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Just curious what news was already priced into the stock since this stock has always gone down on news except for once. That would be when they reported earnings last quarter with a 330% increase in sales. Since then the company has reported an 875% increase in sales, their first sequential growth quarters ever for the company, nationwide shipment of Newmans Own, the appointment of Hubert Millet with the express intent of taking the company global, numerous advertising mediums, new flavors of Newmans, larger sizes of Trump and more shelf space, more distributors, twice the amount of the US already receiving product, sales of Damiama already exceeding 2006, Newmans already 118% of 2007 projections, a new controller, a clean balance sheet with no long term debt, the desire to become a listed stock on an exchange, and it appears $2.1 million in sales that was never reported for this quarter. That "news already being priced into the stock" as you stated has led to a 45% reduction in the price of the stock. At this rate and with that rationale, it's easy to see why the price of the stock is here and why it will be so explosive to the upside. Cannot wait for the day they announce a buyout for $2.3 billion and somebody jumps up to say "glad I sold at $2 because that $29 a share news was already priced in the stock."
It doesn't matter to me personally. There are just too many stocks out there that have great growth runs then they consolidate only to go running up again. Usually that second run is the most sustainable because the consolidation phase was filled with so many people looking for a quick score. When that wasn't happening they just suffocated any further upside. That's what happened this week. Every number the company reported suggested a huge increase in the stock price. It fell because too many people felt somebody was going to sell before they did. Once these people are completely gone the stock will find its way to new highs. I would stake anything on it. That isn't a pump. That is the way the market works. That's why I've maintained that once we get the stock out of these people's hands it will have its strongest run to the upside. When it turns and starts going there will be little liquidity to stop it because they all sold. There will be more fresh people to climb in afraid they will miss it running. There will be an event suggesting that even higher sales are coming. And the most important is most of those that sold will be staring at it because they never bothered to buy it back lower than they sold it. They'll see it walk right by their sell price and refuse to buy it back higher because they are convinced it will fail when it won't. And of course, without them in it, that is one less person to put up a sell order too early to prevent it from going even higher. Just look at Raw saying he sold at $2.68. That alone should tell you it is going a lot higher. The stock has been trapped in a range so everybody assumes it has no way of breaking out of that range. Everybody perceived all the record sales for the company as a disappointment. They totally ignored the hundreds of stocks that have gone higher on these kinds of numbers despite posting a loss. They assumed because some other company posted good results and the stock fell in price this one would do the same. Almost gone, almost loaded, all of a sudden.
Seems like somebody found something else on Yahoo. Missing Newmans sales also. Might have to pull up my favorite Bloody Trump Barrel of Dreams for this one. Looks like the show is just getting started.
Raw, Netman, Tina Marie, I talked to Christine today and she is hooking us up. I should get everything next week. Raw, you do know those Gold Vodkas go for an even $100 right?
:)
Here's one for you to chew on:
Three Months Ended January 31, 2007 and 2006:
Net Sales: Net sales were $2,681,273 for the three months ended January 31, 2007 compared to net sales of $274,880 for the three months ended January 31, 2006. The increase was due to the launch of Trump Super Premium Vodka in second quarter fiscal 2007. Alcoholic product sales were $2,507,236 on 43,337 cases sold for the three months ended January 31, 2007 compared to $210,255 on 2,828 cases for the same period of the prior year. Sales of non-alcoholic products for the three months ended January 31, 2007 were $191,000 on 20,320 cases sold of Newman's Own products compared to $58,560 Newman's on 6,400 cases sold, for the three months ended January 31, 2006.
Hint: Trump total sales thru 1/31 was 39673 cases and was 21708 cases for the quarter. That is a 20.8 growth increase in just Vodka quarter on quarter. Total alcohol cases sold for the quarter were 43,337 cases. That means other case sales combined outsold Trump? I checked, the case sales are correct. Rheingold reformualtion was not complete by 1/31. That means something sold 21629 cases of some kind of alcohol for $174037 in revenue, or about $8 a case. Any idea what alcohol product sells for $8 a case??? NONE ANYWHERE!
Nice deal! Put out a mistken earnings release and after everybody sells and a buy rating comes out, all of a sudden show up amending your results big to the plus side.
Like I said....holding back! LMAO!!!! Dupe city!
Absolutely correct. I'd say 99% don't have any idea. Like I said before the only way to get this stock to go higher is to get everybody out of it. That way smart money will own it and walk it much higher. How do you think we got from 50 cents to 3.50?? Nobody was in it. As soon as everybody got in it and started staring at it and analyzing it. Play over. Killed it.
*****CONFERENCE CALL HIGHLIGHTS*****
Since the only thing that matters to most about the conference call is the price of the stock it is somebody's responsibility to relay exactly what was said on the call. Especially since Pat mumbled some of it! And you know what?? Stocks do go up, go down, and go up again. Most times they go up much more because retail gave all their shares away to a hedge that was going to run the stock. No pump; just fact of nature.
DKAM 3/14 Conference Call (with interjection where noted)
1. Beginning communications enhancement. Momentum as a business is accelerating. Complete success of the business model.
2. Rapid growth of the Trump Vodka brand.
3. $8 million in equity financing raised in the quarter.
4. Trump only available for 3 1/2 months and one of the most successful launches in history.
5. Thousands of cases of additional Trump Vodka in the pipeline.
6. 875% increase in revenues over 2005. Several non cash and one time charges.
7. Extinguishment of all debt including non convertible debt to equity other than short term financing.
8. *Margins increased both year over and sequentially.
9. Without the one time charges the company booked a loss of two cents per share compared to a loss of 3 cents a share a year ago.
10. Company believes the $4.8 million in SG&A was well spent in promotions and Trump Vodka launches as it generated $100's of millions in brand exposure, advertising, and public relations.
11. More aggressive inventory positions are now in place due to the big increase in cash.
12. Cash as of 1/31 is $6.5 million which is fully adequate to complete their business plan.
13. Trump today available in 28 states. For this reporting period Trump was only available in 15 states.
14. Company undergoes a successful product launch with an unproven product in the heart of the Christmas season. No one has ever done that and they did.
15. NY market has reordered 8 times; Florida market 7 times; California 9 times. Indicative of strong turnover and product acceptance.***Important to note Pat was reading a "real time" report on reorders. Given the dates of release of Florida and California, they could not have possibly had that many reorders by the end of January. Also important that re-orders are averaging "a container" (1000 cases)
16. Most major retailers NOW on their third and fourth re-orders. *Emphasis again that these are real time numbers.
17. Print ads starting now. Nationwide ads to begin late April and May in Wall Street Journal and USA Today to tie in with their "Trumpstakes" and "Live The Trump Lifestyle" sweepstakes. **Important to note this also coordinates with the finale of The Apprentice. Also advertising in Forbes and Maxim magazines. Plus strategic ad prints will continue in local newspapers and in nationwide newspaper circulars for Memorial Day and July 4th.
18. Numerous tasting and sampling programs will continue nationwide.
19. 14 additional control state placements will be completed in April and May for Trump Vodka. The balance of the country including Texas should be placed by the end of May.
20. DKAM is NOT the "Trump Vodka Company" even though the numbers may suggest otherwise. Going forward the product mix will change dramatically.
21. Newmans business was a test product focused in a 75 mile radius. The Newmans people were so pleased with the DKAM launch they gave the go ahead to expand nationally. *This is expected to generate $24 million in sales by 2008.
22. Newmans has 5 flavors and just added a sixth. There are three flavored waters. There are 5 Green Teas to be introduced soon. *That is 14 Newmans products commanding shelf space at higher margins from the likes of Coke or Pepsi. Newmans going into several hundred locations now and expanding to many thousands of locations nationally.
23. Hollywood promotions in place with Twisted Pictures.
24. Over 200 solicitations to begin distributing all Drinks products internationally immediately.
25. 24 carat Trump bottles will ship in May. 1000 cases on pre order.
26. Hubert Millet added to BOD. He ran Seagrams Global Brands. His extensive track record is unprecedented in Global Branding. He will take the company global per the company's business model.
27. Design of the big 1.75 liter bottle is almost complete and will ship in May.
28. Additional icons approaching the company looking for immediate partner agreements.
29. Rheingold reformulation is complete and ready for distribution.
30. Growth of the company is expected to continue now that inventories are rebuilt and expected to continue in an efficient manner.
31. COMPANY CAN NOW BOAST A CLEAN BALANCE SHEET. *It is very rare for a start up to have a clean balance sheet within the first 6 years let alone less than 3.
32. CEO indicates the strongest levels on sales come May-July and the spirits season is September and October. *In lieu of guidance, he states the "end of the cow" or their best sales are directly in front of them.
33. No one but Donald Trump has ever introduced a vodka in the Christmas season and Trump did it as the most successful launch in history.
34. CEO believes the company is in a position to move to a higher exchange and will do anything he can to benefit the stock.
35. Drinks' products sit in 3200 accounts in New York at a very small fraction of the cost of Coke or Pepsi.
36. Current focus and efforts on accelerating distribution in all areas of the business is in place and working.
37. The gold label reasserts Donald Trump's contention that Trump Super Premium Vodka is "The Gold Standard of All Vodkas." *This slogan will undoubtedly be seen over and over in all the print advertising.
38. Drinks owns the trademark of Trump Vodka. CEO says Trump's goal is to build the product to sell it for $2.3 billion; $100000 more than his friend Sidney Frank sold Grey Goose to Bacardi. *For the scorekeepers that is $29 a share.
39. Very few spirits in history have cracked the 40000-100000 sales bracket barrier in the first year. Drinks has and all indications are the re order rates will continue to go higher.
40. *Analyst coverage is currently in progress. It is hugely noteworthy that: companies have a fiduciary responsibility to any firm initiating coverage that they not disclose such coverage before it is initiated by the firm in a public press release. Hence, the statement from DKAM legal, "We've been in dialog." Additional to note that having heard that exact statement before it was to a firm that had absolutely no inventory in the stock and was agressively buying the stock in the open market to gain inventory BEFORE the rating was issued. Front running at its best huh?
Hopefully you can see what is happening. The market makers can see when somebody puts up a big block at a certain price. You cannot see them but they can. Don't you find it odd every time somebody puts a huge block on the ask, they are getting bought furiously. Nobody gets it but I do. That is exactly how inventory is scooped in advance of a singular event.
LMAO!!! Market thinking with its azzzzzz again. NEWC with over $10 billion in losses and no hope of viability and DKAM with a clean balance sheet under $2.
2.67 million cases of Newmans annually. That is what Red Chip put in their research report is what DKAM is planning for later this year and next. The number is $24 million in sales. This works out to a $6.728 million operating margin or gross profit. Now we know why Pat said the "product mix was about to change."
You almost wish the company wouldn't say anything. That doesn't bode well for shareholder confidence when the stock can never go up on good news. But there is a good bit of news coming that the market cannot ignore. Squawk all you want that just because you don't see it in print or you'll know it when you see it. Whatever.
I called a local distributor yesterday that handles over 1000 accounts in a certain state in Food and Beverage. I spoke to my contact and asked they consider getting the Newmans product in time for the Memorial Day and July 4th holidays. Five new Green Tea flavors plus the current 9 other flavors would be a good seller for this large vacation area and a great drink mixer. He called me back and said that they couldn't get it because Coke and Pepsi were both bidding the product for distribution beyond the store environment. In other words, the product goes from Drinks to like a Tuscan/Breyer for distribution. From there, it is sent out to the individual store chains and in 99% of the cases, it is run through a company like Coke or Pepsi for distribution. I asked hom to check further so he called another distributor in a neighboring state. Same story there that Coke and Pepsi were bidding each other for distribution. It was his contention that the two are planning to distribute the product nationally through their bottled soda and water trucks should they win the contract. That to me beyond the introduction of Trump signals the biggest news we've had. Now as to when that news hits it doesn't matter. All that matters is that it is in the process of happening and Per Pat's comments correlates with the product being distributed nationwide in time for those two holidays. If you don't see it, the PR is Drinks Americas inks nationwide distribution deal with (Coke or Pepsi) for nationwide folow through distribution of Newmans Own products. With a board member that sold out his company to Pepsi, my inclination is Pepsi wins again.
Hopefully we're at a point everybody is ready to toss in the towel. No news no matter how good it is can make this stock go higher. Market makers refuse to put orders through on the ask until they clear sellers or find sellers to block it. If it is painful enough, then it is a screaming buy. Always been that way, always will.
I was going to ask you that! Sure, I think I'll take you for "over 21" LOL
And to add to that Pat said they had thousands of cases on order plus they are rolling out the 1.5 liter which the suppliers will gladly take in to add to current inventories. I still contend they held back and reported just enough to keep the sequential growth train going without having a spike that couldn't be repeated the next quarter.
The push for one penny positive. Says alot and with the volume says it's done going lower.
Everyone's guesses are up above.
Entrants:
1. sneaky peaky........102367
2. fishincanuck67.......107777
3. General Grievous....110000
4. Rawnoc...................68000
5. Hexonx..................108501
6. Bonnie&TheBabes..105250
7. Jerseyshore............108240
8. Darrengus...............127353
9. Bidaman18.............120000
10. Banks..................115000
11. MWM...................150000
12. MikeS97707...........80000
13. SincereX13...........130000
14. mike_t...................82141
15. olico......................72000
16. jjack 1137..............90000
17. hotstix007..............94365
18. jonny1putt............125000
19. airtraffick................92100
20. Noomis..................99000
21. jcald....................122222
22. Netman.................69000
23. Griff100.................75000
24. NateB..................113000
25. BillyC49...............111000
26. FastLizzy.............220000
27. TinaMarie...............71531
28. earlylight................65000
29. ChrisJP.................104365
30. Ebiz247................100000
31. philsdaddy..............84686
32. stonehenge........... .73000
33. BadCuda...............127000
34. Brig...............................1
35. MSGI......................77000
36. Coach33..................86000
37. pamo14...................72345
38. gold100..................134567
39. GhostRm.................86754
40. D-Day......................61000
41. ethyl........................87000
42. zeous.....................111069
43. Q.............................89890
On the cases shipped contest, it appears we have a dilemna. Read the rules below:
Rules:
1. One entry per person
2. Entries submitted publicly on this board only. No PMs.
3. Entry deadline is Friday February 2, 2007 at 4:00 EST. Why so early? Company could preannounce as early as February 5.
4. Actual number of aggregate case sales to date from the 10Q to be filed on or about 3/19/2007 will determine the winner. This will not be the quarterly number but the TOTAL number since introduction.
5. One - three winner(s) will be announced on or about 3/19/2007
6. You must allow all entrants a 50 case deviation from their entry number higher and lower. No "boxing" any entrant.
7. This is the biggest rule. You have to make at least ONE post on this board on the date the 10Q is filed to be eligible to claim a prize. This will ensure the winner is still an active iHub member.
The 10-Q was filed on 3/14/07. Looking at the post history D-Day, per #7 you did not make a post on 3/14/07 on this board. Don't take it personally but it was for active iHubbers and it was a rule for a reason. I know you don't have to be an active poster to be an excited shareholder. But there was a reason I included that rule and one of your last posts is why:
http://www.investorshub.com/boards/read_msg.asp?message_id=16949809
Those guessers that did not post here yesterday were D-Day and earlylight as the first two. That makes Rawnoc our champion guesser with 68000 guesses. Then comes Netman in 2nd with 69000. Third goes to Tina Marie with 71531.
Congratulations to our winners!
Send a message to BillyC49 with your name and address and he will forward to me. I will get your goodies in the mail shortly!
Somebody with some deep pockets and some cash will figure it out soon enough. Yesterday's news was 45 days old. CEO said there were thousands of cases of Trump on order plus the 1.5 litres are about to start shipping in size. The nationwide distribution of Newmans is expanding faster than the Trump did. Remember Red Chip with $40 mil in revs for Newmans? Of course they will. This stock is going to make some people a lot of money when it runs away and as per usual a lot of people will be left staring.
Archipelago is an ECN. Many times money players will move through various ECNs or market makers to gain or relinquish a position. More often than not, a player will show up initially to drive the price down on the ask and then when they have gained a sizable position on the buy will witch over to the bid and begin buying it up for a move higher. There are those that are convinced that certain market makers "always" do the same thing to stocks all the time. There are numerous posts around talking about what each market maker's job is in the market. The market makers all know that is out there and just laugh at people that believe it. All it does is make people make trades based up on that info and then the market makers move the stock away from them once they have taken all their shares away from them. In other words, if you sell you will usually see the stock just running away to higher prices.
ARCA signalling it's free and clear to run. A second break back over the $2.42 pivot in the wake of this news indicates it's ready to walk back towards $3 and to new highs. That's what charts DON't tell you. Charts are ancient history. This is reality.
Every company is being run and it's always assumed any company will sell if the price is right. This company was formed on the success of its management and the board's previous company involvement. It was only natural to assume with the branding and offering that DKAM could be built from day one to be an acquisition target. It doesn't concern me whatsoever.
UBSS bringing it right to ARCA for the buys. AX away!
Oh there is no doubt this company is a prime target for a buyout. It has been from the beginning. Ask any beverage company and they would much rather buy a start up that has done all the work with a well defined distribution network in place than to go create your own. The likes of Diageo, Constellation, Kraft, Seagrams, Bacardi, etal don't see the company for what it's doing. They see it for what their vast resouces can make it. Expand on the Vodka. Expand on the Newmans. Expand on the new product offerings to be introduced shortly.
Somebody posted it here a long while ago. The Damiana plant I believe has long been considered "to aid" in fertility for women. And of course, from that we find it is also a natural aphrodisiac for women. Think about it. Makes sense!
Check this out!
http://www.dineoncampus.com/wagner/
Like I said they were holding back. Now you should see PR after PR like today's.
LOL Huge growth PR out on Newmans and Damiama.
Duh This is too funny.
Just like 850% growth and no debt, another reason to sell?
Next thing we know the company will get bought out and everyone will demand it be for a lower price!
LMAO!!
Bottom line is this people. When the report came out a lot of people saw a small company report an 850% surge in YOY revenues and QonQ sequential growth. They saw a small start up report they had wiped all their debt off the books and would eliminate those interest payments. They see the news of a Seagrams guy come on board and hear of global expansion. They see the best Vodka launch in history in the face of the Christmas season; something you don't do in this business. They hear that The Donald will be coming out promoting TV going forward and they know TV will be all over print media including the WSJ. They see a target market product in Newmans move into nationwide expansion and change its formula to "pure cane sugar" to follow the likes of Jones Soda's marketing premise. You even see the news today that Damiama (which I believe the market will soon figure out is a natural aphrodisiac for women) and Newmans Own sales have already surpassed their 2006 sales totals in two months of 2007. They hear The Donald will be selling this company for $2.3 billion. These are all the components we see in stocks all the time that the hedges lick their chops over. They latch on and many times they double in a day. Or all of a sudden, they just start running higher as deep pockets buy in large and then actively buy the stock higher as others see the growth aspect of the company.
It was obvious yesterday that this stock was poised and ready to break out at the open. It was one person who dumped a large position that caused the drop followed by another who dumped a large position. That was it along with a few weak hands that followed. However, there was also a very large buyer in the 2.15-2.25 area for over 200K shares. That was immediately followed by another large buyer stepping up for over 300K in the $1.90 to $2.15 area. If you noticed, not one single share crossed as a sell on the bid for an hour and a half following that new low at $1.89. These things do not happen to a stock where there is a supposed problem or some kind of mass exodus.
So I went digging a little further. There is definitely something to Pat "getting stuck? on that $1 billion number he accidentally threw out. And then he deferred to legal on analyst coverage and the standard response I've heard before in advance of analyst coverage; "There is dialog." There is enough evidence that they decided to close the books early and report enough to absorb all the debt clean up, show sequential growth, and a huge quarter over last year. That way the soaring sales would not be wasted on a quarter they knew they were taking one time charges on and clearing all the debt. It set it up for the weak hands to sell it off right into the market makers buying in advance of coverage. Poof! Instant inventory in advance of a buy rating and active buying thereafter. Companies do it all the time. Great little deal they work out in advance. All those sales they held over makes for another big quarter and it makes the analyst that puts out coverage or a research rating look like a star. This would be confirmed in the large block buying we saw yesterday as almost a half million was bought off the drop at strategic price points. Yes, analysts do load up BEFORE they put out buy ratings.
To the point of a forward split for the company. Many here have found the only missing piece to a higher exchange listing is the minimum bid price over $5.00. You even heard Pat convey that the process is underway. I have submitted to The Board, and it is under review that they implement a 5 for 1 forward split of the stock to negate any dilution concerns. At the same time, the stock would move into the low double digits at 5 times the price. It reduces the OS shares to a shade over 15 million. It puts it over $5 a share making it very attractive to institutional investors and to those fund managers in the beverage sector who have to buy. It also brings in any number of buy ratings and exposure of the global expansion plus the fact DKAM has no debt makes it very compelling to insitutions. It makes it an incredible growth opportunity for many fund manager's portfolios. Most important, it gets the stock over $5 for the required amount of time to get listed on the Nasdaq Small Cap Market. Equally as important, fund managers see that the CEO is locked into 2 million shares for 2 years(forward reduced), as well as others. It also reduces the float to about 3 million shares making shares even more difficult to come by as institutions buy in. Bringing in a new CFO as they did may indicate the process is already well underway. It would be amazing what a different company DKAM will become overnight in the eyes of the market without selling one single thing.
No, this is not a stock that is failing. This is a stock that is just getting started and we're seeing a very strategic plan get implemented that leads to a great success story.
I invite everyone to now send a note to Pat and Fred and the others to voice your opinion that the shareholders do want a forward split as it would be in the best interest of the company and the shareholders to make the move from OTC to the Nasdaq Small Cap Market.
I cannot believe nobody is even talking about it. A 5 for 1 reverse right in the face of a nationwide expansion, international expansion, and numerous analysts all eyeing a move over $5. And there's your Nasdaq listing as eluded to. That's what new CFO's are for.
$12.50 and only 15+ million outstanding.
It's right there in front of you.
Somebody with some $$$ saw the hook. Huge revenue increase, a start up with debt completely gone, new product intorductions, global expansion, SG&A meltdown off the initial launch, SEC inquiry come and gone. Seems they are realizing the market got it wrong. Well, I should say about 20 investors got it wrong and one big investor got them all.
Translation time. "We are in dialog" from legal means the market makers are currently holding the price down absorbing all sellers shares to build inventory in advance of a buy rating and initiation of coverage.
Awesome conference call. This is so huge and the way they skirted the Buy ratings and analyst coverage was brilliant. It's coming. Donald Trump will be coming out saying, "Trump Vodka is the gold standard of all vodka." Trump is ready to make the push! Build the brand to beat Grey Goose. He will be all over the media with Trump Vodka going into the busiest time for Vodka May-July. Over 200 distributors internationally calling daily to stock their products.
Pat also had a slip of the tongue saying the company was worth $1 billion. He then corrected himself saying that Trump said he would be selling the company for $2.3 billion; $100000 higher than Sidney Frank. Those statements tell me this is Trump's company AND they already have been told the company is worth a $$$billion.
Wow! Just got an e-mail. Huge party tomorrow night introducing Hubert and an earnings celebration party. Some kind of gala event. Let me get more details.
It's a more detailed version of Donnie's show last fall. They just talked about branding and everything Trump touches signifies "Best in Class". He then follows it up by saying that if Trump can sell water with his name, he will sell anything the best of anybody. Because as Donnie said it, "Water is water."
Trump and Donnie on CNBC
Anybody remember what happened a year ago about this time?
JSDA started its break out to double digits from $6 as HANS was running for $200. LBIX showed up with great earnings and ran from under $3 to over $7.
Same sector the next year. There's a new kid in town.
Check last Q. It more than doubled. JSDA should give everyone a clue where this is going. Even those close are laughing at the "one trick pony" aspect of JSDA.
Oh, we're on the prediction thing? I already put mine up but I'll tweek them a shade.
6.3 mil revenues
1 cent profit
60000 cases Trump
31000 cases Newmans
Most outstanding shares and debt the bloggers have been yukking it up about. Gone.
Big increase in cash.
New flavors of Trump coming
New product introductions for the spring
The process to be listed on Nasdaq has commenced
Analysts on CC
Buy ratings to follow
Exactly! First conference call. First webcast. Lots of firsts. Must be a blow out performance so Pat can bask in the glory. Otherwise why subject yourself to the scrutiny. Also puts some potential analysts on the phone for coverage. But the most important thing is the penny pinchers have got to either get out or hold overnight and wonder. No selling into the run up for earnings because there wasn't one! All smiles!
Surprise surprise. Always changing and evolving. Reporting earnings on time means you have something very good to say!
In fact not a single person should have a concern. The more I think about it and the more people I talk to in the beverage industry the more I'm convinced that we do own the next JSDA. It's all right there. The financials, the new products, the pipeline, the soaring sales. We even go one better with a broader product line and name brand recognition. Seems ridiculous to even worry about the day to day on this stock. We've had this conversation before. We all know we're right. Before long none of this will make any difference.