Waiting For Monday
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Aren't you funny
Going GREEN!!!!
This has been the longest day
That was the 3rd big block taken on the ask today.
Common guys, we are all on the same team
If this thing does go to 1.00 we all need to meet somewhere and get drunk, I don't really drink much now and days but this is going to drive mento
Do you get the operator?
.09 .0881/.09. 9000/5000
May go to no bid,,, if brought by private co lol
Etrade got them
He's still holding
New ATRN Tweet,
All Those Ad Tech Acronyms Really Are Making You Dumber
What Marketers Really Need Is A Single-Point Solution, And Not Just From Google
Will Margiloff
If you're in the online advertising business (and if you're reading this, then chances are pretty strong that you are), a big part of your job is staying current on all of the industry's innovations, disruptors, pivots, changes and developments occurring every hour of the day. And I'm pretty sure 90% of this time is spent deciphering and learning acronyms.
Someone once said that every acronym you learn makes you a little dumber, and over the past few years, this industry has had its head bashed in with acronym after acronym – DSP, DMP, SSP, RTB, CPC, CPM, CPV, CPA, SEP, SMO, ROS, QPS, TM, RON, SEM, SEO, PPC and so on.
These acronyms are a nasty side effect of the complex, fractured and bloated technology landscape that I have been railing against for the last year. But I have good news for you – it's time to unlearn all of them. It's time to free yourself from the insanity of the advertising acronyms. All you have to do is learn one last acronym – the one that is putting an end to this chaos: DMS – Digital Marketing Suite.
Goodbye acronyms
But go ahead and forget that acronym as well; it's the concept that's here to stay and it is going to make your life better. The acronym madness was just a smokescreen for hastily funded feature companies pushing their single-point solution on marketers who find themselves in a twisted web of non-integrated technology. The industry has been so focused on solving individual problems with another technology, another acronym, they've missed the fact that each problem "solved" was adding to marketers' paralysis due to tech complexity.
This start-up hodgepodge leave marketers with siloed of technology that doesn't play well together, that does not provide true cross-channel insights, and is, due to the reliance on venture funding, inherently unstable. What marketers crave is simplicity not complexity, insights not data, stability not chaos.
The future is integrated platforms, not siloed individual point solutions, and 2012 is the year the DMS goes mainstream. Several big players have already begun combining their solutions into technology stacks, including IBM, Adobe and my company, IgnitionOne, which should give you a sense of how strongly I believe in it.
Beyond Google
And of course, when talking about online advertising technology stacks, you have to mention Google. With control of a DSP, an ad server and analytics there is a real potential for a centralized offering for marketers, with all the elements in one place. One problem: since the ad giant is also in control of much of the supply, marketers have to understand the inherent conflict in their interests. Google will no doubt be a big player going forward, but the market requires independent players lead the charge.
As for the funding side of the equation, VCs haven't necessarily turned the corner yet in terms of employing a more thoughtful and judicial set of criteria in their investment decisions, I have a feeling that they will be making adjustments to their collective approach soon. When big players make aggressive moves in this direction and when the market is as fed up as ours is, it won't be long before funders get the message and the investments dry up for feature companies unable to provide real value.
We applaud the industry's initial adoption of the simplification and consolidation mantra that we've sounded since early 2011. It has helped shine a light on the fact that marketers are looking for a core baseline technology for their digital marketing efforts and thus has legitimized the DMS as a bona-fide category-- one might say, feature company 'killer.' The critical mass generated in the DMS space will likely create a tide that will lift all boats, and most importantly, make marketers' lives easier and more profitable.
So when we look back at this year, I hope we can say that 2012 was the year of the DMS – the year we regained sanity.
Works for me
If your using etrade, click the money symble and it will do that for ya
I know I asked this, but it's kinda important to me, is ATRN attending the search insiders summit today? I don't have time right now to read through the DD posts, thanks
FANC is a Market Maker. On the over-the-counter markets, there are individuals and companies that maintain bids and offers for stocks. FANC: used to be a heavy S-8 seller. He may show up once in a great while. If this was the case today, he was selling for someone who received stock for services rendered or S-8 stock. If this was the case, he may not show up again and those who bought his shares got a real buy.
Used to be a heavy s-8 seller, all I can find so far
"But then along came a spider, started crawlin’ around"
AAron Goldman Today,
I Got 99 Problems But Panda Ain't One
by Aaron Goldman, 40 minutes ago
Subscribe to Search Insider
In my last column, I dropped Searchery Rhymes
For bedtimes to go smooth without a peep.
Today, I got some harder core prose
For search pros after the kiddies are asleep.
Now, if you caught the SEO PPC rap battle
You know I got a little flow.
So here’s my take on 99 Problems (explicit lyrics yo!)
If Jay-Z were slingin’ SEO…
If you’re servin’ thin content, I feel bad for you, son.
I got 99 problems but Panda ain’t one.
I got hidden keywords on a site that’s slow.
Farmed-out links, so now my PageRank’s low.
Competitors reportin’ me to Matt Cutts, yo.
All because they’re jealous of me and my SEO.
If you inherited this mess then surely you’d know,
That I’m lucky just to get into position number 4.
Hired these cats that wore black from their hat to their toe.
Still findin’ pages they cloaked in the name of SoLoMo.
Google got beef with me, which means so does my CEO.
I’m on the blacklist now, where no man wants to go.
Tryin’ to claw my way out, I got content to show,
Quality is high and I can always crank out more!
I sure don’t know what Google takes me as.
Don’t they see the rich assets that my site has.
Gonna get back atop the SERP when my work is done.
I got 99 problems but Panda ain’t one.
Hit me!
99 problems but Panda ain’t one.
If you’re servin’ thin content, I feel bad for you son.
I got 99 problems but Panda ain’t one.
Hit me!
The year is ‘04 and Google just went IPO.
Shoulda known right then they’d be less friend than foe.
Switched to a new CMS, lost all my history.
My URLs are all a mess, got no authority.
Now I ain’t tryin’ to start over from scratch again,
Plus my IT department was overloaded back then.
So, I hired myself an SEO offshore,
And heard, “Son, do you know what title tags are for?”
Lemme guess, to trick Google into thinkin’ we’re legit.
My keywords may be dense but I still know a little bit.
Now a question for you, how do I know you’ll perform?
“Well, look at all these sites that we’ve beaten the norm.”
“Just give us access to your CMS and domain host,”
“We’ll take it from here,” and next thing they were ghost.
Took my money and ran -- but not before the damage was done.
I got 99 problems but Panda ain’t one.
Hit me!
99 problems but Panda ain’t one.
If you’re servin’ thin content, I feel bad for you son.
I got 99 problems but Panda ain’t one.
Hit me!
Now once upon a time before SEO,
To get mad traffic, you just needed bankroll.
Buy a lotta banners and some pop-ups too.
Get yourself listed in the directory, Yahoo!
But then along came a spider, started crawlin’ around.
Lookin’ for relevant content, I had plenty to be found.
You know the type, always fresh and ripe,
But no inbound links to give it any hype.
The only thing I knew to do is farm it out.
Spammed a buncha blogs, now all I do is pout.
Lost my reputation, can’t buy my way back in.
Still nobody can tell me that my content is thin.
So I’ll keep my head down and do what I do best,
Create quality assets and let Google do the rest.
Startin’ to figure it out now, got alt tags and H1’s.
I got 99 problems but Panda ain’t one.
Hit me!
99 problems but Panda ain’t one.
If you’re servin’ thin content, I feel bad for you son.
I got 99 problems but Panda ain’t one.
Hit me!
You're crazy for this one, Chuck.
It's your boy, PPC MC.
Peace.
Read more: http://www.mediapost.com/publications/article/170720/i-got-99-problems-but-panda-aint-one.html#ixzz1plJtgYbr
Is ATRN at the search insider summit today?
Hey dr,
You still in ATRN?
Could it be that the float is locked?
Good morning everyone lets stay positive!
Do a spam TOS,
He's just getting fed up I don't think he means any harm
Haha I just gotta try out that new button one iPad app!
Hey,,,, none of that talk, lol
Lololol agreed
Some day it will go up, lol the damn company just needs to give us something, I wouldn't mind bad news just so I know where to stand and either move on or stay
Yes but brought on the ASK
Brought on the ask
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