The 3's are pretty much locked out today. I've had multiple orders and I can't get a sniff.

Cause the 5th digit traders are restricted at the moment ;)

Projectsmith - I logged on a bit after you posted.

After much criticism on my part I decided to have long conversations with JAG. I feel that my position is substantial here, willing to bet it teeters on reckless to most, and that it made no sense to continue to bicker back and forth on here under the pretense of speculation with those that didn't have much knowledge or real interaction with the company. So, I went straight to the source.

I've been speaking with her in length about what she's doing, how she's doing it, and what she plans to do. I'm satisfied for now. She's answered all of my questions.

I'm not the "Rah Rah" type. I've been heavily critical, but I've never once called this a scam. I've just been very unhappy with some directions that have been taken and some circumstances that have put into play and I've been very vocal about how I feel about them.

I've been passionate about HFBG, I've been skeptical of JAG, and I've criticized the current results. I'm not hiding, I'm not making a turn-around like some have, and I will not turn into a "cheerleader" of sorts...

I still hold all my shares, I've been here for well over a year, and the PPS isn't at the point where it makes fiscal sense to exit. When it does, I will.

I think that JAG is smarter than that.

IMO, I think that she has the best in mind for this company, however I do feel that there is entirely too much responsibility and mundane tasks to keep up with to run a public company. Probably could use 2 assistants/interns from ASU to help file all the docs etc and stay on top of the day to day. Her strengths are better used elsewhere...

As for a R/S, it would be the kiss of death and they know that. It'd really hurt going into an acquisition deal as well and would not bode as a positive at all for her or the company. So, I would just place the R/S worries to the side for a bit as the company is moving forward and is in a progressive state.

If, however, there were a R/S I feel she'd decrease the share count while upping the overall value of the shares. This would effectively reduce the AS and allow for more moderate trading. If HFBG is headed in that direction, then it would only make sense to do that...I do not feel JAG will kill investor relations give the effort she's put forth to be transparent.

Well, everything but the PPS ;)

H0ld 0n2 tH05e sH@re5!! T0 menny +'s!! Go Grandmama.

It's not about profits at this point in time, it's about run-rate. Meaning, how much product are they moving. To be honest, it'd be better to sell everywhere and anywhere at this point in time as opposed to worrying about profits. Profits are not going to dig us out of this hole.

I have a feeling that JAG is being subsidized by LJ and is financially taken care of. Her main objective would be to increase the run-rate to a point where it's noticed. It's all dependent upon how you're valuing the company.

Under these circumstances, if the run-rate is good, it can be valued many times forward if there were a prospective buyer. The value of the company is then based on potential, not on hard financial figures.

This is the ONLY way that HFBG is going to make it. They need a buyer, they need someone more capable to pick them up, and I'd be willing to bet all my shares that JAG is heavily incentivized with that goal in mind...

He's not wrong. The DTC Chill should not affect us whatsoever if everyone was long, strong, and holding...I thought that the 3's, 4's, and 5's were in strong hands and we had a firm foundation at 6. Surely you don't think those steady hands are selling cause there is no placement, do you?

It's simple business. If they had placement and viable news there are major brokers that still allow buying and this stock would rise. But, we're in the same spot as last year with no post-production distribution and sales...No news, no placement.

What does that even mean?

Not buying it! The AS is maxed and JAG has repeated that the PPS is of no concern to her. So, either she's full of it and she actually does care about the PPS cause its not like she's able to dilute, or there is simply no news to report anyway.

The DTC issue should have no bearing cause all the 4's, 5's, and 6's are in long and strong hands, right? I could have sworn that we had a foundation at .0006 cause JAG turned this around...

Too many flaws my man, too many flaws.

Yeesh. I highly doubt all of this is due to the DTC issue. Kind of expecting to see a resignation letter from JAG soon. Hope not; just expecting the worse from HFBG and the long list of failed CEOs.

TRUTH

WOW! Calvin Ross's signature on official HFBG docs dated 6/14/11 with the title "CFO, Preferred Shareholder, Founder, and Director"

JAG, You are an ABSOLUTE LIAR!!! You crooked snake in the grass. You publicly lied to all of us and lured us into purchasing more shares based on your word.

You are a slimy thief, period!

JAG isn't capable of any of that...We've all seen her at work.

So here is an assessment I made of JAG and Crew over two months ago and it still holds true today.

JAG is Calvin's scapegoat! This is unbelievable yet totally predictable. We've been had, my friends.

Haha, that's hardly the case. That's a laughable excuse. All one would have to do it put in a buy order and have more than enough time to pick something up in the .000's if a run were to EVER take off.

Impatience isn't the problem. It's the lack of performance from JAG that is driving this stock down and NOTHING else.

I have all the shares that one could possibly want here. I have no motivation to purchase any more as it falls back to the bottom.

Haha, "capitulation", I've heard it all. "Oh please oh please don't rise from .0004 to .0005, if it does I'll have to throw my hands up and quit and never have a chance to make money here again. " Give me a break.

Hold onto those shares. Go Grandmama.

We should see .0003's today. I have a hard time believing that JAG gets it. Ever since her full take over the PPS has progressively gotten worse. Prepare for the worst here folks, JAG is flushing your investment down the toilet.

Hold onto those shares. Go Grandmama

JAG has landed one deal in a family owned Sports Store, reduced the OS, is fixing the DTCC issue, has a test run in 4 Red Robins, and has revamped the website...All of those things were already in motion/play when Brad was working for the company.

Brad left and the PPS dropped. The ONLY thing that I have seen JAG do WHILE IN TOTAL CONTROL is successfully kill the PPS with every PR.

It's not DTCC, it's not shorting, it's not Brad dumping shares...It's a lack of qualitative news and distribution. You fix those two simple things and the revenues show up and the PPS rises.

Pretty simple.

Hold onto those shares. Go Grandmama.

I've been getting in at the low 3's for the past few weeks. It'll rise about 20-30 cents in a day, I'll sell around lunch time, and then it drops again...It hasn't closed even close to it's daily highs over the past month or so.

In the short term this strategy has seemed to have been working for me. I still hold about 1/2 of my shares just in case I miss something during afterhours. But, overall, this stock isn't that volatile and has some decent 5-10% profits to be made day in and day out.

I don't understand the logic in that post. There are no shorts, yet you incessantly blame the lack of PPS movement on daily shorts. You gotta find something else to blame it all on other than that because it's been beaten to death over and over.

"Hold onto those shares. Go Grandmama!" **Barf**

WRONG, It's the Shareholder's company!!

You need to correct your statement. Maybe we can compare share count one day and see where most of the posters in here sit...I'd really like to see that one.

If you REALLY wanted to buy shares, you'd be buying shares. If HFBG actually had the potential that you're saying it has, then you'd be using whatever means possible to buy as many shares as you could. But, that simply isn't the case for many on here.

Many are quick to point out all the conspiracies as to why HFBG is being held back, but the simplest answer to that question is that HFBG just isn't that good...

HFBG's PPS isn't rising because JAG isn't able to do it...Investors know this and that's why no one is trading this stock.

Simple truths...

I don't think that DTCC restrictions are an "issue" for HFBG at the moment. Reason being is that there is nothing of value happening that is enticing investors to spend their money on shares.

It's an HFBG issue, not a DTCC issue. HFBG's fault, they didn't comply to the rules, but it doesn't matter much anyway cause the distribution and news thus far has not been able to move the stock.

Simple truths.

If you check the timeline alongside the PPS you'll notice that ever since Brad's departure we've been on the decline. Both he and Jag gave us a nice pop, but Jag individually has not been able to increase the PPS/Value of the company.

It may not sit right with some, but it's the truth. Brad had more of a positive effect on the PPS than JAG has to date.

Probably for the better...

We'll see if LJ makes up for his ho-hum basketball career with some success with HFBG. Odds are stacked.

I think that this is more of a JAG issue than a Calvin issue at this point in time. She was able to bring it out from .0001 to .0009 in a short amount of time, and she'd easily be able to bring it out of the .000's if she'd actually release qualitative news.

I have a hard time believing that she's on the side of the shareholders when no one is able to see a return on their investment.

JMO

Nothing is more real than the dismal reality of their efforts. Poor results and ho-hum placement thus far...Nothing to get excited about.

I would venture to say that 90% of the speculation and doubt will cease once it's released thats it's available in solid channels of distribution. SVS simply isn't cutting it. The expectations have been set too high.

If you remember the first jump up from 0001 to 0009 it was a virtual silence from the doubters because of the excitement and momentum that was created. That support will only happen with consistent news of sales and distribution. Until then, we're in the cellar. SVS type deals are not going to get us anywhere, we've been primed to expect more.

I'm interested in hearing your opinion on turning the common shares into preferred shares...

Just because someone tells you something to your face doesn't mean they're not lying. Bernie Madoff shook a lot of hands and assured a lot of people...

What you hope is true cause your money is at stake isn't always what reality entails.

Probably the best bit of due diligence anyone has ever contributed on this board.

Way to go JAG. 100M+ in volume and we're headed the wrong way. I can't think of a better way to instill faith in your shareholders than to play up the imminent news with the likes of "C&S" and "85 salespeople pushing the product" in Florida, "18 Red Robins" and then deliver the prize with a family owned sports store in only one half of one state and have only 4 of the 18 Red Robins serving the Tea...Way to go. Save the $600 wire fee next time and wait till you have some real news.

HAHA, I've heard it all here!! You want to really know why Grandmama's PPS is in the toilet? It's cause there is no viable placement or distribution; coupled with "investors" thinking they're going to retire on their 2MIL shares they bought at .0003, and a depleted share structure...It's not happening with hopes and dreams, it's only going to happen if JAG actually turns this ship around and starts meeting the expectations of actual investors, not the ones with $500-600 bucks thrown into the pot.

TDA isn't holding this back. Shorts are not holding this back. HFBG isn't in compliance and the build up to this PR by some members of this board gave the illusion of grandeur...That's what's holding this back.

Today's 5s have killed the momentum. It's now created a great opportunity to sell 6s for quick plays. Brad is a doing a good job at controlling the momo here.

I predict that it's PR'd that outside forces have killed the ticker and that they're now forced to split. There is simply no money left to be earned with a depleted share structure and no viable sales or distribution (A family owned Sports Business that is only known inside of PA simply isn't meeting the expectations of most on here).

I agree that things need to start small, but not with this amount of shares out there. Too many folks are looking to retire off this ticker and it's simply not going to happen.

I have a feeling that this goose is cooked.

All the right things are being said here, we'll just have to wait and see if we all don't get stung here in the next few days.

This all sounds great in regards to the direction of the company and it's shareholders, but the tricks that HFBG pulled during major build ups and PRs are still fresh in my mind.

I'm hoping for the best, but expecting the worst.

Perfectly pragmatic post! This is the type of level-headedness that this forum needs. Not bloated, not inflated, not belligerent, but on point, hopeful, and full of good insight.

Spot on.

Then she also knows that she needs to sell Tea in order to add value to the company...

The 5's say it all.

Every downtick increases the Sells. With each Sell more shares are picked up that can be easily sold into 6's and 7's. Because of her inability to produce momentum, she's killing the stock. Each downtick takes away from your profits and investment. She's not doing her job if 100's of millions of shares are able to be flipped in the 5-7 channel. Basic stuff here.

Too many people with 1-2MIL shares think that they're going to retire on this ticker. Well, I hate to burst your bubble, but unless JAG gets on board you're not going to see a dime.

Exactly. Spin it however you'd like: "She's doing it on her time", "C&S is distributing it", "She's making it happen".

What it boils down to is that the distributor with trucks has been signed, but retailers have yet to make purchases of the Tea, and Sales are not being made.

The PPS is reflective of JAG's performance. We saw a nice little blip of excitement when she came aboard, but as the game heads into the later minutes she's failing to perform like we had hoped.

I'm pointing at the scoreboard for now cause it speaks louder than anyone here. After a month of only one confirmed Red Robin serving the Tea and no LJ sightings or promos backing up the product, we're beginning to lose the game.

Look at the scoreboard if you don't believe me.

.0005's. This is what happens when a CEO over-promises and under-delivers.

That's the consequences of their own doing. There is only one confirmed Red Robin serving the tea and that was posted by an infrequent member of the board. This responsibility falls back onto LJ. Had he been at a couple RR's for promotions, signed a few autographs, ate a burger with a customer or two, and took a few photos with the RR Crew none of this would be in question. Instead, we get weak PRs, no follow-ups, and over a month of silence.

This is BASIC PR for a Celebrity. We've got a goldmine here with complete incompetents running the show time after time. There wouldn't be a single shareholder calling if the deals were done legitimately with solid PR.

This is Tea, not some magical formula, LJ is the difference. However, his lack of involvement with placement is killing our investment.

We're not going to win any games until LJ shows up to play.