First post...long time lurker on ihub
Bought myself a case about a month ago...definitely one of the best recovery drinks I've ever had. As a former D-1 soccer player, I really wish this was around when I played. Currently I use the drink after lifting, running, or playing soccer...definitely has helped me recover faster/feel more energized afterwards.
I'm no expert in the sports drinks world, but if I was the company I'd go the grassroots route meaning marketing to youth sport teams/leagues. Throw the league a few thousand dollars to be the exclusive drink sponsor...handout a few free samples then boom! I know I'm simplifying the process. Lots of money in youth soccer...I know I played growing up/in college...definitely not a cheap sport to play in the US.
Anyways just my two cents but looking forward to the next couple of weeks.