Coca-Cola (NYSE: KO) plans to get into the cannabis market.
It’s the latest proof that legal weed is going mainstream.
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The world’s largest beverage company wants to develop drinks infused with cannabidiol or CBD.
CBD is an ingredient from cannabis that treats pain – but doesn’t make you high. This could be used to reduce inflammation, pain and cramping.
Bloomberg News reports that a Coca-Cola spokesman says, “We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world.”
Coca-Cola could be planning a major investment in the sector (click here for details).
The Hemp Business Journal reports that the consumer CBD market was just $202 million in 2015.
The market is expected to grow to $2.1 billion by year 2020!
So, who is going to partner up with the leading soda company?
Coca-Cola is reported to be in advanced discussions with Aurora Cannabis (OTC: ACBFF).
Aurora is the third most valuable cannabis stock, with a valuation around $9 billion.
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Shares of Aurora jumped 13% on the news in Monday morning trading. Coca-Cola stock rose 0.1% on the news.
Aurora would be an ideal partner for Coca-Cola.
Why?
Because it is a sizable producer with an international footprint in North America, Europe, and South America.
Additionally, Aurora Cannabis shares are cheap relative to other players. And unlike Canopy Growth, Aurora doesn’t have an existing partnership with a beverage company.
That means Coca-Cola could make an equity investment – buying up 10% of Aurora for around $1 billion.
That’s a small investment for Coca-Cola. The company has $20 billion in cash and short-term investments on its balance sheet.
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On Friday, I wrote to tell you:
“Aurora shares have lagged some of the major players like Canopy Growth (NYSE: CGC) and Tilray (NASDAQ: TLRY).
That underperformance seems unjustified, given the company’s dominant position.
The stock is priced like a bargain value investment, compared with other major players. And I’d expect that this will be more evident once cannabis sales commence in Canada on Oct. 17.
Aurora Cannabis shares are attractive at just over $6 per share in the U.S. market. That’s why I plan to buy more shares of this stock at these levels.”
Now, I wish I’d added to my position on Friday. Unfortunately, I was traveling and didn’t have time to execute the trade.
Today, I bought more stock at above $7.
A deal between Coca-Cola and Aurora Cannabis could send this stock surging. Today’s 13% gain is just the start.
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In the coming weeks, I’m expecting more announcements just like this.
Johnson & Johnson (NYSE: JNJ). PepsiCo (NYSE: PEP). Diageo (NYSE: DEO).
They’re all rumored to be exploring opportunities in this huge growth market.
Expect positive news from between now and Nov. 6 to fuel this bull market.
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