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I feel like it's going to be Apple Rush because that makes sense, but they also may be ready for Element C.
I've contacted Publix before asking them to carry Apple Rush. It makes sense because they're a higher-end grocery chain, so they can charge more for higher-end products, unlike Walmart.
My point was that they still managed to get into Walmart, Lucky's, Deirbergs, Snucks, Amazon, etc without massive sales. I'm not sure why Publix would be a different animal.
Current products:
https://aprubrands.com/portfolio-2/
You know better than anyone everything about this company, so why are you asking what their current distribution is?
Wait, so which is it... your point was that he can't get into Publix, so that's what I answered brilliantly.
He lost all of the distribution, although Lucky's wasn't his fault. They sold well at my local Lucky's when Ronnda did sampling.
Remember, Tony was able to get Apple Rush in several WalMarts, and at least 4 other chains during his tenor, so it's not a stretch for Publix. I'm sure they'll care about current sales once it's on the shelf, but new products come out all the time that haven't already been nationally sold.
Products shipped to Lakeland Publix (their HQ)
Pictures from the courier: product delivered to Publix. #doinitright #themissingelementyouneed #applerush pic.twitter.com/qMnvTkBt00
— Apple Rush Company (@RealAPRU_NEWS) December 1, 2023
It's also blasted off on legit news with grocery chain distribution and Busch family investors.
I'm not sure any other pink stock that I could buy their products locally, on Amazon, and on their website. It's not that way today, but it could easily happen again with a partner like Lena.
So why are you spending time here? Walmart, Lucky's Market, and several other chains had picked them up one time or another, so if it's timed with an ad campaign, it may blast off nationally.
Have you ever tried it? I started buying it by the case a few years ago and was addicted.
Thanks, I appreciate it. I think we're in a good spot and we may finally be at the blast-off point that we've been waiting years for.
No one disputes current sales which have been reflected in the share price.
If Tony gets shelf space at Publix, this stock rockets to a dime+.
Yes, shelf space is a premium so Tony's going to have to work to make the sale, but if he does, it will change everything. Publix is a perfect fit because they aren't the cheapest, but they are one of the nicest grocery chains in FL and the SE. They're also expanding and making money hand over fist.
"Publix’s sales for the three months ended Sept. 30, 2023 were $14 billion, a 7.2% increase from $13 billion in 2022. Comparable store sales for the three months ended Sept. 30, 2023 increased 4.3%."
https://corporate.publix.com/newsroom/news-stories/publix-reports-third-quarter-2023-results-and-stock-price
You're joking, right?
It's rhetorical.
Because of production issues due to not having control over batches. It was extremely expensive to buy big batches and have them expire before they could be sold, but now he has full control over production.
If you guys remember, Tony did a presentation on his intentions with Publix a few years back. This is really awesome and I can't wait to be able to buy it locally again!
We're back to Current on OTC's site: https://www.otcmarkets.com/stock/APRU/overview
It made it to $.06 before, so it absolutely could hit a nickel and beyond with explosive news.
I think marketing was an issue when they were in several states. Anyone who tried Apple Rush loved it, but it should have been hit with a massive ad campaign at the same time. Their sales were good when Ronnda was doing taste demos (I talked to Lucky's manager at the time and she confirmed this). Then Lucky's went out of business, St. Louis died off and we never heard about what happened in the NE. Amazon also was never sent a re-stock. It seemed to totally collapse without much fanfare. It's sad because APRU appeared to be poised for national distribution, but it didn't happen. Batches were expensive to make and I don't blame Tony for not trying it again as something obviously wasn't working out.
Tony then came up with a "seed to sale" plan that potentially solves most of his issues with expensive batches. Now he's starting over and has the expertise of Lena, and we all know that Lena is a solid and proven partner. They're obviously moving in together so this is something that is really happening, but confusing as to why the issues clearing the deal haven't been resolved yet. If Tony can't close the deal, it's going to be a messy breakup, so he must be confident that it's going to happen.
To your point, this is a pretty hard reset from where we were, and I don't know that there is a plan B, but I also don't speak for Tony.
This is probably a good time to invest, but I've personally not put any more money into it lately... just being honest.
Good to know that the Lena deal is still in play.
I'm a big fan and supporter, but man... it just goes completely dark. Where is Kyle interviewing Tony in the rain when you need him! lol
Lucky's Market carried Apple Rush in all of their Florida locations but went bankrupt right before Covid hit.
The "seed to sale" restructure. Lena ownership will allow him to produce smaller batches and significantly reduce costs to the midwest. The Apple Rush runs were very expensive as he was forced to order large batches of product. Lena has to happen first though which is confusing to me why it hasn't closed yet.
$APRU related? Tony had posted about new equipment for Lena a few months ago.
https://www.facebook.com/lenabrewingcompany/posts/pfbid0E8gnw2Ge8BhpUgVAV2Zf9aVcNX3Ret3gYQNeLZMiMKHxygw1T8yMJb2Qupi3Hniil
Apple Rush was in multiple states and in a few major chains just a few years ago. Would it be "naive" to think that he could do it again now that he's bringing the process in-house?
Yeah, not sure that the CEO of the company does right when his price goes down. There isn't any indication that he sold his shares, so this didn't benefit him at all.
I agree though... it's time for the Lena deal to be completed.
On another topic, I wonder if this may be a good time for Tony to re-engage with Southern Eagle Dist? They may be looking for ... something new to sell and fast.
https://nypost.com/2023/04/11/bud-light-boycott-has-legs-as-sales-outlook-thrown-into-doubt/
Not true from what I've seen... news doesn't seem to impact this either way. We didn't have news when this came to life a few weeks ago, at least not any that we didn't already know.
Orlando Watson passed away, unfortunately, and he was the owner of Prime 55. I'm not sure if anything is still moving forward in St. Louis.
Whaaaat!? This is the first time I'm hearing this!!
Revoked?! This is the first time you're saying this! Why haven't you been shouting this from the rooftops!! We really need this info!!
On second thought, I'm sure Tony will get everything done in due time so it's probably a non-issue. Thanks for bringing it up though.
Either way, showing a listing of the biggest movers of the week is data, not a promotion.
Twitter users are noticing the upward trend of the stock, so again, it's speculatory to say that they've been paid to promote. (i.e. I've retweeted and remain completely unpaid for it)
So what's fake about it? Lena execs have confirmed it as real.
If you're right, we'll see it in the fins. Everything is speculation at this point.
Sharing on Twitter is different than a paid promotion, Duh
I opened myself up for that one ... LOL
I'm not sure what I can say but it had to do with an acquisition. I haven't talked to him since last year, so I don't have an update on it. Tony will tell you and has the visibility to know who is an investor, so I'm sure he'll take your call. Just shoot him an email with any questions. dtorgerud@aprullc.com
It's great that the CEO takes his time to talk directly to investors.
He didn't leave the $1.8 million, so he adjusted it, right? I mean, he's allowed to do that, right? It may have been an error to record it the way that he did. I don't expect him to hold a summit every time there is an accounting error or change.
Tony talked very openly about the $1.8 million to me over the phone a while back.
He's reasonable and will openly discuss any concerns with actual investors.
Update: Here is the email that went to our entire shareholder base as an update. #doinitright #themissingelementyouneed $APRU pic.twitter.com/AF7n2ne3Qr
— Apple Rush Company (@RealAPRU_NEWS) March 30, 2023
Although I will say that having a professional blogger doing their blogging here really helps $APRU to be trending again! lol
This is interesting... part of $APRU's plan as well?
https://www.facebook.com/lenabrewingcompany/posts/698662118927189
He only talks to investors and those considering becoming investors though.
$APRU is trending again today... still a steal at this share price and will be a for a while.