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Since my last post (9 working days) the company made 4 new significant NR's showing that they work hard at implementing their new strategy in place:
- THE VERY GOOD FOOD COMPANY ANNOUNCES EASTERN U.S. RETAIL EXPANSION WITH THE GIANT COMPANY 07/07/2022
- THE VERY GOOD FOOD COMPANY STRENGTHENS ITS MANAGEMENT TEAM WITH NEW CFO APPOINTMENT 07/12/2022
- THE VERY GOOD FOOD COMPANY ANNOUNCES NEW BOARD APPOINTMENT AND RECEIPT OF SECOND 180-DAY NASDAQ MINIMUM BID COMPLIANCE PERIOD 07/13/2022
- THE VERY GOOD FOOD COMPANY GRANTS STOCK OPTIONS 07/14/2022
Management is definitely doing the right thing and they succeeded in making a case justifying a 'SECOND 180-DAY NASDAQ MINIMUM BID COMPLIANCE PERIOD'.
Nice to notice also that Morningstar still give FAIR VALUE of $1,12 to our stock closing today at $0.29 (25% of what is considered fair value)
Love that asset of mine!
After close to 3 months away from my pc, I see that nothing changed and our management (assuming we still have one) keeps us totally non informed relative to what one must assume they try to do.
Respect for shareholders is obviouly a value they do not care about and as a shareholder I now care about as much about them (knowing they do not care).
After not following the board (except once), I scanned thru the messages of these months and see that it is more of the same:
- Most are confident that our CEO does what has to be done to clean up the mess created in the old days.
- Our CEO shows progress quarters after quarters and show confidence in the future of the company
- Our company with more than $5,000,000 in annual revenues still shows a MC of less than 50% this number.
More consistent even is the fact that a poster herein spends his full life disparaging the company and its leader for God (and him) only knows why?
Bottom line,:
- GRST is a risky pinky offering great gain potential,
- GRST is traded on a dangerous market, manipulated by some,
- GRST has reduced debts and did grow revenues,
- GRST is managed by a successful executive who doesn’t try to BS people,
- GRST’S CEO is having significant initial success at reviving a company that was in a deep coma only months ago.
Let's see what happen when Q2 2022 resuls are out (August 15 + or -)
What the company effectively said is: 'The Company plans to use the net proceeds from the Offering to fund research and development including clinical studies, fund sales and marketing, acquire inventory, establish a manufacturing facility, and for general corporate purposes.'.
That is ... 'The Company plans to use the net proceeds from the Offering to DO BUSINESS AS USUAL and we know marketing is not what they understand anyhow.
Seriously, our CEO only cares about product development and DREAMS about having approved a product she yet has to have blessed by FDA.
During that time, she has products for wich there is a great market opportunity NOW and all she (we) get is a petshop type of revenue in a multibillion $$$ market.
Good scientific person apparently but she seems to not understand whatsoever what BUSINESS MANAGEMENT is all about.
To bad I'm not allowed to answer.
Agreed.
However, our leader will soon have to show that she understands she needs help in getting professional business skills she does not have.
Success can only come if you have competence in R&D, finance, marketing, production and communications. All are required and in my more than 35 years experience in business, I never met a successful company missing some of these fundamental CSF (Critical Success Factors) on the management tream.
Our leader obviously has yet to figure that out.She has to much on hand to fail (large assets and no debt) but if she doesn't wake up soon her dream will become a nightmare.
What a stupid comment.
I've been away from any pc for 2 months and just reviewed what the company did during that time. I really love what was done and management obviously work at the strategy change they implemented a few months back.
I very much like what I see and am very confident that our shares will be sooner than later be worth much more than what it is now. On May 24 (right after the strategy change was announced) the low was $0,17, now it's at twice that much.
Morningstar anylisis currently reads:
- UNDERVALUED
- Fair value: $1,18
- Short term (2 to 6 weeks): slow growth
- Medium term (6 weeks to 9 months): Avg Growth
After being off line for close to 2 months, I see that our infamous BUSINESS leader keep making a mess of what was a fantastic opportunity. Notwithstanding her qualities as an obviously smart scientific expert, she continue to keep her head in the sand and get kicked in the 'bottom'. The question remains: 'WHAT WILL IT TAKE FOR HER TO ACQUIRE EXPERTISE IN DOMAINS SHE DOESN'T UNDERSTAND SUCH AS MARKETING, FINANCING AND BUSINESS MANAGEMENT IN GENERAL'.
The reasons I stat in as a sharehoder (for now) are that I know the product(s) is(are) outstanding and unique (for now) and I cannot believe our leader is outright stupid, notwithstanding her qualities as a scientific person.
For her (and us) to be successful, she will have to, sooner than later, accept that she must build a team around her qualified and experienced in building and running a business, not a publicly financed R&D operation.
If she does not soon accept to face the reality that she lacks critical business skills and if she does not bring on board such needed skills, maybe I should take my relatively small loss (my avg net cost is relatively quite low) and regretfully let go what i tought was probably the best investment I did start getting involved with, more than 2 years ago.
SAD!
Average dayly volume represents less than $7,000 worth of transactions per day involving less than 4 tenth of 1% of all outstanding shares.
People are not really running to buyin but obviously, those owning shares do not rush out of what someone would call it a 'sinking ship'.
''Balance sheet manipulation.''
''Q3 2021 was sandbagged a little.''
If Leon was not that low profile a person, he would sue you for diffamation.
I however believe he prefers to build his company and let ‘little persons’ spit their venom and pose as salon experts.
Placed on 'public post' on Facebook ...
Healthy Baby Food products
Else Nutrition's FDA-approved, kosher-certified formula is organic and is made from almonds, tapioca and buckwheat so it's gluten-free.
- Else, Plant-Based Complete Nutrition for toddlers …
- The first ever certified baby cereal …
- Safe from heavy metal …
- Complete nutrition you can be confident about.
It's currently sold at Amazon, Thrive Market, Walmart.com and Kroger-owned online platforms.
It’s also present in more than 1,300 stores in US.
Making a Google search on ‘Else nutrition, the first line I read was: ‘30,000+ Healthy Products in Stock!?
I wonder how many can we produce per month? Could the reluctance of getting the market more aware of who we are and what we do be justified by our manfacturing capacity?
''predictable'' .. I must agree.
However, notwithstanding my total respect for the scientific capabilities of our CEO, i, with a 35 years of experience in marketing, would certainly hope she would respect those around her who can help in discipline she doesn't seem to care much about or understand.
There is a tremendous opportunity, our unique products are on shelves and online and we should be happy with sales of 1 or 2 millions.
I made one on Facebook (public) last week.
However, that will not replace whatsoever what the company should (must) do ...
I agree, however ...
Our CEO should be somewhat more communicating with his shareholders ... AND I DO NOT MEAN ISSUING BS PR's.
There is nothing wrong in telling the shareholders where we come from, where we really stand and what our plans are ... It called a CORPORATE UPDATE
Else Nutrition Raises Growth Guidance for Q2oQ1 to 25-38% Amidst the Baby Formula Shortage Crisis - 05/18/2022 7:00:00 AM
VANCOUVER, British Columbia, May 18, 2022 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC (BABY) (BABYF) (0YL.F) ("Else" or the "Company") the Plant-Based baby, toddler, and children nutrition company, today adjusted guidance for 2Q22 growth projection.
2Q22 Outlook: Else Nutrition expects revenues in the Second Quarter of 2022 to be in the range of $2M to $2.2M, representing a 25% to 38% increase over 1Q22. We are seeing robust preliminary results as a reflection of the deep crisis in the baby formula market with strong performance of our products in both online and retail channels. Else’s two new products, the Toddler Omega and the Cereal Line, also support this increase in guidance.
Hamutal Yitzhak, CEO of Else Nutrition, commented: “We are experiencing a wave of growth driven by the formula shortage crisis. Many consumers and retailers recognize our ability to bring unique solutions to families in this troublesome situation.” She added: “We see a strong acceleration in sales on Amazon.com, and other channels, driven by new and existing customers. While revenues on Amazon.com already increased by 40% QoQ in 1Q22, our Amazon.com daily sales doubled in the last few days. In addition, the number of Else subscribers on Amazon.com grew by 20% over the previous four weeks, reaching more than 1200. The retail demand is also increasing, and we expect entry to major nation wide brick and mortar retail channels in the coming months.“
Our CEO says: ''Many consumers and retailers recognize our ability to bring unique solutions to families in this troublesome situation.''
To bad she doesn't invest in informing the TOTAL MARKET of this ABILITY OF OURS ...
I cannot understand your hangup with doing the right thing NOW. Even our management doesn't say that we just wait for FDA's approval of our formula.
Hamutal Yitzhak, CEO of Else Nutrition commented: ''We are positioned to disrupt the $80 billion baby nutrition market. We have set the stage for this performance with thousands of retail points of sale, multiple SKUs ranging from 6M+ to 13Y products, strong distributors and major strategic partners that intend to drive the Else brand as a revolutionary protein alternative for babies, toddlers and kids.”
FEW MINUTES AGO: Hamutal Yitzhak, CEO of Else Nutrition, commented: “We are experiencing a wave of growth driven by the formula shortage crisis. Many consumers and retailers recognize our ability to bring unique solutions to families in this troublesome situation.” She added: “We see a strong acceleration in sales on Amazon.com, and other channels, driven by new and existing customers. While revenues on Amazon.com already increased by 40% QoQ in 1Q22, our Amazon.com daily sales doubled in the last few days. In addition, the number of Else subscribers on Amazon.com grew by 20% over the previous four weeks, reaching more than 1200. The retail demand is also increasing, and we expect entry to major nation wide brick and mortar retail channels in the coming months.“
The infant nutrition market is segmented by product (infant formula and baby food).
No one says Formula market is our only market but the company already distridutes his 'SECONDARY PRODUCTS' (your definition) in more than 1,300 stores plus in online facilities.
THE ISSUE IS: The mothers are not made aware that WE ARE IN THE GAME NOW ... Simply putting the products on shelves create business making our CEO proud ... IMAGINE IF SHE WAS INVESTING MOTHERS THAT WE ARE OUT THERE ???
'One only has to review their presentations over the last 2 years to see what and where their focus is...' As I often said, their focus is on R & D
'whining about poor sales of secondary products seems to be the focus for some here...which makes me laugh.' ... For a public company to generate revenues is not a laughing matter.
As for new mothers, having a 6 months old baby doesn't make one anything but a NEW MOTHER and these people buy the product like our SECONDARY ONE (LOL) by the billions.
Secondly, getting recognition thru our SECONDARY PRODUCT LINE is key to the future success of our PRIMARY ONE.
LIKE IT OR NOT, R & D is only half the story for a publicly held company, The other half is as critical. Dozens of great products failed because management were not FOCUSSED on both.
She is proud to write: 'Else products are now sold in over 1,300 stores.'
I assume that 'whatever her plan was or is', $400/mth/store of sales was not a dream of hers.
Generating revenues from all of these 1300 stores till formula is approved should be somewhat attractive, particularly considering the market we are in ???
Considering the effort and coverage of her effort to get shelves to put the products on, one (even one not informed relative of her detailed plan), must presume her objective was to generate revenues.
Whatever one sells, getting the buyers aware and inform of whatever he sell is a basic requirement. Not understanding that is incompetence in the marketing art.
I brought my first shares on 2019-12-13 at $0.38 and had realistic expectations from the time of the purchase as to how long it will take for mangement to start selling their products. Unless management figures out that investing in marketing is CRITICAL, our formula will also the another best kept secret in the market.
.
''Looks like the company suddenly owes Shawn Leon more money?''
Who cares ... According to you the company is bancrupt anyhow ...
The FDA approval rocess for baby formula may improve and become faster and not only for ABBOTT who seems to be on track to go thru the process within 3 months or so.
This being said, we offer RIGHT NOW baby foor products in a huge market (The U.S. baby food market size was valued at $12.9 billion in 2018 and is projected to reach $17.2 billion by 2026, growing at a CAGR of 3.7% from 2019 to 2026. ... https://www.alliedmarketresearch.com/us-baby-food-market#:~:text=The%20U.S.%20baby%20food%20market,3.7%25%20from%202019%20to%202026.
We are proud to see our revenues grow 26% from a $1,3 million dollars base.
Would it not be nice if, waiting for the baby formula, we were trying to get our fair share of the market we are already in?
Else products are now sold in over 1,300 stores generating $400 of revenues per month.
I assume we should be happy to hear our CEO say that life will be great in 2024 ???
Just incredible how insensitive she is to whatever makes the marketing art.
As for the question, I would bet she wrote them by herself.
Somebody must find a way to get to her and explain her that she is in a mass marketing business ained at a specific market and not ONLY in an R&D business aimed at scientifics, doctor and specialists.
She obviously have a DREAM but what she needs is a plan. Mopre of the same is to slow and sooner than later someone else will occupy the market we think we will get ... GIVEN PLENTY OF TYME.
Great message again ... However how can a mother learn about it, the name 'ELSE' being totally meaningless to a mother looking for a solution?
Outstanding ...
It should however be on most general medias reaching new mothers who will not search for 'Else' (https://elsenutrition.com/) not even suspecting that such an outfit does exist.
By the way, we have no debt, a lot of cash and we could afford a campain aimed at saying just that message to the general public ... particularly now ...
'I believe you'll agree they have done an excellent job opening distribution channels, retail and cyber shelves'. ... 100% in agreement.
My issue is that our CEO seems to believe that she is in a medical drug business instead of a baby-food market ... Even this morning message reads:
1: In Q4 2021 Else concluded a successful preclinical safety study
2: The results of the study will be presented in two key scientific meetings focused on pediatric nutrition
3: will be published in scientific peer-reviewed journals.
4: we plan to continue our research activity
5: provide scientific support for our products including preparations for additional clinical studies.
6: ...
The only allusion to 'MARKETING/ADVERTIZING' read: 'a campaign to reach more than 80,000 pediatricians'.
However, informing NEW MOTHERS directly seems to be considered useless and with time they shall finf us (among hundreds of other alternative.
I keep admiring and respecting our CEO for what she is obviously good at ... but she doesn't seem to realise that the KEY SUCCESS FACTOR in the type of business she is involved in REQUIRES TO DIRECTLY INFORM OUR FINAL USER OF WHAT WE OFFER ... We must reach the new mothers directly applying the basic FBR technique (Fact, Benefit,Reaction).
Go back to my 'hypothetical scenario' (post # 42639) and look at point 3 of the hypothetical plan of action I outlined.
Effectively, Leon could (by himself or with friends) execute this (issue and buy new shares at $5) to own 10M out the then 10,375M O/S (96% of the company)
Thereafter, according to this hypothetical plan he will own shares he paid $5 worth $5,30 BEFORE EXPANSION.
Alternatively, assuming he effectively doesn't believe that he will succeed, he can close the shop and go enjoying life.
My point: I suspect (who knows ... I do not have a crystal ball me) Leon is a patient successful entrepreneur trying to create somthing great. Up to now he has delivered and keep working at it. Let's see what will happen.
'I actually know the future' ... Now the crystal ball! (LMHO)
Els is a Plant-base complete nutrition. If one does a 'toddler Formula search on google he will see Else offering.
The company seems to have no problem at writing: (Example): VANCOUVER, British Columbia, April 14, 2022 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) ("Else" or the "Company"), the plant-based baby, toddler, and children nutrition company, today announced that following the successful launch and performance of Else Toddler Nutrition.
Doing another search calling directly for 'Amazon Else nutrition' you get directly to our product'
THE ISSUE WE HAVE is that nobody is even aware that we exist that a baby-food product is called ELSE, never mind why it is such a great offering. (as demonstrated with the last quarters revenues).
Notwithstanding the numerous PR announcing that we have products on shelves all over the country (physically or virtualy) ELSE PLANT-BASED NUTRITION FOR TODDLERS IS THE BEST KEPT SECRET ONE CAN IMAGINE.
No use to look for other excuses for the minimal sales our management seems to be proud of (???)
NATIONAL OUT_OF_STOCK RATE 43% (On CNN this morning)
I posted on Facebook (pulic as distribution)
FOR ANYONE LOOKING FOR BABY FOOD:
GO TO:
else nutrition - Google Search
https://www.google.com/search?q=else%20nutrition&sxsrf=ALiCzsaZDMkdtT2ARGD7YogA4O6j9qkeEQ%3A1652446642102&source=hp&ei=slV-YpXZA_GlptQPyb6dqAU&iflsig=AJiK0e8AAAAAYn5jwkakwZmM1TAdE-8AoRkRhtRW-FbT&gs_ssp=eJzj4tVP1zc0TDYrsigwMTNRYDRgdGDw4kvNKU5VyCstKcosyczPAwCiRQov&oq=Else%20Nutrition&gs_lcp=Cgdnd3Mtd2l6EAEYBDIECCMQJzIGCCMQJxATMgQIIxAnMgUIABDLATILCC4QxwEQ0QMQywEyBQgAEMsBMgUIABDLATIFCAAQywEyBQgAEMsBMgUIABDLAToOCC4QgAQQsQMQxwEQ0QM6EQguEIAEELEDEIMBEMcBENEDOgUILhCABDoLCAAQgAQQsQMQgwE6CAgAEIAEELEDOg4ILhCABBCxAxCDARDUAjoLCC4QgAQQsQMQgwE6CAguEIAEELEDOgUIABCABDoLCC4QgAQQxwEQrwFQAFjfJWCzUmgAcAB4AIABW4gBiweSAQIxNJgBAKABAQ&sclient=gws-wiz&fbclid=IwAR0xkcyWBMHtZyICG-8cn3BTleq3iuzdhSP5UNzsIyBTQcWMY08eclAiH4g
DONE
À: shamsian@lythampartners.com - 13/05/2022 8:39 AM
Sujet: Question for Monday conference call
Good day,
Once again, at 8 AM this May 13, 2022 8 AM, CNN spent 5 minutes covering the topic directly from the WH. The WH communication people also commented.
QUESTION: In the circumstances, I assume your conference of next week will spend most of the time addressing how we plan to exploit that opportunity … unless we are in a ‘shortage’ situation also?
Thursday, May 12, 2022 10:06:15 PM (Copy of My Post #4828 on Investors hub)
Just listen to CNN and a few minutes ago, they had a 5 minute + coverage of Infant formula shortage on prime time. I came here to document it and found your great post saying that even the US federal government look for a solution ???
What is Else doing to exploit that incredible opportunity?
Before I dropped my watching the TV news, I did do a search on my telephone: 'Baby formula' ... TRY it ... You will have to conclude that ELSE is the best kept secret in the world ... If any mother finds it, it is thru person to person talkings ... she must be related to someone very close to the company or the bunch of scientist having their kick at discussing how great our product is.
What in the world is our CEO doing about it? I started shouting about how ridiculous we were but now I do the same about how scandalous such incompetence is.
Question ; WHAT DOES THE COMPANY DO TO MAKE THE MARKET AWARE THAT WE DO EXIST?
How can our CEO be proud of a $500,000 / month revenue considering the ongoing opportunity?
What is wrong about us (Manufacturing constraints, blindless ot our executives, incompetence) ???
I hope monday's conference will not be about 'how long term future will be' but what are we doing NOW to become known by the market.
Time of the BS about the number of new shells (with or without 'S') we are adding, now is the time to TALK DIRECTLY TO NEW MOTHERS.
Let's see what our CEO will say next monday
Revenues were $96,158 for the three months ended June 30, 2021 and revenues for the 4rth quarter 2021 were 10 times this number.
Wonder what Q1 2021 1rs Q will look like?
Just listen to CNN and a few minutes ago, they had a 5 minutes + coverage of Infant formula shortage. I came here to do cument it and found your great post saying that even the US federal government look for a solution ???
What is Else doing to exploit that incredible opportunity?
Before I dropped my watching the TV news I did do a search on my telephone: 'Baby formula' ... TRY it ... You will have to conclude that ELSE is the best kept secret in the world ... If any mother finds it, it is thru person to person talkings ... she must be related to someone very close to the company or the bunch of scientist having their kick at discussing how great our product is.
What in the world is our CEO doing about it? I started shouting about how ridiculous we were but now I do the same about how scandalous such incompetence is.
1 question ; WHAT DOES THE COMPANY DO TO MAKE THE MARKET AWARE THAT WE DO EXIST?
How can our CEO be proud of a $500,000 / month revenue considering the ongoing opportunity?
What is wrong about us (Manufacturing constraints, blindless ot our executives, incompetence, ???
I hope monday's conference will not be about 'how long term future will be' but what are we doing NOW to become known by the market.
Time of the BS about the number of new shells (with or without 'S') we are adding, now is the time to TALK DIRECTLY TO NEW MOTHERS.
Let's see what our CEO will say next monday
Let’s have fun,
Having time to spare, I imagined a business plan of action Leon could sell to real investors, interested in the opportunity offered by the market we are in.
Note that:
- Our business now has a great reputation in the market we operate into
- we are in the wrong manipulated pinky market,
- we are crippled with debts
- we have a great start-up-type of revenues
- The market we are in offers an unlimited potential for growth.
PLAN OF ACTION
1- At current pps (.0005) we should do a reverse split of 10,000:1 bringning
- our PPS at $5
- our # of O\S down to 375,000
- keeping our MC at less than $2,000,000
- for a company having a going annual revenue rate of at least $5,000,000 per year.
2 - Then Leon should get us listed on NASD as soon as possible.
3 - Thereafter he issues 10,000,000 new shares at $5,00 generating a $50,000,000 cash asset.
4 - Then use that money to eliminate all our debts and more.
Our picture becomes
- 10,375,000 O/S.
- no more debt,
- a well-established operation,
- a MC based on a multiplier of 11 would be the most conservative one can expect for our great current operation.
- Our justified MC then would become: revenues of $5,000,000 X 11 = $55,000,000
- That MC divided by 10,375,000 shares = PPS of $5.30/share
BOTTOM LINE READS: No debt, solid operation to grow from, acceptable PPS/MC.
NEXT STEP: EXPANSION:
Then Leon could go to the bank:
- borrow $10,000,000
- add it to whatever was left from the selling of new shares and
- invest it all in a new facility allowing for major revenue growth.
Hypothetic … but who knows what Leon has in mind?
Some finally did figure out that recent changes in the company were for the best ... and by a lot.
PPS went up from a low of 24, 3 days ago to a high of 33 today (+ 37,5%), on a day volume (173,000) 17,5% above dayly avg (148).
Very positive outlook ahead of us ...
Glad I did not bet the rental money ... This being said, I will let it go ... Who knows, maybe Leon knows that what he says is what he does.
From here on, much more upward than downward potential. The gambler in me says :'Stay put' and wait and see.
GLTA!
P.S.: Most of my buy were made when the US $ was - to 1,20 or 1,22 CDN on average. It's now at 1,29945 (About 7% gain). What find positive wherever he can ... like the bird does finding food is the menure ... LOL)
Morning star analysis : Quantitative value of our stock
1- The good news
- Recommended: Strong buy
- Fair value at $2,94 (current value $1,15)
2- The less good news
- Trust Short term (2 to 6 weeks): strong bearish signal
- Trust Medium term (6 weeks to 9 months): bearish signal
- Trust Long term (9 months +): weak bearish signal
My reading is that Baby is a great stock to buy but THE WAY THE COMPANY BEHAVES, one is better be patient.
My view of the risk: Competition, considering current state of the market, will not stand still, waiting for us to cash in on the current opportunity.
This morning NR. Our CEO says: '... partner that echoes our value of providing high quality and healthy natural products to families.
If only famillies knew ...