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I wonder if our newly acquired companies had any idea that 4 billion new shares were to be registered?
Can someone who went to the last ASM tell me where is a good place to stay and how far is it from the airport and HQ? Thanks.
who is james keil?
Yesterday,my Sprint Treo phone rang. It was from Sprint advertising/marketing free ringtones, games,screensavers etc., via sms. Just wondering if anyone else had recieved any similar type of messages. While I find this to be extremely interesting, I could also see how if this were to go on all day long it would be truly annoying. The trick, I think is to market/advertise in a way that is tolerable. Paying for phone service and putting up with ads etc will be tricky at best. How about free phone service? Many "free" services on the net make it work. Could it concievably come to that? I see phone co's becoming more of a credit co. whereby most goods are bought on your phone as if it were a credit card. Transactions will take place on your phone and you will pay the phone co. "Talking on the phone" could become secondary in the eyes of the phone co's and the end user. This all brought to you after my second Chimay "Cinq Cents", a Belgian beer which is highly addictive and I do not recommend.
That guy does not know German.
in4it, very good thought.Will have to check the numbers when they come out.
SOG very cool post. I can barely get print on the screen. How the hell did you get the music to come up that way? By the way it plays again as I responded to your message. That picture brings back many memories. How about entering "the dead" into Paperclick and getting something similar to what you just posted but with a video feed, a new song, and where to get it cheap, maybe throw in something free,where they are playing this summer, where those tickets could be bought, etc., all with a few clicks on your cell. PEOPLE, wake up and smell the Paperclick.
Beacon, I agree with you. As mobile marketing/advertising become more mainstream in the media, the public and investors will take notice. While we are quite sensitive to the daily blurbs and changes, most are not. I must say we do get a boost with GOOGLE in the news on a daily basis. I think as the mobile marketing industry gets hotter and money rotates into this sector (other than GOOGLE) we could have our own "perfect storm" when NEOM makes its real debut. While profits are for sure most important, I have seen many stocks soar secondary to momentum and future expectations alone.
Yes I agree, there is alot going on in this 39 cent stock.
Is that TS blog something he does routinely? Does he often "give away" company names such as this from his Microcap subscription?
Now if TS would just mention this on Bulls and Bears. I bet he is not far from doing so.
Thanks
Success, the address does not work for the interview?
The Wizard of rfID
The ABCs of Mobile Marketing, Part 1
› › › Mobile Marketing
BY Laura Marriott | February 9, 2006
Mobile marketing has experienced enormous growth over the past year because technology innovations have allowed us marketers here in North America to conduct campaigns across carriers. The industry also smartly created the means for brands to monetize the mobile channel and to make it fun for consumers, while enabling those brands to create and solidify their position with consumers -- and to make money. It's win-win.
U.S. mobile penetration now exceeds the similar penetration metrics for home Internet, cable, and computers. With wireless penetration reaching upwards of 70 percent in most major metro areas, wireless devices have become a ubiquitous communications tool and a channel for marketers ignore at their peril. Mobile allows brands to track campaign success, so-called brand interactivity. By including a mobile call to action in a given campaign (broadcast, print, outdoor, etc.), marketers can more accurately track response rates for specific campaigns or channels.
Mobile allows a brand or content provider to target subscribers with anytime, anywhere marketing. A consumer's mobile device is always on and always connected. That means always available. Brands can now access consumers when they're at home, at work, in the car, traveling, and so on. These consumers are in complete control of their mobile experience. When they choose to be engaged, they're more likely to want to buy. When integrated into a cross-media marketing communications campaign, mobile provides consumers with a flexible new medium to target.
For the non-mobile savvy, however, the terms and perceived complexity of the industry appear daunting. With abbreviations like "SMS," "PSMS," "WAP," and "MMS" and terms such as "mobile video" and "mobile advertising," how does a brand begin to launch a mobile marketing campaign? In fact, it's very simple. The key terms:
SMS (short message service): This is often referred to as "text" or "text messaging." It's the ability to send text-based messages person to person (P2P); from person to application, such as a voting application (P2A); or application to person, as with an acknowledgement or information (A2P).
PSMS (premium SMS): Premium means the service user will be charged an incremental fee instead of the basic text charge. The transaction usually involves participation in a program, purchase of a ring tone or wallpaper, or something similar.
WAP (wireless application protocol): WAP is simply the wireless Web. When you access an Internet session on your mobile device, you access via a WAP session.
MMS (multimedia messaging service): Ever taken pictures with your phone and sent them to friends or e-mailed them? That's MMS.
Mobile video: It's exactly what it sounds like: watching TV, music videos, commercials, and so on from your mobile device.
Mobile advertising: Like Internet or TV advertising initiatives, this is the ability to offer a call to action or brand banner within the mobile application, whether it's mobile Web (WAP), text messaging (SMS), pictures (MMS), or video.
Consumers strongly fear being inundated with spam. Should you worry? No. The mobile industry has learned from the Internet; it's instituted guidelines and best practices that not only protect consumer experience and privacy, but also ensure the integrity of a publisher's data.
The time is right to get engaged in mobile marketing. The industry has experienced near-hockey-stick vertical growth. In the U.S. alone, text campaigns (SMS) have experienced approximately 200 percent growth (extrapolating from H1 2005 growth numbers) in adoption in the last year. No other marketing medium, not the Internet, out of home, or print, has experienced this level of adoption. And this is only beginning (text messaging is only one aspect of the mix).
Mobile allows brands that have relied on traditional channels to create a more direct, sustained relationship with consumers. Mobile Accord targets its mobile marketing business toward nonprofits (NPO). They now have a more cost-effective means to target subscribers.
"Mobile provides a far more cost-effective channel than direct mail or telemarketing campaigns, which have traditionally been used by the nonprofits," said Mike Ricci, VP of marketing at Mobile Accord. "More importantly, it creates an environment where donors are empowered to instantly respond the moment their empathy intersects with the NPO's call to action."
Mobile marketing is here. Entertainment brands know it; consumer packaged goods brands are on it; quick service restaurants and media companies are active. When are you going to take the plunge and add mobile to your mix? You can start slow, but start now.
Next: what we've learned from mobile marketing campaigns thus far and how to choose the right partner for your campaign and your business.
print this article | e-mail a colleague | send feedback | Read Feedback
Laura Marriott is executive director of the Mobile Marketing Association (MMA), which works to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third-party content providers. The MMA has over 250 members worldwide, representing over 16 countries. Laura has over 14 years' experience in the high-tech industry. Prior to joining the MMA, she served as Intrado's director of marketing, where she was responsible for the development and delivery of Intrado's mobility products and service. Laura previously served as director of business development at Cyneta Networks and Cell-Loc Inc.
Article Archives by Laura Marriott:
Badapag, who said I was talking about you? Interesting that you "bit" though.
Dr Myke, and others on this board please refrain from allowing these paid losers from "engaging" you. They are accomplishing their goals when they get you to argue back and forth and waste your time and effort. The readers of this board greatly appreciate the legal input and business savvy of those who know what they are talking about. I think we are all open to negative arguments as long as they can be substantiated with fact or reason. When all that can be offered are baseless, circular arguments, then we should not "engage" ourselves in such nonproductive dialogue.
A Google search of "bigmac" produces 660,000 references and no coupon for a free hamburger.
Thank you Yellowjacket. Perhaps this should be on the header as well. If it is, sorry...I must have missed it.
Are we now capable of getting the PC software on our phones or are you guys just using your phone to go to the NEOM website and using that go window? If we can get the software,where did you get it? thanks
les, I think you are right. Brewski is only here to "engage" the members of the NEOM family and distract them from doing what they do best. Unfortunately some of our most productive members spend time responding to his useless banter. I think if there was some reasonable acutley negative argument made it should be brought forward and discussed. He only presents the same thinly based, vague arguments that mostly do not warrant a response. We all know there is risk in this investment.
Brewski, all you do is take away from the productivity of this board. While you can express your "opinion" please do so with some substantiation rather than random rants and raves. Your posts are exhaustingly boring, tiresome to say the least. It is clear to me now what your boss meant when he called you "smarter" than the others.
Brewski,"Far better is it to dare mighty things, to win glorius triumphs, even though checkered by failure... than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat." It is very easy to offer only criticism of what is done here. Could you offer solutions to your percieved problems? Enjoy your gray twilight.....
Seems suspicious that it is associated with Virgin and is called a Neomedia kiosk but is not related to us.
I recieved this article as a google alert for neomedia. It sure looks like our NeoMedia but I am not claiming one way or the other. This is from a site called "The Age" theage.com.au. Perhaps Beacon could comment on this in some way. Apparently it is out of Sydney. Where in Australia are you anyway Beacon?
NEOMEDIA KIOSK
Email Print Normal font Large font By Stephen Cauchi
February 17, 2006
Advertisement
AdvertisementIS IT another nail in the coffin for albums? Later this year, consumers will be able to walk into a store, pick individual tracks — and video clips — from a vast database of music, and make their own compilation CD.
The first "NeoMedia Kiosk" opened in Sydney this week and others are planned across the country over the next year. Ringtones and MP3s will also be available.
People can already download individual tracks to their computers via online services such as iTunes, Bigpond Music and Destra, although a modern computer and broadband internet is needed for speedy delivery of the songs. The new service will appeal to people who either have no computer or a slow one, or who don't have a broadband connection.
The new kiosks will open in stores run by Brazin Ltd, such as Sanity, HMV and Virgin.
"It will be fully nationwide in 12 months time in every store," the CEO of Brazin, Greg Milne, told The Age. "Melbourne will be the second cab off the rank."
Mr Milne said city stores and the Virgin store in South Yarra would be the first with the service, although he could not say what month they would open. The first two kiosks opened in Sydney this week.
"You can come into one of our stores and for $1.69 a track you can get any number of tracks up to 74 minutes. If you bought 10 of them, it'd cost you $16.99 plus $2 for the CD. You can create your own compilation, select what you want."
Unfortunately, as with online digital music, there are a few problems. Many artists, including classic rock bands such as the Beatles and Led Zeppelin, are not making their albums available for customers to pick and choose tracks. If you want to buy one Beatles song, you'll have to buy the entire album on which it belongs.
Nevertheless, US experience has shown that digital downloads are extremely popular, with single track downloads increasing 150 per cent in the year to 2005.
"As it is rolled out across the country it will change the way Australians approach buying music," said Mr Milne.
"Digital music, even though it currently only represents 5 per cent of the Australian market, is now part of a real change in customers' buying habits and, as such, it is important that we expand our offerings to meet the demand for digital downloading."
The video clips will sell for $3.99 each. Mr Milne said kiosks could also deliver television shows, e-books and games, but that would not happen in the foreseeable future.
He said people in country areas who endured slow delivery of online music due to lack of broadband, would be enthusiastic users of the service.
"One country radio announcer said she wanted to download a tune off iTunes and she's only got a dial-up line. It took 2½ hours," he said.
That is a very good point Neombridge.
I object, counselor
From the Mobot web site: Mobot supports any camera phone, using any carrier and can trigger any response possible on a mobile phone. The pieces continue to fall into place in an organized, systematic way. It all seems to make more and more sense and the timing could not be better.
F I N A L L Y
UpSnap....I just got a pamphlet in the mail today from "stock trader news". I do not subscribe to this and am not sure how it comes to me but the title of it describes how Upsnap is changing forever how the world conducts searches over cell phones. States that it is "available on your cell phone right now". It goes on to say that it is creating a new advertising market worth an estimated 26 billion dollars. Could UPSN be the Google of mobile search, making investors up to 100 times their money. This is a fairly detailed and inviting document. At the end it does reveal that it is a paid advertising. Basically you could supplant NEOM at every UPSN and it would fit. The major difference is that UPSN sells for 2.50 a share. The report is 12 pages long and would have been nice if this had been about NEOM.
ot agreed but there seems to be more there. Perhaps just a chip on the shoulder.
I agree beacon. Someone needs to get the DSM-III-R and figure out his particular diagnosis. Perhaps Dr Myke could provide some insight here. A virtual "couch session" here during these slow times.
Furthermore and less well known this all took place on a grassy knoll in Scottsdale, Arizona.
Hopefully NEOM will enter the manic phase that SOG is currently
experiencing.Very interesting stuff SOG.
thanks Donbalon
donbalon, where do you find these examples. Can't be by trial and error.
What is up?
Got it, thanks.
what is your point