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ckintele, agreed! (eom)
Unfortunately, the moderator can only do so much in terms of controlling the board. The clowns antagonizing the board need to be handled with tolerance. They will soon bore and fade away when they find more exciting forums.
Fuego's story will develop over time and we might even welcome the current adversaries as fellow investors...
Stocksgonewild, whoa boy!!!
Don't be mean to the clowns...
Having fun boys?
Evidently, I'm the only person on the board that doesn't have Tweedle-Dee and Teedle-Dumb on ignore. lol
As expected, the SB2 sellers are covering their initial investments. Price is creeping down a bit, but before long I expect the sellers to be replace with a greater number of buyers...
Happy Trading
Squeegee
Okay guys, back to your corners...
You saw Pirates of the Caribbean this weekend didn't you!
That would be like comparing Microsoft to Apple when Steve Jobs was first starting out.
Why did Steve Jobs have such an impact on Apple and how did they compete? He was able to develop an interface that was personal, less confusing and he earned the support of a massive group of users. Today, Apple has moved well beyond the scope of garphic arts into the a media/content delivery platform, but one thing remains constant. They are agile and quick to respond to market changes.
I see the same "potential" in Fuego Entertainment. Univision and Telemundo are like massive ocean liners in the Atlantic requiring several miles of room to negotiate a change in direction. Fuego is tiny in comparision, but has the ability to navigate the innner waterways and turn on a dime.
Times are changing and media has to keep up with the consumer's desire for a personal connection. The Citytv format is very different from the 2 big guys and Hugo has tremendous connections in the Hispanic community. Fuego will be developing content that maitains a local flair, while the big guys develop programming for a mass audience and pump it out all over the world.
The Hispanic community is made up of a number of distinct/unique audiences. Over the next year it will be interesting to see how the 4 million people of Puerto Rico respond.
I think Puerto Rico is the tip of the iceberg and the US market is ripe for the pickins.
Tortadr, very valid question.
CHUM's international division is very strong and presumably operates on attractive margins. Consider that a good portion of their programming is simply repackaged original programming going out to different international markets.
I'm curious to see how this all unfolds, but it should take more than a year if any changes were to be made and Fuego's contract would remain intact regardless.
When I discussed this with Dan York he mentioned that the Bogota Citytv station uses very little programming from CHUM and aside from it's branding and concept it's self sufficent. Will Hugo be able to do the same in Puerto Rico? Well, Santos basically started the Bogota station and he will likely have the same great success in Puerto Rico.
I especially like this from the last PR:
"As part of the agreement with CHUM International, Fuego Entertainment has the rights to develop the Citytv format in certain key US broadcasting markets and in some islands of the Caribbean."
Now look at the 2004 sensus data and which minority group is the largest?
Asian - 12,337,650
Hispanic - 41,329,556
http://www.infoplease.com/ipa/A0762156.html
The Asian population is a third the size of the Hispanic population, but marketing to the Asian community comes up 3 times higher on Google. Is there growth opportunity in marketing to the Hispanic population of the US?
Previous Google search results:
Results 1 - 10 of about 56,100,000 for asian marketing.
Results 1 - 10 of about 18,500,000 for hispanic marketing.
sorry I had to use 2 posts...
Google results are often used as a way to measure the popularity of a specific topic.
Results 1 - 10 of about 18,500,000 for hispanic marketing.
Results 1 - 10 of about 56,100,000 for asian marketing.
Having the U.S. Hispanic market be the largest minority and one of the most powerful Spanish speaking communities in the world, it is evident that you need more than just accurate demographics and consumer data. Companies across the United States are looking to enter this HOT and growing market because it has over $575 Billion dollars in buying power.
http://www.ihispanic.com/hispanic-marketing.html
Hasher, it would be a good idea to hunker down in that fox hole for a little while, keep your head low and see where Hugo takes this company before running your mouth to much more. Before long it may occur to you that your smack in the middle of a gun fight defending yourself with a plastic spoon...
Hasher, a number of your posts have the same theme as if there is some big mystery for you to solve.
"I declare my involvement, while you all don't."
What is it that you are trying to discover? If you will ask a direct question you may be surprised and get a direct answer.
Hasher, you don't have to spend any more time defending yourself and I think I can speak for all the Fuego longs on this board. We welcome anything good or bad you might want to bring to the board as long as it is based on solid due diligence and facts.
The worthless innuendos are nothing but a nusiance and you yourself have aired the same frustration we feel when having to read worthless garbage.
Posted by: hasher5
In reply to: sailorpatp who wrote msg# 1
Date:5/5/2004 1:46:53 PM
Post #of 24
It's a shame that some people have nothing better to do than to make a nuisance of themselves. It never fails to amaze/amuse me as to how brave people are when hiding behind their keyboards.
People are like slinkies...basically useless, but it still brings a smile to my face when I see one tumble down the stairs.
Wow! More Hasher
Posted by: hasher5
In reply to: sailorpatp who wrote msg# 1
Date:5/5/2004 1:46:53 PM
Post #of 24
It's a shame that some people have nothing better to do than to make a nuisance of themselves. It never fails to amaze/amuse me as to how brave people are when hiding behind their keyboards.
People are like slinkies...basically useless, but it still brings a smile to my face when I see one tumble down the stairs.
Wow Hasher!!! it seems you did not appreciate someone posting unsubstantiated trash on your board and now you can be found here doing the same.
http://www.investorshub.com/boards/board.asp?board_id=2534
Hispanic Market DD Links:
Post #461
http://www.investorshub.com/boards/read_msg.asp?message_id=11989479
Post #488
http://www.investorshub.com/boards/read_msg.asp?message_id=11998692
Excellent News!
CHUM evidently has strong confidence in the direction Fuego is moving to allow one of their exectivies to take a seat on the board.
http://www.chumtv.com/international/entrance.html
Brilliant!!!
You think I am Hugo... thanks for the compliment!
Do you think Hugo really gives a rats ass what you or anyone on this board thinks? Do you think he would take 30 seconds out of his busy day to even read this board. You really must not realize what a truly successful and powerfully connected man concerns himself with.
The man has had dinner with Presidents on and foreign dignitaries around the globe. He lives in a world far removed from the concerns of you and me, because his are so very much larger.
Hugo has spent his entire professional career in the entertainment industry. He understands what professional negative publicity and bashers are really about and the guys on a little internet stock board are of no concern to him. Like gnats on an elephant's ass.
He's been harassed by people who would wish to do physical him harm because he chose to stand strong for his beliefs. He gets more done in a work day than most of us do in a week. His cell phones ring one after another and two at a time. He does not spend his free time on an obscure stock chat board!
If Hugo spends even a minute on this board or any other trying to repond to the rediculous crap everyone comes up with, I will seriously consider selling my stock on the spot.
Maybe we both shared in the unique opportunity to work in a seafood restaurant as youngsters, but that in itself is not as rare as you seem to think...
Now if you still insist on calling me Hugo, then go right ahead and I'll continue to accept it as a compliment.
I don't know the answer and Dan would be the best person to ask that question to.
Taking a stab at it, I will guess that part of the private placement proceeds went to pay for our filing to the OTCBB. That is typically a standard use of pre-ipo money.
You can bet the SEC would have stopped them dead in in thier tracks if the IRS had a lein on thier assets! Must have been situated.
Yeap, thats what is says for the most part... I am hoping there will be some nice numbers in the first 10Q.
I guess it's nice when your wife is also your girlfriend and it sucks when she's not....
We will be looking to the fnancials to answer that. Cheaper the better.
Midas, this PR clarifies the relationship a bit further. Still waiting myself for more details.
MIAMI, July 10 /PRNewswire-FirstCall/ -- Fuego Entertainment, Inc. (OTC Bulletin Board: FUGO - News) today announced that it will launch a full-service television station in San Juan, Puerto Rico, through an exclusive agreement with Eastern Television Corporation. "Citytv Puerto Rico" will replace Encuentro Vision, WRUA TV, Channel 34. Fuego Entertainment will implement the Citytv format in Puerto Rico under a licensing agreement with CHUM International. "Citytv Puerto Rico" will deliver locally-focused programming, celebrating and reflecting the local culture of the community.
"Citytv Puerto Rico" will broadcast in Spanish and be available as over the air broadcast and via cable to the approximately 4 million residents of Puerto Rico.
The Company will manage and operate "Citytv Puerto Rico" through its wholly-owned subsidiary Ciudad TV, Inc. Fuego Entertainment owns 95% of the venture. Juan Pablo Santos, through R.O.C. Productions, owns 5% of the venture, will serve as vice-president of "Citytv Puerto Rico" and will serve as a member of the board of directors of Fuego Entertainment. CHUM International will consult on the creation of the program grid, marketing and promotion of the station. As part of the agreement, CHUM International will provide 700 hours of fresh content from its vast network such as Citytvs around the world and its premium satellite services such as Stars, Bravo, Much Music, Fashion TV, etc.
"Citytv is already seen throughout Canada. The UK, Barcelona, Bogota and others have adapted versions of this format. Fuego's management intends to utilize the specialty content that CHUM has developed to broadcast in this market. Developing proprietary programming and a library of titles is also a goal for our management," stated Felix Danciu, member of the board of Fuego Entertainment.
As part of the agreement with CHUM International, Fuego Entertainment has the rights to develop the Citytv format in certain key US broadcasting markets and in some islands of the Caribbean.
Fuego Entertainment is primarily engaged in directing, producing, marketing, and distributing entertainment products, including feature and short films, documentaries, television shows, music, and tour productions.
The agreement with CHUMM International and the launching of "Citytv Puerto Rico" is the first step in achieving our goal of becoming a media conglomerate.
This press release contains statements, which may constitute forward- looking statements within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Fuego Entertainment, Inc., members of their management, and assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements.
Midas, I don't have a clue. First installment of quarterly financials will be a great place to start when the time comes.
I don't have that many shares and am grateful for the one I have. As an active trader, this is my only long-term hold and I am planning on maintianing my shares in cert form for 3 years or more.
Tortradr....
I bet your girlfriend appreciates your "cunnnning-lingustics!"
Curious if you know what a "Malapropism" is without looking it up? Just one of those words that very people know, but should!
By the way, thank you for your civil/courtious nature in posting... it's most appreciated.
Janice, agreed. Certs are still being deposited into many SB2 holders brokerage accounts according Dan the IR guy. Once there are more shares are in street name the liquidity should improve a bit.
In the legal sense a "Business Partnership" would at the very least include some sort of equity exchange, but I'm not an attorney. Maybe "Strategic Partnership" would be a more suitable term, but it sounds so.... puffed up.
A little background on the Hispanic market.
Hispanic Demographics - Part 1
* Hispanics median age of 26.7 years, have "a younger age structure" compared to white America, which has a median age of 39.6. 3.51% birth rate. twice the national avg. 36% of population is less than 18 years of age.
* Hispanic household income is growing, with 38% earning over $40,000 in 1999 vs. 26% in 1994 . 3.5 million Hispanic HH earn over $40,000/year.
* Children of today's Hispanic immigrant will be the largest contributing group of the U.S. population growth in the next twenty years.
* Over 13 million internet users. 15% to 20% per year growth rate. 39% of online households contain +5 people and live in higher income households.
* 7 states have more than 1 million Hispanics (Arizona, California, Florida, Illinois, New Jersey, New York, and Texas).
* The Latino population controlled $653 billion in spending power in 2003, and this number is expected to reach more than $1 trillion in 2008, according to the Selig Center for Economic Growth
Key factors accounting for this increase in US Hispanic purchasing power include continued population growth and increasing Hispanic employment and income levels.
* The US Hispanic purchasing power is growing at triple the rate of the overall US population.
* More impressive, Hispanics contributed 23 percent ($65 billion) of the nation's total purchasing power of $284 billion in 2003, while only accounting for 13.8 percent of the total US population.
* Nearly half of the 9.4 million American residents added since 2000 are Hispanic, the Census Bureau said. Growth was almost equal between immigrants and those already here.
U.S. Hispanic Market in 2010 - Part 2
Nov. 2004 PRNewswire - Hispanic households across America will sharply increase both their numbers and economic clout over the next ten years, The Conference Board reports today in a comprehensive new study. The number of Hispanic households is expected to increase at a faster pace than that of any other group in the United States, continuing a demographic explosion that began several decades ago.
Today's 10 million-plus Hispanic households will soar to 13.5 million by 2010, up from less than 6 million in 1990. These households will control $670 billion in personal income six years from now, with Mexican-American households accounting for $409 billion of this total. Households hailing from Central and South America will earn $107 billion by 2010, with Puerto Rican households controlling $65 billion. Cuban families will account for $32 billion, with the remaining $56 billion being earned by Spanish, Dominican and other Hispanic households. (The Conference Board study defines "Hispanics" as people whose origin is in Mexico, Puerto Rico, Cuba, South and Central America or other Hispanic/Latino regions, including Spain and the Dominican Republic, regardless of race.)
Hispanic households tend to be younger on average than the U.S. population at large. Of the more than 10 million Hispanic households, 38 percent are currently headed by someone under 35, and an additional 25 percent are led by someone between the ages of 35 and 44 (the national average for homes with heads under 35 is 23 percent.) By 2010, the under-45 Hispanic market will increase to 8 million households, and its purchasing power will leap from the current level of less than $295 billion to $397 billion. In other words, $3 out of every $5 flowing to Hispanic households in 2010 will be in the hands of this younger-than-average segment. MARKET OPPORTUNITY FOR MANY FIRMS"As the Hispanic market keeps growing both in size and buying power, companies in a wide variety of industries will enjoy significant marketing opportunities," says Lynn Franco, Director of The Conference Board's Consumer Research Center. "But since this young, burgeoning market is extremely diverse, marketers should be aware of extensive demographic and economic differences among the Hispanic household population."
U.S. Hispanic Market in 2010 - Part 3
WHERE THEY ARE: * At 6.5 million households -- more than 80 percent of which are in the Pacific, West South Central, and Mountain regions - the Mexican community is by far the largest Hispanic group. More than 55 percent of these households include children under 18, and more than two-thirds of householders are under 45. By 2010, this group is expected to top 8.5 million, with nearly 62 percent of all households headed by someone under 45. Forecasts indicate that the Mexican population's total purchasing power will surpass $409 billion by 2010.
* Central and South American households number 1.6 million, representing the second largest contingent of the Hispanic community. At least 75 percent of these households are concentrated in the Pacific, South Atlantic, and Middle Atlantic regions. This market is also young -- two out of three household members are under 45. This group will number nearly 2 million households by 2010, with 60 percent of households headed by someone under 45. The purchasing power of Central and South American households is projected to rise from the current level of $76 billion to $107 billion.
* Numbering 1.2 million, Puerto Rican households are the third largest Hispanic group, with more than two-thirds residing in the South Atlantic and Middle Atlantic regions. While this segment of the Hispanic market is also quite young, a substantial proportion of the population is over 45. The number of Puerto Rican households will reach 1.5 million by 2010, and almost half of the household heads will be over 45. Current estimates indicate that aggregate household income for this group will climb from $46 billion to $65 billion.
* At just over 511,000, Cuban households are the smallest defined segment of the Hispanic community, with close to three-quarters of the population located in the South Atlantic region. Persons 55 and older head a majority of the households. This group's purchasing power is projected to increase by 45 percent to $32 billion by 2010.
* All other Hispanics account for 757,000 households - with heads under age 45 making up nearly half of this population. More than 60 percent live in the Middle Atlantic, Mountain, and Pacific regions. This group is projected to number 1 million by 2010, and its total purchasing power will reach $56 billion, an increase of 44 percent. Source: The Hispanic Market in 2010, The Conference Board
http://www.ahorre.com/hispanicinfo.htm
Thanks for the question. Fuego has a business partnership with CHUM Ltd. by way of a licensing agreement as stated below.
http://biz.yahoo.com/prnews/060710/nym109.html?.v=29
MIAMI, July 10 /PRNewswire-FirstCall/ -- Fuego Entertainment, Inc. (OTC Bulletin Board: FUGO - News) today announced that it will launch a full-service television station in San Juan, Puerto Rico, through an exclusive agreement with Eastern Television Corporation. "Citytv Puerto Rico" will replace Encuentro Vision, WRUA TV, Channel 34. Fuego Entertainment will implement the Citytv format in Puerto Rico under a licensing agreement with CHUM International. "Citytv Puerto Rico" will deliver locally-focused programming, celebrating and reflecting the local culture of the community.
"Citytv Puerto Rico" will broadcast in Spanish and be available as over the air broadcast and via cable to the approximately 4 million residents of Puerto Rico.
The Company will manage and operate "Citytv Puerto Rico" through its wholly-owned subsidiary Ciudad TV, Inc. Fuego Entertainment owns 95% of the venture. Juan Pablo Santos, through R.O.C. Productions, owns 5% of the venture, will serve as vice-president of "Citytv Puerto Rico" and will serve as a member of the board of directors of Fuego Entertainment. CHUM International will consult on the creation of the program grid, marketing and promotion of the station. As part of the agreement, CHUM International will provide 700 hours of fresh content from its vast network such as Citytvs around the world and its premium satellite services such as Stars, Bravo, Much Music, Fashion TV, etc.
"Citytv is already seen throughout Canada. The UK, Barcelona, Bogota and others have adapted versions of this format. Fuego's management intends to utilize the specialty content that CHUM has developed to broadcast in this market. Developing proprietary programming and a library of titles is also a goal for our management," stated Felix Danciu, member of the board of Fuego Entertainment.
As part of the agreement with CHUM International, Fuego Entertainment has the rights to develop the Citytv format in certain key US broadcasting markets and in some islands of the Caribbean.
Fuego Entertainment is primarily engaged in directing, producing, marketing, and distributing entertainment products, including feature and short films, documentaries, television shows, music, and tour productions.
The agreement with CHUMM International and the launching of "Citytv Puerto Rico" is the first step in achieving our goal of becoming a media conglomerate.
This press release contains statements, which may constitute forward- looking statements within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Fuego Entertainment, Inc., members of their management, and assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements.
Our Partner CHUM is a choice piece of Property!
Wed Jul 12, 2006 12:27 PM EDT
TORONTO (Reuters) - Canadian media group CHUM Ltd. is set to become a part of Bell Globemedia, a unit of BCE Inc., according to an online report by the Globe and Mail newspaper, which is owned by Bell Globemedia.
Shares of CHUM, which owns and operates 33 radio stations, 12 local TV stations and 21 specialty channels, were halted before the Toronto Stock Exchange opened for trading on Wednesday pending news from the company.
The Globe reported that unnamed sources have said CHUM would become part of Bell Globemedia. A CHUM source told Reuters that employees have been summoned for a meeting this afternoon, but declined to comment further.
If CHUM is bought by Bell Globemedia, it would give the BCE unit increased reach in specialty television, as well as a radio presence, said Westwind Partners analyst Ben Mogil.
"It's probably also maybe even a prelude to Bell Globemedia going public," he said, adding that this assumes that word of a deal with CHUM is true.
Bell Globemedia, which also owns the CTV television network, is 68.5 per cent owned by BCE Inc., Canada's biggest telecoms company. The remainder is held by Woodbridge Co. Ltd., the holding company of Canada's billionaire Thomsom family, which also controls electronic publisher Thomson Corp.
In December, BCE sold a C$1.3 billion ($1.1 billion) stake in Bell Globemedia to Woodbridge Co., media group Torstar Corp. and the Ontario Teachers' Pension Plan.
That deal is expected to close in the second half of this year, reducing BCE's stake to 20 percent from 68.5 percent.
CHUM was founded by Allan Waters, who died late last year. At that time his son Jim, CHUM's chairman, said the family was not interested in selling the company.
Still, Jim Waters said that if an offer for the company was received, he would have a responsibility to present it to the CHUM board. The Waters family controls about 90 percent of CHUM stock.
Mogil said that Jim Waters' view on selling the company may have changed since his father's death.
"I think times change and people see the world differently," he said.
http://ca.today.reuters.com/news/newsArticle.aspx?type=entertainmentNews&storyID=2006-07-12T1627....
Hispanic Marketing: A Critical Market Segment
By Laura Sonderup
Capturing the Loyalty of a Critical Market Segment
Multiculturalism is redefining what it means to be American today. With the changing appearance of the U.S. population comes new definitions of the U.S. consumer and new dilemmas for marketers trying to reach those whose tastes, customs and language may differ from what is commonly know as "general market". Culturally relevant marketing plans will become increasingly critical as the population becomes more diverse and the buying power of U.S. Hispanics becomes more significant.
The biggest mistake that a company can make is to view the U.S. Hispanic market as homogeneous. Acculturation levels, language preferences and country of origin make for unique sub-groups within the segment.
The Hispanic market's current size, formation of larger households, heavy concentration in the top, youngest, trend-setting markets in the U.S., accompanied by their speedy wealth creation and high consumerism are at odds with the neglect of investment across most advertising and marketing categories. It is imperative for U.S. marketers to reanalyze and immediately adopt new strategies in the way in which they have historically allocated corporate marketing resources.
Hispanics - One Market or Más?
"Latino" or "Hispanic", as a description, refers to an origin or ethnicity, not a race. There is no one monolithic "Hispanic market." What, if anything, unifies Hispanics? For the most part, the language. Spanish stands as a symbol of difference for U.S. Hispanics; wherever they're from and regardless of their history, Spanish is a key to their individual and collective pasts.
Country of Origin
The single most important segmentation factor among U.S. Hispanics may be their country of origin. The U.S. Hispanic market is comprised of subcultures from over 20 countries in Central and South America, the Caribbean and Spain, with the majority (63%) of Mexican heritage. The culture, beliefs, opinions and consumer behavior patterns of U.S. Hispanics are not identical, as a result of the influence of differences in their native countries' geography, indigenous ancestry and colonial origins.
Acculturation vs. Assimilation
U.S. Latinos tend to "adopt and adapt" to customs and habits in the U.S. without shedding traditions and value systems. Along that line, marketers, and those trying to tap into the Hispanic segment, cannot simply transfer directly to the U.S. Latino market the conceptualizations or marketing strategies that work with more traditional, general market consumers. Latinos are assimilating to prevalent U.S. culture, but they are not, and probably never will be, fully assimilated. Instead, theirs is a path of acculturation. It is a process of integration of native and traditional immigrant cultural values with dominant cultural ones.
¿Habla usted español?
Language is one of the most obvious examples of this phenomenon. Spanish is likely to remain the language of preference among U.S. Latinos. In fact, Univision is now the #5 network in the United States, behind ABC, NBC, CBS and Fox.
When asked about advertising effectiveness, 38% of Hispanics surveyed found English language ads less effective than Spanish ads in terms of recall and 70% less effective than Spanish ads in terms of persuasion. Many younger and acculturated Latinos mix languages into a form of "Spanglish," in which they speak English peppered with Spanish words. But when it comes to selling, 56% of Latino adults respond best to advertising when it is presented in Spanish.
Communication Channels for U.S. Hispanics
Research shows that while Hispanics consume every type of media, they do seem to have a special attraction to television and radio. Nevertheless, the air-time used to identify a product or service at an in-depth level is typically too brief and too incomplete to be effective, thus the "sale" will not be closed. However, the combination of direct mail, broadcast and print makes it possible for the Hispanic consumer to obtain additional information and "close the sale" -- with each medium contributing to the total communication story.
Television
* The visual confirmations provided in television advertising are extremely important, especially so for Spanish-dominant Hispanics.
* 49% of U.S. Hispanics who watch television during prime-time hours, watch Spanish language programming.
* 40% of Spanish-dominant Hispanics regularly watch English-language programming.
* 30% of English-dominant Hispanics regularly watch Spanish programming.
Radio
* Radio is a proven, effective medium in targeting Hispanics.
* The most unique aspect of Spanish-language radio stations is the time spent listening.
* The Hispanic population often listens to the radio all day.
* The entire family may listen to one station and tune in, on average, 26 - 30 hours per week. This ranks more than 13% above the general population.
Print
* Minority newspapers are an inseparable part of the local minority community. They deliver what no mass medium can -- news that is specifically geared to the needs and concerns of individual minority communities.
* Newspaper readership skews to Adult 34-54 age group with an average HHI of $40k+
Event Marketing
* Events create excitement, reinforce image, and allow you to hand-deliver your marketing message face-to-face with your target audience. However, many company's efforts at selling themselves to Hispanics are limited to sponsoring the occasional Cinco de Mayo celebration -- these half-hearted efforts will not effectively capture the attention of Hispanic consumers.
Direct Response Marketing
* The process of acculturation influences the Hispanic consumer's perception of direct marketing. While most consumers in the general market dismiss direct marketing materials as junk mail, Latinos -- particularly recent immigrants -- welcome it as a means of becoming a more informed consumer.
* Overall, Hispanic households are 3.5 times more likely to respond to a direct mail solicitation than a non-Hispanic household;
* 72% say they always read their mail, including direct marketing;
* 60% of the direct mail sent to homes is in English;
* 52% of the respondents speak only Spanish in their homes.
Translation vs. Transcreation
Marketers cannot simply transfer directly to the U.S. Hispanic market the conceptualizations or marketing strategies that work with the general market. Many factors -- historical, contextual, cultural, demographic, financial -- place Hispanic consumers in a different category. Brand awareness and usage levels are often dramatically unlike general market patterns and different product attributes are deemed important by Hispanic consumers.
Direct translations and usage of general market strategies tend to miss the emotional and culturally relevant elements. Some results will be there, but not with the sales volume, strength and recall that a truly culturally-attuned marketing and advertising effort can attain.
Make no mistake, the integration of generations and diverse countries of origin within the U.S. Hispanic market has created a complex culture that requires experience and research to understand. What is needed for a successful Hispanic promotional campaign is a sensitivity to what is important to Hispanics - and senior corporate executives willing to initiate a reversal of underinvestment in the Hispanic market by creating new allocation levels in their business and marketing plans for reaching Hispanic consumers. The opportunity is growing. The time is now.
You guys are amazing! It is obvious that no matter how this stock trades you will look for some reason to slam it. That's okay to have your opinion. The facts of the matter are that Hugo has tremendous support from from the US Hispanic market and across the globe. This company will succeed with or without you and I for one am thankful for the opportunity to join the ride.
As for my involvement... I answered that quite clearly when I said I would be holding my cert and buying the dips. I am nothing more than a shareholder.
Janice, I have to admit that my eyes about popped out when we opened at .85 x 1.05 when I was expecting it to be no higher than .65 x .85. Was that me selling some at .85? Absolutely not!
From this point on I will only respond to legitimate inquiries and be posting relevant DD concerning the company. You can bash all you want and I am more than happy to let time heal those words.
Best of Luck to all concerned.
Go Fuego
lets do the math hasher...
.18 to .85 is how much of a loss?
.85 to 3.00 when FUGO moves to AXEX in 6 months is how much of a loss?
No stress here and I will be holding a cert the whole time. In fact the more you bash the easier it will be for me to pick up more shares. You have never even taken the time to talk to the IR rep much less the CEO. Who the hell do you think you are? lol
I have 1 post left for today...
ckintele ~ they are running out of amunition if they have to pick on one's nationality. lol
Hasher, are you a 5th grade grammar teacher?? lol
Researchers have consistently suggested that people with negative attitudes suffer significantly higher rates of stress, depression and disease.
Maybe we should all adopt a more positive outlook to improve our health. Commenting on the suggestion, pessimists across Canada and the United States said they would try it--although they seriously doubted it would work.
Smelly ~ I am not going to respond to you until tomorrow when we are trading or possibly near close of today, then you can move onto something else to discuss.
Smelly ~ here ya go:
https://www.otcstockinfo.com/repository/655049/655049_FR2.pdf
Well that is an original concept....
"Look, I'm strokin' my wiener." Beavis & Butthead