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Stock Market Closed This Friday: Good Friday
2013 Market Holidays Date
New Year's Day January 1, 2013
Martin Luther King Jr. Day January 21, 2013
President's Day February 18, 2013
Good Friday March 29, 2013
Memorial Day May 27, 2013
Independence Day July 4, 2013
Labor Day September 2, 2013
Thanksgiving Day November 28, 2013
Christmas December 25, 2013
Bid size=37,110,998
Bid size 36,110,998
The bid is up to 21,695,575!
Bid up to 21,695,575
10-K Annual Financials April 16, 2012
10-K Annual Financials March 25, 2011
10-K Annual Financials March 29, 2010
One year ago
Date Open Close Volume
03/14/12 .0103 .0137 32,579,240
03/15/12 .014 .0213 180,279,600
03/16/12 .0225 .056 287,731,600
Bid Size 28,372,332
Bid size up to 27,372,332
Bid Size Now: 25,050,332
Bid Size: 23,911,025
Bid Size:22,111,858
7 minutes-bid 19,505,092-ready to explode$$$$$$$$$$$$$$$$$$
5 minutes and ticking- bid 18,574,285 $$$$$$$$$$$$$$$$$$$
In 4 minutes-volume6,363,720
3 minutes since the bell-bid size 16,634,285$$$$$
Start spreading the news,
Everyone is buying today.
They want to be a part of it -
Neo Media, Neo Media.
Their vagabond shoes
Are longing to stray
And step into the epicenter of 2D mobile barcode technology
Neo Media, Neo Media.
They want to wake up to a technology that doesn't sleep,
To find their king of the hill- ah-
Top of the heap.
This little company
Is melting the industry away
Their gonna make a brand new start of it
buying NeoMedia.
If they can make it there,
They’ll make it anywhere
It's up to you,
Neo Media, Neo Media.
Neo Media, Neo Media!
They want to wake up to a technology that doesn't sleep,
To find their king of the hill,
Head of the list,
Cream of the crop
At top of the heap.
This little company
Is melting the industry away
Their gonna make a brand new start of it
buying NeoMedia.
If they can make it there,
They’ll make it anywhere
Come on, come through,
Neo Media, Neo Media
High Hopes For NeoMedia$$$$$$$$$$$$$$$$
Next time you're found, with your chin on the ground
Looking at our pps @ .0015
There’s a lot to be learned, so look around
Just what makes that little old ant
Think he'll move that rubber tree plant
Anyone knows an ant, can't
Move a rubber tree plant
But he's got high hopes, just like I got high hopes
I’ve got high NeoMedia apple pie, in the sky hopes
So any time looking at the pps and you're gettin' low
'stead of lettin' go
Just remember that ant
Oops there goes another rubber tree plant
When troubles call, and you see NeoMedia’s back to the wall
There a lot to be learned, that wall could fall
Once there was a silly old ram
Thought he'd punch a hole in a dam
No one could make that ram, scram
He kept buttin' that dam
but he's got high hopes, just like I got high hopes
I’ve got high NeoMedia apple pie, in the sky hopes
So any time after looking at the pps and you're feelin' bad
'stead of feelin' sad
Just remember that ram
Oops there goes a billion kilowatt dam
All NeoMedia’s problems are just like a toy balloon
They'll be bursted soon
They're just bound to go pop
Oops there goes another problem kerplop
Oops, there goes another problem kerplop
Oops, there goes another problem kerplop
Kerplop!
Laura:"market spending global basis,reached multi-billion level.”
NeoMedia advances QR codes as dynamic, interactive link between consumers and sellers!
By Steve Porter/InovatioNews.com
BOULDER – Ever wonder what that funny-looking, stamp-sized square with the squiggly lines is?
It’s called a QR code, and it’s showing up in all kinds of newspaper and magazine advertising, on packaging and on signs and billboards.
QR code
You need a camera-enabled smartphone with a “reader” application to know what it says, and it’s the latest way to connect sellers and buyers in a world overflowing with messages calling out for our attention.
NeoMedia Technologies in Boulder (OTC BB: NEOM) has been a pioneer in the mobile barcode industry, and QR codes – first invented for the Japanese auto industry in the mid-1990s – are beginning to be ubiquitous in the U.S.
Laura Marriott, NeoMedia’s CEO, said the two-dimensional technology has great promise for “dynamic interaction” between advertisers and consumers.
“The nice thing about it is it allows you to encode more data by being two-dimensional (read across and up-and-down),” she said. “And you can be constantly changing the content.”
That’s because the QR code links you to a website where the content can be ever-changing instead of a static ad.
NeoMedia offers its own NeoReader application comes pre-installed on SONY mobile devices and has been installed on about 30 million devices worldwide.
Smartphone catapult
Marriott said the advent of the smartphone “has definitely catapulted” the mobile bar code industry forward.
Laura Marriott
But it’s only been in the last couple years that QR codes have been frequently popping up in America.
“In the U.S., QR codes have only been in the mass market since 2010 or 2011, although they’ve been experimented with before that,” Marriott said.
Marriott recently announced it licensed its mobile barcode technology to Progressive Insurance, joining Microsoft and Kraft Foods Group of patent licensees.
Marriott acknowledges that the general public is still a little fuzzy on what mobile bar codes are all about.
“I definitely think we’ve come a long way in the last 12 months,” she said. Probably as a viable market it’s still very young,” she said. “But in terms of market spending on a global basis, it’s reached a multi-billion level.”
Marriott said advertisers who use QR codes need to do a better job translating their use to the unsophisticated shopper.
“You really have to make sure the experience with the consumer is well-thought-out from beginning to end,” she said. “All QR codes are not created equal, but they offer the ultimate flexibility for a high-quality consumer experience.”
The codes potentially offer significant advantages to both sides of a shopping transaction, she notes.
“The overall advantage (for a company) is to be mobile in general so they can engage in a real-time dialogue with the consumer,” Marriott said.
And the consumer gets a nice benefit, too, she said.
“The nice thing about QR codes is there’s no number to remember,” she said. “You just whip out your phone and it takes you to the website.
“If I’m a consumer, it gives me another way to access a coupon or a discount or other exclusive content.”
In a Fast Company article from July 10, 2012, writer Kaihan Krippendorf noted that companies are taking longer than necessary to figure out how to use QR codes.
Adoption under way
But Krippendorf said QR adoption is definitely under way.
“QR codes have the potential to dramatically transform how your customers experience and interact with your products,” she wrote. “But history shows us reaching that potential will take time.
“It will require a process of incremental shifts across three inter-dependent agents: technology, companies and customers. That is the process that made our adoption of the DVR, CD and fax machine.”
In an article for 1to1media.com, Marriott said studies have already shown that QR codes are increasing sales and giving advertisers valuable information on the consumers who scan the code to sign up for special deals and prizes.
“As mobile marketing expands, more and more consumer brands will embrace QR code mobile marketing efforts to build new and stronger ties to their consumers,” she said.
“Embracing mobile now can help gain a competitive advantage over the long-term.”
April in London
QR Codes in blossom
Holiday tables under the trees
April in London
This is the feeling
No one can ever reprise
I never knew the charm of spring
I never met it face to face
I never new my heart could sing
Never missed a warm embrace
Till April in London,
Whom can I run to
QR Codes what have you done to my heart
QR World Expo London Laura Marriott Speaker April 2013
Navigating Fee vs. Free
Name: Laura Marriott
Company: NeoMedia Technologies
Title: CEO & Board Chairperson
As mobile barcodes become a key element in the cross-media marketing mix, it is important for stakeholders across the industry to ensure their chosen solutions leverage providers who are best in class. The driving force in this interesting discussion will be ensuring solutions adhere to appropriate intellectual property considerations, are robust and offer optimal service and support. Along with this, NeoMedia will be providing delegates with tips and tricks when navigating the congested QR environment.
As pioneers in 2D mobile barcode technology, NeoMedia have developed infrastructure solutions that facilitate the mobile barcode ecosystem world-wide. Their suite of products, services and extensive IP portfolio, including Microsoft, means they are the only provider able to offer customers a comprehensive end-to-end mobile barcode solution.
Event Overview
QR World Expo will be the first ever QR Code focused exhibition and conference providing the perfect opportunity for industry experts, developers, agencies, marketers and brands to join together and embrace the power & full potential of QR Codes.
For one day only, QR World Expo will play host to some of the most innovative QR Code products and services as well as seminars and debates from market leaders in the industry.
The show will run from 09.30 - 17.30, so if you would like the chance to network with industry professionals and discover the full potential of QR Codes for your industry, this exhibition is the ideal event for your business.
10:00AM
How to create unique mobile opportunities through the use of QR codes – As the competition heats up, the need for creativity increases!
Matt McKenna
Founder and President of Red Fish Media
Download PDF
11:00AM
Integrating QR Codes Into App Development & How to use QR Codes Innovatively in Retail and Brand Marketing
Paul Morrison
Director of Strategic Development of July Systems
Download PDF
12:00PM
The History of QR Codes, the Latest Innovations and Future Directions
Mendy Mendelsohn
CEO and Co-Founder of 3GVision
Download PDF
1:00PM
QR Codes and the Olympic Games
David Allen
VP of Sales for ScanLife UK & Ireland
Download PDF
2:00PM
Creative Idea x Technology = Ideas That Move
Matt Pye
Managing Director of Cheil Communications
Download PDF
3:00PM
Navigating Fee vs. Free
Laura Marriott
CEO & Board Chairperson of NeoMedia Technologies
Download PDF
4:00PM
Fact-based demonstration of the ROI of QR Codes for Marketers
Alexis Helcmanocki
CEO of MobileTag
Laura tweeted: "We’re excited to unveil the updated Software Development Kit for our NeoReader app today!" bit.ly/XkSlLP
I'm also excited$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
A few years ago Apple licensed to use LiquidMetal Technologies (LQMT) patented technology. LQMT stock went from 0.08 to 0.40 within days to crash down to 0.11. From 0.11, LQMT went to 1.76, a 1,500% gain within a one month period.
It’s NeoMedia time very soon!!!!!!!!!!!!
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
NEOM, is setting sail.
The investors were mighty intrepid individuals,
Billionaire, Dr. Patrick Soon-Shiong, brave and sure.
The longs set sail
For a penny land tour.
The weather started getting rough,
The tiny penny ship was tossed,
If not for the courage of the fearless investors
The Neomedia would be lost, the Neomedia would
be lost.
The penny ship set ground on the shore of this uncharted penny land.
With Las Vegas
The longs too,
The shorts,
The Billionaire, Dr. Patrick Soon-Shiong
Here on the Investors Hub Board
So this is the tale of the investors,
They have been waiting a long, long time,
Their hoping soon it‘s their time,
It's been an uphill climb.
The investors,
Have done their very best,
To make a huge profit,
To add to their investment nest.
No Dow, Nasdaq, S & P
Not a big stock exchange,
Only an OTC Penny Stock,
As primitive as can be.
So join us here each week my friends,
You're sure you won‘t be bored,
From the investors,
Here on Investors Hub Board
NeoReader installed on approximately 30 million devices
NeoMedia updates SDK for QR, mobile barcode reader app
Telecompaper/Friday 22 February 2013 | 07:59 CET | News
Mobile technology company NeoMedia Technologies has released an updated Software Development Kit (SDK) for its QR and mobile barcode reader application, NeoReader. Application developers, brands and retailers who want to include barcode scanning functionality into application(s), can now get access to NeoReader’s SDK for evaluation purposes.
The NeoReader barcode and QR reader was initially developed for the industrial sector to address difficult scanning conditions with poor quality images. NeoReader is now installed on approximately 30 million devices and is available in all app stores including Apple App Store, Google Play, Nokia Ovi Store, BlackBerry App World and Windows Marketplace.
NeoReader SDK barcode support includes QR, Data Matrix, Aztec, EAN/UPC, Code 39 and Code 128 (other symbologies such as PDF417 are available on request). The SDK features omni-directional code reading, native decoding engines, rich code parser module, and modular approach.
NeoReader SDK is available for iOS (supports iPhones, iPods and iPads) and Android (smartphones and tablets). NeoReader also supports enterprise Blackberry implementations with COD and ALX files and Symbian with SIS and SISX files. NeoReader SDK is available for a free 30 day evaluation at the NeoMedia website.
Taco Bell QR Code Generates 225,000 Scans
By Roger/2d code
February 21, 2013 ·
Taco Bell’s ESPN College Football campaign for the Bowl Championship Series generated over 225,000 scans. QR Codes on variety 12 pack taco boxes and accompanying soda cups resolved to analyst Mark May previewing upcoming games. The campaign launched on December 20th and ran until 3rd February but I would guess scanning dropped off considerably after the National Championship Game on January 7th.
QR Code management was provided by Snipp Interactive and CEO Atul Sabharwal made some interesting observations: “The volume of responses in the timeframe really underlines the strength of QR codes as a mobile response mechanism. It’s even more impressive when you consider that this wasn’t a contest, sweepstakes or giveaway, which have traditionally always generated high volumes of responses”.
Atul Sabharwal went on to say: “Taco Bell also deserves credit for putting the call to action front and center on their packaging. The QR code was large and in the middle of the packaging, and they also had the words “Scan The Code” in big font as well. Time and again we have seen that the prominence of the call to action has a huge impact on campaign response rates. Most brands shy away from making the QR code too prominent because it looks “ugly” and ruins the “design” of the collateral – but if what they want people to respond to their ad, that’s exactly what they need to do”.
The latest #QR code statistics/comparisons, fresh the oven...
QR Code Adoption: 2013 Trends & Statistics
Author: Alex/www.scanlife.com
February 19
QR Code trends continue to gain momentum as smartphone owners grow across the globe, and smart marketers turn to engage marketing to reach mobile consumers. Released last month, eMarketer’s latest statistics showcase that on average, 19% of US respondents (1 in 5) have scanned a QR Code ahead of the 15% average in Europe. Interestingly, across both regions research continues to support print is the primary media placement for QR Code engagement. Another indication of printing trend research (released by Nellymoser) reported that response rates are higher with QR Codes than direct mail.
Putting the numbers into perspective
Comparing these statistics with other marketing innovations that have come out of the recent years allows us to appreciate the implications of these studies: the table below shows the consumer adoption of Twitter in the US, as measured by eMarketer. In 2012, this amounted to 11.5% of the adult population and 14.4% of internet users.
But wait, it gets better. In 2012 research by Accenture on the effectiveness of consumer engagement triggers concluded that among 1,000 television viewers, 28% had interacted with a QR Code, vs. 18% with a Twitter hashtag. Similarly, during the 2012 London Olympics, we found that the proportion of individuals interacting with QR Codes was 36% higher than with Foursquare. Last but not least, our own research shows that the average engagement post scan to click was 62%.
Like social media in the early days, marketers who learn to harness the power of mobile engagement will have a significant head start in the market place -whether it’s QR Codes today, or combined with NFC or augmented reality tomorrow.
Media Companies experience impressive success with #QRCode campaigns
Taco Bell, ESPN see more than 225K QR code scans for recent mobile campaign
By Rimma Kats/Mobile Marketer
February 21, 2013
Taco Bell and ESPN saw big success for a recent QR code-only campaign the companies ran for the Bowl Championship Series college football games.
The companies worked with Snipp on the initiative. The non-sweepstakes-based campaign launched on Dec. 20.
“In terms of the Taco Bell QR code campaign, I think there are a couple of points worth highlighting,” said Ritesh Bhavnani, chairman of Snipp Interactive, Washington. “First, the volume of responses in the timeframe really underlines the strength of QR codes as a mobile response mechanism.
“It’s even more impressive when you consider that this wasn't a contest, sweepstakes or giveaway, which have traditionally always generated high volumes of responses – in this case users got a video of curated content from ESPN with pre-game analysis for the BCS series,” he said.
Mobile scans
Taco Bell placed QR codes on its variety 12 pack taco boxes and accompanying soda cups.
Football fans were encouraged to scan the QR codes, which were prominently placed on the packaging.
From there, users were able to watch exclusive mobile videos of ESPN college football analyst Mark May previewing upcoming games.
Last year, Taco Bell ran a similar campaign. However, consumers were offered the option of texting a keyword to a short code and scanning a QR code.
This year, the initiative is solely QR-code focused.
QR code focused
Taco Bell is no stranger to QR codes.
In 2011, the fast food franchise used mobile bar codes on its fountain drink cups and big box packaging to offer exclusive MTV content to hungry consumers (see story).
Last year, Taco Bell proved that QR codes continued to work in the company’s favor with a mobile-enabled print campaign that linked consumers to recipes and information about its product launch (see story).
“Taco Bell also deserves credit for putting the call-to-action front and center on their packaging,” Mr. Bhavnani said. “The QR code was large and in the middle of the packaging, and they also had the words ‘Scan The Code’ in big font as well.
“Time and again we have seen that the prominence of the call-to-action has a huge impact on campaign response rates,” he said.
“Most brands shy away from making the QR code too prominent because it looks ugly and ruins the design of the collateral – but if what they want people to respond to their ad, that’s exactly what they need to do.”
QR Codes Gain Traction as Smartphone Use Increases
February 21 2013 | Kathy Crosett/marketing forecast.com
QR codes, one of the hot marketing stories of last year, are gradually gaining consumer acceptance. Marketers are discovering that consumers tend to use QR codes frequently when they find them in magazines. In addition, with younger consumers most apt to try QR codes, marketers may want to expand their use of this format for the future.
Pitney Bowes reports that about 19% of consumers in the U.S. currently use QR codes. But the numbers are much higher in specific formats and age groups. For example, about to 39% of 18 to 24 year-olds use the QR codes they find in magazines. For this younger demographic, QR code use levels by media format look like this:
Poster 35%
Mail 38%
Packaging 32%
Website 21%
Email 14%
TV 9%
In most cases, the younger demographics have a higher rate of QR code use. However, 25 to 34 year-olds have a slightly higher tendency to scan these codes when they see them in email (16%) and TV (12%).
Pitney Bowes analysts contend that QR codes are no longer a novelty or a niche tool. With the ownership of smartphones continuing to expand, consumers will be more likely to use the devices to access content that they are truly interested in. These analysts also remind marketers that they should strategize about the most effective use of QR codes. Some of the best applications involve allowing users to bridge the physical to the digital world. At the same time, the codes should also be logically integrated into the larger marketing campaign. Pitney Bowes wisely advises that “One channel triggers another – but all are coordinated and all are designed to add value to the consumer.”
"I think we could have a winner here"-I agree$$$$$$$$$$$$$$$$$$$
NeoMedia Historical Stock Prices
Date Close Volume
03/16/12 .056 287,731,600
03/15/12 .0213 180,279,600
03/14/12 .0137 32,579,240
There's a bright golden haze on Neomedia
There's a bright golden haze on the NeoMedia,
Its pps will be high as an elephant's eye,
An' it looks like its climbin' clear up to the sky.
Shareholders Chorus:
Oh what a beautiful morning,
Oh what a beautiful day,
I've got a wonderful feeling,
Everything's going NeoMedia’s way.
Repeat chorus
The Perfect Storm is nearby
The Perfect Storm is nearby
Neomedia has licensed to Microsoft, codeBroker, Paperlinks, Spyderlynk, Kraft, Mondelez Global and progressive Insurance.
NeoMedia Restructures Loans
And Laura Marriott says we will reach self-sustainability soon
NeoMedia is singing one hell of a tune!
Oh what a beautiful morning,
Oh what a beautiful day,
I've got a wonderful feeling,
Everything's going NeoMedia’s way.
Rollin' Rollin' Rollin'
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Rollin', rollin', rollin'
Laura!
Rollin', rollin', rollin'
Though the shorts are screamin
Keep them pps rollin'
Laura!
All the wealth I'm missin',
Good car, vacation, and position',
Are waiting at the end of this ride
CHORUS
Move 'em on, head 'em up,
Head 'em up, move 'em out,
Move 'em on, head 'em out Laura!
Set 'em out, ride 'em in
Ride 'em in, let 'em out,
Cut 'em out, ride 'em in Laura.
Keep the pps up and movin', movin', movin',
Though the shorts disapprovin',
Keep them pps movin' Laura!
Don't try to understand 'em,
Just buy and spend and grab 'em,
Soon we'll be living high and wide.
Boy my heart's calculatin'
My wealth will be waitin', at the end of this ride.
Laura!
Laura!
"We're seeing a huge increase in the number of companies that are licensing that intellectual property," she said. "These companies have significant commitments in mobile barcodes, and it's a nice reassertion in where this industry is headed."
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
NeoMedia CEO speaks out against mobile barcode slowdown
By Sandhya Raman/FierceMobileContent
Marriott dubs QR codes the future of mobile commerce
Mobile barcode adoption has not taken off as rapidly in the United States as some analysts had predicted two or three years ago, but that hasn't discouraged mobile marketers and multi-national corporations from implementing QR codes and other 2D barcodes into their mobile strategies.
NeoMedia CEO Laura Marriott, for one, isn't worried. "It [mobile barcode adoption] definitely has not been as a fast as we would have hoped, particularly when we look at the last couple of years," she said, noting that 2012 and early 2013 have seen an uptick in QR code awareness. Marriott, a former president of the Mobile Marketing Association, cited data that 47 percent of consumes now recognize what a QR code is. "Ninety-five percent of the codes that you see today are QR codes. Consumers understand what they are and are recognizing them."
Marriott added that brands like Progressive, Chase and Visa are all implementing QR codes into their marketing initiatives or as a path to purchase. Last month, NeoMedia granted Progressive a non-exclusive license to its patents related to mobile barcode resolution. "We're seeing a huge increase in the number of companies that are licensing that intellectual property," she said. "These companies have significant commitments in mobile barcodes, and it's a nice reassertion in where this industry is headed."
QR codes have seen some traction in the mobile payments space, most notably with Starbucks. Starbucks CEO Howard Schultz this week announced that the company's smartphone app, which allows users to pay for items by scanning mobile barcodes, boasts seven million users and processes two million purchases per week.
"I think using QR codes is the future of mobile commerce," said Marriott. "NFC and QR codes can definitely coexist together. Getting them [NFC-enabled devices] in the hands of consumers is an expensive process." She added, "For QR codes you can pay once and not have an incremental cost" for printing additional codes.
As for why mobile barcode adoption in countries like Japan has happened far more quickly, Marriott credits cooperation among Japanese mobile operators to create open standards and universal readers.
"QR codes had a tough start in the U.S. because there is a lot of fragmentation in the market and consumer confusion," she said. Marriott pointed to new efforts like the Quick Response (QR) Encoding for Consumer Bill Pay Guidelines from the Council for Electronic Billing and Payment, issued in December, as ways the mobile barcode industry is becoming more standardized.
I agree with you 100 percent!
SPOTLIGHT ON…Laura Marriott
From Women in Wireless
Women in Wireless salutes Laura Marriott as a pioneer in the mobile marketing space and is proud to have extended the MMA committee she founded into what is today a stand-alone 501(c)6 organization dedicated to fostering networking and career development for women in the mobile industry.
Name: Laura Marriott
Company: Chief Executive Officer and Board Chairperson, NeoMedia Technologies, Inc.; Advisory Board Member, Women in Wireless Location: Boulder, Colorado
1. Tell us a little about your background in mobile/digital…
I’ve been at the forefront of mobile marketing since its emergence as a burgeoning technology and marketing channel almost a decade ago. My focus has been on educating brands and marketers to help them understand how best to engage the mobile channel, as well as campaigning to raise awareness globally about the power of mobile as a critical marketing channel. In my current role as CEO of NeoMedia, I’m responsible for driving the company’s international growth and development, raising awareness for the value mobile barcode technology brings to marketers and advertisers world-wide. In previous roles as mobile marketing consultant and as president of the Mobile Marketing Association (MMA), I helped to create the foundation for the mobile marketing industry that we have today by leading several initiatives to raise the industry’s profile with marketers, advertisers, the public, and regulatory bodies – including a global event series, awards program, industry wide guidelines and so on – established during my tenure as President of the MMA from 2005-2009. I feel fortunate to have been involved in mobile marketing since the early days and really appreciate the like-minded community we’ve built globally.
2. Why did you join WiW’s advisory board?
I have been involved in Women in Wireless since it was first launched in 2006 as a new committee initiative within the MMA during my tenure as President. At that time, I launched and co-chaired the WiW committee with Connie Wong, CEO of Vidiator. What drove Connie and I to launch the WiW committee was a desire to develop a forum for women in our industry to collaborate, network, capitalize on our successes, and grow professionally through our shared experiences as female leaders, in an industry dominated by men. Since then, I’ve watched WiW mature to become its own separate entity with a unique set of initiatives and a broad network of talented professionals. I feel privileged to have been involved in its creation and growth and look forward to contributing to WiW’s on-going development in my role on the advisory board.
3. What is it that drew you to mobile and keeps you engaged?
For me, the reasons that drew me to mobile are the same ones that keep me excited and inspired every single day. Mobile remains the most innovative, fast-paced, talent-filled and culture-changing technology sector. In just two decades we’ve seen more change in the mobile space than in any other technology. Mobile touches everything we do now in both our personal and professional lives. Mobile is the go-to device and is helping to connect the unconnected in developing markets. It is such a powerful medium. Today, we use our devices to shop for goods, pay for services, watch TV, and much more. Now we’re seeing other sectors like healthcare and automotive join the mobile bandwagon with new implementations that will impact and improve the experiences for every consumer. I feel that this is the most exciting time for mobile ever and I remain passionate and enthusiastic about the possibilities for our industry.
4. What do you think is the hottest trend in mobile right now?
The launch of LTE networks around the world has been the hot topic for the past 18 months and looks set to dominate the mobile headlines for the foreseeable future as we see the results of trials and mass market roll-outs. However, one of the hottest trends coming out of Mobile World Congress this year was mobile commerce. The mobile industry, retailers and brands are turning their attention to how mobile can make it easy for consumers to complete purchases on the go. The space is dynamic and moving quickly, there are a lot of exciting things happening.
5. What is your favorite app?
I love our own NeoReader® application for scanning mobile barcodes. However, in addition to NeoReader, the other apps I use daily are Mint, Google Search, Facebook, WhatsApp and Pandora.
Top Penny Stocks to Watch-2/8/13-NeoMedia Technogies, Inc.
From daytradingstockblog.blogspot.com/
Below is a list of the top 100 penny stocks to watch right now. These penny stocks have the potential to break out to the upside and make a large gain
Number 92 NeoMedia Technogies, Inc. (NEOM)
Virtual Grocery/Toy Stores Rise Thanks To QR Codes
Written By: David J. Hill/Singularity Hub
The next big thing in shopping may be to walk away empty handed. That’s because an increasing number of companies are putting up virtual stores that have no physical merchandise; instead, posters display products with quick response (QR) codes. Customers scan the matrix barcodes with their smartphones, pay for the items in their virtual cart, and items are delivered to their doors within hours to days, depending on the items.
It’s the advantage of window shopping without the hassle of standing in line to check out.
Since 2009, virtual stores have been popping up across the world in locations within South Korea, Canada, US, UK, Ireland, Sweden, Chile, and Argentina. The latest? Walmart teamed up with Mattel to offer a virtual toy store at Union Station in Toronto for a month before the holidays. This site sees over 200,000 commuters a day passing through, so the hottest toys were displayed to catch consumers eyes as they headed to and from work.
But Walmart wasn’t the first to occupy the space. The health and beauty online store Well.ca installed a virtual store at the site last April. According to its founder, it was a huge success and increased sales on the products that were displayed as well as serving as an advertisement for the store.
Although many companies offer online stores for shopping, the advantage to a physical location that displays large numbers of products is retaining one of the most invaluable benefits of shopping: browsing. Mobile devices limit the number of products that can be seen due to their screen space, whereas physical posters can display dozens of products at a time. Displays of products catch consumer attention and help them find items quickly, allowing them to avoid keyword searching in an online store which can be hit or miss. The virtual stores also capitalize on prior shopping experiences by including products on shelves, which encourages an immersive shopping experience that is absent from mobile online stores.
The virtual store concept started in 2009 when the British grocery chain Tesco launched its HomePlus service in South Korea, which installed posters that look exactly like a grocery store aisle onto the walls of subway stations. Once purchased, the items would be delivered to commuters within hours to their doors. A very similar type of service is now being offered in Chicago by Peapod with 17 stations having virtual stores installed last September.
QR codes have been around since the 1990s but the surge in smartphones has made them incredibly popular for gathering information, whether it’s for shopping purposes or tourism as evidenced by the world’s first Wikipedia town. Besides Walmart, other major companies are employing virtual stores including Sears, JC Penny, Kmart, and Staples, and ad campaigns from Chili’s and Starbucks have used the approach as well.
What’s going on here isn’t anything new — in fact, it’s exactly what companies have been using mail order catalogs for since Montgomery Ward mailed them out in 1872. Back then, item descriptions were accompanied with an item number that was put on an order page and received through the mail weeks later. Today, images of products give a visual representation of the item, QR codes have replaced the item number, and delivery times have moved up to days and in some cases even hours.
But this convergence of the physical and virtual worlds is a significant change from mail order catalogs primarily because it involves the smartphone, the all-in-one device that also allows interaction with billboards, precise location mapping down to the inch, unlocking of hotel doors, and payments with digital wallet applications. It seems that some exciting promises of the digital age once centered around desktop computers are achieving their potential with smartphones.
Speaking of empowerment, anyone can generate their own QR codes even making them artistic, and because the number of possible QR codes is astronomical (2 to the power of 23624), it is a system that could catalog everything that has ever been manufactured or sold in history.
The future of virtual stores looks bright. As companies increasingly look to lower their overhead, minimize losses due to products exceeding their shelf life, and fit better into the evolving mobile lifestyles of consumers, virtual stores will likely become the norm anywhere there’s a surface to turn into a storefront.
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Date Close Volume
03/16/2012 .056 287,731,600
03/15/2012 .0213 180,279,600
03/14/2012 .0137 32,579,240
03/13/2012 .0101 6,855,239
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