Our niche is not fashion statement cigarettes which tend to be much more expensive, and by the way very regular guys and a lot of gals aren't going to be caught dead puffing on a lavender or blue cigarette. This product replaces your standard every day cig and provides access to places that would be off limits at a great price and without vapor, do we need to say what we do in all the colors of the rain bow in a steel look case so Paris Hilton wannabes can scramble to pick these up at their local store.
I think the fashionistas represent a small segment of the market maybe 5-10% That is a licensing opportunity, via our patent, or a segment to be developed once the company os mature and looking for growth areas, as we put the pretenders put of business.
Remember they do not have our filter focus!