LAGUNA HILLS, CA, Oct. 01, 2018 (GLOBE NEWSWIRE) -- MC Endeavors, Inc./ Room 21 Media (OTCBB: MSMY) an Addiction and Recovery Media Company, has shifted its focus to new client acquisition and expanded services, with media resources allocated to new client productions. Over the past 60 days, Room 21 Media has struck deals with several new clients for marketing and media services that will contribute significant revenues in the coming quarters. To support these clients and strengthen Room 21 Media’s market position, the Company has appointed Ms. Morgan McKean as Vice President of Brand Communications.

The company’s expansion has generated a great deal of interest from prospects and has included the on-boarding of several new clients, specifically from the treatment recovery industry, including infusion therapy leader iVitalize. With a growing client base and expanded services, the Company has positioned itself as a leader in the addiction and recovery niche by focusing their technology and creative assets to develop unique and engaging content for this underserved market.

The expansion of Room 21 Media’s new branding services will be directed by industry veteran, Morgan McKean, who joins the team as Vice President of Brand Communications with more than 20 years in network and corporate branding, social media marketing, along with editorial and video content production. McKean has not only demonstrated her versatility as a television producer for studios such as Paramount Pictures, Telepictures, and Warner Bros., but has honed her branding, marketing, and media relations skills at a handful of marketing and media firms in Southern California, most recently focusing on clients in sustainability, holistic healing, and the entertainment space.

“We are thrilled to have Morgan on the Room 21 Media and The Share TV team,” says John Stippick, CEO. Mr. Stippick continues, “Ms. McKean is a thoughtful and dynamic communications leader, with a unique background in branding, social media marketing, entertainment and the self-improvement movement, making her the ideal candidate to fill this role.”

In addition to her role creating strategic brand identities for Room 21 Media clients, McKean will also be spearheading the brand identity and marketing communications for the company’s new multi-media venture, The Share TV. Her branding expertise is currently featured on the newly re-branded Room 21 Media corporate site at www.Room21Media.com. McKean will also oversee and ensure The Share TV brand identity is recognized as “The Recovery Lifestyle Network” as it is rolled out on a variety of platforms and devices, including Apple TV, Roku, and the network’s own app for Android and iOS.

“I am beyond grateful to John and the team for offering me the opportunity to be a part of such a vital and ground-breaking venture,” says McKean. “I am excited to play such a pivotal role in building Room 21 Media’s brand and creating a legacy for The Share TV’s provocative and enlightening content.”

“In working with our clients to achieve their marketing goals, we noticed a consistent lack of strong brand identity,” said John Stippick, CEO and Founder of Room 21 Media. “Adding a dedicated brand services team allows us to not only fill that void for our clients, but increases our ability to excel at our passion: creating high-quality, intention-fueled content that generates even greater revenues via the expanded services.”