This is a real treat to be able to have civilized discourse about this company and their invention. You all seem to have valid questions and honest motives. The only person here whose motives I question are Chipotle Pickle. I ask all of you... why would ANYONE waste their time with a company whose stock they don't own, constantly sowing seeds of doubt, making negative insinuations and so on? To his credit, at least he claims to have contacted the company or at least Eugene Augustin. However, if he is looking for the perfect short well he's going to a lot of effort in the process. You can only double your money at best when you short.
And then of course you can get upside down on a trade and your potential for loss is extreme. In any case I think we are all smart enough see through "investors" like Chipotle.