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Interesting... I have been down on this stock ever since $.05 and other than VeronicaFox and a few others all have agreed with the DD I've done. The stock sits at .01, a 12,000% loss from where it was touted. The longs keep propping it based on gains from zero. Bottome line is that it has been decimated in recent weeks. They have no sales to speak of and no new distribution or retail points in over three months. Is Dan Senters still working or is he incompetent? I wish him no ill will for being gone and not working but I would hold him responsible for the lack of progress if he's still involved. I seriously doubt it IMO. The product might be good but the branding is terrible, and the marketing is even worse. 2009 all over again. This one is going down BK on October 1.
By my calculations, MRIB is headed to a $2 million loss for 2014. Nothing to debate. Just the facts. Costco sale are minimal. Still selling old stock. No new distributors or retailers. No promises delivered on. No advertising, no marketing and no nothing. Just the same old game plan from 2009. Margrit gets lots of money and shareholders hold the bag. All getting suckered. She got $5,000,000 minimum just in stock. How much did you guys get? She put in ZERO capital. Documented. Nice deal for her. Not so nice for shareholders.
You're totally wrong Mikey. The BOL is by exporter and importer not ship. Only one shipment this year. If you really need it I will post the BOL to prove you wrong but everyone here knows you are wrong. Just concede the point because it's a fact.
You don't get it. A container they received in July is paid for $200k so any additional sales previously is add on. Simple math.
What I was saying was they announced a shipment of 1 liter bottles when they started in Jan., there was no 750ml available so there had to at least be a new shipment of 750ml bottles.... if my math is correct that's at least 2 shipments... So when you say one container you are wrong... there is at least 2 that I know of...
Not true Mike. International shipping is carefully logged and tracked. You cant load a vessel without registering the shipment, BOL and a commercial invoice. These along with associated insurance and other documents are then logged into a database per maritime law and protocol.
No - the next container(s) is on the way. https://www.facebook.com/specialtycellars?hc_location=timeline
They are the distributor. They should know. See comment from them in "New shipment from Portugal just arriving with more Rubrica Red and Rapariga DA Quinta!" section.
Do you think they ship by the case so every time someone buys one a new shipment goes out from Armenia or are our signals crossed and you have interpreted my comment as to no new shipments in terms of local distribution? Certainly there are local shipments to retailers and distributors. I wasn't saying there were not. What I was saying was that claims that a container shipment from origin in Armenia was on the way were baseless and unconfirmed. Sorry for any confusion.
New container received in July is paid for equal to $200k in revenue. Plus all the sales of the product they had previously in hand is I think more than $200k so you do the math. And it's not 10 times that they need to sell so stop exaggerating. They had $3k reported first quarter and if and when they report more than $200k in revenue second quarter, it's a growth. It will continue to grow as they will ship to Mexico and Brazil very soon. Watch this ticker take off and you will just watch it rise while people who accumulated $.01s and $.02s make profit.
I will call this website and see what's going on with the Marani, that's the old bottle and it says not available.. Looks like that company needs a web director ....
So when they report $400k in revenue, it's not growth? Every company have debt. I've seen companies with more debt who came back with profits. It just a matter of time. Give it 6 months or a year then you can tell me the company is not doing enough. Time will tell. As of right now, they are going in the right direction. In 6 months to a year if the company hasn't ship to Brazil and Mexico, I will personally sue the company for providing false information. Until then this is on the verge of 500%+ gain with all movements they are making.
Nothing as DD? Really. The company may have licenses in 50 states for all anyone knows or cares but you can only buy the product in Southern California or on lines that's a FACT. Let's see them sell the 100 million bottles they need to sell to support their stock price. Good luck because it will never happen. It's a replay of 2009 and Margrit is going to walk away with another $5 million if YOUR money. Did it once and she's doing it again. Anyone buying a single share of stock in this company is simply putting it in her pocket.
I still believe that. I don't think. Dan is doing anything. He might make an appearance to keep up things for a while but I cannot believe he's doing anything actively. No new retailers, no new distributors, no new contracts in six months. What's he doing if he is working? And it wasn't misinformation, just an opinion based on events. Sort of hard to deny when you look at it without saying the guy is incompetent.
Not so sure about that. The SEC generally ignores penny scams. No press no interest. But doing it twice? I think this could get some regulator interest. Puts a whole new twist on the exit strategies. Could trading be shut down suddenly? Certainly possible. We all know it's going to happen October 1 but a whole lot of zero cost basis holders are depending on the next 45 days of trading to suck their final dollars out. Should that end abruptly it could really screw things up.
Let's examine success and good management. How does a company that spends over $340,000 report $2,500 in gross profits for any given period expect to be taken seriously? Would you really invest in that? What do you think about a company that has burned through over $30,000,000 and generated $0 revenues while it's management seems to have walked away with over $10 million while returning nothing to shareholders? Do you think a company that makes $2,500 in six months is a good investment? Would you give anyone $340,000 for a company that can only manage $2,500 in gross sales. Not even enough to pay office rent and expense. And this company has to support over 550,000,000 shares with that $2,500 before expenses. One question that has NEVER been answered... Where did $30,000,000 go? There are no expenses other than management outside of one container. They defaulted on their advertising bill and paid virtually nothing else. WHERE DID THE MONEY GO? No one has ever answered that question and any new money coming in should certainly be asking that question before their money disappears as well.
Belgian, that is the result of marking a trade per regulations. It is not a short position. Until the sell order can be balanced and settled it must be marked short. Just a regulation.
Ok. Tell us how to do it. I always ask this question and in ten years no one has EVER been able to show any way to short these stocks. Every time someone comes up with something and I try it, it doesn't work. If you can come up with a method I will pay you for your services if you can do it. MRIB is headed for the basement and eventual shut down. I would like nothing more for a method to short the stock to be published or stop talking about it.
Ok Cerp, we could use some help from you here. Just wondering what you think, know or discovered that could fuel a 500% increase in PPS? Is that just pie in the sky wishful thinking and an intended enticement to a naïve new investor based on vapor to get a bump? Is there any DD to back that up? I'm trying to remain objective and look at the company's potential given the numbers and DD we have and I can't find any basis for any gains, just massive losses.
Please give us some help here. We need your help in explaining where the increase will come from and some real DD that can back it up. And please don't just give us foreign contracts, new products and national advertising. The company did that five years ago and not a single one came through but Margrit walked off with millions. What do you know that we don't that says this isn't going to happen again? I think my biggest problem is trying to understand where you believe revenues will come from given such little inventory to sell and so many O/S shares to apply earnings to in achieving the incredible valuation you foresee. Your help is noted and appreciated.
Cannot short the stock. No way no how. Someone suggested something the other day and it was not doable. You simply can't short a penny nor any other stock below $3 in the pinks. Any short interests are just a matter of marking trades based on settlements. The short interest notated for MRIB is just a matter of marking based on ownership and settlement. You'll notice that it's never more than a couple thousand dollars which is simply the spread on settlement times of those shares which must be legally marked short.
Yup, and still old stock. Wouldn't surprise me if the company is buying up at retail to extend this farce. Buying up the stock at 13 Costcos every couple of weeks keeps them in the game and the couple of grand is nothing compared to what they make on the stock sales saying how great sell through is and all the longs here saying the same thing. Probably why they haven't ventured out of Southern California. Just need to keep it going for another 45 days.
Just tell us what has been done, not what you think is in the works because of what the company has insinuated. They have not delivered on 99% of what they represented. They are losing money hand over fist and they have NOT shipped a single container other than the one worth all of $50K net for the YEAR. You guys talk about all the great things happening but there is no proof of such. Just loss. Massive loss and massive amounts of money and stock going to management. National ads, late. Foreign contracts, late. Costco sales results, late. Audited financials, late. OTC updating, late. All of it is a stall until October 1 when the really bad new hits. They know EXACTLY what sales they have at Costco. They get a report every night but they're not talking. You know why? Because sales suck. If they were good they'd be screaming to the heavens to get PPS up. But legally they can't do that unless it's true. Instead they use word like progressing and working and pleasant. Can't prosecute them for that. The company is clearly insolvent and must sell many millions of bottles of vodka just to get back to zero. They only have that one container and that's the only thing they have to sell. If you can figure out a way to monetize that single container to support half a billion shares please share. Can't be done.
And talking about what's in the works... What have they been doing since April? Four months and not single new retailer or distributor. Nothing. 13 Costcos and two liquor barn in Chicago. High times might sell a bottle or two but since Dan Senters started almost a year ago virtual nothing and certainly nothing new in the past 90 days. The sky is blue and this company is a dog with fleas. Just a fact that is easily backed up with real data.
Tell you the truth I'm not sure that picture is authentic. Could be from June. But I'll give the benefit of the doubt. Fact remains that it is on the bottom shelf, is steeply discounted and is the old bottle. I would think explaining this details would be far more important than just another picture from a store.
Actually that is misleading. Nothing was said about a Costco expansion other than they are working on it. It was a "discussion" regarding the possible expansion to new stores. Again a vague innuendo intended to mislead. Another half truth based on no detail and hyperbole. There is no planned expansion, no new stores, no nothing until it's on the shelves and that was never discussed. Just working on it like the foreign contracts such as the Dominican which we were told would ship Q1 2014. The Brazil shipment which would start shipping shortly thereafter. Ads were supposed to be done over a month ago but nothing. Why would ads not be coordinated with the Costco placement? THEY DONT CARE. They only care about the announcements and the positive interpretation of the vague references.
As I remember Margrit also said the company would be profitable and cash flow positive by Q2. You really think that's possible given they are still trying to sell their 2009 stash? October 1 is going to be a bloodbath. Play your dips and bumps until then and you might pick up a Sheckel or two here and there on luck and timing but it's a bankrupt and insolvent company so it's a dangerous and volatile game.
And by the way the numbers posted about sales required to be worth $1 are not opinion. Marani would need to sell over 200 million bottles to get there. Yes, at $3 net profit per bottle and 560,000,000 shares, taking out the $2 million in debt? Just facts. Oh yea, they only have around 8,000 of those 200 million bottles required. Most people tend to forget that fact.
Three questions... Why is Marani now on the bottom shelf? Could not be worse placement. Two, isn't that the old bottle and tax stamp from 2009? Three, why would they be selling at such a steep discount if the product was selling out as folks have said? You NEVER EVER drop the price of a retail product if it is selling through let alone selling out.
So I guess if they're still digging through the old inventory on any reorder they still haven't touched the new inventory. Books showed $30K or so in old inventory so we can probably say that sales for Q2 are at most $30K gross. At margin that would be $14,000 at most and net of $4,200 for the quarter at 30% net margin. That's a blowout compared to the meager $2,500 for Q1. Way to go Marani. Totally beat the last quarter. That's a whopping $ .000007 a share. Whoa!
Alas there is a dark side to this fantastic news of obscene profits. Unfortunately on scale the 30% margin won't cover the expenses for the quarter. Actually they'll fall short by about $450,000. Damn. That $4,200 profit will be wiped out resulting in a loss. What a shame. That's alright. Keep up the good work and let's see if we can't get those sales up over $10,000 for Q3.
Ok. Not that even that would work but where are the profits going to come from? They have $100K worth of product to sell at gross margin. That's it. Period. They have $2 million in current debt. They have at very least $150K a month in expenses. What would they buy back stock with? Again we are dealing with mystery sources of revenues and profits with no attention to current financial status, cash on hand, debt and serious dilution. There is zero chance of showing any profit. Most likely it will be a multi million dollar loss. The "obscene profits" discussed will certainly be obscene given the representations of the company and Margrit as to pleasant results for the second quarter. Will they top their first quarter results of $2,500? J/K but Dan had three or four months to sell. If $2,500 is the best he can do he is not "the man". You could probably make that in a week going door to door at bars and restaurants.
The bottom line is people are creating voodoo revenues from nothing. It's just not possible, physically. $100K in product is $100K and product. Whack it up against expenses and 560 million shares of stock and you can't forecast anything but a major loss. There's a reason this company has a $30 million accumulated loss. They don't sell any product but spend like drunken sailors. Like I said, you may get some dips and bumps to grab a couple of dollars here and there but in the end of the day it's a total bust no more or less like 2009. Just don't get caught without a chair when the music stops and the company goes dark yet again. It is inevitable by all examination of the facts and numbers. If by some chance Margrit wins the PowerBall and wants to fund the company you might have a chance.
The Company’s signature product is Marani Vodka Spirit, a premium vodka which is manufactured exclusively for us in Armenia. Marani Vodka Spirit is made from winter wheat harvested in Armenia, distilled three times, aged in oak barrels lined with honey and skimmed dried milk, then filtered twenty-five times. Bottling of the product occurs at the Eraskh distillery in Armenia. Marani Vodka Spirit was awarded the gold medal in the International Spirit Competition, held in San Francisco, California, in both 2004 and 2007, and the 5 Diamond Award by the American Academy of Hospitality and Sciences in March 2008.
In addition to the Company’s premium vodka, in the future we intend to distribute the following products:
· Various premium brandy products manufactured by Eraskh.
· A line of sweet dessert wines manufactured by Eraskh.
· Marani Black, a super-premium vodka.
To compete in the highly competitive market for premium alcoholic beverages, Marani Brand’s marketing and business plan is focused on maintaining and expanding its channels of distribution and enhancing brand recognition for Marani Brand’s premium vodka product through its recent rebranding, advertising, promotional and distributor relations efforts. Some of these efforts include:
· The engagement of Dan Senters, formerly of LaVecke, to head our marketing efforts
· The engagement of Zodiac Advertising Agency
· The engagement of surveying firms to obtain data on product placement
· Major redesign and rebranding of Marani Vodka Spirit, including a new bottle
· Major redesign of the company’s web presence
· Primary production and preparation for the upcoming launch of a new advertising campaign
· An effort to trademark the Marani name worldwide
These efforts have incurred significant expense, but management believes that they are necessary to the continued growth of the Company.
Sources and Availability of Products and supplies
The Company purchases all of its products from a single supplier, Eraskh Winery, Ltd., under an Exclusive Distribution Agreement with Eraskh, an Armenian manufacturer of wine and other spirits. Marani Brands have been granted exclusive rights for defined territories, including the United States, Mexico and the Caribbean, with a right of first refusal for any other territories where Eraskh desires to promote and sell its products.
Distribution and Dependence on Limited Customers
The Company is a client of Southern Wine & Spirits of America, Inc. ("Southern"), the largest alcoholic beverage distributor in the United States. Through Southern, the Company’s Marani Vodka Spirit is in retailers such as Ralphs, Safeway, Vons, Pavilions, and Dominicks, and in Southern California locations such as Ritz-Carlton Hotels, Marriott Hotels, Spago Restaurants and Lawry's Restaurants. We intend to enter into arrangements with other distributors to maximize its coverage in the United States. The Company also is in the process of identifying appropriate distributors of Marani Vodka Spirit in Italy, Switzerland, Monaco, Germany, Mexico, the Middle East and parts of Asia.
The Company currently sells its products principally to wholesalers for resale to retail outlets including grocery stores, package liquor stores, chain and boutique hotels, bars and restaurants. In the future, in addition to selling our products to wholesalers, we may sell our products directly to major retailers and chains. Our results of operations and financial condition are dependent on the performance of our major wholesalers, retailers or chains and our inability to collect accounts receivable from a limited number of them. We monitor performance and collections to determine the need, if any, to seek other customers for existing levels of product production.
As outlined above, the Company has engaged in a systematic marketing plan in order to expand our distribution channels and brand recognition. These efforts include significant advertising and distributor relations initiatives anticipated to begin during the next quarter.
Anything familiar here? I replaced the name Paul Fuegner with the name Dan Senters and replaced Jauggernaut with Zodiac for impact and to illustrate it's the same thing all over again. All the rest is just as proposed and reported in their last 10K while still operating. Identical plan that failed to the tune of almost $30 million first time around. It's a carbon copy, nothing different, no new management, no new nothing. Same promises never delivered and history is repeating itself.
Failed to the tune of $30 million but Margrit and family looks like they made out with over $20 million or more. For heaven's sake they didn't even pay the advertising company and got sued and lost plus legal fees. So if they weren't paying their bills even then, WHERE DID THE MONEY GO!? Same place, different day. Go ahead and play the dips and bumps but time is running short.
$2.00 pps? Hmmm. A $1.2 billion market cap? That would also require at least $1 billion in gross sales or the equivalent of one eighth of the entire domestic Vodka market... with four unqualified company managers and one very questionable VP of Sales with what appears to be no experience in the consumer product space, retail spirits and with nothing on his resume other than a rectifier and private label supplier. A guy who also hasn't been able to land a significant distributor, more than one or two retailers with a total of maybe 15 locations, one bar and a military basis with no recorded sales. All of this with close to a year? He obviously is not the Dan the Man everyone speaks of or he's curbed his efforts. No VP of Sales would be able to keep his job with those results.
And all of this operating out of a 2000 sq. ft. space in Tustin, CA with no cash on hand, $100K worth of product to sell currently and distribution in only one small area of one state. That's a pretty tall order as far as $1 billion in sales or half of Grey Gooses market who has a $50 million plus ad and marketing budget at the least.
The forecast numbers are really getting ridiculous in certain respects and seem to be no better than throwing darts. Can any of these forecasts be backed up with numbers? I've never seen any. It's as if revenues will just appear out of midair from non-existent magically appearing inventory.
Ok, another topic. Had a long discussion with a friend who worked with Costco. He did 300-400 road shows a few years back with a food company. He had some very good insights. First, anyone can get in pretty much. Just need to sign a contract and put all of the product on 100% consignment. No purchase order. Every night the vendor is emailed or faxed a record of each store's activity for the SKU and total sales for the given day and the company is paid for whatever went through the register at the end of the month. Depending on the initial deal, a test market requires some co-op cost without in store demos. If and when demos are done, the vendor is steered to a company called CDS who assigns temps to do the in store promotion at a cost of $25/hour.
Here's some good insight he had on the road shows too. With no road show, just stocking, sales were ok, not great. With CDS personnel on site it improved many fold. With his own personnel he'd sell out easily. He said the traffic was incredible and would go home absolutely exhausted. He did demos in stores from Puerto Rico to New York to San Francisco. Costco apparently loves the in store demos. If you want to do it, they'll do it because they sell through. He himself traveled to many a Costco shedding his suit and tie for a smock and a hair net working the crowd. No reason Marani couldn't do this but they choose not to. Why?
My suspicion is they just don't care. It costs money that could otherwise go in their pockets or to Zodiac where Margrit most likely has a financial interest an takes a cut. They just want to make the announcements about it and watch what happens to the stock. Who cares about selling $5,000 worth of Vodka a day when you can unload $60,000 in stock in an hour on the impression and interpretation of the announcement? Why spend any more money than necessary to get the desired effect? It all ties to the rest of the shoddy PR, events and half baked marketing efforts. It's all about the spin and the stock sales. There's no reason Marani could not be in many other stores by now. Furthermore, they have been getting sales reports DAILY from Costco and have refused to submit or report anything other than vague comments regarding "good sales" and unconfirmed "reorders". I would just like to hear someone back up these revenue forecasts with something material other than "it tastes good".
Show us a picture of Marani on the shelves. Don't think so. Just more deceptive hogwash. If you had a guy there he must have taken a picture, right? Or are you just saying so? I think Costco has shut it down and realized a product with no national awareness campaign doesn't work for them. They're not going to tock a product whose bet PR is an unkonwon hip-hop party with 60 unknown people in Seattle when they're trying to sell Vodka in Southern California. It's a train wreck. Stock will be sub trips very soon. No revenues to consider and certainly no profits. Margrit took it all. Longs are allowing her to take more. Do as you will. She is making a fortune off of you all.
No reorder confirmed. At least four of the test stores are out of stock. That means NOTHING TO SELL. You are being dishonest when you say there are reorders. Yu nor I know for sure. But I do know that there was no stock at Burbank yesterday. The information you are posting is unconfirmed and potentially false.
C'mon longs.... bid this up. Get it up over a penny so us zero cost guys can unload. Another half a cent and I get a new Mercedes with my hundred million shares. I paid nothing for the stock. Let me give you my toilet paper and you keep believing there are revenues. I love it! Company pays for one container and I can make ten times the value of the container off the stock play. Awesome!
All hogwash. There are no international contracts. Just wishful thinking paper. Not one dime has put up behind those deals. Just a pie in the sky deal. That guy in Rio couldn't sell anything more than some local bars in Rio. He's a freelancing loser with no track history and he's going to do a $70 million deal? You're fooling yourselves. He's a single office sole proprietor hustler trying to make some hype and probably got some stock for doing any type of non-recourse deal. Nothing is coming just like 2009. Same deal, different day. Track record shows these international deals to be hard to confirm and ultimately BS. But Margrit will get her money out of all of you. Trust me. Already got ten million.
No Kroger, no Safeway, no Costco reorder confirmed. Burbank did not have product yesterday morning. All hogwash and posted with intent to deceive. No ad campaign introduced and no media schedule planned or announced. No shipments of new containers and no shipments of new products. More hogwash and wishful thinking.
No new signings, no new distributors and no new distribution points out side of Southern California and two family run retail operations in suburban Chicago with what they said was less than one case in sales. Call them. They'll confirm. Nothing done by Dan the Man in six months more than we had on the plate almost 90 days ago.
But in those 90 days they spent probably close to $200,000 or the gross value of that one single container just in salaries, cars and personal cell phones. Impending disaster awaits those who think they'll have a chair when the music stops. Play as you will but be aware that the music will definitely stop on September 30th. Do you have a chair?
Tape, talking to a "person" is actually less dependable in this regard than the shipping web sites. All shipments must be entered into the database for both maritime records, import and export regulations, tariffs, duty, insurance, etc. BEFORE shipment. If there is no record of a BOL for the given vessel then there is no shipment, at least not a legal one. Pretty simple. The only thing not required to submit or report is any ground or land shipment to port.
As I said, not at all. Marani was giving the impression of having and spending marketing dollars and also giving the impression of seeking national exposure. We had that and figured, why not? It was also before I learned a great deal more about the company which in hindsight, I'm actually happy to have not taken any money or get involved with them. I also didn't realize it was just pretend marketing stuff and after looking into their program realized it would be a definite no-go anyway. No biggie and was not a factor in my position on the company. And we get turned down 9 times out of 10, just the nature of the business. It's very esoteric so we have to have thick skin. I will say that consumer products, especially spirits make very good partners for the medium. Unfortunately I don't think Marani will ever think marketing at scale or the scope necessary to generate any significant sales and to date that shows all too clearly.
Just to put it in juxtaposition as it relates to the basic premise of marketing, based on what they're doing versus what can be done, They probably put up a couple hundred dollars for one of these events and some product. They reach a limited demographic and minimal audience resulting in very few valuable "impressions" as they call them. The marketing I was talking about came at a cost of $13,000-$26,000 depending on level of involvement and according to the broadcast metrics it generated $206,000 in comparable advertising and exposure in the Sunday afternoon time spot on FOX that the event took place or the equivalent of 10 30-second spots on a national prime time edition of something like ESPN Sports Center or CNBC. The demographic was Marani too unlike these ridiculous hip-hop rapper events and Armenian charities for aspiring fashion industry wannabes who aren't even of legal drinking age! Anyway, there are plenty of pretty good bang for the buck marketing opportunities and there are a whole lot of other marketing opportunities other than ours that offer that kind of potential for a company like Marani, but either they refuse to spend any money, which should be a concern, or they just don't have anyone who knows anything about marketing.
The bottom is very easy to forecast. If it's not at $.00001 on September 30, it will be on the 1st of October. Give you another reason why as well. I've been thinking about the fully diluted issue. I would imagine any lender of sound mind would have dilution preventative mechanisms in their deals. If so, in order to satisfy all of the convertible instruments right down to stock options, the company would have to issue a HUGE amount of stock to offset those. Lenders don't care because the public shareholders get slapped with the dilution. I didn't think of this before so maybe a couple of billion shares when all is said and done might not be as far fetched as I originally thought. The other issue is I think Marani does indeed have a stock problem, a big one. I might need some help from Veronica Fox on this but other than a reverse merger, what is the company's capability of new registration given lack of reporting and current non reporting status? How could they cover and satisfy stock demands if it all of the sudden came to a conversion point en masse? Sounds like reverse merger would be the only instrument or can they just start up the printing press again under the same registration?
Nothing more nor less than what is already known. Just another vague reference to something interpreted with overly positive spin and wishful thinking, most likely a holder of the stock looking for anything to keep it propped up for lack of any real financials or actual contracts. And the contact? Not a distributor but what looks like a jack of all trades consultant who has never had anything to do with Spirits nor hands on distribution. This is the guy whose going to effect $70,000,000 in sales? Believe what you want but that article and the information cast even more doubt on these supposed contracts IMO. Bottom line is still nothing shipped and nothing more to sell. The digging only enabled someone to find a possible unrelated half truth and turn it into false hope.
Not so much a question of how many times has this happened but how much. It's the second time around for sure but the startling figure is the accumulated loss of $30 million, yes million, over the course of these two failed attempts over the past 5 years. Where did all that money go? Five employees then, five employees now. One container then, one container now. 5-10 cheapo events and promotions per year then, same now. I think anyone would have to seriously struggle to account for that much in spending given the expenses they seem to have incurred for operations outside of management compensation. So I ask again and you should ask yourself, where in the world did they spend $30 million and on what? I can't come up with even the slightest reasonable answer.
First, the only constant promotions are the 150 plus stock promotions. Events? Let's see, the little known first year Seattle Sound Music awards which was not covered by the media and attended by under 100 people. A pre pre ESPY party in a bar at lunchtime again not covered by the media and lightly attended. A boat race no one went to in a market where Marani is not available. An Armenian charity for young girls who want to go into fashion. Hmmm. Yea those are big time events. All by the way required paid entry. The only product promotions I know of we're the ill fated clearance sale at Costco with a card table and some flyers and a tastin at a military base, again where the did not have distribution. These are bottom tier low impact and most importantly cheap, cheap, cheap events. They probably needed only to put up product to do them. God forbid Margrit and her family would shell out to market the product with any of THEIR money. The vodka is just a vehicle and when you see so many people saying "they have real product!" It all makes sense.
And they're not going to much trouble. It can't be done just with the vodka. They need to do bare minimum like Costco, cheesey events and promotions to make you believe it's working. Do you really believe they could prop the bottle up on a pedestal walk away and sell millions of dollars worth of stock with doing another thing? Nope, it's a vehicle joined with a bunch of overhyped PR to give the impression of a real enterprise combined with vague unconfirmable half truths to give the impression of revenues that do not exist and/ or sales far beyond their already proven lack of product capacity.
The MO is actually now more clear than ever using the information you've presented. It actually has to be part and parcel in the plan to make it work. And trust me Costco could care less. They don't co brand with anyone. If they were part of any con they would simply exit, drop the product and be seen as just another unknowing victim. It wouldn't impact them one tiny little bit other than opportunity cost for shelf space given up for the lousy sales of Marani vodka.
You will continue to see more feeble attempts at non-financial based events, promos, grandiose non detailed plans for expansion, etc. as the company tries to keep the ship afloat long enough to offload the rest of the stock. These cheesey events may be just enough to buy them the time they need given the euphoria longs go into on even the slightest bit of news rationalizing it into millions of new sales that will of course never happen. Lower highs and lower lows coming as the clearance sale on stock continues.
The company is insolvent and bankrupt. Invest as you may but it's only a penny play on pops and speculation. There's no revenue, just massive loss. Play the pops and bumps but be aware that when the music goes off and you have no chair, you're broke. There's is no revenue and no future in this company. The siblings and their partners are just sucking every last dime out of you they can. They will be paid this week on the money they gathered from stock sales. You will be left with the burden of that payment.
"It looks like the extreme dumping is over for now. However, its hard to tell when the next bombardment will begin."
Just a little breather Kayak. The big volume is sitting on the sidelines for a bit watching to see if the retail investors can bid it up some more. Pretty obvious. Market isn't really cooperating though with the current volume and nickel dime action. We'll see how patient they are because they will eventually run out of time. I'd say that they might even try and hold right up to just below .02 if the small time suckers can manage to buy it up that high and then they'll start selling. Remember, they have to be careful. They can't crush the stock from too low a starting point as it will get all the suckers to panic and get out and the stock could end up at a point and PPS of no recovery and potential loss of a lot of potential profit for the insiders and other zero cost basis holders. They still have hundreds of millions of shares to convert so it's a game of chicken... And time. They need to be exited before those disastrous financials hit the street... Or don't!