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Me neither my friend. This one taught me my first lesson years back.
Weis Supermarkets Now Offering Natural Cabana® Lemonade/Limeade/Coconut Water At 160 Supermarkets
DENVER, May 25, 2016 /PRNewswire/ -- The Pulse Beverage Corporation ("Pulse") (OTCQX: PLSB), makers of Natural Cabana® Lemonade/Limeade, and Coconut Waters and PULSE® Heart & Body Health functional beverages, announced today that Weis Supermarkets is now offering, in its cold-box produce section, Natural Cabana® Lemonade/Limeade in six flavors and Natural Cabana® Coconut Water in two flavors at all 160 stores in Pennsylvania, Maryland, New York, New Jersey and West Virginia. Weis Markets was founded in 1912 and employs more than 18,000 associates. Weis's vision is to become the #1 supermarket in its communities by offering the most inviting buying environment in the industry while saving its customers time and money and building its brand to premier status.
Robert E. Yates, CEO of Pulse, stated, "This is another major northeast US supermarket chain that will carry our lemonade, limeade and coconut water in its cold-box produce section. We will ship our products directly to Weis's warehouses. Weis's supermarkets are in high population areas and will give our brand exposure to new consumers."
We need to break $8 and then we are going to see some great moves up.
Pulse Provides Q1 Report And Outlook For Remainder Of 2016
DENVER, May 13, 2016 /PRNewswire/ -- The Pulse Beverage Corporation ("Pulse") OTCQX:PLSB, makers of Natural Cabana® Lemonades/Limeades and Coconut Waters, and PULSE® Heart & Body Health functional beverages, today provided its Q1 Report and Outlook for remainder of 2016.
Business Highlights for Q1-2016 to Date:
During Q1-2016 Pulse's overall gross revenues, including all SKU's, increased by $48,000 to $793,000 (Q1-2015 - $745,000), a 6.5% growth. This was mainly due to starting up its Southern California distributorship, Natural Cabana Distribution Inc., in February, 2016. Through this subsidiary Pulse began selling its Natural Cabana® Lemonades/Limeades and Coconut Waters to existing customers in Southern California. On April 30, 2016 Pulse transferred this temporary business over to a new, well established independent distributor in Southern California. Pulse made this decision in order to increase growth more rapidly and decrease its investment in the area. In February and March its gross sales through Natural Cabana Distribution Inc. was $56,000. During Q1-2016 Pulse's overall net sales, after promotional allowances and slotting fees, increased by $38,000 to $743,000 (Q1-2015 - $705,000), a 5.4% growth. Overall its net sales were less than planned as Pulse was delayed in switching over to its new coconut water supplier, and as a result net sales of coconut water did not increase as quickly as planned during Q1-2016. The majority of existing distributors, and recently secured retail chains, delayed ordering until Pulse received this product; the remainder of new accounts secured did not order coconut water until March, April and May so as to kick off new displays in cold sections leading up to the warmer months. Pulse introduced a smaller 11.2oz six-pack coconut water which some big box retailers find easier to sell; this should increase net sales during the remainder of 2016. Pulse expects overall net sales to increase as it expands its markets internationally into Mexico, China and Canada and as it introduces new product lines discussed below.
To conform to changes in food laws in Mexico during the process of shipping product from Asia to Mexico Pulse overlayed Natural Cabana® Coconut Water labels with revised information labels. Our distributor began its initial distribution this month to more than 3,000 stores in Mexico including: Soriana, 7-Eleven, Calimax, Circulo K, Dax, Smart & Final, and Farmacia Roma. Pulse is now planning its next shipment of product in Q2-2016. Robert E. Yates, CEO of Pulse said, "The delay was unfortunate but unavoidable; it pushed our planned sales out somewhat, however Pulse has cleared all of the hurdles in introducing our coconut water into the Mexico market. Pulse is now planning to introduce two new products in the Mexico market; Natural Cabana® Limonada in a 16.9oz glass "PULSE bottle" format.
During Q1-2016 Pulse's efforts were concentrated on new distributors in untapped geographic areas, improving the quality of distributors in existing geographic areas and in securing regional and national chain stores for its distributors to service. During Q1-2016 Pulse began delivering product to chain stores that are placing its brands in the cold box or grocery sections and chain stores that use a warehouse direct distribution system. These efforts have culminated in setting the following retail stores in March, April and the first half of May, 2016: 1,537 retail stores for Natural Cabana® Lemonade/Limeade and 1,093 retail stores for Natural Cabana® Coconut Water (many in both the 16.9oz and 11.2oz sizes) with many more to be set during the remainder of May and into June, 2016.
Beverage companies are often compared on a contribution to fixed expense basis which includes gross profit less variables such as advertising, samples and displays and freight-out. This line item is not GAAP and therefore it is not disclosed separately in our financial statements. During 2016 contribution to fixed expense increased by $16,000 to $135,000 (Q1-2015 - $119,000). As a percentage of net sales, this item increased 1.2% to 18.2% (Q1-2015 – 17%). Excluding the negative contribution of the distribution business of $13,000 contribution to fixed expense increased by $29,000 to $148,000 and, as a percentage of net sales, increased 4.5% to 21.5%. Pulse expects contribution to fixed expenses to increase throughout the remainder of 2016 as it increases both in quantum and as a percentage of net sales, Pulse should grow into profitability.
During Q1-2016 Pulse's working capital was bolstered by an additional advance from its lender, TCA, of $456,000suance costs. On March 22, 2016, Pulse entered into Amendment No. 1 to Senior Secured Revolving Credit Facility Agreement whereby it was approved for an additional $1,000,000 loan. Pulse expects to receive an additional $250,000 before the end of May 2016 and expects to receive the remaining $250,000 at some point in June 2016 upon meeting certain criteria. These additional sources of cash will allow us to meet our working capital needs through to the middle of 2017.
Pulse is in the process of repackaging its flagship product, PULSE® Heart & Body Health functional beverages, into a more attractive package and plans to introduce this brand into the Southern California marketplace and China. This international expansion is good for Pulse as it ships to China directly from Portland, Oregon and the cost ends at that point with no further freight-out or promotional expenses. Pulse's China distributor has also expressed interest in ordering PULSE® Heart & Body Health. Pulse is in the process of setting up its Portland, Oregon co-packer to run this product.
During Q1-2016 Pulse added a number of major beverage brand distributors in new geographic regions as well as replacements for distributors that did not fit its distribution model. The number of distributors Pulse currently uses to distribute its products has not significantly increased in Q1-2016, however the quality of distributors has improved tremendously; just in time for its busy spring/summer ordering season. Pulse has nearly 150 distributors in 47 States, Canada, China and Mexico. Pulse currently distributes its brands through Sysco, The Sygma Network, UNFI and distributors for Anheuser Busch, Miller Coors, Pepsi, Coke, RC/7-Up and Cadbury Schweppes amongst others.
During Q1-2016 Pulse's net loss increased by $50,000 to $557,000, or $0.01 per share, compared with a net loss for Q1-2015 of $507,000, or $0.01 per share. This increase was due to loan interest/fees totaling $120,000 (Q1-2015 - $nil) and due to the net loss incurred in its start-up distributorship in Southern California of $75,000. Excluding these costs Pulse's net loss for Q1-2016 would have decreased by $144,000 to $362,000. Pulse expects its monthly net losses to turn into monthly net income at some point in 2016 due to increased net sales and gross profit and reduced expenses and start-up distributorship losses.
Pulse has recently teamed up with Adam Schneider (aka Epicurean Sales) based out of Golden, Colorado. Adam's extensive natural foods experience in the area of natural food: sales and service management, distribution, manufacturing, retail management/brokerage, brand development, and master broker, as well as owning and managing his own businesses, makes him ideally suited as Pulse's Natural Foods Brand and Sales Manager. Adam will oversee and develop our natural beverage brands throughout the natural food retail and distribution channels. He will enhance Pulse's Natural Cabana brand recognition as well as assist our national sales manager with key account openings where he has solid connections.
Bob Yates, Chief Executive Officer, said, "We are pleased with the overwhelming success of our new coconut water. We have achieved significant operational progress during Q1-2016 which, together with planned new product offerings, will set us up for a breakout next twelve months. We have spent four years establishing our domestic and international distribution systems and have secured product listings at some of the top regional and national retail stores in the country. We are confident in the marketing strategies and the delivery/execution of our growth plan for the next twelve months and are expecting to be profitable at some point in 2016. We look forward to communicating with our shareholders as these growth plans unfold during the remainder of 2016."
Looking good John!
I'm sure I would. And I also agree with John about the fast jump to .20. Today was expected. Back to .50, .75 and maybe $1? We will see soon! I'll be tickled with .50 by September. Slow and steady.
I'm holding 60k shares average .33 a share. I still don't have product on the shelves in my area which is disappointing and I still haven't tried CW. I love coconut so I'm sure I'd love them but I hate to buy a case and not like them :(
Maybe they will be in my area soon.
Pulse Teams Up With Adam Schneider (aka Epicurean Sales) Who Becomes Pulse's Natural Foods Brand And Sales Manager
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DENVER, May 10, 2016 /PRNewswire/ -- The Pulse Beverage Corporation ("Pulse") (OTCQX: PLSB), makers of Natural Cabana® Lemonades, Limeades, and Coconut Waters and PULSE® Heart & Body Health functional beverages, announced today that it has teamed up with Adam Schneider (aka Epicurean Sales) based out of Golden, Colorado. Adam's extensive natural foods experience in the area of natural food: sales and service management, distribution, manufacturing, retail management/brokerage, brand development, and master broker, as well as owning and managing his own businesses, makes him ideally suited as Pulse's Natural Foods Brand and Sales Manager. Adam will oversee and develop our natural beverage brands throughout the natural food retail and distribution channels. He will enhance Pulse's Natural Cabana brand recognition as well as assist our national sales manager with key account openings where he has solid connections.
Adam Schneider, CEO of Epicurean Sales, stated, "I am very excited to join the seasoned beverage team at Pulse Beverage; they are amongst the leaders in the natural beverage category. The broad-based growing acceptance and solid footing Pulse's brands have received domestically and internationally added with the extensive distribution network Pulse has built over the last four years, led me to believe Pulse can become a dominant player in the natural beverage category both domestically and internationally. I look forward to being one of the Pulse leaders and working alongside the great management team assembled at Pulse."
Paddy Sheya, VP and National Sales Manager of Pulse, said, "I have worked with Adam in the past with other beverage brands and he always exceeded expectations and goals. He has joined us at the perfect time where our past efforts will turn into the rapid growth we have been expecting."
Agreed Dave! I will be happy to just hold .20 for a few days. If I didn't own so many shares already I wouldn't bought more below .10 and now I'm kicking myself for not doing it but I'm almost back to even and look forward to green days ahead.
We hit .20 that's what happened! LOL
I'm looking forward to the next few months here. Maybe this is about to wake up again. One thing for sure, PLSB has always moved big on small volume.
How about a look at PLSB ClayTrader?
Looking good folks!!!! I was going to grab some at .15 but by the time I posted those pics from Dave it was up to .17! CORRECTION .20!! HAHA!
My pleasure Dave! I hope things are looking up for us all here!
You're exactly right my friend.
NEWS:
Pulse Beverage Announces King Soopers/City Market Rocky Mountain Division Adds Natural Cabana(R) Coconut Water To Its Natural Food Section Of 117 Grocery Stores
DENVER, April 26, 2016 /PRNewswire/ -- The Pulse Beverage Corporation ("Pulse") (OTCQX: PLSB) announced today that King Soopers/City Market, a supermarket brand of Kroger in the Rocky Mountains of the United States with headquarters in Denver, Colorado, has set 117 stores with Natural Cabana(R) Coconut Water in both Natural and Pineapple flavors. King Soopers has a significant presence in the state of Colorado on the Western slope of the Rocky Mountains from Wyoming to Pueblo, Colorado. Robert E. Yates, CEO of Pulse, said, "When we team up with innovative major retailers like Kroger, consumers easily find our prominently displayed products thereby increasing revenue and earnings for our shareholders; we estimate annual sales from this new listing of over $200,000. King Soopers/City Market is an exciting addition for us as they are in our back yard of more than 5 million consumers, will be very easy to service and is known for an outstanding natural food section." Mr. Yates continued, "We are coming up to our busy season and this is the first of many new sets for our Natural Cabana(R) brands. We are now focused on leveraging this new relationship with Kroger and bringing on a key account broker with national multi-year experience building beverage brands."
Jumped to .15 in minutes which makes me think we could have a nice jump if the right news hits.
Beyond great! I hope I regret not buying more at .07 but I'm not getting my hopes up just yet.
Not sure but hope it holds.
Indeed BobbyGee.
I'm so glad to see you've realized this Civicbird. Me and Nistel have been warning everyone for 2 years what you said. I would love to see punishment come to these companies who make false news stories to pump a stock symbol up but they seldom do.
If my faith in them hadn't been trampled on from the past year or more I'd be excited too but they are going to have to prove to me and many others that they can do what they say. Words are cheap. Actions speak louder then words. We shall see what they do this year. It's a make or break year IMO.
Pulse Provides 2015 Annual Report And Outlook For 2016
DENVER, March 30, 2016 /PRNewswire/ -- The Pulse Beverage Corporation ("Pulse") OTCQX:PLSB, makers of Natural Cabana® Lemonades/Limeades and Coconut Waters, and PULSE® Heart & Body Health functional beverages, today provided its 2015 Annual Report and Outlook for 2016.
Business Highlights for 2015 and to Date:
During 2015 Pulse's net loss, before depreciation and amortization, stock-based compensation and one-time charges decreased by $872,000 to $1,278,000 (2014 - $2,150,000). These reductions were due to aligning its cost structure to fit its current growth model that includes concentrating its efforts on chain store listings that utilize warehouse direct distribution systems. Net losses to date, for the most part, continue to be the result of a concentrated effort to establish and increase brand awareness, establish and improve upon our extensive nationwide and international distribution systems and to secure regional, national and international chain store listings. Pulse expects its monthly net losses to turn into monthly net income during the middle of 2016 due to increased net sales and gross profit and reduced expenses discussed further in this report.
During 2015 Pulse's net sales, after promotional allowances and slotting fees, increased by $121,000 to $3,484,000 (2014 - $3,363,000), a 3.6% growth. This improvement was mainly due to the elimination of some promotional programs leading to a decrease in promotions/slotting of $192,000 to $247,000 (2014 - $439,000). Pulse did not achieve the net sales it planned for in 2015 due to many factors including a delay in receiving its new coconut water from its new Asian manufacturer. The majority of Pulse's existing distributors, including its Mexico distributor, and new retail chains secured in the latter half of 2015 delayed orders to early 2016 so as to receive the new coconut water which was widely taste-tested and paneled and the consensus of opinion was that it better suits the palate of North American coconut water consumers. Pulse recently introduced a smaller 11.2oz six-pack coconut water which some big box retailers find easier to sell. Pulse expects net sales to significantly increase as it expands its brand offerings, introduces new brands and markets these brands domestically and internationally into Mexico, China and Canada.
During 2015 Pulse's efforts were concentrated on new distributors in untapped geographic areas, improving the quality of distributors in existing geographic areas and in securing regional and national chain stores for its distributors to service. Pulse secured chain stores that would place its brands in the cold box or grocery sections and chain stores that used a warehouse direct distribution system. These efforts have culminated setting the following retail stores in March and April, 2016: 1,855 retail stores for Natural Cabana® Lemonade/Limeade with an additional 617 pending, and 1,466 retail stores for Natural Cabana® Coconut Water (many in both the 16.9oz and 11.2oz sizes) with an additional 1,541 retail stores pending.
Beverage companies are often compared on a contribution to fixed expense basis which includes gross profit less variable expenses such as freight-out and advertising, samples and displays. This line item is not GAAP and therefore it is not disclosed separately in our consolidated financial statements. During 2015, as a percentage of net sales, contribution to fixed expense increased by 5.5% to 18.3% (2014 – 12.8%). We expect contribution to fixed expenses to increase throughout the remainder of 2016. As contribution to fixed expense increases both in quantum and as a percentage of net sales, Pulse will grow into profitability.
Pulse's working capital was bolstered by an equity injection of $1 million early in 2015 followed by an asset backed lending arrangement which closed on November 6, 2015. Pulse closed a $3,500,000 senior secured revolving line of credit facility ("Credit Facility"). Under the terms of the agreement, TCA Global Credit Master Fund, L.P. ("Lender") committed to lend Pulse a total of $3,500,000. The initial tranche of $900,000 was funded in November and December, 2015 with an additional $1,000,000 approved in March, 2016 of which Pulse received a first tranche of $500,000. These loans mature November 6, 2016 unless extended by the Lender. The Credit Facility is secured by a senior secured interest in all of Pulse's assets.
Pulse is in the process of again repackaging PULSE® Heart & Body Health into a more attractive package and re-introducing this brand into the Southern California marketplace and China. Pulse's new China distributor, Nantong Food Company, began ordering Lemonade/Limeade in September, 2015. This international expansion is good for Pulse as we ship to China directly from Portland, Oregon where one of our co-packers is situated and the cost ends at that point with no further freight-out or promotional expenses. They have also expressed interest in ordering PULSE® Heart & Body Health. We are in the process of setting up our Oregon co-packer to run this product.
Pulse's Mexico distributor, Café El Marino was shipped its first order of 15,000 cases of Natural Cabana® Coconut Water, which sale was recorded in 2015. Due to changes in food laws in Mexico during the process of shipping product from Asia, we must overlay labels with a new information label. This has delayed the reorder in Mexico until the second quarter of 2016. Café El Marino will initially distribute to more than 3,000 stores in Mexico including: Soriana, 7-Eleven, Calimax, Circulo K, Dax, Smart & Final, and Farmacia Roma. We are in the process of expanding our Natural Cabana® Lemonade/Limeade brand for the Mexico marketplace, Natural Cabana® Limonada, which will be packaged in a 16.9oz glass "PULSE bottle".
During 2015 Pulse has added a number of major beverage brand distributors in new geographic regions as well as replacements for distributors that did not fit our distribution system model. The number of distributors we have did not significantly increase in 2015 but the quality of distributors has. This is just in time for our busy spring/summer ordering season. Pulse has nearly 150 distributors in 47 States, Canada, China and Mexico. Pulse currently distributes its brands through Sysco, The Sygma Network, United Natural Foods Inc. ("UNFI") and distributors for Anheuser Busch, Miller Coors, Pepsi, RC/7-Up and Cadbury Schweppes amongst others. Some of the more notable regional and national grocery and convenience chain stores are: Albertsons/Safeway/Tom Thumb/City Market, Walmart, Kroger/Fred Meyer, Kmart, Circle K, Walgreens, 7-Eleven, Whole Foods, Hy-Vee Supermarket, Food City, Raley's Supermarkets, Price Chopper Supermarkets, WinCo Foods, ShopRite Supermarkets and RaceTrac.
Bob Yates, Chief Executive Officer, said, "We are pleased with the overwhelming success of our new coconut water. We have achieved significant operational progress during 2015 which, together with planned new product offerings, will set us up for a breakout 2016. We have spent four years establishing our domestic and international distribution systems and have secured product listings at some of the top regional and national retail stores in the country. We are confident in the marketing strategies and the delivery/execution of our growth plan for 2016 and are expecting to be profitable towards the middle of 2016. We look forward to communicating with our shareholders as these growth plans unfold during the remainder of 2016."
Yeah, it took a dive today. It did hold onto .29 so maybe it'll come back tomorrow but it's definitely touchy.
TRTC is rocking and rolling still! It was on CNN as the first U.S. Marijuana dispensary. From .08 to .40 in just weeks.
Thanks buddy.
NEWS: For what it's worth..... Same ole blah blah blah. They keep adding distributors but sales never increase.
DENVER, March 28, 2016 /PRNewswire/ -- The Pulse Beverage Corporation ("Pulse") (OTCQX: PLSB), makers of Natural Cabana(R) Lemonades/Limeades/Coconut Waters and PULSE(R) Heart & Body Health functional beverages, announced today that it has secured distribution of Natural Cabana(R) Lemonades, Limeades and Coconut Water through Olympic Eagle Distributing, an Anheuser-Busch/InBev distributor that has been in business for more than 50 years. Its distribution reach includes more than 4 million consumers in the counties of King, Pierce, Thurston, Kitsap, Mason, Gray's Harbor, Lewis and Pacific. Pulse also secured a major beverage brand bottler/distributor for the State of Oklahoma, having a population of nearly 4 million. Additionally, Pulse secured distribution into the British and US Virgin Islands, initially in the Plaza Extra Supermarket chain. Robert E. Yates, CEO of Pulse, stated, "We are extremely pleased to expand our distribution reach into the states of Washington and Oklahoma and internationally into the British and US Virgin Islands. These two new distributors are major beverage brand Class A distributors and will deliver our beverages to many new and existing chain stores within their large geographic areas; chain stores that we could not previously deliver to making our brands available to more than 8 million additional consumers."
That's what in wondering John. My etrade account still shows the weird new symbol but nothing for shares of value. Is the new one still not trading?
I appreciate that Geezer. Same to you.
Yeah just be careful with TRTC as it is very unpredictable. And I know your wife made some money on PLSB earlier as did I. Unfortunately, I had too high of hopes for it and bought way too much of it and now I sit $20,000 in the hole which is WAY more then I made earlier. lol I'm not a rich man either so losing that much makes me kick myself over and over and over. It was a very dumb thing to do but one thing is for sure, it taught me what not to do. I'm not invested in companies that drop suddenly like ARIA and TTPH and hope for rebounds. I'm happier with ARIA then I am with TTPH. Best of luck to everyone here and I will still be on here watching and waiting. I just can't see selling this low as I'd never be able to write it all off so I will keep my fingers crossed and prayers said for a turnaround. Happy Easter my friends!
Keep in touch kittie. And watch TRTC. It's making some nice moves lately!! I'm with you all as well over PLSB. Never been so disappointed in a stock. Never been so disappointed in myself for falling for a stupid pump letter in my mail that sucked me in during my early investing stage. I've learned a lot from PLSB and a few others. Best of luck to everyone here.
And Geezer, remember the Fonz on Happy Days? He could never say he was wrong or sorry. Well, I will admit unfortunately I was wrong and you was RRRRRIIIIIIIIGGGGH..... You were RRRRRIIIIIIIIGGGGHHH..... Dang it you were RIGHT!! May karma bite ole Patty Shae and Yates in the butt soon!
So years of lying about drilling for oil now they've changed to advanced broadcast equipment and software? Excuse me while I LOL! This thing is a joke. Always has been. Always will be.
Same here my friend.
I agree. I'm highly disappointed in PLSB. Like you said, their products taste wonderful. Especially the Cabana drinks. I wasn't a big fan of the Pulse line flavors and I never got to try the CW but the Cabanas rocked. But obviously terrible leadership.
I 'hope' so! Hehehehe hoping and wondering till the cows come home.