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I certainly hope so but for that to become, our CEO will have to stop dreaming and start figuring out why big money doesn't get on board and why current shareholders are dumping their shares at losses.
The stubborn woman either doesn't listen to those advising her or hide in a hole continuing dreaming about how great life will be 4 or 5 years from now ???
As per your expert analysis , our CEO is so dumb that he keeps working at rebuilding this business knowing darn well he is heading in a wall called bancrupcy. The JA works at repairing damages of the past, paying accounting firms to keep his books, file financials appropriately, negociate with people ...
Why in the world doesn't he just ask you for your advice and fold so you can say you knew it.
'These press releases are always suspect ... A press release coming out of GRST would be suspect to you even if it mentionned that sun goes down at night in New-York.
For as long as our executive will keep our offerrings secret we will be a very negligeable option in the market and our growth will be so slow, management will run out of cash and dilute us some more.
Waiting for FDA is ridiculous since there is an actual market to tap in NOW and we just prey that some mothers will find us by accident or word of mouth.
I prey that someone will endup making our woman an offer she cannot refuse but I do not hold my breath.
There we go again ... More shelves to let products dormant considering we forgot to tell consumers what is on this new box they neber heard of ...
'I think a partner will be required to help see this through.'
I agree 100% but I wonder if our stubborn CEO can even consider it.
Except for R&D and product development this is managed by incompetent business people. I wonder what it will take for our CEO to stop dreaming and get help.
' I wish nothing but the best for you and I hope it pans out and we all do well'
So do I and my reasonning is that our CEO is an intelligent person (having a financial executive close to her) and even stubborn as she is, she will endup listenning and figure out that 'walking and shewing gum at the same time' (READ: 'selling and developping at the same time') is possible and the way to go.
At least, I hope so ???
Whenever (I almost wrote 'If') Formula comes we will have access to ANOTHER MARKET.
However, we already have plenty of outstanding products, we can have them in thousands of shells RIGHT NOW and generate serious revenues RIGHT NOW ... if ever.
The non formula baby food market is huge and our products are effectively outstanding.
The belief that sitting on our hands for up to 2 years WAITING for a POTENTIAL FDA APPROVAL, is ridiculous if not mortal. Anyone having been in startup type business knows that generating cash RAPIDLY is the key to survival. The altenative (Dilution to finance current expenses) lead to failure (not necessarely bancrupcy). Institutional investors do see what is wrong with ELSE and they stayed away, even after our stock was uplisted in Canada.
TIME IS OF THE ESSENCE
Like your analysis. I now believe our CEO will not make it all by herself. She will have to PARTNER (???) somehow with another company or remain a SMALL R&D outfit developping products she will never sell in appropriate volume.
Unfortunately, I believe our CEO look at marketing as an unnecessary EXPENSE.
Let's hope we are wrong.
Better be the case, considering our product line, the number of shelves it is apparently on and the huge market we try (???) to get our share from .
1.5 and/or even 2 millions dollars in a quarter is a disastrous result in that context. Apparently however our CEO is really proud of her success. She really doesn't understand that this kind of result is more appropriate for local petshops than for BABYF and its offerings ???
I bet our expert will not mention it but go back to his other line of attack related to debt.
Because our offerings are the best kept secret in the market.
'things could not be more different from where we began 365 days ago!
ffectively ... On July 20, the pps at the opening was $ 2.60
Very simply put, I would say that people trusting that a future there is stay put with whatever number of shares they already have. On the otherhand, those not yet in prefer to wait and see, whenever there will be something to see.
Obviosly someone can seed fear, uncertainty and doubt by saying that this is unusual.
I wonder ??? What will it take for our leader to stop dreaming and wakeup?
Since my last post (9 working days) the company made 4 new significant NR's showing that they work hard at implementing their new strategy in place:
- THE VERY GOOD FOOD COMPANY ANNOUNCES EASTERN U.S. RETAIL EXPANSION WITH THE GIANT COMPANY 07/07/2022
- THE VERY GOOD FOOD COMPANY STRENGTHENS ITS MANAGEMENT TEAM WITH NEW CFO APPOINTMENT 07/12/2022
- THE VERY GOOD FOOD COMPANY ANNOUNCES NEW BOARD APPOINTMENT AND RECEIPT OF SECOND 180-DAY NASDAQ MINIMUM BID COMPLIANCE PERIOD 07/13/2022
- THE VERY GOOD FOOD COMPANY GRANTS STOCK OPTIONS 07/14/2022
Management is definitely doing the right thing and they succeeded in making a case justifying a 'SECOND 180-DAY NASDAQ MINIMUM BID COMPLIANCE PERIOD'.
Nice to notice also that Morningstar still give FAIR VALUE of $1,12 to our stock closing today at $0.29 (25% of what is considered fair value)
Love that asset of mine!
After close to 3 months away from my pc, I see that nothing changed and our management (assuming we still have one) keeps us totally non informed relative to what one must assume they try to do.
Respect for shareholders is obviouly a value they do not care about and as a shareholder I now care about as much about them (knowing they do not care).
After not following the board (except once), I scanned thru the messages of these months and see that it is more of the same:
- Most are confident that our CEO does what has to be done to clean up the mess created in the old days.
- Our CEO shows progress quarters after quarters and show confidence in the future of the company
- Our company with more than $5,000,000 in annual revenues still shows a MC of less than 50% this number.
More consistent even is the fact that a poster herein spends his full life disparaging the company and its leader for God (and him) only knows why?
Bottom line,:
- GRST is a risky pinky offering great gain potential,
- GRST is traded on a dangerous market, manipulated by some,
- GRST has reduced debts and did grow revenues,
- GRST is managed by a successful executive who doesn’t try to BS people,
- GRST’S CEO is having significant initial success at reviving a company that was in a deep coma only months ago.
Let's see what happen when Q2 2022 resuls are out (August 15 + or -)
What the company effectively said is: 'The Company plans to use the net proceeds from the Offering to fund research and development including clinical studies, fund sales and marketing, acquire inventory, establish a manufacturing facility, and for general corporate purposes.'.
That is ... 'The Company plans to use the net proceeds from the Offering to DO BUSINESS AS USUAL and we know marketing is not what they understand anyhow.
Seriously, our CEO only cares about product development and DREAMS about having approved a product she yet has to have blessed by FDA.
During that time, she has products for wich there is a great market opportunity NOW and all she (we) get is a petshop type of revenue in a multibillion $$$ market.
Good scientific person apparently but she seems to not understand whatsoever what BUSINESS MANAGEMENT is all about.
To bad I'm not allowed to answer.
Agreed.
However, our leader will soon have to show that she understands she needs help in getting professional business skills she does not have.
Success can only come if you have competence in R&D, finance, marketing, production and communications. All are required and in my more than 35 years experience in business, I never met a successful company missing some of these fundamental CSF (Critical Success Factors) on the management tream.
Our leader obviously has yet to figure that out.She has to much on hand to fail (large assets and no debt) but if she doesn't wake up soon her dream will become a nightmare.
What a stupid comment.
I've been away from any pc for 2 months and just reviewed what the company did during that time. I really love what was done and management obviously work at the strategy change they implemented a few months back.
I very much like what I see and am very confident that our shares will be sooner than later be worth much more than what it is now. On May 24 (right after the strategy change was announced) the low was $0,17, now it's at twice that much.
Morningstar anylisis currently reads:
- UNDERVALUED
- Fair value: $1,18
- Short term (2 to 6 weeks): slow growth
- Medium term (6 weeks to 9 months): Avg Growth
After being off line for close to 2 months, I see that our infamous BUSINESS leader keep making a mess of what was a fantastic opportunity. Notwithstanding her qualities as an obviously smart scientific expert, she continue to keep her head in the sand and get kicked in the 'bottom'. The question remains: 'WHAT WILL IT TAKE FOR HER TO ACQUIRE EXPERTISE IN DOMAINS SHE DOESN'T UNDERSTAND SUCH AS MARKETING, FINANCING AND BUSINESS MANAGEMENT IN GENERAL'.
The reasons I stat in as a sharehoder (for now) are that I know the product(s) is(are) outstanding and unique (for now) and I cannot believe our leader is outright stupid, notwithstanding her qualities as a scientific person.
For her (and us) to be successful, she will have to, sooner than later, accept that she must build a team around her qualified and experienced in building and running a business, not a publicly financed R&D operation.
If she does not soon accept to face the reality that she lacks critical business skills and if she does not bring on board such needed skills, maybe I should take my relatively small loss (my avg net cost is relatively quite low) and regretfully let go what i tought was probably the best investment I did start getting involved with, more than 2 years ago.
SAD!
Average dayly volume represents less than $7,000 worth of transactions per day involving less than 4 tenth of 1% of all outstanding shares.
People are not really running to buyin but obviously, those owning shares do not rush out of what someone would call it a 'sinking ship'.
''Balance sheet manipulation.''
''Q3 2021 was sandbagged a little.''
If Leon was not that low profile a person, he would sue you for diffamation.
I however believe he prefers to build his company and let ‘little persons’ spit their venom and pose as salon experts.
Placed on 'public post' on Facebook ...
Healthy Baby Food products
Else Nutrition's FDA-approved, kosher-certified formula is organic and is made from almonds, tapioca and buckwheat so it's gluten-free.
- Else, Plant-Based Complete Nutrition for toddlers …
- The first ever certified baby cereal …
- Safe from heavy metal …
- Complete nutrition you can be confident about.
It's currently sold at Amazon, Thrive Market, Walmart.com and Kroger-owned online platforms.
It’s also present in more than 1,300 stores in US.
Making a Google search on ‘Else nutrition, the first line I read was: ‘30,000+ Healthy Products in Stock!?
I wonder how many can we produce per month? Could the reluctance of getting the market more aware of who we are and what we do be justified by our manfacturing capacity?
''predictable'' .. I must agree.
However, notwithstanding my total respect for the scientific capabilities of our CEO, i, with a 35 years of experience in marketing, would certainly hope she would respect those around her who can help in discipline she doesn't seem to care much about or understand.
There is a tremendous opportunity, our unique products are on shelves and online and we should be happy with sales of 1 or 2 millions.
I made one on Facebook (public) last week.
However, that will not replace whatsoever what the company should (must) do ...
I agree, however ...
Our CEO should be somewhat more communicating with his shareholders ... AND I DO NOT MEAN ISSUING BS PR's.
There is nothing wrong in telling the shareholders where we come from, where we really stand and what our plans are ... It called a CORPORATE UPDATE
Else Nutrition Raises Growth Guidance for Q2oQ1 to 25-38% Amidst the Baby Formula Shortage Crisis - 05/18/2022 7:00:00 AM
VANCOUVER, British Columbia, May 18, 2022 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC (BABY) (BABYF) (0YL.F) ("Else" or the "Company") the Plant-Based baby, toddler, and children nutrition company, today adjusted guidance for 2Q22 growth projection.
2Q22 Outlook: Else Nutrition expects revenues in the Second Quarter of 2022 to be in the range of $2M to $2.2M, representing a 25% to 38% increase over 1Q22. We are seeing robust preliminary results as a reflection of the deep crisis in the baby formula market with strong performance of our products in both online and retail channels. Else’s two new products, the Toddler Omega and the Cereal Line, also support this increase in guidance.
Hamutal Yitzhak, CEO of Else Nutrition, commented: “We are experiencing a wave of growth driven by the formula shortage crisis. Many consumers and retailers recognize our ability to bring unique solutions to families in this troublesome situation.” She added: “We see a strong acceleration in sales on Amazon.com, and other channels, driven by new and existing customers. While revenues on Amazon.com already increased by 40% QoQ in 1Q22, our Amazon.com daily sales doubled in the last few days. In addition, the number of Else subscribers on Amazon.com grew by 20% over the previous four weeks, reaching more than 1200. The retail demand is also increasing, and we expect entry to major nation wide brick and mortar retail channels in the coming months.“
Our CEO says: ''Many consumers and retailers recognize our ability to bring unique solutions to families in this troublesome situation.''
To bad she doesn't invest in informing the TOTAL MARKET of this ABILITY OF OURS ...
I cannot understand your hangup with doing the right thing NOW. Even our management doesn't say that we just wait for FDA's approval of our formula.
Hamutal Yitzhak, CEO of Else Nutrition commented: ''We are positioned to disrupt the $80 billion baby nutrition market. We have set the stage for this performance with thousands of retail points of sale, multiple SKUs ranging from 6M+ to 13Y products, strong distributors and major strategic partners that intend to drive the Else brand as a revolutionary protein alternative for babies, toddlers and kids.”
FEW MINUTES AGO: Hamutal Yitzhak, CEO of Else Nutrition, commented: “We are experiencing a wave of growth driven by the formula shortage crisis. Many consumers and retailers recognize our ability to bring unique solutions to families in this troublesome situation.” She added: “We see a strong acceleration in sales on Amazon.com, and other channels, driven by new and existing customers. While revenues on Amazon.com already increased by 40% QoQ in 1Q22, our Amazon.com daily sales doubled in the last few days. In addition, the number of Else subscribers on Amazon.com grew by 20% over the previous four weeks, reaching more than 1200. The retail demand is also increasing, and we expect entry to major nation wide brick and mortar retail channels in the coming months.“
The infant nutrition market is segmented by product (infant formula and baby food).
No one says Formula market is our only market but the company already distridutes his 'SECONDARY PRODUCTS' (your definition) in more than 1,300 stores plus in online facilities.
THE ISSUE IS: The mothers are not made aware that WE ARE IN THE GAME NOW ... Simply putting the products on shelves create business making our CEO proud ... IMAGINE IF SHE WAS INVESTING MOTHERS THAT WE ARE OUT THERE ???
'One only has to review their presentations over the last 2 years to see what and where their focus is...' As I often said, their focus is on R & D
'whining about poor sales of secondary products seems to be the focus for some here...which makes me laugh.' ... For a public company to generate revenues is not a laughing matter.
As for new mothers, having a 6 months old baby doesn't make one anything but a NEW MOTHER and these people buy the product like our SECONDARY ONE (LOL) by the billions.
Secondly, getting recognition thru our SECONDARY PRODUCT LINE is key to the future success of our PRIMARY ONE.
LIKE IT OR NOT, R & D is only half the story for a publicly held company, The other half is as critical. Dozens of great products failed because management were not FOCUSSED on both.
She is proud to write: 'Else products are now sold in over 1,300 stores.'
I assume that 'whatever her plan was or is', $400/mth/store of sales was not a dream of hers.
Generating revenues from all of these 1300 stores till formula is approved should be somewhat attractive, particularly considering the market we are in ???
Considering the effort and coverage of her effort to get shelves to put the products on, one (even one not informed relative of her detailed plan), must presume her objective was to generate revenues.
Whatever one sells, getting the buyers aware and inform of whatever he sell is a basic requirement. Not understanding that is incompetence in the marketing art.
I brought my first shares on 2019-12-13 at $0.38 and had realistic expectations from the time of the purchase as to how long it will take for mangement to start selling their products. Unless management figures out that investing in marketing is CRITICAL, our formula will also the another best kept secret in the market.
.
''Looks like the company suddenly owes Shawn Leon more money?''
Who cares ... According to you the company is bancrupt anyhow ...
The FDA approval rocess for baby formula may improve and become faster and not only for ABBOTT who seems to be on track to go thru the process within 3 months or so.
This being said, we offer RIGHT NOW baby foor products in a huge market (The U.S. baby food market size was valued at $12.9 billion in 2018 and is projected to reach $17.2 billion by 2026, growing at a CAGR of 3.7% from 2019 to 2026. ... https://www.alliedmarketresearch.com/us-baby-food-market#:~:text=The%20U.S.%20baby%20food%20market,3.7%25%20from%202019%20to%202026.
We are proud to see our revenues grow 26% from a $1,3 million dollars base.
Would it not be nice if, waiting for the baby formula, we were trying to get our fair share of the market we are already in?
Else products are now sold in over 1,300 stores generating $400 of revenues per month.
I assume we should be happy to hear our CEO say that life will be great in 2024 ???
Just incredible how insensitive she is to whatever makes the marketing art.
As for the question, I would bet she wrote them by herself.
Somebody must find a way to get to her and explain her that she is in a mass marketing business ained at a specific market and not ONLY in an R&D business aimed at scientifics, doctor and specialists.
She obviously have a DREAM but what she needs is a plan. Mopre of the same is to slow and sooner than later someone else will occupy the market we think we will get ... GIVEN PLENTY OF TYME.