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Using the Google advanced search for "QR code" in the United States region only it came up with 3.4 million results versus 13 million results globally.
Google annouced today that Goo.gl is now available for everyone to use. It was developed to shorten long website addresses.
I used goo.gl to shorten this blogs web address: goo.gl/xiH8
By adding .qr to the web address: goo.gl/xiH8.qr
Goo.Gl instantly created this QR Code.
http://blog.seattlepi.com/videoblogging/archives/223242.asp
And someone needs to get a serious clue, too.
http://www.google.com/trends?q=QR+code&ctab=0&geo=all&date=all&sort=0
Saved that picture. Interesting.....
LOL.
Watch! ->
Also, some of the creative for these campaigns will remain exposed for months on package, in point of sale materials, in catalogs, etc., so, the brand should consider using a managed or indirect code vs. an embedded code, to more easily allow the content to continuously and dynamically change based on period in time, time of day, location, targeted user and the current campaign they may be running. Lastly, just as security has become an increasing risk for brands on the fixed line internet, it’s a growing issue for the mobile internet as companies face brand, image or code hijacking, fraud and other issues.
What is needed is a barcode marketplace exchange that provides the market the level of scale, confidence and security needed for adoption of this powerful new mobile medium. After all, the greater the reach and smarter the targeting, the better return on investment that communications medium provides to the brand. This marketplace will change as new infrastructure and standards are created to protect consumers and ensure brand policies and industry regulations are followed.
Indirect Barcode Scanning: Taking the Technology to the Next Level
QR barcodes (like those present on AndroidTapp.com to download Android apps) these are “direct barcodes” which are static as the embedded message is pre-populated. AT&T’s Mobile Barcode Charter Program is pioneering “indirect barcodes” meaning codes are interactive and the embedded content can be changed to suit advertising needs as scan reaches back to the cloud matching the message. This also offers features like analytics with geo-location and possibly demographics information for marketers.
AT&T is working closely with the companies presently participating in the program to test consumer response rates as well as the effectiveness of consumer barcode scanning technology as an interactive marketing vehicle.
http://www.androidtapp.com/exclusive-att-mobile-barcode-stats-using-barcodes-as-creative-advertising-platform/
The fifth graders at Brook Forest Elementary in Oak Brook, IL, don't have their own smartphones—yet. But they're learning about one of the latest trends in mobile media: Quick Response Codes, QR codes for short.
http://www.schoollibraryjournal.com/slj/home/886787-312/qr_codes_connect_students_to.html.csp
The game has changed
http://www.inddist.com/Content.aspx?id=743
*groan*
Available in black, pearl white and red colors, Xperia X10 mini pro mobile phone forms special one among Xperia series from Sony Ericsson. Neoreader barcode scanner is one of the unique features of the phone. It also has 3.5mm audio jack. Users can synchronize this phone with PC to add or upload audio and video files. Users can use text messages as well as picture messages on this phone.
http://www.netguruonline.com/best-5-phones-among-top-ten-touch-screen-phones-for-social-networking-from-sony-ericsson/
sony ericsson xperia x8 deals coming soon, is the mobile phone which is loaded with such a great features that you can not imagine. The users can get a great experience while using this gadget. This gadget has the dimensions of 99 x 54 x 15 mm, very light weighted as only 104 grams, available with 3 inches TFT touch screen, high resolution display of 320 x 480 pixels, accelerometer sensor, scratch resistance.
This handset also comes with many music features such as MP3, MP4 and WMV etc. Mostly this handset is in demand in the market because of providing the facility of FM radio and Track ID. It has the internal storage memory of 128 MB which can be expanded up to 16 GB with the help of micro SD slot card.
Apart from the above mentioned features this cell phone also available with highly features like HTML web browser, G-Talk, Bar code scanner, Google search maps and Face books.
Apple mobile phone deals are also available with the service providers like sometimes cheap iphone deals are offered by the manufacturers
http://www.officialwire.com/main.php?action=posted_news&rid=213397
A reminder:
http://mobile-barcode.tmcnet.com/topics/mobile-barcode-trends/articles/95983-open-standards-interoperability-important-continued-adoption-mobile-barcodes.htm
http://www.financialexpress.com/news/Let-the-music-play/675989/
4th paragraph from the bottom
QR code out of MMs candy and it worked!
QR codes take off in the U.S.
http://2d-code.co.uk/qr-code-search-term/
Video of Diane Strahan of Neustar talks about Neoreader, barcodes, indirect control, etc...
Scroll down until you see "Video Showcase"
http://mobile-barcode.tmcnet.com/
QR code pops up on The Weather Channel with a 5 second warning to get ready to scan.
NeoMedia staff will be attending the following events. If you would like to connect with a NeoMedia team member, please contact sales@neom.com today!
October 5-8, 2011
CTIA Wireless
Moscone West, San Francisco, CA
February 14-17, 2011
Mobile World Congress
Barcelona, Spain
March 21-24, 2011
CTIA Wireless
Orange County Convention Center
Orlando, Florida
http://www.neom.com/company/events
Note the fact they plan on attending well into 2011 and won't be going away anytime soon.
I'm still lost...
Heh.
Most recent Neomedia patent approved on July 27, 2010:
http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=1&p=1&f=G&l=50&d=PTXT&S1=neomedia&OS=neomedia&RS=neomedia
http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=1&p=1&f=G&l=50&d=PTXT&S1=neomedia&OS=neomedia&RS=neomedia
Same guy, same phone, different reader. It looks like MobileTag.
U.S. Consumer Best Practices
Version 5.1
Publication Date: May 27, 2010
Effective Date: June 1, 2010*
*On June 1,2010 the changes in this document will take effect for all digital advertising formats &
message flows. For print, radio, television media advertisements changes in this document will take
effect on September 1, 2010.
http://mmaglobal.com/bestpractices.pdf
Seems like some 5200+ sites linking to the TMC website - http://mobile-barcode.tmcnet.com
according to Alexa.
http://www.alexa.com/search?q=http%3A%2F%2Fmobile-barcode.tmcnet.com%2F&r=home_home&p=bigtop
On TMC's Mobile Barcode Innovations Center main page you have this:
Mobile Barcode Innovations Center
Learn more about how this technology can increase your brand's market coverage and revolutionize the way you market to mobile customers. By combining NeoReader (our universal mobile barcode reading software) and NeoSphere (our barcode management system), advertisers, brands, and publishers have a complete system to easily develop, launch, and manage a mobile barcode campaign.
On Neomedia - Barcodes Shaping the Future of Information Access Beyond Mobile Marketing
I caught up with Carol Glennon, Renu Mobile CEO, to ask her about the tie-in with NeoMedia and her strategy to target a wide range of industry sectors including pharmaceuticals, enterprise and homeland security.
INTERVIEW HIGHLIGHTS
First, what does the tie-in mean?
According to Carol, it's the only fit that allows her company to get reach without allying itself with a potential competitor. Put simply, NeoMedia's barcode-reading software, NeoReader, comes pre-installed on key devices and platforms. NeoMedia recently announced that NeoSphere was released for the iPhone (News - Alert)3G and 3GS. Its reader software also comes pre-installed on Sony Ericsson devices, and more handset deals are underway.
More importantly, NeoMedia doesn't compete with Renu in managing/executing mobile marketing campaigns. If anything, NeoMedia, through its involvement with Neustar, a company spearheading the creation of a barcode clearinghouse to drive adoption and enable interoperability, is doing its part to ensure mobile marketing delivery. To date, barcode companies like NeoMedia, 3GVision, Mobile Data Systems and Mobile Discover are using the Neustar clearing house.
Connect the dots, and it's about delivering barcode campaigns that are open, interoperable and global.
However, it's also about powering enterprise applications everywhere.
Carol aims to be on top of the game with a slew of clients and services that focus on the public sector, security and pharmaceuticals. It's easy to imagine how scanning a barcode on a bottle of medicine could allow people to access valuable information such as the proper dose, potential side-effects and a mobile website with advice or the location of nearby pharmacies and physicians.
Likewise, barcodes could ensure that authorities such as the police and the fire department, resolve an emergency situation with fewer casualties. Among the scenarios high on Carol's radar are barcodes built into a firefighters' badges which allow doctors to access details about the individual - for instance his profile, health record, and allergies - when that person is unconscious or injured.
"It's about enabling services - and rapid deployment - without authorities having to invest in new equipment or learn a new skillset."
Little wonder the next stop for Carol is MILCOM 2010, a military trade conference focused on the "Next Decade of Military Communications."
Keeping with the security scenario, barcodes could also allow authorities to define and oversee a security area. Barcodes on vehicles, equipment, even people would potentially streamline security checks and wring more value out of limited manpower and resources.
WHAT'S NEXT?
Carol tells me Renu will expand its mobile marketing activities through its partnership with NeoMedia. But Renu will also move full-steam ahead with initials tests of a pharmaceutical application later this summer.
After I interviewed Carol, I saw a tweet from my esteemed colleague and Forrester (News - Alert)analyst Thomas Husson about his latest blog post, a must-read treatise aptly entitled "Liberty, equality and mobility." Having studied barcode reports and white papers in preparation for the posts I was writing, I was struck by some interesting possibilities and parallels.
Thomas' post is an excellent examination of the societal impact of mobile phones and the pivotal role of governments in moving effective communications and media tools a giant step forward. He argues that governments should balance investments and "make the most of mature mobile ecosystems" such as NFC. Thomas provides some examples and reminds us that "innovative research and development clusters that focus on mobile innovation, optimized transport systems, and a tech-savvy image are key to appearing innovative and attractive to firms looking for new locations. This is why the French government and the city of Nice are heavily backing the large-scale live Near Field Communication trials that will take place in Q2 2010 in the South of France."
While NFC differs from barcodes, there is some exciting overlap because they are both interfaces to the digital world of information, content and utilities.
In fact, Neustar joined with Visa at Mobile World Congress (News - Alert)to showcase the potential of barcodes. The pilot was about scanning the barcode on the back of the Visa card to check one's balance. But it's easy to imagine more applications involving financial institutions.
Likewise, it would also be possible to scan a barcode-(as it is to swipe an NFC-enabled device over an NFC tag (News - Alert)- to manage workflow. I am reminded of a white paper I wrote for Nokia years back that argued workers - in this case technicians - could swipe their phones over an NFC tag on a particular piece of equipment to access repair records and streamline trouble-shooting.
Sounds like an application that would fit with barcodes, particularly since these technicians could do this now with ordinary mobile phones. NFC success is somewhat stalled until we have a critical mass of NFC-enabled devices.
And, if we need any help figuring out additional scenarios, I'm sure Carol could think of a few.
The takeaway: Barcode business models and use cases are falling into place, and companies that miss this wave, and the opportunity to add a barcode component to their service offer, risk falling behind.
Starbucks Trialing 2D Barcode Payments
http://mobile-barcode.tmcnet.com/topics/mobile-barcode-trends/articles/81797-starbucks-trialing-2d-barcode-payments.htm
The sooner (much sooner) the better.....
Was Nurse Ratchet successful?