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Our latest blog on $CELH
http://altitradepartners.blogspot.com/2015/08/celsius-holdings-inc.html
Latest short interest figures for $CELH
http://shortsqueeze.com/?symbol=CELH&submit=Short+Quote%99
More bad news for $CELH from China.
The Chinese government just made Celsius beverages a lot more expensive by devaluing their currency.
The China economic situation is getting worse each and every day.
We find it rather funny that there are so many who post on stock message boards who believe that CELH should be a $4-5 stock, yet they are not willing to buy shares at these levels.
What does that tell you?
We don't accept compensation for our ideas.
Besides, they're very close friends. We just want to see them make money.
We know of a one large holder who still has a six-figure position in $CELH. We got them involved in the stock awhile back. They purchased a 100,000 share lot at 0.234 cents, on our suggestion.
We've been attempting to convince them to sell.
So far they're standing pat.
The $CELH pump-monkeys will be out after the conference call trying to put a positive spin on things.
I can just hear them now.......
"Wait until next quarter"
"Lot's of good things happening with Celsius"
"China is going to be huge"
Blah Blah Blah Blah Blah Blah Blah...Etcetera Etcetera Etcetera Etcetera Etcetera Etcetera Etcetera.
Like everything else in the financial markets, only performance counts.
http://www.altitradepartners.com/performance.html
They must be shell-shocked over on the $CELH Yahoo message board.
Nobody has said anything since the wildly optimistic Q2 projections by Smitty and Baldy.
http://tinyurl.com/nsebceb
http://tinyurl.com/obu3vew
Just goes to show how dangerous amateur analysts can be.
We are lowering our FY 2015 $CELH revenue forecast.
https://twitter.com/AltitradePartne/status/630744041211035648
$CELH Q2 financial results disappoint.
Revenues flat on a sequential basis. They seem to have plateaued at around the $4.65 million mark.
Another net loss for the quarter of $595,000.
http://finance.yahoo.com/news/celsius-holdings-inc-reports-record-130000739.html
You may, in fact, see an initial push towards higher prices in the short run IF (and that's a big if) they somehow break the $5.5 million revenue number AND report a profit.
With the high number of shorts in the stock, this could lead to a short squeeze and push the stock even higher if the short sellers decide to cover.
That would give us a trading opportunity.
We still are not anywhere near fair value, so to invest at these levels, or higher, is not something that we would be willing to undertake.
We'll trade it, if we decide to do anything.
Good luck.
Watch out for the $CELH pump-monkeys
https://twitter.com/cleanmoney/status/627114694566932480
This is not even credible, and is based on nothing but a "hype and hope" investment strategy.
While we're not exactly sure who it is definitively, we could make a logical assumption that it is Amazon. Vitamin Shoppe is also a strong distribution partner, but Amazon appears to garner the Lion's share of product sales.
Our issue is not with the quality of the accounts receivable, as some over on the Yahoo board are implying, but rather with the fact that this kind of concentration in a single customer calls into question the whole issue of widening out the distribution network.
One would think that with the additional distribution partners that have been announced, we would see less dependence on one customer.
Anytime you have 2/3rds of your sales dependent on a single source, we consider it a significant risk.
Thoughts?
$CELH Revenue and Accounts Receivable Concentration Risk
We'd be willing to bet that most investors who utilize the "hype and hope" model for investing never even bother to read public filings to assess the risks of the companies that they invest in.
Here's one that most likely has escaped the average $CELH investor:
As of March 31, 2015, over 2/3rds of CELH revenues and accounts receivable are concentrated with a single customer.
http://www.otcmarkets.com/financialReportViewer?symbol=CELH&id=137718
The question then becomes if distribution is growing rapidly, why is there not more distribution diversification across many more customers?
The comparable numbers for the period ending March 31, 2014 actually show that there has been an almost 10% increase in the concentration of revenues from that one customer.
You would think that if distribution was growing, that number would be decreasing, not increasing.
Could it be that distribution is actually growing more slowly than many thought? Negative domestic revenue growth in Q1 2015 would seem to indicate that.
The "Hype and Hope" crew on Yahoo are talking about telegraphing.
Please remind us, what were those lower Q1 domestic revenue numbers telegraphing again?
"domestic retail accounts decreased 7% and health and fitness accounts decreased 13%"
Has someone been leaking inside information about $CELH?
We have written about it on our blog page.
This is a very serious issue.
It seems like he/she knew everything that was going to happen well in advance of public disclosure.
You don't post inside information on a public stock message board!
We're sure that FINRA or the SEC will be able to sort things out.
In the meantime, if this person is correct and more dilution is on the way, it could negatively impact the stock.
They did recently increase the authorized shares to 75,000,000.
In order to effect the transaction, Celsius’ Amended and Restated Articles of Incorporation were amended as authorized by the Board of Directors and majority shareholders (to the extent required), to increase the number of authorized shares of common stock 50,000,000 to 75,000,000 and authorized shares of Series C Convertible Preferred Stock from 2,200 to 3,000 and to designate the newly created Series D Preferred Stock.
How will China and Brazil affect $CELH plans going forward?
Not just China, Brazil here to 6 year lows, threatening 2008 crisis lows $EWZ. Submerging Markets.
— Steve Cortes (@CortesSteve) July 27, 2015
After they report we'll be waiting for the clarion of the clowns, who will proclaim "Just wait until the next quarter."
$CELH short interest 177,726 as of 7/15/2015, up slightly from 177,133 as of 6/30/2015.
Looks like the shorts are refusing to give any ground.
Plug in the symbol CELH at the following FINRA website to view for yourself.
http://otce.finra.org/ESI
AmericanBulls.com issues buy signal on $CELH
https://www.americanbulls.com/SignalPage.aspx?lang=en&Ticker=CELH
$CELH tape painting party today.
It looks like the Sherwin-Williams Sisters and the Behr Brothers are out with their brushes painting the tape today, trying to suck in buyers.
Last price $2.50 up 13% on a measly 3,094 shares.
There's a 10% bid/ask spread that you could drive a Mack truck through.
Too funny.
Celsius price cut to $2.99 at Publix
http://finance.yahoo.com/mbview/threadview/?&bn=d31a11e0-3728-3310-9623-2dcee05ebae3&tid=1437581351526-38cfcea6-3165-4ed2-9f5f-450425ffc169&tls=la%2Cd%2C0%2C3
Why the deep discount?
Is the product not selling well or being discontinued?
While China is important in the overall strategic plan for CELH, management needs to do something about the slowdown in domestic sales.
<<Domestic sales decreased 6% or $103 thousand primarily associated with increases in promotional allowances and timing in customer order patterns. As a result, domestic retail accounts decreased 7% and health and fitness accounts decreased 13%, which was offset by growth in internet sales of 5% from the same period in 2014, respectively.>>
These numbers are not good, and are one of the primary reasons that we believe that Q2 numbers will disappoint investors.
We respectfully disagree with the author of that article.
The impact of trillions of dollars in stock market losses has already begun to take its toll on the Chinese labor market. It has also caused the cancellation of many pending real estate purchase contracts. Neither of those two things are a good sign.
This is far from over. The Chinese government will attempt to put a positive spin on things, but there is nothing positive about it.
Here's what happened the last time Russell Simmons got involved with a beverage company.
http://tinyurl.com/p9vtyld
http://tinyurl.com/p9syoqd
Here's a classic pumper tactic. How convenient.
Social Network Slip Up
Someone let something slip on instagram. then deleted the post. We may see an announcement real soon. Did anyone else catch it?
http://finance.yahoo.com/mbview/threadview/?&bn=d31a11e0-3728-3310-9623-2dcee05ebae3&tid=1437408688164-2dd4ff7c-786f-485e-a103-8aa723966d0e&tls=la%2Cd%2C0%2C3
$CELH will face a major test of support at the $2.00 level.
https://twitter.com/AltitradePartne/status/623128332515737600
We're not exactly sure how to interpret this comment to one of our earlier posts. We're not sure anyone else will either.
Would anyone like to try?
<<Great point flo fusion is going to kill the bottom line. They probably have had no impact on previous numbers and only beneficial to the overall numbers going forward.>>
$CELH powder products carry the highest margins and the lowest shipping costs.
With the failure of these products to gain any real traction, it begs the question: What will this do to revenues and margins moving forward?
We may have to lower our internal numbers for FY 2015.
Huge 65% Off Blowout Sale on $CELH Powders
https://sahtooma.com/celsius/celsius-flo-fusion-berry.html
Could it be that they are discounting them so much due to the fact that they are not selling well? That's what we have been hearing.
Unfortunately, GNC never got behind Celsius Flo-Fusion powders in any meaningful way.
http://investorshub.advfn.com/images/thumbnail.aspx?width=800&picid=561198
Where are all the buyers for CELH?
All we are seeing are sellers dumping their shares. Maybe the truth is finally beginning to sink in?
Could this be a warning sign for $CELH investors?
http://tinyurl.com/o55us4y
You can forget about the notion of China becoming the next big market for Celsius products.
The economic carnage left in the wake of the Chinese stock market crash is going to have major implications for all companies looking to do business in China.
http://www.investing.com/analysis/china%E2%80%99s-stock-bubble-burst-258001
http://www.zerohedge.com/news/2015-07-15/china-stocks-slump-over-10-post-intervention-debt-gdp-hits-record-high-derivatives-d
http://www.reuters.com/article/2015/07/13/us-china-economy-dream-insight-idUSKCN0PN2HI20150713?feedType=RSS&feedName=businessNews
Confirmed by the OTC Markets web site:
http://www.otcmarkets.com/stock/CELH/short-sales
Maybe they will just take the company private? CDS sold their shares to the new investor group at 0.30 cents.
The other shares that Russell Simmons and Li Ka-Shing purchased were at a price of 0.89 cents.
Perhaps they'll offer the remaining 18% of shareholders $1.00 in a tender offer and be done with it?
<<Less than 18% of this company owned by the Public.>>
That's an amateur investor's view of things. Professionals know better.
Why do you think that the short interest has increased? Those aren't retail investors selling short. Those are pros.
<<And comparing current market price to what they acquired makes no sense as their purchase is related to the value they add to the organization.>>
$CELH short interest up 16% from last report.
The shorts are selling into the hype. Besides, everyone knows that shorts are known for finding companies like vultures find carcasses. They tend to be much smarter than longs.
We wouldn't want to own shares of CELH going into the Q2 financial results. We probably won't see any meaningful covering until around $1.50.
http://shortsqueeze.com/?symbol=CELH&submit=Short+Quote%99