Good report that telegraphs the upcoming year for ELAY.
The Layaway Experts | January 11, 2013
In sales, the term “whale hunting” refers to going after the larger, enterprise-level deals. You know the ones, they’re giants with enough volume and business opportunity to solve all of one’s problems… or so one might think. Reeling one in, however, is not only difficult, it can be time consuming and expensive. Alas, these whales move at their own pace and work on their own schedules. Once landed, they require a great deal of resources to manage; enough to bring down the ship if you are not careful. Even more of an issue is the potential to become dependent on that one whale – the old saying, “all your eggs in one basket” comes to mind. Although we can all agree that a major brand can and will ignite a company’s growth efforts, it is imperative that one builds a solid, yet scalable foundation that can support the needs of the company. Enter the small and medium-sized merchants.
Today’s online retailers depend on third-party solutions to manage their online stores. Everything from hosting to product feeds to payment processing is out-sourced in order to keep costs down and to ensure that the technologies they depend on remain current and compliant. eCommerce solution providers such as osCommerce, Magento and Zen Cart offer online retailers the tools they need to create and manage their online stores. Their open-source platforms attract hundreds of thousands of merchants looking for cost-effective solutions and the support that comes from a community environment. These communities provide eLayaway an efficient way to reach and convert merchants. Through the use of pre-integrated modules, eLayaway has developed a simple way for these merchants to add eLayaway to their existing suite of payment options.
Growth opportunities do not stop with merchant acquisition. eLayaway benefits from the combined marketing efforts of this growing community of merchants as they promote the new eLayaway payment option to their customers. This in turn increases membership and transactions through the system. Add that to the set up fees and subscription payments collected from each merchant and one can see the combined power of these merchant networks. Together, they will form the foundation from which eLayaway can continue to build the best layaway payment technology in the world. As for the whales… stay tuned for ‘thar she blows!’
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