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I'm thinking the movie "Field of Dreams" where if you build it they will come. And throughout the whole movie the character is thought to be a crackpot and a fake, even his brother in law thought so. Until near the end the revelation comes true.
And they keep mentioning Google, too. eom
Videos galore...!
http://mobile-barcode.tmcnet.com/videosall.aspx
AT&T is currently selecting up to 12 enterprise customers to participate in this charter program across key sectors including consumer packaged goods, retail, hospitality and financial services. The consumer barcode technology can be used across a variety of mediums including indoor and outdoor signage, packaging, catalogues, television, the internet, as well as traditional print and mail advertising. AT&T will use technology from Mobile Tag Inc., a provider of universal bar code reader technology.
AT&T will soon make available to consumers via download a mobile application to read the 2D barcodes on a variety of mobile devices across multiple platforms including Android, BlackBerry® and Windows®.
Not to mention Chip's hand in it, too. eom
AT&T to Launch 2D Barcode Program to Test User Feedback
http://mobile-barcode.tmcnet.com/topics/mobile-barcode-innovations/articles/80084-att-launch-2d-barcode-program-test-user-feedback.htm
Is there another barcode reader that is being pre-installed on a particular phone worldwide?
CTIA starts today...in a few hours that is.
http://daily.ctia.org/wireless2010/
Maybe it is next, JP? Will wait and see. eom
Smartphones not enough for carriers at CTIA
http://www.reuters.com/article/idUSN1917677620100322?type=marketsNews
Moneypit? Blackhole? The Corn Maze? I know. I know.
The Asylum!
Mobile app market on the verge of explosion
The iPhone's popularity for mobile marketing is due in large part to the success of Apple's App Store, which has proven that consumers are willing to pay for branded applications. The fervor for mobile apps won't die anytime soon, with the market expected to triple in size this year.
U.S. app revenue will hit $1.6 billion in 2010, according to the latest prediction from research firm Yankee Group. Yankee's latest estimate comes after a swell in paid downloads in early 2010. Paid apps accounted for 18 percent of all downloads in 2009, but account for almost one-third so far this year, MediaPost reports.
The average iPhone user downloads 60 apps a year, and those range in price from free to up to $15 for an app like MLB's At Bat 2010, which offers live baseball scores. Not every paid app is as pricey -- the Hearst publishing company just rolled out 70 niche apps that start at 99 cents.
While the iPhone has laid the groundwork for the age of applications, Yankee Group expects Google's Android platform to drive the market as well. The Android marketplace currently offers 30,000 applications.
The Droid outsold the iPhone
http://www.searchenginejournal.com/the-droid-outsold-the-iphone/18936/
Mobile marketing to become more popular, says Google
http://www.equimedia.co.uk/index.php?id=98&article=19674814
2d barcode and wine.
http://www.sync-blog.com/sync/2010/03/bottoms-up-5-questions-with-winealign.html
The guy said
If you try a wine and like it, you simply snap the 2d barcode with the free scanner software on your smart phone and we will automatically add it to your Wine & Cheese Show Shopping list.
Let's see the right kind of insane pps for a change.
And when done drinking and with a full bladder, you can think of them while you use the restroom.
Consequently, leading mobile barcode-reading software suppliers like NeoMedia www.neom.com are already signing deals so that the software will be pre-installed on camera phones from a range of suppliers.
Mobile marketing via the internet may now be just as popular as more traditional SMS marketing strategies.
According to marketing software firm Unica, the channel as a whole is set to become more popular with brands and businesses over the course of 2010.
It revealed that mobile marketing is now used by more than a third of the advertisers it surveyed, which the company said is evidence that the sector is continuing "its march toward greater significance".
Whereas firms were originally attracted by the immediacy of SMS marketing, Unica claimed an equal number are driven towards the channel thanks to the "richer" interactivity of mobile websites.
Applications are also proving to be a draw, the study stated.
"A volatile economy, the rise of new channels and the increased demand for financial accountability, are creating a new era in marketing," said Paul McNulty, chief marketing officer at Unica.
Last month, digital conversation agency we are social suggested that mobile marketing could be most effective when aligned with social media strategies.
Is SMS marketing the most popular mobile strategy?
Retail Industry Is Going Mobile
Mobile shopping is expected to be a particularly hot app. ABI Research says mobile shopping in the United States increased from about $369 million in 2008 to some $1.2 billion in 2009 and could reach $2.4 billion this year.
American Airlines Expands Mobile Boarding Passes To 27 Airports
http://www.mobileburn.com/news.jsp?Id=8963
Got it this morning.
Against all. Duly recorded my actions.
Mobiletag: The First Universal Barcode Reader And Price Comparator Available On OVI Store!
http://www.datacollectiononline.com/article.mvc/Mobiletag-The-First-Universal-Barcode-Reader-0001?VNETCOOKIE=NO
Target Stores Accepting Coupons Sent to Smartphones
http://www.investorplace.com/experts/jeff_reeves/target-tgt-coupons-sent-to-smartphones-wmt-cost-aapl-rimm-jcp.html
Google Educates on Mobile Business
http://www.wirelessweek.com/News/2010/03/Business-Google-Educates-Mobile-Content/
Mobile Ticketing Catching on with Airline Passengers
Mobile barcode solutions provider Trinity Mobile reportedly witnessed a 1,200 percent growth rate in the number of mobile boarding passes sent to airline passengers in 2009.
Due to the convenience they bring, mobile ticketing systems are becoming increasingly popular among airline passengers and users of public transportation.
For more information, click here
Neustar will have a booth there as well. eom
Google to Keynote CTIA Mobile Marketing Seminar
At this year’s annual expo, CTIA –The Wireless Association is producing three special interest seminars focused on key segments of the wireless market: mobile marketing, mobile money and wireless law and policy. Taking place on Monday, March 22, these pre-conference seminars are designed to give an in-depth look at the business issues and technology innovations shaping the mobile marketplace. International CTIA WIRELESS 2010® will take place March 23-25 at the Las Vegas Convention Center. Partner events will begin Monday, March 22.
“As mobile technologies become ubiquitous, brands, businesses and policymakers are changing the ways they interact with the public,” said Robert Mesirow, vice president and show director for CTIA. “CTIA has put together three comprehensive pre-conference seminars with experienced thought-leaders who will share best practices and strategies for using wireless to make a real impact.”
Mobile Marketing and Advertising
CTIA will present a full-day seminar focused on maximizing the marketing potential of the mobile device. Google Director of Mobile Advertising Diana Pouliot will give a keynote on the topic of “Mobilize-ing Your Business,” the seminar will address the next wave of emerging technologies and smart strategies for brands looking to harness the mobile channel. Session topics include: ecosystem evolution; mobile measurement; supporting the ad spend investment; secrets of mobile engagements; and open development.
Speakers will represent a cross section of companies innovating in the area of mobile marketing, including Acision; Airwide Solutions; Beezag; Cisco Systems; comScore; Google; kgb; Motorola; Nielsen; Rutberg & Company; Samsung Telecommunications of America; Shazam; Sixteen30; Valhalla Partners; Verizon Wireless; Virgin Mobile USA; and Yahoo!, among others.
“Mobile Marketing and Advertising” will take place from 9:00 a.m. to 5:30 p.m. on Monday, March 22, 2010. For a full agenda, visit http://www.ctiawireless.com/events/event_details.cfm?calID=968.
Money Over Mobile
This full-day workshop will cover key topics driving the transfer of money digitally over wireless devices. Seminar sessions will cover a variety of topics, including: payment processing; the bank perspective; mobile applications; Near Field Communication; and commerce. Speakers will represent a range of organizations, including: Amazon; Best Buy Mobile; BOKU; Danal, Inc.; Intuit; Javelin Strategy and Research; More Magic; Mozido; Sybase 365; Syniverse; Visa; Wells Fargo; and Western Union, among others.
“Money Over Mobile” will take place from 9:00 a.m. to 4:30 p.m. on Monday, March 22, 2010. For more information, visit http://www.ctiawireless.com/events/event_details.cfm?calID=990.
The Evolving Wireless Ecosystem — What’s Next in Wireless Law, Policy and Technology?
Presented by CTIA and the Federal Communications Bar Association (FCBA), this half-day seminar will address a range of issues related to policy, licensing, spectrum and technology. Panel discussions will focus on next-generation licensing at the FCC; industry reactions to the National Broadband Plan; innovation in the wireless ecosystem; and defining appropriate spectrum interference rules.
The seminar will take place from noon to 5:00 p.m. on Monday, March 22, 2010
http://finance.yahoo.com/news/Google-to-Keynote-CTIA-Mobile-bw-3264313698.html?x=0&.v=1
The NYT also reports that retailers including Sam’s Club, Disney stores, Crate & Barrel and Kerr Drug have confirmed they are already - or soon will be - testing mobile technologies to incorporate with their stores.
http://mobile-barcode.tmcnet.com/topics/mobile-barcode-innovations/articles/77117-mobile-barcodes-help-window-shoppers-make-purchases-nyc.htm
Computing power? Rather dumb if not a foolhardy comment and certainly a good way to entice would be hackers. Ever hear of SETI?
Previous radio SETI projects have used special-purpose supercomputers, located at the telescope, to do the bulk of the data analysis. In 1995, David Gedye proposed doing radio SETI using a virtual supercomputer composed of large numbers of Internet-connected computers, and he organized the SETI@home project to explore this idea. SETI@home was originally launched in May 1999.
Barcodes Win Hearts and Minds at MWC 2010: Two Campaigns vs. One for NFC
It’s generally agreed that winning the hearts and minds of delegates at the Mobile World Congress (News - Alert) in Barcelona is half of the battle to firmly establish a technology within the cellular industry. By this token, mobile barcodes are beating the only real alternative, NFC, by two to one. Two real life technical showcases to one, that is.
Leading the field in promoting mobile barcode technology is almost certainly the Neustar http://www.neustar.biz/Visa Inc http://corporate.visa.com co-sponsored “Check Your Balance” contest. According to Diane Strahan, VP of mobile services, Neustar, “On day one of MWC we distributed over 7,000 barcode vouchers and we’re really pleased with the results so far.”
Strahan observed, “In addition to all of the innovative campaigns that we are seeing in the mobile marketing space, this is a great example of how mobile barcodes can be used in the financial services world.”
The Check Your Balance contest worked like this - attendees at the MWC, Barcelona 2010, received faux Visa gift cards as part of their welcome packets. They were then invited to scan the 2D barcodes on the back of the faux cards each day check their balances.
Those with handsets which didn’t already have a barcode scanning capability (a standard component on most new smart phones), could visit the Neustar booth where they could obtain software to enter the contest and experience barcodes firsthand.
Participants were challenged to answer a question that tested their creativity. Every 30 minutes, every day, for all five days those who came up with the most creative answers won €50 Visa gift cards. Winners were notified by text/SMS message to claim their prize from the Neustar booth.
The second barcode promotion at MWC 2010 was an M-Giving campaign to raise funds for Haiti in the shape of the “Enfomasyon nou dwe konnen” (News You Can Use) radio show run by Internews http://www.internews.eu/haiti . Mobile barcodes were craftily placed on posters at the show, displayed in the halls, at stands and on the lapels of all show sponsors, and on GSMA http://www.gsmworld.com staff.
Delegates simply scanned the 2D barcodes using their smart-phones, and technology provider NeoMedia http://www.neom.com donated $1 to Internews. “We’ve made it even easier to give - with a simple scan by a camera phone,” said Simone Schmidlkofer, founder of Cause2Connect www.cause2connect.com, who is credited as the brains behind M-Giving.
As part of the “Everybody Wins” concept, the campaign also awarded a $500 US prize to a delegate each day based on a question about the future of M-Giving. The best answer was selected at the close of each day, and the winner was sent a text message designating where to pick up his gift card.
Iain McCready, CEO with Neomedia commented, “We realize mobile barcodes are early in the adoption cycle but expect to grow dramatically. As the first ever mobile barcode M-Giving campaign, we are seeing steady responses and look forward to supporting Internews with a generous contribution.”
By contrast, the showcase to highlight the benefits of SIM-based NFC payments, Samsung (News - Alert) http://www.samsung.com, Telefónica/O2 http://www.o2.co.uk and La Caixa - www.lacaixa.es sponsored a technical demonstration of NFC at the MWC show. Samsung handed out over 400 Star NFC handsets to Mobile World Congress attendees.
The handsets contained SIM cards from Telefónica/O2 pre-loaded with €60 of airtime credit. Loaded onto the handset was a La Caixa Visa mobile payment application. The objective was that participants could use their NFC phones to pay for food and drink at over 30 merchant locations around the exhibition halls.
Only time will tell which technology, mobile barcodes or NFC, fared best from exposure at MWC.
Barcode User Wins Prizes, Shares Opinions
Jordi, an 18-year-old native of Barcelona, was selected among the winners to answer a handful of interview questions.
Where would you like to see barcodes next?
In shops and on products. If you are going to buy a mobile phone, for example, you’ll get the technical details, reviews, and a link to the manufacturer’s website. If you’re buying food, you’ll be able to find out the ingredients and nutritional info, as well as earn points toward future purchases. In medicine, you’ll be able to get paperless dosage instructions.
What was your reason to go to MWC?
I was kindly invited by Sony Ericsson (News - Alert) to attend the Creation Day on Wednesday. I had never been in the Congress before, and maybe this will be the only time, because next year I don’t think I’ll be as lucky as I was this year. I am interested in technology (not only mobile technology, but also computer technology) and couldn’t believe they gave me the invitation!
Have you used barcode readers before?
I knew they existed, but with the mobile phone I had before I couldn’t download programs. Two weeks ago, I got a new mobile, and with it I downloaded i-nigma. Now I have the NeoReader, too.
Have you seen or actively used barcodes before?
Yes, but only the on day I downloaded the program, in webpages where you can generate QR codes. I haven’t used them anywhere else because I didn’t see any in the street in over the past two weeks. If I had, of course I would have snapped them immediately!
What do you think the future will look like in terms of barcode penetration? Where will they appear first, where will they be used most, and where will they be most useful?
I’m sure that we’ll have to wait to see other uses besides advertisements, at least in Spain.
I think they can replace common barcodes since they have the ability to supply extra information for the consumer, not only for the retailer. As I said in my answer, if you put the ingredients and nutritional info into the code, which could be also be used as a barcode by the cashier, all the space that now is used by these texts can be used in two ways: to save space and ink on the packaging, which not only means lower prices for the producer and the consumer but also benefits the environment. On the other hand, the space currently used by the current codes could be used to make the products more attractive. Little things like this can involve big changes to many other things. What is really important with this is imagination—thinking of the possibilities for the uses of the QR codes.
What do you think about a donation campaign for a non-profit organization using a bar code?
I think donation campaigns for non-profit organizations are very important. NGOs do valuable work, and if they don’t have money they cannot thrive. In Haiti there’ve been lots of campaigns because money was really needed there. Using the barcode reader is another thing. I think using them in this campaign helped promote these readers and made the whole experience more entertaining for participants. In the future, if mobile phones come equipped with QR code readers, and there’s a direct link in the mobile menu, then more people will use them. Bu before then, I think it will be difficult to get people to use these readers. People are more used to send messages with keywords, although this is ultimately a more cumbersome manoeuvre.
http://mobile-barcode.tmcnet.com/topics/mobile-barcode-innovations/articles/77029-barcodes-w-hearts-minds-mwc-2010-two-campaigns.htm
Mobile Barcode Essentials Part One: How To Read A Barcode Via a Mobile Phone
Most people’s first encounter with barcodeswill be in a supermarket when an item is scanned at checkout. It may never occur to them that mobile barcodes can be scanned by their personal handset, revealing hidden, yet pertinent, information. This is how it works.
The first requirement for any handset capable of scanning a mobile barcode is a decent camera phone. It's generally agreed that the camera's resolution should be 1.3 megapixels or above to achieve reliable results. However, tests carried out back in 2007 by the IEEE's (News - Alert) Pervasive Computing Initiative actually showed that a Nokia 6600 with a very basic VGA (640 x 480 pixels or 0.3 megapixels) was sufficient.
Whatever the resolution, the handset will require a software client to perform the barcode recognition process. This software is known as a “barcode reader” or “barcode scanner.”
Before rushing to download a suitable piece of reader software, it's worth checking whether or not the handset in question already comes with a built-in reader, something which is now quite common with high-end smart phones from providers such as Nokia and Sony Ericsson (News - Alert).
The one big snag is that there's no such thing as a “generic” barcode reader since, in order to perform optimally, such readers are tailored exactly to a camera phone's specifications. Consequently, when searching for barcode reading software, the majority of web sites will demand to know the exact make and model of the handset in question, even though the actual “client software” will likely be free.
Attempting to compile a list of well-known barcode reader software is a futile exercise since such a list will become obsolete virtually overnight. It is more effective to trawl the Net for blogs or sites dedicated to offering such software. A good starting point would be QRMe which lists at least 17 suitable barcode reading clients http://www.qrme.co.uk/qr-code-resources/qr-code-readers.html.
In most cases, however, potential users won’t need to search online for barcode reader applications because most barcodes are created as part of some kind of marketing or publicity campaign. These campaigns are inevitably run in conjunction with a specific mobile barcode supplier. A mobile barcode in a magazine or on a poster will often be accompanied by instructions on where and how to download the appropriate reader.
Typically, this process involves texting a keyword to a five digit shortcode. This will trigger a text message response from the barcode specialist, with the necessary URL embedded. The barcode supplier's servers will then determine from the handset browser which software client is suitable and provide the appropriate link for downloading.
For those who can't wait to try mobile barcodes and a handset without a camera, NeoMedia (www.neo.com) has the answer. Simply type this URL into the handset's WAP/web browser: get.neoreader.com/go. This will open a dialogue box on NeoMedia's online site. If you look at the barcode you wish to decipher, there's often a keyword or number associated with the code itself. Feed that number or word into the dialogue box and NeoMedia will attempt to match it to barcode and direct you to the proper site or service.
http://mobile-barcode.tmcnet.com/topics/mobile-barcode-accelerators/articles/77027-mobile-barcode-essentials-part-one-how-read-barcode.htm
Yes, that one, too. eom.
February issue of Mobile Marketing is up. Lots of good reading.
On page 13 "Honourable Intentions" about Google and Admob.
http://issuu.com/davidmurphy/docs/mm_issue_one_for_upload_to_issu
Continental offering mobile boarding from Heathrow
http://news.opodo.co.uk/NewsDetails/2010-02-26/Continental_offering_mobile_boarding_from_Heathrow
Laura Marriott at Mobile Boot Camp. March 2, 2010 San Francisco
Senior executives from Best Buy, Steve Madden and Wet Seal will discuss their mobile marketing and commerce strategies at the Mobile Boot Camp organized by Mobile Commerce Daily and the National Retail Federation in San Francisco March 2. Registration is open.
The daylong event will feature Tracy Benson, who runs mobile initiatives at consumer electronics giant Best Buy, as well as footwear and apparel maker Steve Madden’s Jared Horowitz and fellow retailer Wet Seal’s Jon Kosoff.
“Mobile is the ideal companion to retailers’ customer outreach efforts in that it gives legs to other marketing and commerce efforts,” said Mickey Alam Khan, editor of Mobile Marketer and Mobile Commerce Daily.
“This event, in partnership with the National Retail Federation and Shop.org, is meant to help retailers gain smart insights into using mobile marketing and commerce to their best advantage,” he said.
Hosted at the JW Marriott Hotel in San Francisco, the conference targets retailers that want to integrate mobile into their multichannel efforts. It dovetails with NRF’s Retail Innovation & Marketing Conference March 3-4.
Wet Seal enters mobile commerce
Speakers also include executives from Digby, ATG, Millennial Media, AdMob, Impact Mobile, Tagga Media, iLoop Mobile, Netbiscuits, Siteminis, Zumobi, Hipcricket, Microsoft and the Mobile Marketing Association.
In addition to case studies from Best Buy, Steve Madden, Wet Seal and Ace Hardware, attendees will also learn about the key elements of mobile marketing, how to use SMS in a multichannel context, six major industry trends, and building and deploying sites and applications.
The day will end with roundtables hosted by the speakers on the topics covered during the day but in a more informal manner.
“Sooner or later, the vast majority of consumers will be making shopping decisions through mobile devices, and now’s the time to anticipate and prepare for that behavior,” Mr. Alam Khan said. “The Mobile Boot Camp is designed as the ideal training ground for gaining mobile expertise in this multichannel world.”
Please click here to register for the Mobile Boot Camp.
Mobile Boot Camp
A joint presentation of Mobile Commerce Daily and the National Retail Federation
JW Marriott, San Francisco
Tuesday, March 2, 2010
9 a.m. – 9:15 a.m.
Boot Camp Opening Remarks
Scott Silverman, Executive Director, Shop.org
Dave Sikora, CEO, Digby
Mickey Alam Khan, Editor in Chief, Mobile Commerce Daily and Mobile Marketer
9:15 a.m. –10 a.m.
Embracing the Cross-Channel Mobile Opportunity
Moderator:
Mickey Alam Khan, Editor in Chief, Mobile Commerce Daily and Mobile Marketer
Panelists:
Marcus Startzel, senior vice president of sales, Millennial Media
Laura Marriott, Mobile Marketing Consultant
Jason Spero, General Manager for North America, AdMob
As Web-enabled smartphones and affordable data plans become commonplace, consumers will increasingly look to mobile devices for their shopping needs.
This evolution of behavior – from store to catalog to online to mobile – will force retailers and marketers to rethink their cross-channel marketing strategies to target on-the-go consumers.
The panel will cover topics such as:
• How will increased mobile usage alter store-based retail and PC-based e-commerce?
• How will advertising and marketing have to change to keep up?
• How does this evolution present an outstanding opportunity just like the Internet did in the late-90s?
10:15 a.m. –11 a.m.
Essential Elements of Successful Mobile Marketing: Tools, Creative, Offers, and Measurement
Moderator:
Amielle Lake, CEO, Tagga Media
Panelists:
Jared Horowitz, Manager of Business Development and Direct Marketing, Steve Madden
Gary Schwartz, President/CEO, Impact Mobile
Michael Becker, Managing Director for North America, Mobile Marketing Association, and Vice President of Strategy, iLoop Mobile
This session will arm our attendees with the ABCs of mobile marketing and present the necessary tactical information to create their own mobile marketing campaign. Our speakers will answer the tough questions including:
• What is mobile marketing?
• How does mobile marketing differ from mobile advertising?
• What goes into a typical mobile campaign – SMS, banner ad, Web site, application, search and coupons – and which channel or tactic is appropriate for the retailer and marketer?
• How can marketers and retailers track the performance of a mobile campaign, site or application?
• How can a retailer enable transactions at retail point of sale with mobile?
11:15 a.m. –12 noon
Using SMS To Drive Cross-Channel Success
Moderator:
Dan Butcher, Staff Reporter, Mobile Commerce Daily
Speakers:
Zaw Thet, CEO, 4Info
Jared Reitzin, CEO, mobileStorm
Matthew Valleskey, Senior Marketing Manager for Mobile Services, Neustar
Permission-based SMS marketing is the one sure-shot mobile tool guaranteed to drive cross-channel behavior. The reason: 99 percent of the mobile phones nationwide can send and receive SMS messages.
In 160 characters, retailers and marketers can make the case for driving traffic to retail stores or online.
Learn best practices on how retailers can optimize SMS to drive customers to brick-and-mortar stores, bolster their overall loyalty program, send alerts, distribute coupons, and promote the news of store openings.
12 noon –1 p.m.
Lunch
1 p.m. –1:45 p.m.
Six Trends in Mobile Marketing and Commerce
Tracy Benson, Interactive Marketing and Emerging Media, Best Buy
Kelly O’Neill, Director of Product Marketing, ATG Commerce
Mickey Alam Khan, editor in Chief, Mobile Commerce Daily and Mobile Marketer
This discussion with Ms. Benson on Best Buy’s take on mobile trends, Ms. O’Neill on ecommerce specialist ATG’s view and with the editor of the leading publications covering mobile marketing and commerce will focus on the six key trends in mobile and how retailers and marketers can meet the opportunities and challenges ahead as technology continues to empower consumers.
2 p.m. – 2:45 p.m.
Building and Deploying Effective Mobile Sites and Applications: Tips for Success
Moderator:
Marci Troutman, CEO, Siteminis
Panelists:
Jon Kosoff, Director of Ecommerce and Direct Marketing, Wet Seal
Ran Farmer, Managing Director, Netbiscuits
Dave Sikora, CEO, Digby
Ken Willner, CEO, Zumobi
While the smaller size of smartphone screens can wreck havoc on numerous elements of most Web sites, consumers are increasingly expecting the same user experience across all digital channels. Mobile sites and applications must meet the requirements of the many available smartphone screens, browsers, and operating systems to be successful.
The speakers will walk the audience through the steps necessary to create user-friendly mobile sites and applications that enable viewing of ads, searching, shopping and transacting. Your customers and your bottom line will thank you.
3 p.m. –3:45 p.m.
Retailer Case Studies for Customer Centric Mobile Advertising: Best Buy and Ace Hardware
Moderator:
Mickey Alam Khan, Editor in Chief, Mobile Commerce Daily and Mobile Marketer
Panelists: Tracy Benson, Interactive Marketing and Emerging Media, Best Buy
Eric Harber, President, Hipcricket
Jamie Wells, Director of Global Trade Marketing for Mobile Advertising Solutions, Microsoft
This session will shed light on Best Buy’s mobile strategy and how Ace Hardware has worked with MSN to create a customer-focused mobile advertising campaign. Our retail speakers will share strategy, tactics, results and lessons learned. These best-practice tips and the dos and don’ts of mobile advertising will wrap up the sessions before heading into more intimate roundtables.
3:45 p.m. – 4:15 p.m.
Boot Camp Roundtables
The speakers will lead small group discussion about specific mobile disciplines such as display advertising, SMS, commerce, search, and social media.
Please click here to register for the Mobile Boot Camp.
To receive Exclusive Text Tips and Updates from me about the Latest and Greatest in Mobile Marketing right on your Mobile Phone, send a New Text Message to the following and I will do my best to make you glad you did.
http://events.nrf.com/bootcamp10/public/Content.aspx?ID=7737&sortMenu=104000&exp=2%2f23%2f2010+8%3a19%3a19+PM
http://events.nrf.com/bootcamp10/public/MainHall.aspx?ID=7723&sortMenu=101000&exp=2%2f23%2f2010+8%3a18%3a17+PM
http://events.nrf.com/bootcamp10/public/Content.aspx?ID=7761&sortMenu=105000&exp=2%2f23%2f2010+8%3a18%3a07+PM