Engineering backround
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If our worst fears are true, Does this pps take one last gasp bubble ride when the sector eventually takes off between now and next April when ole Paul can cash out his shares. If so, then it gives longs a means to recoup what they lost..., Maybe wishful thinking.
Dude, you are calling this Company a fraud. They have real products that when consumers try them, they like them. Why would Rosenberg put forth this much effort in a scam operation? Take shareholders money and bolt?
Also, don't you think MCIG could take another ride at election time? VCIG will likely not be finalized by then so MCIG is the main event.
If the CEO would schedule and annual shareholders meeting, great! If the CEO does not schedule a meeting then he likely does not want to answer penetrating questions from astute investors and should be a major red flag...
We should know a lot about our CEO in the next 3 weeks.
Most bizarre chart action I've seen. Down to .26 almost all day. Back up to .27 in the last 15 min for a -.004 close. Manipulation?
I am actually surprised and pleased we only lost $.004 after the 10Q release Friday.
Was expecting serious carnage today with a massive sell off, pps testing the .20 level. So far all we’re seeing is the same slow drip on puny volume with pps holding the .25 level. No short traders in the room today spewing gloom and doom. Rather remarkable considering an after the bell Friday 10Q report of less than satisfying revenue growth and a $1m operating loss.
If the pps holds .25 today, I think that is the best we could have hoped for given the dismal financials. Maybe there is a perceived value on the street for a startup that is inching along trying to be positioned to make it.
Maybe the master plan is to dance around the edges and build the brand/product first then come home with the closers to put the product in the pipeline with retail deals. In a short time we’ll know if we’ve reached a floor of street sentiment, then there is only one direction to go Comrades.
Strange chart action
Revenue is increased by retail. That's products on the shelf. If MCIG 2.0 isn't the flagship, fine then get 3.0 ready and out the door. They are pushing VCIG, it needs to get on the shelf.
We all agree retail is the only answer to growing revenue. What is the plan/vision? I'm not saying rushing a product to market before it's ready, that isn't smart. Need to start growing revenue and Ambassadors and Ice cream trucks are not a long term solution.
The key here is 10Q revenue was puny, less than expected. They generated revenue via internet sales, and brand ambassador marketing. We spent over $1m on ambassadors and what did it get us? That question is debatable but the more important question is: Given the "light" revenue on the 10Q, What is the companies plan to grow revenue to attract investors and make a profit??? It has good products, Rap followers and Kardashian followers want to go to a C-Store and buy their Vcigs and vape tools for MJ, right now...
We all want to see a plan/vision for how MCIG gets from where it is today to where we expect it to be in the future.
Things in the works? Let's hear what they are, a simple report, update, newsflash that will get investors attention because they associate it with a communicated plan that could boost revenue.
click on the MCIG chart and you can see the instant pps. We are currently at .27
If this is not a scam, and we have a company that is coming up a learning curve, then eventually if the right management decisions are made, we will be fine. It's easy to be negative and emotional when you think all is about to be lost.
They have good products. They appear to be looking big picture. If they were building the brand first and now will focus on sales and distribution, the next financial report should attract investors.
Getting the IPO finalized would be a boost. Let's see if they submit the next S1 back to the SEC like they said they would Friday.
GLTU
Don't torture yourself. If the company is not a scam, then we have a chance. Products are good, they need to get them in the hands of customers who'll buy them to generate revenue. If the CEO can figure that out, then long term, the situation will be good. The next 3 weeks will be telling as many have stated because the approach of marketing needs changing because the revenue in the 10Q was low and another quarter of low revenue will not bring in investors. At best we'll ride another inflate of the MJ bubble, even if that happens again.
The hope it, this pps has been beat down so far, there reaches a point where the street knows it's oversold and undervalued. We will be lucky if that is >$.20
It's not based on any tangible action we've seen from this CEO. What is the plan to grow the revenue? If MCIG signed a deal with 7-11, CVS , or Target to put its product in the store, then a platitude proclaiming a $2.00 pps next year would have basis.
There is no such deal, there is no report of a plan to implement such a deal, so until we see a vision/plan for growing revenue, a $2.00 pps next year is merely a PIPE DREAM by those who are ignoring the facts.
I'm in as deep as you, and I hope we get a bump when the election ballots are passed for Medical MJ. The only near term hope unless this CEO starts communicating his plan...
Traders who profit on the downside will be in here for weeks picking what meat there is left off this comatose carcass of pps. I can't see how the price action on this pps will be anything less that a horror show the next few days for investors who felt this company was going to grow with good products. It's all gone south in such a hurry. Bad news reported Friday after the bell is death.
Thanks for the feedback. Certainly there have been some disappointing developments in the past 4 weeks. I am concerned about the CEO's motives. Bottom line, this could be a scam or we have a CEO on the learning curve. I hope for the latter because the problems are fixable with getting the right help to boost revenue.
We know the product is good. As Hobo noted, would be hard to set up a scam on a product that people who try it want to buy more.
This pps has taken a severe beating and seems to have resistance at $.25. We'll see tomorrow if that is valid. News after the bell on Friday has a very nasty result on Monday. The pps is tracking the mj sector. I hope that will be an advantage soon.
Al100, you get it. Do you think it's worth holding, anticipating an upswing in the MJ sector after the election in about a month? Let's face it, this company still has strong ties to the sector and when the sector takes a ride, MCIG will go with it despite its glaring flaws we see today.
One Trader commented on a positive chart situation today.
Hey Pro, I agree with your point about sector movement after the elections. Even if this company has the smell of scam with no news from the CEO in the next 3 weeks on his vision/plan for growing revenue, the pps could take another momentum ride with the sector. This would save me and a lot of other longs to recoup losses after this pps has been trashed the past 4 weeks.
Despite the disappoint current developments, This company is in better shape than a lot of the mj stocks that will go for a ride when the next mj bubble starts to inflate.
Would hate to bail only to see a short lived recovery...
CEO NEEDS TO COMMUNICATE VISION TO GROW REVENUE. The PPS has lost 50% of it's value. Revenue down from last quarter where this quarter was supposed to be better. Rosenberg can communicate a vision or plan while he's working on it and not have anything finalized yet. He can report status of work in progress and expected timelines for implementing his marketing plan. Sure this is fluff if there is nothing concrete and the CEO has mentioned items in PR that never materialized. A PR itemizing how this company will grow revenue now is important because no one knows today except Rosenberg.
The continuous tanking of the pps, puny revenue or the last quarter, and not much perceived value for the $1m in Ambassador expense, Mr Rosenberg needs to explain how he intends to right the ship to calm investors nerves and avert a massive sell off.
The next few weeks will be very telling about what Mr Rosenberg is all about... Does the Emperor in fact have clothes? I hope so because I'm don't want to bleed any further.
Legalized Marijuana bubble drove this shell game to $.92. We should get another bubble ride after half the states pass Medical MJ on election day in November. Our only hope to recoup losses before the bottom drops out.
The investment community will soon start to realize the the "Emperor" Paul, "has no clothes" when he fails to present a credible retail vision...
Retail strategies to get your well received product to market is management 101. As you note, we have seen nothing in place.
Is the CEO a businessman or someone with a hobby? Got a cool product, and a chance to make some quick money for himself and his buddies... Where's the plan to take it to the next level?
Company circling the drain without retail deal. You want to get revenue, need product on the shelf for customers to buy. Social Media Ambassadors and internet sales is garbage if you want to hit the big time. 10Q just proved that.
We have yet to hear anything about the retail plan to scale up. It doesn't matter if you have good products if don't create the opportunity to let them sell themselves on a mass scale in stores everywhere.
If there is no retail vision communicated, we are looking at a scam because only nickel and dimers dance around the edges of Social Media and website sales.
So Pro, the real question is, Is paying his Ambassadors a creative way to get the brand and sales moving or is this just a major scam that is going to end up very badly/
There sales are not good enough to attract big time investment. Is Rosenberg ready to do what is necessary for the big leagues or does he take his shares next April and run for the exit?
What makes you think that Rosenberg has the desire or competence to hire a pro to get his product in the Convenient stores? This is the only way they will sell their product to produce enough revenue to attract investors. Based on the sloppy management we've seen, Rosenberg looks to take his shares and run like he did with Lifetech.
Rosenberg is tracking very suspicious verses the wonderful benevolent shareholder friendly CEO...
Why would Rosenberg explain how he's actually diluted the stock by paying $1m to "Ambassadors/Consultants" when he claims this company has "no dilution" and he is "shareholder friendly". We were wondering what caused the 50% crash in pps and it's likely "ole Paul" taking care of his friends at the expense of those who invested in the company.
What makes you think he'll "take care of you" as a major shareholder next April 15 when he has the option to massively dilute the stock???
Dismal Financials, Sell off Monday. Will likely be in the teens. We were expecting higher revenue from Vitacig sales and it was LESS than MCIG...
So much for the Brand Ambassadors ,consultants, and employees who were paid over a $1M with horrible impact on product sales.
The PR for the 10K had a dead cat bounce then a tank job of when it finally came out. We had are 10Q PR dead cat bounce today and the tank job starting Monday will be more than ugly.
Not much this company can say to drag itself out of the ditch it is in until they present a plan on how they are going to generate sales and get their products in the hands of customers. The ice cream trucks are a joke.
The Social Media approach is a bust. The lack of ability to generate sales with a decent product with feckless marketing and distribution execution are what put this management behind the 8 ball today. They talk a big game and deliver much less as the investment community sees with a trashed pps.
The drag out of the IPO, is the least of their problems. They aren't selling the product or don't know how to. PPS and Financials are circling the drain. They better present a get well plan to the public before they perish.
If you bought today would you be averaging down or still consider this a good entry point that won't last long?
Puny Revenue, Puny PPS movement. Can't sell product from ice cream trucks or off the internet. Need to get the product on store shelves.
Dead cat bounces, head fakes, sideways action is about all we’re getting from this pps lately. I only hope that after another few weeks the floor holds out at $.25. No news or even perceived “good” news doesn’t seem to help this pps that has lost almost 50% of it’s value in 4 weeks.
You don't exercise the SEC for they would levy some heavy penalties for that. The pursuit of the IPO is legit and is obviously being scrutinized by bureaucrats who are cautious with the E-Cig industry and MJ sector. Dilution for now is not an issue.
Did you set an entry point for another gorgeous trade today Comrade? I see your exit
Nice Volume, Getting some attention. Looks like over 4M today.
Looks like another Dead Cat bounce and tailspin towards the floor when the euphoria wears off. Hope the news is enough to sustain the $.25 level.
IPO delayed as expected. 9 comments to 7 is dismal progress. Hope they are communication with the SEC so that the next submission closes the deal.
Puny Revenue compared to projected $450k+... Need to park the trucks and get the product in stores.
Bad News is tucked away late Friday when everyone is distracted thinking about the weekend. If the 10Q is good, publish it this morning and get a reaction or do it Monday morning...
One good aspect of this company that separates it from the herd of MJ startups is they are looking broad in to other markets with vaporization/atomization technology. MJ is their core, E-cigs-alternative to tobacco/nicotine, and a new way to dispense alcohol. These are potential large market growth areas.
Legalization is a force that will become unstoppable, the floodgates will open after the election and your long play should do better. Alternatives to tobacco will grow in popularity. We all know how well alcohol is received in our society. A new twist to get your buzz might take off as well in LCIG.
Key for this company is getting it's product in the hands of customers on a mass scale with traditional marketing and sales vehicles. That is the next hurdle they need to get over.
One can tolerate volatility in a pps as long as you understand the company is solvent, has a plan for the future, and is communicating it's vision to its shareholders. Is what we've seen in the past month simply volatility or a sharp nosedive to oblivion demonstrating a lack of confidence in the company and it's vision?
I don't think you can ignore the past month and not be a little concerned. If we have reached a pps floor were investors hold a perception of value that triggers a buy signal then that's fine. If the floor is yet to be seen then this death march continues and one has to ask why.
The reaction to the 10q will be telling. Even if the financials are reasonable and the pps stagnates, at least investors will know the floor is still in tact and over time, what's in the pipeline will prevail and there is only one obvious direction this pps will go.
My hope is we've stablized, reached the bottom and even if we have sideways stagnation, when the IPO hits or the sector rises again, MCIG will be where we all expected months ago...
If the value of a company plummets by 45% I would like some communication from the CEO to settle the nerves of investors. They need to file the financial reports on time and not delay them. Status on the IPO. A report on what good things the paid Ambassadors are doing. Lay out a vision on how you get from developing a brand on Social Media to a distributing your product on a mass scale apart from local ice cream trucks.
The CEO has been silent. The pps has languished. I think he could have done better or at least tried. Not to much to expect what I mentioned.
I like to stay in the present and the current reality is this pps has been sliding miserably and the company has done nothing to stop it. Will be interested to see what the 10q brings. Have to be concerned why it was delayed. If it was to let the IPO come first then we'll see what tomorrow brings. My guess is the IPO is going to need another round and the 10Q when published will be less that satisfying for new investors to jump into MCIG. If that's the case we could see another slide lower than most can tolerate. The floor will be the teens at that point.
If the 10Q is good, things will improve. It's all about ability to make money. If Vitacig has taken off and looks to be a revenue generator, investors will be looking for a cohesive strategy to get the product into the hands of more customers on a mass scale.
They've got the Trademarks now, start getting the product on the shelves in convenient stores.
A 5 day delay so we should see it next week.