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NeoMedia advances QR codes as dynamic, interactive link between consumers and sellers!
By Steve Porter
InovatioNews.com
BOULDER – Ever wonder what that funny-looking, stamp-sized square with the squiggly lines is?
It’s called a QR code, and it’s showing up in all kinds of newspaper and magazine advertising, on packaging and on signs and billboards.
QR code
You need a camera-enabled smartphone with a “reader” application to know what it says, and it’s the latest way to connect sellers and buyers in a world overflowing with messages calling out for our attention.
NeoMedia Technologies in Boulder (OTC BB: NEOM) has been a pioneer in the mobile barcode industry, and QR codes – first invented for the Japanese auto industry in the mid-1990s – are beginning to be ubiquitous in the U.S.
Laura Marriott, NeoMedia’s CEO, said the two-dimensional technology has great promise for “dynamic interaction” between advertisers and consumers.
“The nice thing about it is it allows you to encode more data by being two-dimensional (read across and up-and-down),” she said. “And you can be constantly changing the content.”
That’s because the QR code links you to a website where the content can be ever-changing instead of a static ad.
NeoMedia offers its own NeoReader application comes pre-installed on SONY mobile devices and has been installed on about 30 million devices worldwide.
Smartphone catapult
Marriott said the advent of the smartphone “has definitely catapulted” the mobile bar code industry forward.
But it’s only been in the last couple years that QR codes have been frequently popping up in America.
“In the U.S., QR codes have only been in the mass market since 2010 or 2011, although they’ve been experimented with before that,” Marriott said.
Marriott recently announced it licensed its mobile barcode technology to Progressive Insurance, joining Microsoft and Kraft Foods Group of patent licensees.
Marriott acknowledges that the general public is still a little fuzzy on what mobile bar codes are all about.
“I definitely think we’ve come a long way in the last 12 months,” she said. Probably as a viable market it’s still very young,” she said. “But in terms of market spending on a global basis, it’s reached a multi-billion level.”
Marriott said advertisers who use QR codes need to do a better job translating their use to the unsophisticated shopper.
“You really have to make sure the experience with the consumer is well-thought-out from beginning to end,” she said. “All QR codes are not created equal, but they offer the ultimate flexibility for a high-quality consumer experience.”
The codes potentially offer significant advantages to both sides of a shopping transaction, she notes.
“The overall advantage (for a company) is to be mobile in general so they can engage in a real-time dialogue with the consumer,” Marriott said.
And the consumer gets a nice benefit, too, she said.
“The nice thing about QR codes is there’s no number to remember,” she said. “You just whip out your phone and it takes you to the website.
“If I’m a consumer, it gives me another way to access a coupon or a discount or other exclusive content.”
In a Fast Company article from July 10, 2012, writer Kaihan Krippendorf noted that companies are taking longer than necessary to figure out how to use QR codes.
Adoption under way
But Krippendorf said QR adoption is definitely under way.
“QR codes have the potential to dramatically transform how your customers experience and interact with your products,” she wrote. “But history shows us reaching that potential will take time.
“It will require a process of incremental shifts across three inter-dependent agents: technology, companies and customers. That is the process that made our adoption of the DVR, CD and fax machine.”
In an article for 1to1media.com, Marriott said studies have already shown that QR codes are increasing sales and giving advertisers valuable information on the consumers who scan the code to sign up for special deals and prizes.
“As mobile marketing expands, more and more consumer brands will embrace QR code mobile marketing efforts to build new and stronger ties to their consumers,” she said.
“Embracing mobile now can help gain a competitive advantage over the long-term.”
Happy Birthday.
This board was created on 2/5/2004 3:53:24 PM
9 years ago!
I dedicate this song in celebration of our anniversary and to today's announcement.$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Rollin' Rollin' Rollin'
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Laura!
Rollin', rollin', rollin'
Though the shorts are screamin
Keep them pps rollin'
Laura!
All the wealth I'm missin',
Good car, vacation, and position',
Are waiting at the end of this ride
CHORUS
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Laura!
Laura!
Hear, Hear!
NeoMedia $$$$$$-QR Codes/versatility of their use!
By Jason Franklin/www.small wallet.org
Now that qr (quick response) codes have made their way into a numerous amount of large and small companies, the technology seems to be being utilized by many other sources as well. Mobile companies (advertising, sales, merchants, etc.) are beginning to use qr codes at an even faster pace than previously used in 2012. QR (quick response) codes are very versatile in the sense that they can be used in so many different ways. Below I will list, and link you to just a few of the ways qr codes can be used by various different companies, and for many different reasons. I will also list and link you to some of the companies pioneering, providing, and creating this great technology and it’s advancements.
Marketing – Qr codes can be used in marketing to connect people to a product. They have been used in Japan and Europe for many years, but are only starting to gain use with marketers in the United States.
Mobile payments – Qr codes can and are being used for mobile payments by numerous companies. The article linked to this talks about Bank of Americas test to use qr codes for mobile payments.
Creative ways – This is a great column written comprising 26 creative ways qr codes can be used.
These creative ways can also fall under the marketing category in some circumstances, and then some of these creations are just plain fun.
Everyday life and more – This article talks about how qr codes can used in everyday life, the classroom, cars, sports, and more. Check out all the links on the site. There are more ways than you think! Just check them out for yourself.
I have just listed and linked a few ways that these codes are being used, but it’s just the tip of the iceberg compared to what they are being used for, and better yet what they will begin to be used for. I am excited about their connection with mobile payments and purchases. One of the most notable qr code companies is NeoMedia Technologies, ticker symbol (NEOM). NeoMedia Technologies has been involved in the qr code business for quite some time and have 74 issued patents and pending applications worldwide. NeoMedia is considered to be the pioneer and innovator in the mobile barcode industry. They have recently licensed mobile barcode patents to companies such as Microsoft, Kraft, Progressive Insurance, and many more.
Start spreading the news,
Everyone is buying today.
They want to be a part of it -
Neo Media, Neo Media.
Their vagabond shoes
Are longing to stray
And step into the epicenter of 2D mobile barcode technology
Neo Media, Neo Media.
They want to wake up to a technology that doesn't sleep,
To find their king of the hill- ah-
Top of the heap.
This little company
Is melting the industry away
Their gonna make a brand new start of it
buying NeoMedia.
If they can make it there,
They’ll make it anywhere
It's up to you,
Neo Media, Neo Media.
Neo Media, Neo Media!
They want to wake up to a technology that doesn't sleep,
To find their king of the hill,
Head of the list,
Cream of the crop
At top of the heap.
This little company
Is melting the industry away
Their gonna make a brand new start of it
buying NeoMedia.
If they can make it there,
They’ll make it anywhere
Come on, come through,
Neo Media, Neo Media
QR World Expo London Laura Marriott Speaker April 2013
Navigating Fee vs. Free
Name: Laura Marriott
Company: NeoMedia Technologies
Title: CEO & Board Chairperson
As mobile barcodes become a key element in the cross-media marketing mix, it is important for stakeholders across the industry to ensure their chosen solutions leverage providers who are best in class. The driving force in this interesting discussion will be ensuring solutions adhere to appropriate intellectual property considerations, are robust and offer optimal service and support. Along with this, NeoMedia will be providing delegates with tips and tricks when navigating the congested QR environment.
As pioneers in 2D mobile barcode technology, NeoMedia have developed infrastructure solutions that facilitate the mobile barcode ecosystem world-wide. Their suite of products, services and extensive IP portfolio, including Microsoft, means they are the only provider able to offer customers a comprehensive end-to-end mobile barcode solution.
Event Overview
QR World Expo will be the first ever QR Code focused exhibition and conference providing the perfect opportunity for industry experts, developers, agencies, marketers and brands to join together and embrace the power & full potential of QR Codes.
For one day only, QR World Expo will play host to some of the most innovative QR Code products and services as well as seminars and debates from market leaders in the industry.
The show will run from 09.30 - 17.30, so if you would like the chance to network with industry professionals and discover the full potential of QR Codes for your industry, this exhibition is the ideal event for your business.
10:00AM
How to create unique mobile opportunities through the use of QR codes – As the competition heats up, the need for creativity increases!
Matt McKenna
Founder and President of Red Fish Media
11:00AM
Integrating QR Codes Into App Development & How to use QR Codes Innovatively in Retail and Brand Marketing
Paul Morrison
Director of Strategic Development of July Systems
12:00PM
The History of QR Codes, the Latest Innovations and Future Directions
Mendy Mendelsohn
CEO and Co-Founder of 3GVision
1:00PM
QR Codes and the Olympic Games
David Allen
VP of Sales for ScanLife UK & Ireland
2:00PM
Creative Idea x Technology = Ideas That Move
Matt Pye
Managing Director of Cheil Communications
3:00PM
Navigating Fee vs. Free
Laura Marriott
CEO & Board Chairperson of NeoMedia Technologies
4:00PM
Fact-based demonstration of the ROI of QR Codes for Marketers
Alexis Helcmanocki
CEO of MobileTag
Im pickin up good vibrations
NeoMedia’s giving me excitations
Im pickin up good vibrations
(oom bop bop good vibrations)
Neomedia’s giving me excitations
(oom bop bop excitations)
Good good good good vibrations
(oom bop bop)
Neomedia’s giving me excitations
(oom bop bop excitations)
Good good good good vibrations
(oom bop bop)
NeoMedia’s giving me excitations
(oom bop bop excitations)
Close my eyes
NeoMedia somehow closer now to the perfect storm
Softly smile, I know she must be kind
When I look in her eyes
She goes with me to a blossom world
Im pickin up good vibrations
Shes giving me excitations
Im pickin up good vibrations
(oom bop bop good vibrations)
Shes giving me excitations
(oom bop bop excitations)
Good good good good vibrations
(oom bop bop)
Shes giving me excitations
(oom bop bop excitations)
Good good good good vibrations
(oom bop bop)
Shes giving me excitations
(oom bop bop excitations)
(ahhhhhhh)
(ah my my what elation)
I don't know where but she sends me there
(ah my my what a sensation)
(ah my my what elations)
(ah my my what)
Gotta keep those lovin good vibrations
A happenin with her
Gotta keep those lovin good vibrations
A happenin with her
Gotta keep those lovin good vibrations
A happenin
Ahhhhhhhh
Good good good good vibrations
(oom bop bop)
(Im pickin up good vibrations)
Shes giving me excitations
(oom bop bop)
(excitations)
Good good good good vibrations
(oom bop bop)
Shes na na...
Na na na na na
Na na na
Na na na na na
Na na na
Do do do do do
Do do do
Do do do do do
Do do do
“As businesses continue to realize the efficiency that mobile barcode technology creates, it’s critical that they deliver solutions that reflect responsible IP practices and that means licensing the appropriate IP.”
Laura
Rollin' Rollin' Rollin'
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Laura!
Rollin', rollin', rollin'
Though the shorts are screamin
Keep them pps rollin'
Laura!
All the wealth I'm missin',
Good car, vacation, and position',
Are waiting at the end of this ride
CHORUS
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Laura!
Laura!
Hear, hear!
I'm dreaming of a NEOM $$$ PPS,
just like the ones I used to know
Where the dollar signs glisten and longs listen
to hear the sound of money in their accounts grow
I'm dreaming of a NEOM $$$ PPS,
just like the ones I used to know
Where the dollar signs glisten and longs listen
to hear the sound of money in their accounts grow
I'm dreaming of a NEOM $$$ PPS,
every time I watch my computer screen
May your days be merry and bright,
and may all your broker accounts be green
I'm dreaming of a NEOM $$$ PPS,
just like the ones I used to know
May your days be merry and bright,
and may all your broker accounts be green
I'm dreaming of a NEOM $$$ PPS,
every time I watch my computer screen
May your days be merry and bright,
and may all your broker accounts be green
May your days be merry and bright,
and may all your broker accounts be green
And may all your broker accounts be green (All your broker accounts be green)
And may all your broker accounts be green
(All your broker accounts be green)
And may all your broker accounts be green
(And may all your broker accounts be green)
(And may all your broker accounts be green)
Laura Marriott interview:How to improve mobile options in the New Year
by Kristina Knight/BizReport
December 23, 2012
The Christmas holiday is here and that is putting new light on how brands will compete in 2013. Mobile is one space that is ripe for a better shopping experience, and with more than $35 billion spent online over the holidays, it makes sense for mobile brands to up the experience factor.
Kristina: How can brands use mobile to better engage customers?
Laura Marriott, CEO, NeoMedia Technologies: Although we have been talking about mobile marketing since 2005, the industry is still in its infancy. Brands are still just beginning to fully appreciate the value of even simple mobile media, such as mobile-optimized websites. Of course, most major brands have mobile websites, but it's still not the norm for the majority of companies. There continue to be concerns regarding measurement across multiple mobile media elements, but we are also making significant strides here. Anything that brands can do to make the experience easier for the consumer is going to help to catapult mobile as the dominant media channel. And QR codes, as one mobile media element, make it easy with just a simple scan to interact with a brand. Particularly for the holiday season, brands must deliver relevant, high value information that drives sales, provides a high quality experience after the scan and places QR codes where they are easy to interact with and scan. The strategy for QR code holiday campaigns should be tightly integrated with the whole media strategy.
One less than optimal implementation we see with mobile campaigns is that brands are simply pushing their websites or ads to consumers on their mobile devices, but there is no call to action or reason for engagement via mobile. With QR codes specifically, many retailers fail to engage consumers after the scan. Here are a few places where brands can have QR code scans land consumers this holiday season that will help them complete the purchase funnel - from scan to buy:
• Mobile rebate - Send the customer back money if they buy from their mobile device.
• Mobile layaways - Allow consumers to save items they plan to buy so it's ready for pick-up at brick-and-mortar locations.
• Showrooming page - Share a page that compares your product to similar products, both in price and features. Don't fear Showrooming, make it easy for them.
• Coupons - Offer the consumer a coupon for immediate purchase in the store or on their device. This is the obvious yet effective mobile offer.
Kristina: I've seen several studies showing an increase in customers using mobile to check prices, etc., while in-store. Based on this, how important is it for retailers to be able to hold or lay away products for an interested mobile consumer?
Laura: Differentiation and retention are both critically important. The challenge will be to keep the consumer in the store and purchasing products from the retailer, and mobile is a great way to do this. In the mobile industry too often consumers are driven to a website that doesn't provide value or isn't optimized for mobile, ultimately giving the consumer a negative experience. The 'after the scan' experience needs to be valuable and relevant - such as a mobile coupon, rebate or layaway. A mobile layaway option, for example, means that the consumer is more inclined to further engage with the retailer because they have to visit the store to pick up their item. By strategically placing QR codes where consumers are more likely to interact, like at store entrance, at shelf and on signage around the store, retailers and brands can help to drive foot traffic and increase the consumer's level of engagement.
To combat the issue of showrooming, retailers can also offer an instant rebate or coupon to consumers when scanned in store for a particular product to encourage immediate purchase. In addition, brands can share content that compares the product to similar ones, both in price and features created by the retailer in the store.
I'm dreaming of a NEOM $$$ PPS,
just like the ones I used to know
Where the dollar signs glisten and longs listen
to hear the sound of money in their accounts grow
I'm dreaming of a NEOM $$$ PPS,
every time I watch my computer screen
May your days be merry and bright,
and may all your broker accounts be green
Watch Out Silicon Valley! Colorado Primed to Emerge as the Next Hub of Innovation and Entrepreneurship
by Sasha Galbraith/Forbes
For many, Colorado evokes images of wildlife, mountains, skiing and other (recently legalized) recreational activities.
But did you know that Colorado, and particularly the Denver-Boulder area, is also a hub of innovation and entrepreneurial activity?
According to Startup Colorado, a regional consortium of entrepreneurs who share a vision of expanding entrepreneurship along the “Front Range” of cities stretching from Fort Collins to Colorado Springs, Boulder alone boasts no less than 166 startups and 7 investor groups. Some are established and very well-known – Coors Brewing Company and Celestial Seasonings – while others are on the rise now: Camp Bow Wow, Level 3 Communications, Spyder (ski apparel) and Rudi’s Organic Bakery.
California’s Silicon Valley has long been the premier hot spot for start-ups, but here are some reasons why Colorado just might be next in line:
At the state level, Colorado has adopted a number of innovative strategies in its successful efforts to attract high caliber people and companies. Colorado is ranked #8 on CNBC’s list of best states for business. Metro Denver scored #5 on Forbes’ 2012 “Best places for business and careers” list, while Fort Collins came in at #3. USA Today ranks Boulder/Denver as a top 10 city for technology start-ups. Moreover, Colorado, on a per capita basis, is well ahead of other states in the areas of green technology, health care, telecom, energy, aerospace, bioscience, high tech, health food and organics.
Among companies that have relocated or expanded operations to Colorado are Arrow Electronics, Vestas Wind Systems, DaVita, Lockheed Martin, Hitachi Data Systems and the new U.S. Patent and Trademark Office. All of these moves signal recognition of Colorado’s unique quality of life, business-friendliness, availability of capital and drive to spur innovation. As U.S. Senator Michael Bennett (D-Colorado) said regarding Hitachi’s recent move, “It is recognition that Colorado is an environment where innovative companies like Hitachi can thrive.”
Several of Colorado’s universities are also honing their business innovation and entrepreneurship programs. One such program is spearheaded by the Women’s Council, which is part of the Deming Center at the University of Colorado Boulder (CU). In concert with CU’s business school, the Women’s Council is sponsoring a one-day program where leading business professionals and entrepreneurs will come together with MBA students (principally, but not exclusively, women) to provide role models, leadership lessons, mentoring and coaching. The WILD Summit will take place on February 1, 2013. Shelly Lazarus, Chair Emeritus of Ogilvy & Mather, will anchor the program as the keynote speaker:
“I was delighted when The Women’s Council approached me to keynote their inaugural WILD Summit event. Encouraging more women to choose the leadership path, regardless of their age, career or industry is good for both women and the economy. The WILD summit offers a unique venue for women of all stages in their career to gain access to new ideas, people and leadership development strategies. I’m glad to be part of it.”
Another speaker, Holly Hamann, co-founder and Chief Marketing Officer of BlogFrog, wants to pass along knowledge to younger women gained from her 18+ years of experience in the technology start-up arena.
“It’s so easy to get consumed by what it takes to run a business that we forget a whole generation of students and young women are eager to join us, and just need some leadership and guidance. Colorado has an exceptional community when it comes to entrepreneurship, start-ups, innovation and collaboration. I have benefited greatly from the wisdom of seasoned entrepreneurs who gave their time to me when I was new to start-ups and I am eager to pass that benefit on to others. Entrepreneurship has always come with an element of risk, but the risks often seem to get more attention these days than the rewards and benefits. My goal is to emphasize the possibilities of entrepreneurship and not the limitations. It’s a balance of the two, but it would be a shame if a student with a passionate idea and desire to innovate in a space were discouraged unnecessarily before they even gave it a try.”
The goal of this cutting-edge program is to build and nurture leaders of the future — particularly who have been sidelined in the past, such as young women.
According to Liz Coker, COO of 3PMobile and a Women’s Council member, “This program embodies social innovation in how we prepare our leaders for tomorrow.” Leslie Smail, an MBA student at the Leeds School of Business at CU concurs, “Women are still largely underrepresented in MBA programs nationwide, so I think it’s great to see the Women’s Council working hard to pave the way for those of us trying to make our way into the business world.” Another MBA student, Denelle Numis, cited the help she’s received, “As a 2nd year MBA student at Leeds, I’ve found great mentorship from the members of the Women’s Council. Not only has my personal mentor been a strong force of encouragement and support in my career development thus far, but I’ve connected with other strong women involved in many different entrepreneurial ventures. The Boulder community is already so supportive, but the Women’s Council allows us the opportunity to connect with strong female business professionals on a much deeper level. The WILD Women’s Summit is a perfect example of that.”
If you have a hankering for some different experiences, come to Colorado. The women are WILD and love to innovate.
Rollin' Rollin' Rollin'
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Laura!
Rollin', rollin', rollin'
Though the shorts are screamin
Keep them pps rollin'
Laura!
All the wealth I'm missin',
Good car, vacation, and position',
Are waiting at the end of this ride
CHORUS
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Laura!
Laura!
Thank you.
About Kraft Foods
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America’s fourth largest
consumer packaged food and beverage company, with revenues of approximately
$19 billion in 2011. Launched as a public and independent company on Oct. 1,
2012, the new Kraft has the spirit of a startup and the soul of a powerhouse.
The company has an unrivaled portfolio of products in the beverages, cheese,
convenient meals and grocery categories. Its iconic brands include Kraft,
Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft’s 25,000 employees in
the U.S. and Canada have a passion for making the foods and beverages people
love. Kraft Foods Group is a member of the Standard & Poor’s 500 index.
Rollin' Rollin' Rollin'
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Laura!
Rollin', rollin', rollin'
Though the shorts are screamin
Keep them pps rollin'
Laura!
All the wealth I'm missin',
Good car, vacation, and position',
Are waiting at the end of this ride
CHORUS
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Laura!
Laura!
Rollin' Rollin' Rollin'
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Laura!
Rollin', rollin', rollin'
Though the shorts are screamin
Keep them pps rollin'
Laura!
All the wealth I'm missin',
Good car, vacation, and position',
Are waiting at the end of this ride
CHORUS
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Laura!
Laura!
Welcome Kraft Foods Group, Inc.
Start spreading the news,
Everyone is buying today.
They want to be a part of it -
Neo Media, Neo Media.
Their vagabond shoes
Are longing to stray
And step into the epicenter of 2D mobile barcode technology
Neo Media, Neo Media.
They want to wake up to a technology that doesn't sleep,
To find their king of the hill- ah-
Top of the heap.
This little company
Is melting the industry away
Their gonna make a brand new start of it
buying NeoMedia.
If they can make it there,
They’ll make it anywhere
Neo Media, Neo Media!
They want to wake up to a technology that doesn't sleep,
To find their king of the hill,
Head of the list,
Cream of the crop
At top of the heap.
This little company
Is melting the industry away
Their gonna make a brand new start of it
buying NeoMedia.
If they can make it there,
They’ll make it anywhere
Come on, come through,
Neo Media, Neo Media
NeoMedia Shareholder/ConferenceCallTomorrow
For us longs
The sun'll come out
Tomorrow
Bet your bottom dollar
That tomorrow
There'll be sun!
Just thinkin' about
Tomorrow
Clears away us longs’ cobwebs,
And the sorrow
'Til there's none!
When we’re stuck watching our pps,
EveryDay
That's gray,
And lonely,
We just stick out our chin
And Grin,
And Say,
Oh!
Billionaire Patrick Soon-Shiong bought into Neomedia
NeoMedia Licenses Mobile Barcode Patents to Microsoft
Laura will update us on recent successes within the company’s IP portfolio.
Laura is focused on continuing to grow the business and revenue to achieve self-sustainability by December 31, 2012
So For us longs
The sun'll come out
Tomorrow
So ya gotta hang on
'Til tomorrow
Come what may
Tomorrow! Tomorrow!
We love ya Tomorrow!
You're always
A day
A way!
Leveraging mobile to drive holiday shopping
From Evins.com
"...The codes can also lead consumers to a social media site or optimized page where they can buy a product.
“QR codes are simple and easy to use,” said Laura Marriott, CEO of NeoMedia Technologies. “QR codes alleviate the need for the consumer to remember long URLs or phone numbers and they can simply engage with the QR with a simple scan from their mobile device.
“QR codes are a creative, easy and effective way to engage with an audience during a time when the noise of the holidays can make it hard to cut through the clutter,” she said. “Well-placed QR codes with clear value propositions around the reason for a scan, coupled with compelling ‘after the scan’ experiences and effective content management will keep the consumer scanning time and time again.
“As with all campaigns and media strategies, it is not simply about putting a QR code at the bottom of a print ad, but determining how the QR code can work as part of the overall integrated campaign.”...
Bung, bung, bung, bung, bung
Bung, bung, bung, bung, bung
Bung, bung, bung, bung, bung
Bung, bung, bung, bung, bung
Bung, bung, bung, bung, bung
Laura, bring us a dream
(Bung, bung, bung, bung)
Make the pps the highest we’ve ever seen
(Bung, bung, bung, bung)
Give the shorts a going over
(Bung, bung, bung, bung)
Then tell them that their days are over
Laura, we’re all longs
Have a lot of shares to call our own
Please turn on your magic beam
Laura, bring us a dream
Bung, bung, bung, bung
Laura, bring us a dream
Make the pps the highest we’ve ever seen
Give the shorts a going over
Then tell them that their days are over
Laura, we’re all longs
Have a lot of share to call our own
Please turn on your magic beam
Laura, bring us a dream
Bung, bung, bung, bung
Laura bring us a dream
(Yes)
Make the pps the highest we’ve ever seen
Let it go high like Google
Make it as sweet as an apple strudel
Laura turn this stock to gold
Would be so peachy before we're too old
So please turn on your magic beam
Laura, bring us, please, please, please
Laura, bring us a dream
Bung, bung, bung, bung
Black Friday-ScanLife Fifty Percent Growth In QR Code and UPC Scanning Over Black Friday
Sunday, November 25, 2012
What:
ScanLife, the leader in Mobile Engagement Platforms, has released its Black Friday 2012 mobile barcode scanning results. The company reports over a quarter of a million scans on Black Friday, the busiest day to date for mobile barcode traffic. In addition to continued 2D (QR) barcode adoption among marketers and media publishers, Q3 2012 proved to be a big period for attracting new users with almost 4 million new people scanning from the ScanLife app representing a 45% percent increase over the same period in 2011.
Why:
During today's Black Friday shopping extravaganza, mobile barcode scans increased 50 percent the daily average to help make informed buying decisions. The ScanLife Mobile Engagement Platform processes scans from QR Codes on thousands of ads, products, and store displays, plus from UPC codes found on all products.
A quarter million scans were processed through the ScanLife system between 7 p.m. ET on Thanksgiving Day to 7 p.m. ET on Black Friday
The single best QR code marketing campaign powered by the ScanLife system delivered a promotional rebate offer for a popular DVD title
Among marketers using the ScanLife platform, the consumer electronics and retail industries saw the most scans on Black Friday.
Black Friday: How Retailers Are Using QR Codes
From BeQRious:
Today is Black Friday and it is regarded as the start of the Christmas shopping season for U.S. retailers. If you have been to the stores, then you must have noticed that QR codes have been added to the usual Christmas decors and marketing displays of some of the biggest retailers we have.
QR codes are really everywhere, but this Christmas season, they are making your shopping much easier and faster.
Toys R’ Us, for instance, have sent out their Great Big Toys R’ Us Book. The annual publication is a catalogue of toys that parents can choose from and buy for their kids. This year’s edition, however, have QR codes featured with the toys so that you could see how the toys are played and in action before you buy them.
Sears have come up with gift walls that are not even inside their stores. The gift wall have QR codes on them that when scanned would take the customer to a page that lists down all the hottest toys this year. You also have the option to buy them online if you want. This is a great way for busy moms and dads to get their kids everything on their wish list for Christmas, without the hassles of long lines and without even entering a Sears stores. You can maximize your time waiting for your movie to start or while waiting for the bus by doing some Christmas shopping too.
Not every retailer, however, are using QR codes to sell more of their products. JC Penney is trying to give their customers more value by using QR codes to deliver a personal message with your gifts. When you buy a gift from JC Penney, you get a gift tag that has a QR code on it. Scan the QR code and you can record a voice message for your recipient. If your recipient scans the same code, your message would be played back to him or her!
Women in Wireless- SPOTLIGHT On Laura Marriott
Women in Wireless salutes Laura Marriott as a pioneer in the mobile marketing space and is proud to have extended the MMA committee she founded into what is today a stand-alone 501(c)6 organization dedicated to fostering networking and career development for women in the mobile industry.
Name: Laura Marriott
Company: Chief Executive Officer and Board Chairperson, NeoMedia Technologies, Inc.; Advisory Board Member, Women in Wireless Location: Boulder, Colorado
1. Tell us a little about your background in mobile/digital…
I’ve been at the forefront of mobile marketing since its emergence as a burgeoning technology and marketing channel almost a decade ago. My focus has been on educating brands and marketers to help them understand how best to engage the mobile channel, as well as campaigning to raise awareness globally about the power of mobile as a critical marketing channel. In my current role as CEO of NeoMedia, I’m responsible for driving the company’s international growth and development, raising awareness for the value mobile barcode technology brings to marketers and advertisers world-wide. In previous roles as mobile marketing consultant and as president of the Mobile Marketing Association (MMA), I helped to create the foundation for the mobile marketing industry that we have today by leading several initiatives to raise the industry’s profile with marketers, advertisers, the public, and regulatory bodies – including a global event series, awards program, industry wide guidelines and so on – established during my tenure as President of the MMA from 2005-2009. I feel fortunate to have been involved in mobile marketing since the early days and really appreciate the like-minded community we’ve built globally.
2. Why did you join WiW’s advisory board?
I have been involved in Women in Wireless since it was first launched in 2006 as a new committee initiative within the MMA during my tenure as President. At that time, I launched and co-chaired the WiW committee with Connie Wong, CEO of Vidiator. What drove Connie and I to launch the WiW committee was a desire to develop a forum for women in our industry to collaborate, network, capitalize on our successes, and grow professionally through our shared experiences as female leaders, in an industry dominated by men. Since then, I’ve watched WiW mature to become its own separate entity with a unique set of initiatives and a broad network of talented professionals. I feel privileged to have been involved in its creation and growth and look forward to contributing to WiW’s on-going development in my role on the advisory board.
3. What is it that drew you to mobile and keeps you engaged?
For me, the reasons that drew me to mobile are the same ones that keep me excited and inspired every single day. Mobile remains the most innovative, fast-paced, talent-filled and culture-changing technology sector. In just two decades we’ve seen more change in the mobile space than in any other technology. Mobile touches everything we do now in both our personal and professional lives. Mobile is the go-to device and is helping to connect the unconnected in developing markets. It is such a powerful medium. Today, we use our devices to shop for goods, pay for services, watch TV, and much more. Now we’re seeing other sectors like healthcare and automotive join the mobile bandwagon with new implementations that will impact and improve the experiences for every consumer. I feel that this is the most exciting time for mobile ever and I remain passionate and enthusiastic about the possibilities for our industry.
4. What do you think is the hottest trend in mobile right now?
The launch of LTE networks around the world has been the hot topic for the past 18 months and looks set to dominate the mobile headlines for the foreseeable future as we see the results of trials and mass market roll-outs. However, one of the hottest trends coming out of Mobile World Congress this year was mobile commerce. The mobile industry, retailers and brands are turning their attention to how mobile can make it easy for consumers to complete purchases on the go. We expect that we will see more mobile barcodes, an enabler to the mobile commerce experience, in 2012 as a result. The space is dynamic and moving quickly, there are a lot of exciting things happening.
5. What is your favorite app?
I love our own NeoReader® application for scanning mobile barcodes. However, in addition to NeoReader, the other apps I use daily are Mint, Google Search, Facebook, WhatsApp and Pandora.
T ON…Laura Marriott-Women In Wireless
QR codes key driver in 2012 holiday marketing efforts
By Rimma Kats/mobilemarketer.com
Many marketers are turning to various mediums to bolster their holiday marketing initiatives. However, QR codes will be the standout technology that will elevate those campaigns and take them to the next level.
Brands such as Target and Tourneau are incorporating mobile bar codes into their holiday initiatives as a way to not only interact with consumers in a different way, but also help increase revenue. Although there is an ongoing love/hate relationship with QR codes, there is no doubt that the technology will play a big role this year.
“We see lots of QR codes in typical marketing and advertising implementation, but more and more will be used to also activate mobile commerce engagements this holiday season,” said Laura Marriott, CEO of NeoMedia.
“With brands, like Target, getting creative with bar code implementations to drive sales and customer loyalty, we can expect QR codes to help facilitate the mobile purchase for brands and retailers alike,” she said.
‘Tis the season
Last month, Target announced that it would let consumers scan the mobile bar codes featured on several products in-store and buy the items via their smartphones.
Target is using mobile bar codes in-store to promote the season’s 20 most popular toys.
By using the Target mobile application, consumers can scan the QR codes and buy the items.
Additionally, Tourneau also announced that it would use QR codes this holiday season to let its affluent consumers learn more about its products in a more interactive way.
There are many ways marketers can use mobile bar codes this holiday season.
Take mobile rebate, for example.
Marketers can offer to send consumers money back if they buy a product from their mobile device when they scan the QR code.
This will encourage consumers to buy the product immediately, completing the sale.
“Also mobile layaways,” Ms. Marriott said. “Scan the QR code to allow consumers purchase and reserve items they plan to buy so it’s ready for pick-up at bricks-and-mortar locations..
“Keep the consumer buying in retail,” she said. “Showrooming is a significant issue in our space.
“The retailer can keep the consumer in-store by providing an experience that when a customer scans the QR code for a particular item, the retailer can provide content, they control, which provides review, feature, warranty information and instant coupons, which will work to keep the consumer buying in their store.”
According to Strategy Analytics, smartphones have reached more than 950 million consumers.
Furthermore, NeoMedia reports that QR codes have grown by nearly 120 percent from this time last year.
“Holiday shoppers this season have powerful devices at their fingertips and they want to leverage them to make their lives easier, especially to ease the chaos that inevitably comes with the holidays,” Ms. Marriott said. “Brands need to give them this opportunity, and QR codes afford that mutually beneficial opportunity that will bring consumers savings and drive sales for retailers.
“Brands that only use QR codes to bring consumers to a homepage or product page will not see significant success with the technology this season,” she said.
“Those brands who implement creative and strategic QR code campaigns to drive sales will reap the benefits as they ease shopping stress for consumers and turn those scans into purchases.”
Mobile technologies
Deloitte forecasts that mobile would influence $158 billion in the United States retail sales in 2012.
Mobile bar codes are great tools for creating a direct connection with consumers in-store.
“Subsequently we anticipate seeing them everywhere and that due to their reach and frequency, consumers will engage with them,” said Jane McPherson, chief marketing officer of SpyderLynk, Denver.
“Retailers, however, are just beginning to explore the range of digital solutions 2D mobile bar codes can activate, including save-to-card coupons, loyalty programs, purchase engagements and stickier promotions,” she said.
“Once retailers gain experience and begin using 2D mobile bar codes to activate more sophisticated, meaningful solutions for consumers, we believe that mobile bar codes will be used more for their functionality rather than just because of their overwhelming distribution.”
Digital experiences are meaningful everywhere and the portable nature of the mobile phone unlocks the ability for consumers to access digital experiences anywhere.
QR codes let consumers launch contextually relevant digital experiences, crafted by the marketer to meet the consumers’ needs.
Brands must think beyond the impression and extending the value of their media by serving contextually relevant, sticky digital engagements to meet their marketing goals.
“We see smart marketers moving beyond using mobile bar codes to serve consumers a Web site,” Ms. McPherson said.
“We see a movement towards marketers using mobile bar codes to serve consumers integrated experiences in which they can activate their mobile wallets, engage with their Facebook account, save coupons and take advantage of all the evolutions in a more meaningful mobile economy.”
New technologies
Showrooming is becoming a huge issue for retailers.
However, with the help of mobile technologies, such as mobile bar codes, marketers can solve that challenge.
"Due to the showrooming effect, consumers will enter a retail store, check out the product and then leave the store and purchase the same product for less online," said Mike Wehrs, president/CEO of ScanLife, New York. "Savvy retailers are turning showrooming from a problem into an opportunity by using the mobile channel to engage shoppers, educate them about their products, and deliver relevant deals available only in the store.
"Increasingly their strategies center around QR codes as an easy way to bring shoppers to a controlled and extremely targeted experience," he said. "Brands, if not already doing so, need to start to think about how QR Codes can be used in more intelligent ways.
"It is critical than ever for retailers to provide an integrated shopping experience across multiple touch points through the path to purchase. For brands, QR codes are an effective way for retailers to close a sale."
Many marketers are using QR codes to drive in-store traffic.
For example, Home Depot places QR codes in circulars to deliver information on the weekly deals and highlighted products.
The codes deliver a mobile-optimized experience with videos and tips from the experts.
"Hewlett-Packard placed QR codes directly on their printers to give shoppers access to user reviews and offer advice on relevant accessories, such as ink cartridge packs for that specific model," Mr. Wehrs said.
"Starbucks has also placed QR codes on its coffee bags to give customers an inside look at the flavor profiles, source information, and other recommended roasts," he said. "This creates a more educated shopper, making it easier to buy a desired flavor of choice."
QR World Expo London Laura Marriott Speaker April 2013
Navigating Fee vs. Free
Name: Laura Marriott
Company: NeoMedia Technologies
Title: CEO & Board Chairperson
As mobile barcodes become a key element in the cross-media marketing mix, it is important for stakeholders across the industry to ensure their chosen solutions leverage providers who are best in class. The driving force in this interesting discussion will be ensuring solutions adhere to appropriate intellectual property considerations, are robust and offer optimal service and support. Along with this, NeoMedia will be providing delegates with tips and tricks when navigating the congested QR environment.
As pioneers in 2D mobile barcode technology, NeoMedia have developed infrastructure solutions that facilitate the mobile barcode ecosystem world-wide. Their suite of products, services and extensive IP portfolio, including Microsoft, means they are the only provider able to offer customers a comprehensive end-to-end mobile barcode solution.
Event Overview
QR World Expo will be the first ever QR Code focused exhibition and conference providing the perfect opportunity for industry experts, developers, agencies, marketers and brands to join together and embrace the power & full potential of QR Codes.
For one day only, QR World Expo will play host to some of the most innovative QR Code products and services as well as seminars and debates from market leaders in the industry.
The show will run from 09.30 - 17.30, so if you would like the chance to network with industry professionals and discover the full potential of QR Codes for your industry, this exhibition is the ideal event for your business.
10:00AM
How to create unique mobile opportunities through the use of QR codes – As the competition heats up, the need for creativity increases!
Matt McKenna
Founder and President of Red Fish Media
Download PDF
11:00AM
Integrating QR Codes Into App Development & How to use QR Codes Innovatively in Retail and Brand Marketing
Paul Morrison
Director of Strategic Development of July Systems
Download PDF
12:00PM
The History of QR Codes, the Latest Innovations and Future Directions
Mendy Mendelsohn
CEO and Co-Founder of 3GVision
Download PDF
1:00PM
QR Codes and the Olympic Games
David Allen
VP of Sales for ScanLife UK & Ireland
Download PDF
2:00PM
Creative Idea x Technology = Ideas That Move
Matt Pye
Managing Director of Cheil Communications
Download PDF
3:00PM
Navigating Fee vs. Free
Laura Marriott
CEO & Board Chairperson of NeoMedia Technologies
Download PDF
4:00PM
Fact-based demonstration of the ROI of QR Codes for Marketers
Alexis Helcmanocki
CEO of MobileTag
We are focusing on continuing to grow the business and revenue to achieve self-sustainability, which continues to take paramount importance and we hope to achieve it by December 31, 2012.
Bung, bung, bung, bung, bung
Bung, bung, bung, bung, bung
Bung, bung, bung, bung, bung
Bung, bung, bung, bung, bung
Bung, bung, bung, bung, bung
Laura, bring us a dream
(Bung, bung, bung, bung)
Make the pps the highest we’ve ever seen
(Bung, bung, bung, bung)
Give the shorts a going over
(Bung, bung, bung, bung)
Then tell them that their days are over
Laura, we’re all longs
Have a lot of shares to call our own
Please turn on your magic beam
Laura, bring us a dream
Bung, bung, bung, bung
Laura, bring us a dream
Make the pps the highest we’ve ever seen
Give the shorts a going over
Then tell them that their days are over
Laura, we’re all longs
Have a lot of share to call our own
Please turn on your magic beam
Laura, bring us a dream
Bung, bung, bung, bung
Laura bring us a dream
(Yes)
Make the pps the highest we’ve ever seen
Let it go high like Google
Make it as sweet as an apple strudel
Laura turn this stock to gold
Would be so peachy before we're too old
So please turn on your magic beam
Laura, bring us, please, please, please
Laura, bring us a dream
Bung, bung, bung, bung
We are focusing on continuing to grow the business and revenue to achieve self-sustainability, which continues to take paramount importance and we hope to achieve it by December 31, 2012.
Start spreading the news,
Everyone is buying today.
They want to be a part of it -
Neo Media, Neo Media.
Their vagabond shoes
Are longing to stray
And step into the epicenter of 2D mobile barcode technology
Neo Media, Neo Media.
They want to wake up to a technology that doesn't sleep,
To find their king of the hill- ah-
Top of the heap.
This little company
Is melting the industry away
Their gonna make a brand new start of it
buying NeoMedia.
If they can make it there,
They’ll make it anywhere
It's up to you,
Neo Media, Neo Media.
Neo Media, Neo Media!
They want to wake up to a technology that doesn't sleep,
To find their king of the hill,
Head of the list,
Cream of the crop
At top of the heap.
This little company
Is melting the industry away
Their gonna make a brand new start of it
buying NeoMedia.
If they can make it there,
They’ll make it anywhere
Come on, come through,
Neo Media, Neo Media
Rollin' Rollin' Rollin'
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Laura!
Rollin', rollin', rollin'
Though the shorts are screamin
Keep them pps rollin'
Laura!
All the wealth I'm missin',
Good car, vacation, and position',
Are waiting at the end of this ride
CHORUS
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Laura!
Laura!
"smartphone activity-$36 billion holiday sales"-Laura Marriott
Which mobile channel will reign this holiday season?
By Rimma Kats/ associate editor on Mobile Marketer, New York
This holiday season marketers are going to be using different mobile channels such as QR codes, mobile advertising, SMS and applications to drive in-store traffic, engagement and sales. However, which one will lead the pack?
Mobile has changed over the years. Retailers such as Target and Starbucks are using mobile to interact with consumers on a deeper level.
"If the recent CMO Council survey is to be believed, you can ask whether marketers are looking at the holiday season differently this year,” said Jeff Hasen, chief marketing officer at HipCricket, New York.
“Only 16 percent had a mobile strategy,” he said. “Contrast that with mobile users who are way ahead when it comes to mobile and the holidays – 56 percent of mobile shoppers will showroom and 27 percent will buy via their devices, according to Accenture.
"This creates excellent opportunities for mobile-savvy marketers to differentiate and satisfy the needs of the mobile subscriber and sell more stuff.”
‘Tis the season
According to Mr. Hasen, many marketers who will win will provide consumers with mobile choices rather than dictate that interaction happens through one medium or another.
"Marketers should think of inclusive mobile strategies rather than ones that exclude users who have neither the technology nor the interest in interacting in just one way dictated by a brand."
“My wife has adapted her buying experience to include mobile, but the next time she scans a QR code will be the first time,” Mr. Hasen said. “However, if you give her an optimized mobile site, convince her the experience is secure and provide a winning price and convenience, the deal is done.”
Mobile presents marketers with key opportunities to reach consumers like they could never before.
According to the National Retail Federation, online holiday sales are predicted to grow by 12 percent this year and retailers are promoting new tactics to drive sales on mobile devices.
“Because of this, I predict that we will see QR codes utilized by major brands to help facilitate mobile and online sales,” said Laura Marriott, CEO of NeoMedia, Denver.
“Brands will also leverage bar codes to drive customer loyalty through, for example, driving consumers to mobile rebate pages or product comparison pages at the point-of-sale,” he said.
Emerging technologies
Industry experts agree that brands and retailers will incorporate more mobile initiatives this year.
There will be an increase in some of the basics – such as the establishment of mobile sites, SMS and QR codes – and also an increase in mobile commerce, including NFC, mobile payments and couponing.
“Deloitte predicts that shoppers' smartphone activity, including research, coupon use and purchases, could account for $36 billion in holiday sales this year,” Ms. Marriott said. “As always, online shopping will prove to be the most-utilized forum for holiday shoppers, but we will see much more of the traffic to online sites come from mobile devices,” she said. “Because consumers have a powerful device at their fingertips, marketers need to ensure that their sites are optimized for mobile device access which will ultimately lead to sales.
“This is especially important, seeing that a new report from Gartner found in 2011, 79 percent of major advertisers had not launched a mobile friendly site.”
Ms. Marriott believes that mobile commerce and couponing will continue to be prominent within the industry.
Nowadays, consumers are always looking to save money – especially during the upcoming holiday seasons.
Therefore, coupons will be big. However, mobile coupons will be even more impactful.
Consumers are constantly on-the-go, therefore giving them an option to save coupons to their mobile devices to be redeemed at the point-of-sale will be essential.
“Coupons will offer consumers the opportunity to make an immediate purchase on their device, and this trend will continue to increase as the use of coupons via mobile devices have already risen 10 percent from last year, according to Deloitte,” Ms. Marriott said.
“Additionally, as showrooming remains a critical issue for retailers, we’ll start to see more retailers/brands utilizing mobile to their advantage,” she said.
“For example, they may choose to include a QR code on their packaging/in-store signage to drive consumers to a landing page which compares the product to similar products from other brands, both in price and features.”
According to Vivian Rosenthal, founder/CEO of GoldRun, New York, mobile apps have become the go-to channel for brands for the holidays because they allow brands to connect with consumers while they're on the go, in-store and at home.
"QR codes are being replaced by GPS-based experiences, which don't require the user to scan anything," Ms. Rosenthal said. "And while SMS is in widespread use, it doesn't create a personal or visual connection with the consumer the way a mobile app experience can, if done well.
"Bringing consumers into a dialogue with the brand is critical," she said.
This holiday season, mobile marketing is going to explode and be the biggest way that brands reach consumers in the coming years.
"We are anticipating photo sharing on mobile as the go to solution for brands because it creates both a personal connection with the brand and also has the viral effect that the retailers are looking for," Ms. Rosenthal said.
Testing on mobile
The biggest opportunity for retailers and brands this holiday season is to connect and engage with customers via their connected smartphones.
While QR codes, SMS, and the promise of NFC are likely exciting to marketing departments, they are really just vehicles for driving traffic.
"The question every retailer and brand should be asking is 'what experience are we providing to mobile consumers and how can we best drive conversions?' said Wilson Kerr, vice president of business development and sales at Unbound Commerce, Boston.
"Any marketer that is not working in lockstep with their ecommerce team to ensure an optimal mobile commerce experience delivery is simply not paying attention," he said. "An integrated, dedicated mobile commerce site is the obvious first and most-important step to unlocking the door to mobile traffic and subsequent conversions as sales revenue.
"All else is secondary, as there’s no use driving mobile traffic to a site not ready to receive it."
According to Mr. Kerr, real world trigger points such as NFC ad QR codes are hot, but an often overlooked key to mobile commerce success is a rapid seamless checkout process.
"Mobile integration with ecommerce registration allows mobile users to access pre-stored shipping and billing information so this data is autofilled on a mobile device, at checkout," Mr. Kerr said.
Key trends
Although there are many emerging mobile technologies out there, QR codes are becoming a hot commodity.
"QR codes will reign this holiday season,QR codes is the new generation of modern technology innovation," said Isabella Lin, content director at Appitalism, New York.
"Consumers expect immediate service and immediately understanding and knowledge of the product in this holiday season, this only QR can be done," she said. "For the interest of consumers, QR codes can provide all - service projects, the commitment of the transaction in the form of additional benefits, coupons, video lottery, social media interaction.
"Additionally, QR codes also helps ads break through the clutter."
In the past marketers were facing dizzying array of options to help capture the audience's attention and drive sales.
Mobile technology has rapidly gained momentum.
"Mobile and the upcoming holiday season follow with QR code potential is immeasurable, the next generation of bar code, will be held - so much more information and an Internet connection, will not even be necessary," Ms. Lin said.
"The content will be simple and efficiently embedded in the code," she said. "You will see QR code in all areas of the market everywhere."
Proliferation of devices
Over the past few months, there has been a proliferation of new devices including Apple's new iPad mini, iPhone 5 an the new Windows 8 tablet.
Tablets are becoming bigger and bigger each and every day.
"The tablet will rein this holiday season," said Bruce Bennett, CEO of Mad Mobile. "We will witness the first large scale test of the shopping season couch surfer/buyer.
"A recent study shows that 73 percent of consumers prefer to shop on mobile-optimized sites rather than just 27 percent of people who prefer to shop on a mobile app," he said. "So when it comes to shopping this holiday season, mobile-optimized sites will be the primary medium where consumers are engaging with brands.
"It is important to note that mobile shopping does not necessarily mean mobile purchasing. You have two types of mobile shoppers – those using their smartphone to search for information such as store location and hours, price comparison and product reviews, and those who are actually looking to make a purchase on their mobile device. It is equally important to have a mobile-optimized site for both types of shoppers."
Marketers will try to balance their omni-channel efforts. Mr. Bennett believes that spending will increase.
"Microsoft will be a huge player in the rise in spending around their launch of Windows 8," Mr. Bennett said. "Mobile and social ad spend will be a large part of the $1B plus spend for this holiday season rollout.
"Windows 8 is a massive step in the direction of touch management for laptops and tablets," he said. "Mobile marketing was a key contributor to the 2011 holiday shopping season and it will be much bigger in 2012 as more and more consumers are using their mobile devices for shopping.
"Large spend on tablets of all vendors, sizes and price ranges. The widespread rollout of 4G LTE will make true mobile web browsing a reality for mobile phones. Showrooming in its many forms will affect the majority of mobile shoppers. This will be the basis for a mobile-
first strategy for holiday seasons to come."
“The mobile barcode industry continues to grow at an explosive rate across a variety of brands and industries,” said Laura Marriott, Chief Executive Officer, NeoMedia “In the last year alone, we’ve seen smartphone adoption rise to over 950 million and QR code scans increase by nearly 120 percent from the same period last year. As a leader in the space, we are encouraged by this growth and the value brands continue to see by leveraging our IP portfolio.”
Rollin' Rollin' Rollin'
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Laura!
Rollin', rollin', rollin'
Though the shorts are screamin
Keep them pps rollin'
Laura!
All the wealth I'm missin',
Good car, vacation, and position',
Are waiting at the end of this ride
CHORUS
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Laura!
Laura!
Laura Marriott:QR codes key driver holiday marketing efforts
By Rimma Kats/Luxury Daily
October 23, 2012
Many marketers are turning to various mediums to bolster their holiday marketing initiatives. However, QR codes will be the standout technology that will elevate those campaigns and take them to the next level.
Brands such as Target and Tourneau are incorporating mobile bar codes into their holiday initiatives as a way to not only interact with consumers in a different way, but also help increase revenue. Although there is an ongoing love-hate relationship with QR codes, there is no doubt that the technology will play a big role this year.
“We see lots of QR codes in typical marketing and advertising implementation, but more and more will be used to also activate mobile commerce engagements this holiday season,” said Laura Marriott, CEO of NeoMedia Technologies, Denver, CO.
“With brands like Target getting creative with bar code implementations to drive sales and customer loyalty, we can expect QR codes to help facilitate the mobile purchase for brands and retailers alike,” she said.
‘Tis the season
Last month, Target announced that it would let consumers scan the mobile bar codes featured on several products in-store and buy the items via their smartphones.
Target is using mobile bar codes in-store to promote the season’s 20 most popular toys.
By using the Target mobile application, consumers can scan the QR codes and buy the items.
Additionally, Tourneau announced that it would use QR codes this holiday season to let its affluent consumers learn about its products in a more interactive way (see story).
There are many ways marketers can use mobile bar codes this holiday season.
Take mobile rebates, for example.
Marketers can offer to send consumers money back if they buy a product from their mobile device when they scan the QR code.
This will encourage consumers to buy the product immediately, completing the sale.
“There are also mobile layaways,” Ms. Marriott said. “[Let consumers] scan the QR code to allow them to purchase and reserve items they plan to buy so they are ready for pickup at bricks-and-mortar locations.
“Keep the consumer buying in retail,” she said. “Showrooming is a significant issue in our space.
“The retailer can keep the consumer in-store by providing an experience that, when a customer scans the QR code for a particular item, the retailer can provide content they control, which provides reviews, features, warranty information and instant coupons, which will work to keep the consumer buying in the store.”
According to Strategy Analytics, smartphones have reached more than 950 million consumers.
Furthermore, NeoMedia reports that QR codes have grown by nearly 120 percent from this time last year.
“Holiday shoppers this season have powerful devices at their fingertips and they want to leverage them to make their lives easier, especially to ease the chaos that inevitably comes with the holidays,” Ms. Marriott said. “Brands need to give them this opportunity, and QR codes afford that mutually beneficial opportunity that will bring consumers savings and drive sales for retailers.
“Brands that only use QR codes to bring consumers to a homepage or product page will not see significant success with the technology this season,” she said.
“Those brands who implement creative and strategic QR code campaigns to drive sales will reap the benefits as they ease shopping stress for consumers and turn those scans into purchases.”
Mobile technologies
Deloitte forecast that mobile would influence $158 billion in the United States retail sales in 2012.
Therefore, mobile bar codes are great tools for creating a direct connection with consumers in-store.
“Subsequently, we anticipate seeing them everywhere and that, due to their reach and frequency, consumers will engage with them,” said Jane McPherson, chief marketing officer of SpyderLynk, Denver, CO.
“Retailers, however, are just beginning to explore the range of digital solutions 2D mobile bar codes can activate, including save-to-card coupons, loyalty programs, purchase engagements and stickier promotions,” she said.
“Once retailers gain experience and begin using 2D mobile bar codes to activate more sophisticated, meaningful solutions for consumers, we believe that mobile bar codes will be used more for their functionality rather than just because of their overwhelming distribution.”
Digital experiences are meaningful everywhere and the portable nature of the mobile phone unlocks the ability for consumers to access digital experiences anywhere.
QR codes let consumers launch contextually relevant digital experiences, crafted by the marketer to meet the consumers’ needs.
Brands must think beyond the impression and extend the value of their media by serving contextually relevant, sticky digital engagements to meet their marketing goals.
“We see smart marketers moving beyond using mobile bar codes to serve consumers a Web site,” Ms. McPherson said.
“We see a movement towards marketers using mobile bar codes to serve consumers integrated experiences in which they can activate their mobile wallets, engage with their Facebook account, save coupons and take advantage of all the evolutions in a more meaningful mobile economy.”
New technologies
Showrooming is becoming a huge issue for retailers.
However, with the help of mobile technologies, such as mobile bar codes, marketers can solve that challenge.
“Due to the showrooming effect, consumers will enter a retail store, check out the product and then leave the store and purchase the same product for less online,” said Mike Wehrs, president/CEO of ScanLife, New York. ”Savvy retailers are turning showrooming from a problem into an opportunity by using the mobile channel to engage shoppers, educate them about their products, and deliver relevant deals available only in the store.
“Increasingly their strategies center around QR codes as an easy way to bring shoppers to a controlled and extremely targeted experience,” he said. “Brands, if not already doing so, need to start to think about how QR codes can be used in more intelligent ways.
“It is more critical than ever for retailers to provide an integrated shopping experience across multiple touch points through the path to purchase. For brands, QR codes are an effective way for retailers to close a sale.”
Many marketers are using QR codes to drive in-store traffic.
For example, Home Depot places QR codes in circulars to deliver information on the weekly deals and highlighted products.
The codes deliver a mobile-optimized experience with videos and tips from the experts.
“Hewlett-Packard placed QR codes directly on their printers to give shoppers access to user reviews and offer advice on relevant accessories, such as ink cartridge packs for that specific model,” Mr. Wehrs said.
“Starbucks has also placed QR codes on its coffee bags to give customers an inside look at the flavor profiles, source information, and other recommended roasts,” he said. “This creates a more educated shopper, making it easier to buy a desired flavor of choice.”
Im pickin up good vibrations
NeoMedia’s giving me excitations
Im pickin up good vibrations
(oom bop bop good vibrations)
Neomedia’s giving me excitations
(oom bop bop excitations)
Good good good good vibrations
(oom bop bop)
Neomedia’s giving me excitations
(oom bop bop excitations)
Good good good good vibrations
(oom bop bop)
NeoMedia’s giving me excitations
(oom bop bop excitations)
Billionaire Patrick Soon-Shiong bought into Neomedia
NeoMedia Licenses Mobile Barcode Patents to Microsoft
Laura will have more significant announcements
“The Company’s objective is to move towards cash self-sufficiency as rapidly as possible through cost reduction and enhanced IP licensing revenue. It remains the objective of the Company to reach this milestone.”
The next shareholders’ conference call on Tuesday, November 20, 2012 has been organized to update shareholders on the current status of the business including the recent successes within the company’s IP portfolio.
Just sit right back and you'll hear a tale,
A tale of a fantastic trip
That started from this penny port
Aboard the NeoMedia, a tiny ship.
The investors were mighty intrepid individuals,
Billionaire, Dr. Patrick Soon-Shiong, brave and sure.
The longs set sail
For a penny land tour.
The weather started getting rough,
The tiny penny ship was tossed,
If not for the courage of the fearless investors
The Neomedia would be lost, the Neomedia would be lost.
The penny ship set ground on the shore of this uncharted penny land.
With Las Vegas
The longs too,
The Billionaire, Dr. Patrick Soon-Shiong
Here on the Investors Hub Board
So this is the tale of the investors,
They have been waiting a long, long time,
Their hoping soon it‘s their time,
It's been an uphill climb.
The investors,
Have done their very best,
To make a huge profit,
To add to their investment nest.
No Dow, Nasdaq, S & P
Not a big stock exchange,
Only an OTC Penny Stock,
As primitive as can be.
So join us here each week my friends,
You're sure you won‘t be bored,
From the investors,
Here on Investors Hub Board
Good morning Sethb; I'm hoping for a great 4th quarter!
“April 10, 2012
The numbers are in,” said Laura Marriott, Chief Executive Officer of NeoMedia Technologies, Inc. "We continue to invest in our mobile barcode solutions to make them easier to use. The growth we’ve seen over the past year proves that NeoReader is becoming one of the most popular QR code readers amongst mobile users worldwide.”
10 Q-June 30, 2012
We are confident that we now have the right team in place to realize our goals and strategies and believe the last 6 months of 2012 will be significant for us in terms of revenue growth and IP license fees.
August 23, 2012 by GoMo News
Hot on the heels of its announcement that the company had landed Microsoft as a licensee (and how many others will now follow suite?), NeoMedia Technologies, has gone on the head hunt. It has just snaffled Mark Lanphear as its new vp for sales in North America. “To be joining an industry stalwart like NeoMedia at such a positive time for QR codes is very exciting for me,” Mark Lanphear commented. “NeoMedia is a company focused on innovation and I look forward to helping drive NeoMedia’s continued success,” he added.
Lanphear will have responsibility for sales and business development of NeoMedia’s two core products: – NeoReader and NeoSphere.
“Mark has extensive knowledge of the North American mobile market and expertise with international brands.”
“We look forward to benefiting from his wealth of sales knowledge and insight to drive revenue significantly in the region,” observed Laura Marriott, CEO of NeoMedia.
I am very optimistic about quarter 4 and 2013
“April 10, 2012
The numbers are in,” said Laura Marriott, Chief Executive Officer of NeoMedia Technologies, Inc. "We continue to invest in our mobile barcode solutions to make them easier to use. The growth we’ve seen over the past year proves that NeoReader is becoming one of the most popular QR code readers amongst mobile users worldwide.”
10 Q-June 30, 2012
We are confident that we now have the right team in place to realize our goals and strategies and believe the last 6 months of 2012 will be significant for us in terms of revenue growth and IP license fees.
August 23, 2012 by GoMo News
Hot on the heels of its announcement that the company had landed Microsoft as a licensee (and how many others will now follow suite?), NeoMedia Technologies, has gone on the head hunt. It has just snaffled Mark Lanphear as its new vp for sales in North America. “To be joining an industry stalwart like NeoMedia at such a positive time for QR codes is very exciting for me,” Mark Lanphear commented. “NeoMedia is a company focused on innovation and I look forward to helping drive NeoMedia’s continued success,” he added.
Lanphear will have responsibility for sales and business development of NeoMedia’s two core products: – NeoReader and NeoSphere.
“Mark has extensive knowledge of the North American mobile market and expertise with international brands.”
“We look forward to benefiting from his wealth of sales knowledge and insight to drive revenue significantly in the region,” observed Laura Marriott, CEO of NeoMedia.
neom (NEOMEDIA TECHS IN) has come to our attention and is on the Penny Stock Circle radar. As with all penny stocks, we have been watching NEOM very intently
Express Elevator ready to go up!
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Significant announcements in the next two quarters
May 21,2012-Laura Marriott interview with David Murphy
DM: And a word about your IP (Intellectual Property); you have some ongoing patent infringement litigation?
LM: We do. I don’t want to go into that here, but we do take it very seriously. We have 74 patents awarded and pending across NeoMedia Inc. and Gmbh, and we continue to have new patents awarded. We are working aggressively with Global IP law group to actively licence and enforce our IP, and I believe we will have some significant announcements in the next two quarters
Rollin' Rollin' Rollin'
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Laura!
Rollin', rollin', rollin'
Though the shorts are screamin
Keep them pps rollin'
Laura!
All the wealth I'm missin',
Good car, vacation, and position',
Are waiting at the end of this ride
CHORUS
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Laura!
Laura!
Rollin' Rollin' Rollin'
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Laura!
Rollin', rollin', rollin'
Though the shorts are screamin
Keep them pps rollin'
Laura!
All the wealth I'm missin',
Good car, vacation, and position',
Are waiting at the end of this ride
CHORUS
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Laura!
Laura!