Has anyone thought about the residual $$effect$$ of the U-Mate agreement??
In terms of franchising, as the plan goes, this is absolutely brilliant....
"U-Mate International Inc. mines in New Mexico, the highest quality humate fertilizer in the world, and distributes its fertilizer internationally out of Scottsdale, Arizona. Humate, contains organic humic and fulvic acid that naturally occurs in just a few places in the world. Humate has been shown to dramatically increase crop and production yields by 30% or more, while its use decreases required water use by 25%. U-Mate International produces one of the few pure humate fertilizers, not derived from leonardite or more potent forms of coal. Leading food producers throughout the world use New-Mex U-Mate, which is OMRI (Organic Material Review Institute) listed."
"Altitude Organic Managing Director Brian Cook stated, "We plan to develop the highest quality commercial cannabis with the greatest yields ever recorded using our own proprietary organic growing medium. Altitude Organic soil, blended with humate and our own organic ingredients, will be used by our brand alliance partners in order to create the unified brand standard for the cannabis industry. We greatly thank U-Mate International president, Dennis Yellowhorse Jones, for his support and consultation. I believe we can bring commercial cannabis standardization through the unification of our brands organizational efficiencies."