Gbdrew,
I am in the similar boat. I found Spooz on my own a few months back, did my typical DD and decided to invest. In the process of my DD I stumbled on this board. I may not be in the 2M+ share club, but I am in over 1M.
In talking with the marketing group in Spooz I believe their real push at the moment is Spooz Toolz version 2. Their current version is more of a "beta" release which will only be used by what I would call the early adopters of software. I surmise they never expected a huge revenue capture from this version, and their main focus at the moment is to get the second release out which will drive revenue.
My background is in hi-tech networking, and I currently work for a firm developing hardware and software for networks. Our development isn't much different from a Spooz. Crank out a first release to get visibility and then go to work cleaning it up for the second go-around. It will always be that second release that will gain the largest interest. I expect they will have one large customer for the second release that will be driving many "tailored" features. Perhaps this is an Ameritrade. We will find out soon I hope!
cwoody