Get a Throwdown in Jonathan Quick's hand ASAP! Holy crap, from a marketing perspective, could this all be timed any better? You have a goalie for the Stanley Cup champion hockey team for the next 12 months to endorse your product. Unreal.
And to those worried about manipulation, I see it kind of like climbing a mountain. You can climb the steepest part (price up every day), get to the top faster, but you're so exhausted when you get there you might just fall straight down again. Or.... You can go steep, catch your breath, go a little higher, take a break, etc. The latter will give you more time to enjoy the journey (AVERAGE DOWN!) and the view from the top is that much more enjoyable. But either way, you get to the top of the mountain.
I can't wait to see how high the mountain is. So far I'd say we're just getting started.