Ok, I see what your saying about the interest...its a little convoluted to consider that 50% IMO because your just annualizing the 5%, they didnt actually pay 50% interest on 13 million. They paid 6.5% total interest based on the duration of the notes.

Also, the notes were convertible immediately as stated in the 8k.

The 12% Convertible Notes may be converted, in whole or in part, into shares of Common Stock at the option of the Purchaser at any time and from time to time. The shares of Common Stock issuable upon conversion of the 12% Convertible Notes shall equal: (i) the principal amount of the Note to be converted divided by (ii) a conversion price of $0.05, as adjusted from time to time. The conversion price is subject to adjustment upon certain events, such as stock splits, combinations, dividends, distributions, reclassifications, mergers or other corporate changes.

I bet you the note holder is willis and this is how they bought his scumbag a** out! They announce these notes then he resigns two weeks later from the company he built because his father died of cancer from smoking??? Everybody has a price in this world, shareholders bit the bullet but now Dan is in charge and in control...perfect time to be buying is when sentiment is low and nobody's paying attention anymore. You have to see what others dont yet see to make money in stocks, thats the game my friend.

All the crap thats happened so far and I agree with you this has been a disaster....is history. Need to focus now on how crazy it is that someone like Dan is running an OTC in a business thats growing faster globally than most other types of businesses. I like to keep it simple. Good luck to ya!

You made some good points, but where are you getting 50% interest from? They were 12% convertible notes at a conv rate of .75 post split, I imagine that when you print money like that i.e give a .05 conv rate when the stocks at .16 the note holders convert immediately. So your saying they are in default or the notes are overdue and they are accruing 50% interest all of which is probably wrong as those note holders most definitely converted instantly as its just like printing money. If you lent someone 13 million and had the option to convert your notes and double your money, wouldn't you?????? I guarantee you those notes are all converted and the rise in OS from march 24th to march 30th of almost 20 million shares makes perfect sense that I am right and you are dead wrong. :)

Thanks for sharing, nobody cares

POWER HOUR TIME

The engines are revving up ladies and gents!!!! BIG BOY BIDS sit just below the highest bidder!! HOLD ON TO YOUR ANKLES!! Hahahaha

Or it could be an institution that he owns so they call it an "institutional investor" but its Willis in reality. Would that have to be disclosed? I dont know all the rules, I'm asking if anyone knows. But someone got a sweet deal with those 226 million warrants pre reverse split and if it was Willis behind them than this would now make perfect sense that he was bought out before he resigned on 4/8

Just a thought but maybe the "private investor" was willis and that was how the company bought him out with the warrants they gave him. Could be a possibility

I'm so jacked up over this opportunity...With Dan at the helm and a massive restructuring/dilution just taken place, upside is imminent!

We have traded 18 business days with the D, so Mon and Tues will continue to trade with a D and wed will be back to ECIG

Stop wasting your time :)

Told you!

I reiterate my attached post....hop on board or forever regret it

Your so wrong its not even funny. This is the beginning of a massive run for the electronic cigarette space in general and now we have the right management team in place to capitalize on distribution into a growing marketplace. I'm so jacked up about this that I cant even contain myself. This can go up at least 500% from here with just anticipation of a good Q1, more products, more distribution deals, rolling the debt coming due on Apr 24, etc...with Dan as CEO now, I 100% guarantee there will be no defaults or bankruptcies. You think he is going to allow them to announce him as the new CEO and let that happen a week later????? Pffffffff, you guys all need to check your thought process and think smarter

Not when the CEO filling the role is 1000 times more experienced and has run numerous senior executive roles at big board companies, clown....

Who other than me is excited that Brent is gone and so is his 1970 wood paneling office picture on IHUB?!?! Hahahaha

Look for .35 to hold as the new ultimate bottom from here on out. Could see more consolidation today before heading into the weekend but the next few weeks leading up to the 10Q could get interesting. We have a low bar to hurdle over regarding earnings beating Q4 results and then the narrative changes from a debt trapped company to focus more on a revenue growing opportunity and you watch how that narrative shifts as we get closer to the 10Q and bets are placed on it.

The market speaks louder than the nonsense on these message boards....All that think this is going down to .05 cents with Dan at the helm via some ridiculous dilution scheme are out of their minds.

Just my opinion but people that have built a brand with their name like Dan has don't just destroy companies like some suggest here. Its not in his blood nor any other executive who has worked their entire lives to make a name for themselves. They are too proud of who they are and what they've accomplished. Its not in their DNA to become penny stock schemers and crush their investors. Dan has spent his whole career aligning his success with his shareholders and it isn't about to change now.

I have been saying for a few weeks as you can check my posts that the only way to play this was continue buying on the way down as there will be more to this story. His appointment as CEO is just the beginning.

Now back to more important things...
Its my opinion that with all the dilution and conversions that have just happened coupled with the drop off in volume, stabilization of price, and reversal back higher that dilution and conversions had stopped for now. We could be a little range bound until we hear something from the company but I see the lower end of the range near .40 and higher end near .60 when considering the warrant and note conversion prices....If we roll the debt of the 12% convertible note that could send us higher or pay it off. Something obviously has to be done and Dan and Phil didnt come here for 3 months to default on a note they worked out so a positive catalyst is on the near term horizon

I told you all! This is squeeeze city, I would love to see what the short interest is as of 3/15 and 3/30....numbers arent out yet...I get the feeling that more hands are playing this from the short side while the MM's have sucked up the entire float and now control where this goes

STICKY THIS

Here is why we're going to $1.50 minimum. Bull markets are born on pessimism grow on skepticism mature on optimism and die on euphoria...This is a classic quote of equity junkies like mua. Now, to get to why it applies here....Pessimism has been rampant for the last couple of weeks here while we have traded through key levels and dilution took us from 15mm the day of the reverse split to somewhere around 40-50mm today...thats a guess obviously but we knew it was 35mm'ish as of 3/30 and there were some big vol days post 3/30, however were now at a dilution point where potentially most if not all warrants from the last few 8k's have been exercised. Anything above .45 was free money as the pre conversion warrant price was .03 so .03 x 15 is where you get to .45. The 13 mill of notes coming due wont convert sub .75 as I have mentioned as their conversion price is .05 (so .05 x 15) and note holders wont convert at a loss....my guess is warrant holders panicked when we broke .45 and started exercising, the company may have raised some cash but even if they didnt they can find a way to roll this note at reasonable terms. My guess is thats whats gonna happen. Markets always anticipate and the fact that we stabilized, volume dropped off and were starting to rise tells me 3 things. Sellers don't exist sub .35, near term dilution is mostly done after this massive price collapse, and they will be able to roll this note or pay it off as the market wouldn't show life and rise into the last ten days prior to this note coming due. People believe what I believe and they are acting. Furthermore, short interest may be way higher than it was at the end of feb which is the last date the OTC site has. That daily short report site is nonsense as you cant know short interest on a daily basis. With that said shorts could be feeling the pressure here and why wouldnt there be many of them as everyone hopped on the "easy" trade, short into a diluting stock post reverse split, seems like a no brainer....I just kept buying on the way down and now have about 12,000 shares at .57 avg, not as low as I'd like but its tough to pick a bottom ever.

There will be more to this story as Dan uses his connections to leverage business opportunities. The market got ahead of itself when he was hired which was mid January, than the 10k that is backwards looking to 2014 flops and so does the share price. This is why I've been buying, thats the trade, buy when everyone sells on OLD fundamental news. I knew there would be dilution post split and factored that into my buys but this is how you create alpha. Think differently. Now I'm setup with a decent average and a chance at several hundred percent gains on even mediocre business developments. Murphys alone should add some juice to Q1 and all we need is rev's to increase quarter over quarter (low bar) for the narrative on this stock to change from "this is a debt trap bankrupt company" to "they are paying off bad debts and growing revenue at the same time"....and how far can they grow revenues becomes the focus. GET LONG

As I said Friday afternoon Dilution has stopped per the volume drop off, I havent seen an updated short interest since the end of Feb update(based on the otc site)...that daily short report people look at is bs, you cant get daily numbers on short interest. But I'm sure the real open interest on the short side is much higher than end of Feb and those trigger fingers to cover must be getting itchy with this stabilization taking hold, I look for a massive spike in price and vol as shortys start covering...we have been through enough dilution already to cover all warrants that existed as of the last 8k's and that 13mm note can be rolled further out with the connections Dan and Phil have, maybe a little more fund raising on that end but some could of also already happened and any warrants left wont convert sub .45 at a loss

I disagree respectfully...I see the volume drop off late last week as the end of the dilution phase to pay off debt....From here out any dilution will be good dilution meaning further acquisitions etc....they were able to sell 20mm or so in the last couple of weeks so we prob stand at 40mm OS, and at .332 cents thats a mkt cap of just 12-13 mill....thats NADA! Even if we had 100mm OS, thats still just 33 mill...I've seen toilet paper certificates on the OTC trade way higher than this mkt cap....Just sayin

I have, down to .62 avg now for about 11,000 shares, initially bought $1800 worth at .07 before split, rode that up and didnt take any profits like a schmuck but whatever I as well believe there is more to this story.

You are both wrong, to close a short you need to make a closing BUY. Converting shares is not a closing buy as you are not buying anything you are CONVERTING debt to equity. Furthermore, just because you are delivering shares does not mean you are covering your short. You can short naked and you can short borrowed, if your delivering shares than you go from shorting naked to shorting borrowed. Your both wrong

Omg your so wrong if note holders are converting then they OWN SHARES. If they're then covering their shorts than they have to BUY to cover which makes them flat from their short trade and LONG on the shares that were converted. Done wasting my breath with you.

And another thing, none of the warrants or notes are registered so they can't be sold without a tender letter/ notice of conversion to the company and I imagine there needs to be filings for that which we haven't seen so nobody is even converting let alone shorting and converting. That doesn't even make sense as when you short you need to buy back to cover and when you convert you are essentially getting long shares of ECIG and to liquidate those you need to sell again which would make two sales. What I mean is you can't cover a short by tendering notes and converting notes to shares so your wrong, those are two completely separate transactions.

That's not a short sale, that's note holders converting and selling shares, not sure why they call it a prohibited short sale.

Your wrong, read the filings GENIOUS. And watch your dirty typing you SHARTED, LOL

Haha that's just the last bid/ask before the system shuts down. Those are orders that sit as Good till cancelled. Now if I can get my PM's to add ecig to the portfolio's well all be set haha. Never know! Our largest equity manager has about 110 billion in aum. They could buy the entire OS as a drop in the bucket and set the price at whatever they thought was fair value. Lets face it, all were doing in the equity market is buying stuff with hopes to sell it to someone else at a higher price, the rest is noise.

But what are you trying to say? What is too easy? Both of the filings were as of 3/30 so this doesn't mean anything as far as what prices will do tomorrow or the next day, I'm not drawing a conclusion from your point. Am I missing something?

I can't have a little gamble in me because I work for an asset management firm? I don't manage portfolio's...I work in sales and sell equity, fixed income, and alternative investment funds to all of the financial advisors that work for UBS, Merrill Lynch, Morgan Stanley, and Wells Fargo. I'm not lying, no reason for me to lie.

I just have gamble in me that's all I can say lol....also played professional poker for almost 2 years. That paint a better picture? Haha

Don't be sorry this is good news...now we know 7.3 and 8.5 % so 15.8% of the OS is owned by 2 parties. Those are stronger hands than 200 people owning them. There will be more to this story as all of the retail retards sell with fear of continued dilution and bankruptcy while investors avg on the way down and buy cheaper for the next leg higher.

The market got way ahead itself on this...Dan and Phil weren't even hired until January so why everyone is stressing about a bad 10K which is backwards looking to before Dan and Phil is an opportunity to buy and at cheaper prices before the Q1 10Q in a few weeks and plans are laid out for future growth. The deal with Murphy's happened in Feb probably because of the connections Dan has. This is still in its infancy and to think that this isn't going back up at some point over the next few weeks on all of the reasons I mentioned is foolish. Fear turns to greed fast in this space and vice versa as we've seen but all of this relentless selling and diluting is providing an opportunity as raising cash for future growth makes sense while balance sheet cleaning happens at the same time. Don't get me wrong longs bit the bullet with this fall, myself included, but I've been adding on the way down and now are avg'ed at .70 for about 7,500 shares. I will be buying another 4-5k to avg down again, that's the only way you can play this if you believe there is more to come which I do. And the reason I do is, who is buying the 15 million shares they've issued over the last couple weeks. That's a lot of money to be putting to work on an OTC penny stock. How could the company successfully dilute 15 million shares in 2 weeks? Who's buying that much? That's what makes me think there's more to come

You shouldn't talk trash about my boy Japlouie's post since you yourself have no idea what your talking about. Go read the filings. Nobody that was issued converts or warrants can short the stock, its ILLEGAL and they will be sued and lose everything they have plus what's called TREBLE damages which means the SEC can come after them for three times the amount they made, but I guess you didn't know that either. I'm licensed and work for a 460 billion dollar asset management firm so I know the rules and I READ filings unlike you.

:)

I smell a short covering rally now, its too quiet and you know shorts have jumped on since that 10k....no more sellers left so they're gonna start nail biting and blowing out

I so just called that reversal point before those big buys went in lol all negative news is baked into the price and mkt cap here...they arent going to dilute their only currency (their stock) to the ground...Dan and Phil are not that dumb. Look for higher prices from here.

Just think what other negative thing could come out thats not already baked in here? I dont see it...also with Q1 being over I can see this turn on hopes of better Q1 revenue. Lets not forget Dan and Phil really had no effect to last years business as they hired later on, so this could get interesting again as the 10k is so backwards looking and the market priced in the worst already

With all the negative talk on the board it seems to me like most of the bad stuff is priced in not to mention the 75% fall in 2 weeks

It's not a dream, those note holders already got a sweet deal. They get the interest plus their principal back with the option to convert if the price is above .75 and enough warrants to cover the entire loan which they probably sold enough of to feel comfortable letting the rest ride. You don't get two 7 mill plus down days in 4 trading days with 19 mill total o/s, those were conversions. Do the math, that's over 14 mill of 19 mill total O/S in 2 days, the float is probably less than 19 mill for starters. This is all mostly priced in. Insiders who wanted to cash out obviously did PRE split, now the dilution has happened and all cards on the table. O/S is in solid hands and dilution will minimize from here. This seems like common sense to me.

They're human as well, panic selling at the wrong time. Most get it wrong when it comes to emotions and decision making.

I was going to login and have this whole write up about the .75 cent conversion price on the notes and .45 cent conversion price on the warrants but you beat me to it. Nice write up and agreed all the way, no dilution will occur sub .75 because note holders will be converting at a loss and warrant holders will be giving up future potential profits. If I was a warrant holder I would of converted enough to get at least half of my 13 mill back and let the rest ride as its house money. Not to mention they still get the interest on the debt.

Not that this is Pom Pom waving info for shareholders but when thinking about market sentiment we have pretty much priced in the worst at these levels. I think tomorrow morning we see a continued selloff nearing that .45 cent level but rip off it as nobody makes money sub .45....the company won't dilute as it tampers with their only currency at the moment and we both understand the breakpoints for the note holders and warrants.

Should find footing tomorrow mid day as whoever wants to sell will be flushed out by then. Lastly, the all time low is .0326 and equates to just under .49 cents post split so were getting close to the bottom.

$$ECIG

Ya I'm with you, Ty for the comments. You have to be an investor and believe there's an opportunity for the business to grow. 10k could stabilize us next week and/or send us screaming higher as fear turns to greed just as fast as greed can turn to fear. I'll keep adding if we keep falling and bring my avg down. That's the only way to play it. GL!