't even do that.
Agree. IMO Adrian has proven himself a failure. As you pointed out all the talk about rebooting the DNAX line is not going to happen. He does not have the means so he is selling it off which is why most of the investors have bought into the company for. Its all a bait and switch. All the fluff PR's, an joke for a website, pathetic spam twitter account, talk about reintroducing DNAX, and talk about a cannabis infused energy drink was just to get us excited and buying more stock. Oh, and the mystery man. ha! No real transparency with this company. That was the bait, and now the switch with selling off the DNAX brand.
I don't buy a second where he is afraid to relaunch because he can't handle the reorders. That is actually a great problem to have. If he got DNAX into Walmart for example creditors would be clamoring to 'help' imo. Heck, if he got into Walmart the stock would go way up allowing him to raise additional cash. Well, I never heard a more pathetic excuse as this.
we are already a sub penny stock lol.
you hit the nail on the head. With dumping the DNA brand Adrian has lost 'all' credibility in my book.
Some people are in the stock because they believe the product. Now Adrian has basically said he does not have money to get us back on the shelves and wants to sell. I am into the stock for the product, not Adrian. Very pathetic turn of events.
Hopefully there will be a PR outlining what was discussed on the CC to get more exposure
Not much investor confidence here. Going into a 'big' conference call I would expect good volume if people really thought we would hear good news. Very sad, so much potentially and it seems that Adrian is is squandering that potential. But we will see, hope I am surprised. I still have my 40 million shares. The conference call will tell me to hold or cut my losses and move on.
I agree, as an investor it raises a red flag and sounds like he is making excuses for failure. I was going to dump a lot more into this until I heard those words. Will wait now to see what 'real' results come from the CC or before that we can verify. Time is over for the 'fluff' news in my opinion and they need to start delivering and getting production rocking and rolling. imo
I agree with the heavy promotion. Twitter or Facebook promotion won't cut it lol. He already tanished his brand with the spam tweets. Unless they are going to heavily saturate a geo location radio or TV won't do much good either. It will be important to reestablish the brand. I still think truck stops or near large universities would be the way to start out. Lots of word of mouth in those demographics. In my opinion it will be important to educate the store sales people and get some nice eye catching displays.
If Adrian has the 'guts' and belief in the company he should also try to get on a TV show like 'shark tank' or 'the profit' or even 'west texas investors club'!!
Bottom line, to make it he needs to get serious, and stop talking and making excuses about a 'shoe string' budget!!
I agree! Hearing about 'shoestring budgets' is a HUGE red flag and shows a company that can't get funding and is looking for excuses. Adrian should have never taken over the company without a plan he can't execute.
I agree with you 1000% If we don't get any verifiable news by mid august I will be out of the stock at first opportunity. Trying to do a production run on a 'shoestring' budget is not comforting. Why even take over the company if you don't have the means and finances for at least the first production run? As far as your comment on the website and twitter, you know what I feel, it is a total joke after all this time.
for one on a shoe string budget he does not seem open to help. Early when he first took over I emailed him I could help with the website work. no response on that, not even a thankyou for the offer. That kind of bugged me lol. Was thinking about buying another $10,000 worth of dnax but will probably invest that elsewhere until we hear something we can really sink out teeth into.
Did you get a reply from Adrian? I am hoping we hear something soon.
Right, but unless you have market saturation people won't be able to find your product. I do like the college radio station idea though. You can saturate the area around a college or university easier then a whole city. What would be good for them to do is split test marketing. Try different marketing techniques in different areas to see what works best. Got to be creative on a shoe string budget, but marketing is important. Too many great companies fail without a good branding or marketing strategy. We can't assume DNAX will pick up where it left off. Just having a great product won't cut it anymore.
A display as you walk in the door or at the check out register can help get those impulse buys: "Studying all night? or Pulling an all nighter? Get the edge with DNAX!"
agree, that is why market research in the areas they are going into will be very important. The first thing will be to get some actual purchase orders from stores, distributors, but with so many energy drinks out there these days some in-store advertising (and education of the employees) to make them pop from the competition will be important.
My thought is at first DNAX will not be in enough stores for radio/tv/internet advertising to really be effected, so to begin with it would not be worth spending $$ in those areas.
What will be important is to make sure Adrian does some market research and really find out the type of stores that might do best selling energy drinks (maybe truck stops, convenience stores near colleges/university etc).
Then instead of radio etc do 'in-store' advertising to get people excited and wanting more. As expansion continues radio etc will have a better pay back imo.
a shoe string budget yet he can afford to hire a company to do his twitter? wow lol.... He needs to prioritize his resources and should have never taken over the company if he can't afford to get it off the ground. Very sad.
and we are back to no bid. Only way to bounce is if they start producing and distributing, but how can they afford to do that on a shoe-string budget?
what warehouse? my understanding is they don't have it anymore.
I am still buying to. I complain so hopefully Adrian will learn and we will have a better and stronger company. True leaders will learn to tuck their ego aside and take and learn from criticism from people. IMO the whole social media thing was started too early. Time and money should be directed to building the foundation (production, website, warehouse, company headquarters), instead of trying to promote what is so far a fairly empty shell.
almost every tweet is ignored because it is misleading. 'Most' of the links that I can see goes to their website which has hard any relevant information on it. Their tweets that say 'press releases' or 'news' does not go to the press releases but their website instead.
There is even a tweet that says DNA Brands Stock quote. Where does it go? Their website. It would be very easy to add a stock ticker to their site or use a link to yahoo to provide a stock quote for example. Right now I feel people that may have had an interest in learning more about DNA from their twitter are probably turned off. They really need a social media marketing plan to pull in and keep consumer or investor interest instead of babbling tweets repeated over and over in my opinion.
In my opinion the company he hired, if they are legit should be telling him this.
Anyone can be doing what they are doing. I am in the the wrong business I think and should start my own social media company. I feel sorry dnax got suckered by them. Those tweets hurt the branding and reputation of the company imo.
Lets hope for a good week and some good news! They have great products, it will all be in the execution whether they will be successful or not.
That is not very comforting oh well, sigh....
I am actually talking about something I know about from being in business for 30 years. I agree with Pitt, investors in a company have the right to give their opinions. I have worked for a couple of fortune 500 companies and I know when the investors talk or have a criticism the CEO and the board take notice. There is a lot of good advice that can be gleamed from this board, and a lot of bad. The question is does Adrian take notice and really care or is this a game and part time job for him to make a quick buck?
you hit a key point. I am not sure they understand marketing and branding or realize how important it is. They want to be a success they need to put on a successful image. Upgrade that awful website, actually make relevant tweets. Look at their spammy and misleading tweets. The last tweet I see is 'DNA Investors Page' and the link goes to their main website, no investor page. In fact all their tweets go back to their main website that my 10 year old could have created. Before they go into 'social' media they need to understand 'social' media imo. Oh well, at this point I am just hoping for 3's so I can double and sell at 2's.
and to your point, how cool would it have been if they created a 'real' tweet with pictures or video as the sample run was taking place, and having Adrian drinking the first one off the line? That is marketing, and that would have been real effective in building enthusiasm IMO. Show, don't tell, I agree with you 100%.
agree, i bought a few more 1's in the last few weeks and am now holding till we get news that will move us. I have no problems buying at 2's, 3's 5's etc as long as we are going up
agree, production is the next big step. I am not expecting any big moves until then and then it will depend on who their distributors are and how big their first production run will be. I would not be surprised if the bid goes back to 0 and ask to 1 before that happens.
agree with you 100% One of the first investments should be into someone with real marketing skills.
if we are still at this level when production is announced I would be worried. Right now I am in a holding pattern until we see substantial news. They are taking one step at a time.
my guess is they will be outsourcing the actual production. The news should be renting of a warehouse. However, they may want to outsource that too. There are many 'public' warehouses out there. I used to work for a 'big' beverage company and that is what they did. What I would like to see is an actual 'headquarters' for DNAX that I could have a friend of mine in Florida stop by at.
so if it is 16% sell, does that mean 84% buy?!!!
Current on ETRADE!!!! Looks like brokers are being updated!
on etrade it is still showing 'limited'. Might take a couple days before it is showing current everyone. good opportunity to try and scoop up some more 1's if you can imo. I just saw some sales. crazy anyone would sell unless it is dilution.
I am critical too at times but overall cautiously optimistic. I am willing to be patient right now. With the whole Brexit turmoil many stocks are not moving or going down. My 401k has been hit hard. Once we start to get some news more people may want to hedge their bets in DNAX. I have been trying to pick up more 1's today but this thing is not budging which is a great sign. With the British pound going down it may be a good opportunity for Adrian to secure a distribution deal to the UK. I have a feeling they need a great energy drink and pick me up lol.
Good luck everyone.