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Where can I buy / order their products?
Exactly, the same can be said for MANY actually. A little view through history explains nearly everything being said.
Fortunately everyone has the power to check history so I'd advise others to do so as well.
Of course I am talking about DNAX... psshh
Please do report your findings here. LMAO. I put about a .01% chance on anyone actually calling and about a .1% chance on them actually doing anything about it.
Oh brother... these guys I tell ya... One second it's that, the next it's this. DNA did the right thing by eliminating that character and are doing all the right things to move forward. That simple. The truth is bad things will ALWAYS be found and said about EVERY company guys. All pinkies are a high risk but I think it's very clear that there is also a HIGH REWARD here at DNAX. This is not a pipe dream, they have real products, real warehouses, and yes, they have made real mistakes. People learn from mistakes and that is exactly what we are witnessing. A total scam company would have NEVER RELEASED THAT LETTER, EVER! At least admit that much....
Sometimes things like this only makes the people / company stronger. Overcoming challenges is what drives most people and I sincerely believe DNA will figure out a way to move forward and do better than ever. Harping on past things that we cannot change will do NOBODY good.
So don't buy. Others know of that risk and that's where we stand. Of course, there is never a time when you know exactly all of the what-ifs that exist. You compile all the information and make a decision. Simple enough, right?
I'm pretty sure the truck today does have the new images. Others have posted updated photos of their van(s) recently.
His link
Taken on January 5, 2010
Here is his link
https://www.flickr.com/photos/formerwmdriver/4250008418/
The full collection wraps the desk. Kenny has witnessed every flavor DNAX has to offer. You have to watch Towellie though, the little dude always looks blasted...
News alert. FOWLER WAS FIRED. Move on like the rest of us have...
Apple, Google, Ford, GM ALL have made mistakes and changed CEOs when they came to that conclusion. Everything is always incredibly obvious in hindsight. What's important is how you deal with those actions and proceed to the future. Mel did the right thing here and that's why you are seeing us hanging in there and MOVING ON. The future of DNAX is bright and the products are awesome. Fowler will get his when the time is right.
For now, we move forward rather than trying to harp on the past.
You have my favorite right there. Cryo-Berry. Mmmmmm, reminds me of a freshly melted snow cone. Thanks for sharing
Everything is ALWAYS obvious in hindsight....
List of Kimball Distribution's Current Products
http://kimballdistributinginc.com/products/
New investors, check the 1st sticky! It contains incredible DD about DNA Energy and provides first hand experiences with distributors and the product DNA sells.
Thank you Ed the Trader!
DNA Energy has saturated the Dallas/Fort Worth Metroplex market
ALL DD HAS BEEN PROVIDED BY ED THE TRADER.
Thank you! We appreciate all the hard work!
DNA Energy is currently a sub-penny stock, and I have never seen anything at this level with SO much potential to become a stock trading in DOLLARS. I will continue to perform further DD research on this company, and report what I find.
However, in this message, I want to concentrate solely on what is happening in the Dallas/Fort Worth Metroplex.
First, you have to know that the D/FW Metroplex is the FOURTH largest metropolitan area in the country behind only New York City, Los Angeles and Chicago. There are roughly 7 million people who live in the D/FW Metroplex so it is a huge market.
To put this further into prospective, the entire state of Florida, where DNA Energy was started, has almost 20 million people. If DNA Energy had complete market coverage of the entire state of Florida, adding the D/FW Metroplex would represent a 30% increase in revenue potential over what DNA Energy could achieve from the whole state of Florida!
On November 26, 2013, DNA Energy released a press release to announce that they signed a new distributor agreement with Kimball Distributing in Texas.
I'm in the process of something better.
Please post all of your updated DD in one single post Ed and I'll have it stickied. Thank you.
People simply wanted correspondence from the company. They got it. Now we can finally move forward and make DNAX what it SHOULD have been all long, the #1 energy drink manufacturer.
Look at all the bids coming in! It appears people are NOT falling for the doomsday crap being spread again as yesterday was clear proof of that.
I hate to see others lose $ but I can't say I would be ANGRY to gather some cheap shares again.
Excellent post Ed. Thank you for the detailed response and accurate information.
Key point for fellow investors to do to help spread the word / product. TELL YOUR FRIENDS/FAMILY/COWORKERS! Buy a few packs directly from DNA, bring them to work, give them to family members, etc. Networking is key in creating buzz for an upcoming product. Do your part if you'd like to help.
I am in the process of approaching the company with an idea that I believe will assist in making DNA go viral. More details soon as I am EXTREMELY excited about the potential of this idea/product/venture. It is right up my alley of expertise, hint hint.
Or you can remove your duplicate sticky since mine was first as you have already stated in a message you just deleted. Oh boy... games people....
That is a BLATANT LIE. Check again...
Investor letter, and must read for any investor. stockdarockk 08/19/14 08:49:15 PM
#15163 Sticky Note AUGUST 18 SHAREHOLDER LETTER DCGoD 08/19/14 07:57:06 PM
In reference to stockdarrock's post about his sticky being first so duplicates are allowed. He has since deleted(edited) that message.
EDIT
I see you are editing your previous response. Cant wait to see what it says now.
#EDIT 2
Now the message reads something completely different so the context of this message is slowly being lost. People should know about this type of behavior and should report it.
Yes, although your sticky is a duplicate....
It was posted about 50 minutes after someone posted mine with the same info. Why not share more information if it's possible?
Why have 2 of the same sticky?
Sticky candidate. We need more of this type of DNAX DD to be readily available to others...
Nice assumption there. I was talking about Fowler moderating 2 different companies, talking good about one while talking bad about another. Yes. People should really look up the history of Fowler and they'll see the proof is out there in plain daylight.
It's sad that someone is able to control 2 companies like that wouldn't you agree? Makes for a VERY bias set of "DD" for anyone trying to get REAL information on DNAX....
Excellent information Ed!
We'll be waiting, thank you in advance!
Same here! I'll buy honesty any day! If people sell there WILL be buyers and well appreciate it
If given the power, SOME will abuse it and I have zero respect for any scumbag like that... They should choose one or the other rather than moderate each for their own agenda. Dirty dirty dirty scumbags
Mirror mirror on the wall...
Yet they have products and chose to update the shareholders much unlike TheotherBEVerage companies out there.... Fowler was basically moderating 2 different companies at the same time so I'm sure he only said good things about the company he currently had the highest stake in... So many similarities it's kind of ironic....
If only he would have moderated one company rather than trying to play god over 2 different companies... Very strange indeed how ANYONE could do something like that. I'm sure he was talking good about one company while bringing fear to the other.... Hammy
God where is that mirror, I can't find it....
Everyone has their own opinion but I find this as an excellent letter and it explains what most people already knew. Now we can move forward and grow the company. This letter NEEDED to come out since it explains the filing and shows the company is indeed letting shareholders know what's going on.
Yes, financing and distribution news should follow up shortly no doubt.
AUGUST 18 SHAREHOLDER LETTER
AUGUST 18 SHAREHOLDER LETTER
August 18, 2014
Dear Shareholder,
It is with a heavy heart that I am writing this letter. I am sure that each and every one of you know the obstacles and disappointments we have faced since the summer of 2012 when our then investment banker, Charles Morgan Securities closed its doors virtually a few days before we were to receive a sizable infusion of money to be utilized for our planned expansion. At that time DNA was on pace of approximately $2 million in revenue. Based upon the anticipated receipt of this funding which we were led to believe was sitting in escrow, we had made commitments for increased inventory, distribution, sales and marketing efforts that we could no longer afford when the closing of the funding was cancelled.
2013 was a very difficult year for DNA. While we were trying to get back to our previous revenue numbers and beyond, senior management and key personnel made some serious financial contributions and sacrifices. Not only did senior management continue to go without salaries for the third consecutive year, we continued to personally fund operations by making personal contributions of an aggregate of $1.8 million. Initially structured as loans, the obligation to repay the entire loan balance was subsequently eliminated and the company released from this obligation, along with accrued salary of $944,000 at the end of the year. Other key employees also agreed to significant pay cuts to (i) reaffirm their belief that we were once again on the right track and, (ii) free up money to bring on a new Vice President of Sales and Marketing, Eric Fowler. Mr. Fowler came to us as a seasoned beverage industry professional with a strong resume and heavy experience in all aspects of the industry with emphasis on the energy drink sector.
Mr. Fowler formulated and implemented a detailed plan to secure major retailers and distribution avenues. This plan included the total rebranding of our award winning energy drink line and the introduction of a new energy coffee line. DNA’s decision to rebrand was the direct result of his meeting and conversations with a top level executive at one of the largest international beverage producer and distributor where he was told that they would not entertain doing business with DNA with its current edgy graphic design. Mr. Fowler stated that once the graphics were changed per their recommendation, it would then be an item acceptable to them for distribution. Mr. Fowler also urged us to create an energy coffee line which the Company did after he assured us that due to his pre-production sales efforts he had pre-sold virtually the entire first run.
Based upon his strong distributor relationships, personal friendship, pre-rebranding sales efforts and verbal commitments, Mr. Fowler went as far as projecting opening size orders, and ongoing purchases and revenue projections. Although sales did not measure up to projections we remained optimistic based upon his reported sales efforts and reports of how close we were to some very major successes. We were optimistic enough to promote Mr. Fowler to President and CEO effective April 1, 2014.
Never in our wildest imagination did we think that there was more behind slower than anticipated progress, than normal delays incurred when introducing new products. That is until Mr. Fowler put out a bogus press release shortly after assuming his new role. A retraction was issued immediately by the Board of Directors and Mr. Fowler was demoted to his previous position while an internal investigation was commenced. What we have discovered is staggering. Aside from some early successes, virtually everything submitted by Mr. Fowler was a lie or fabrication. Emails were falsified, conversations never took place or if they did, results were altered or not reported at all. We also learned that while serving as our Vice-President, President and CEO, Mr. Fowler was also in the employ/and or a consultant for 3 other companies, two of them beverage, selling competing products to “our” current and prospective distributors. Mr. Fowler went so far as to provide the exact same plan and projections to our competition. While we were paying him a healthy salary, expenses and benefits, Mr. Fowler was collecting fees, expenses and benefits from others as well. We also believe one or more of these companies knew of Mr. Fowler’s relationship with DNA and may have been part of the conspiracy.
The extent of damage incurred by DNA as a result of Mr. Fowler’s actions is very significant. We are continuing our investigation into these events. However, based upon what Mr. Fowler told us was imminent additional business opportunities, including contracting with a major retailer encompassing thousands of retail stores that would have caused our company to reach a new, higher level of business, we entered into certain short term financing transactions that we now find ourselves hard pressed to service and/or repay. All of these alleged new business opportunities described by Mr. Fowler have proven to be imaginary.
We have retained litigation counsel to pursue Mr. Fowler and his son Chris Fowler, a former employee of ours, and those companies that may have conspired with him on both a civil and criminal basis. Unfortunately, this is expected to be a long and expensive process. In the meantime, we have taken the following steps to reduce costs in an attempt to keep DNA viable:
To eliminate costs the Company has filed a Form 15 with the SEC, voluntarily choosing to become non-reporting. This means that we will be able to save in excess of approximately $150,000 in annual auditing and legal expense. We can apply within 6 months to become reporting again if we should choose; Our common stock continues to trade on the OTC “pink sheets” and we intend to continue to file reports with the OTC Markets;
Senior management and key employees have converted all of their unpaid and accrued salaries to a preferred stock with super voting rights, but no equity. We are not increasing our ownership, only gaining voting shares. In order to service the debt on the books, the Company is increasing its authorized shares amount as allowed by Colorado law.
We have engaged two beverage brokers to immediately move out inventory and secure new distribution channels; and
Senior management is, once again, loaning the Company unsecured funds to continue operations.
While we have made mistakes in the past, none of our actions were done in bad faith. In reality, I do not believe anyone has suffered more financially and emotionally than us. Yet, we remain committed to our plan and our products.
We are open to any other ideas which you may have that will allow us to move forward. Please do not hesitate to contact us if you think you have any positive suggestions. We continue to use whatever resources at our disposal to implement our business plan. We are also engaged in discussions with various financing sources, but as of the date of this letter no definitive agreement with any financing source has been reached.
Sincerely,
Melvin Leiner
President
BOOM! TY KRISTI! STICKY THAT LETTER PLZ!
IMO, this explains EVERYTHING and assures me of my suspicions all along. EXCELLENT response from the company and I will do everything in my power to continue to support them in any way I can.
AUGUST 18 SHAREHOLDER LETTER
August 18, 2014
Dear Shareholder,
It is with a heavy heart that I am writing this letter. I am sure that each and every one of you know the obstacles and disappointments we have faced since the summer of 2012 when our then investment banker, Charles Morgan Securities closed its doors virtually a few days before we were to receive a sizable infusion of money to be utilized for our planned expansion. At that time DNA was on pace of approximately $2 million in revenue. Based upon the anticipated receipt of this funding which we were led to believe was sitting in escrow, we had made commitments for increased inventory, distribution, sales and marketing efforts that we could no longer afford when the closing of the funding was cancelled.
2013 was a very difficult year for DNA. While we were trying to get back to our previous revenue numbers and beyond, senior management and key personnel made some serious financial contributions and sacrifices. Not only did senior management continue to go without salaries for the third consecutive year, we continued to personally fund operations by making personal contributions of an aggregate of $1.8 million. Initially structured as loans, the obligation to repay the entire loan balance was subsequently eliminated and the company released from this obligation, along with accrued salary of $944,000 at the end of the year. Other key employees also agreed to significant pay cuts to (i) reaffirm their belief that we were once again on the right track and, (ii) free up money to bring on a new Vice President of Sales and Marketing, Eric Fowler. Mr. Fowler came to us as a seasoned beverage industry professional with a strong resume and heavy experience in all aspects of the industry with emphasis on the energy drink sector.
Mr. Fowler formulated and implemented a detailed plan to secure major retailers and distribution avenues. This plan included the total rebranding of our award winning energy drink line and the introduction of a new energy coffee line. DNA’s decision to rebrand was the direct result of his meeting and conversations with a top level executive at one of the largest international beverage producer and distributor where he was told that they would not entertain doing business with DNA with its current edgy graphic design. Mr. Fowler stated that once the graphics were changed per their recommendation, it would then be an item acceptable to them for distribution. Mr. Fowler also urged us to create an energy coffee line which the Company did after he assured us that due to his pre-production sales efforts he had pre-sold virtually the entire first run.
Based upon his strong distributor relationships, personal friendship, pre-rebranding sales efforts and verbal commitments, Mr. Fowler went as far as projecting opening size orders, and ongoing purchases and revenue projections. Although sales did not measure up to projections we remained optimistic based upon his reported sales efforts and reports of how close we were to some very major successes. We were optimistic enough to promote Mr. Fowler to President and CEO effective April 1, 2014.
Never in our wildest imagination did we think that there was more behind slower than anticipated progress, than normal delays incurred when introducing new products. That is until Mr. Fowler put out a bogus press release shortly after assuming his new role. A retraction was issued immediately by the Board of Directors and Mr. Fowler was demoted to his previous position while an internal investigation was commenced. What we have discovered is staggering. Aside from some early successes, virtually everything submitted by Mr. Fowler was a lie or fabrication. Emails were falsified, conversations never took place or if they did, results were altered or not reported at all. We also learned that while serving as our Vice-President, President and CEO, Mr. Fowler was also in the employ/and or a consultant for 3 other companies, two of them beverage, selling competing products to “our” current and prospective distributors. Mr. Fowler went so far as to provide the exact same plan and projections to our competition. While we were paying him a healthy salary, expenses and benefits, Mr. Fowler was collecting fees, expenses and benefits from others as well. We also believe one or more of these companies knew of Mr. Fowler’s relationship with DNA and may have been part of the conspiracy.
The extent of damage incurred by DNA as a result of Mr. Fowler’s actions is very significant. We are continuing our investigation into these events. However, based upon what Mr. Fowler told us was imminent additional business opportunities, including contracting with a major retailer encompassing thousands of retail stores that would have caused our company to reach a new, higher level of business, we entered into certain short term financing transactions that we now find ourselves hard pressed to service and/or repay. All of these alleged new business opportunities described by Mr. Fowler have proven to be imaginary.
We have retained litigation counsel to pursue Mr. Fowler and his son Chris Fowler, a former employee of ours, and those companies that may have conspired with him on both a civil and criminal basis. Unfortunately, this is expected to be a long and expensive process. In the meantime, we have taken the following steps to reduce costs in an attempt to keep DNA viable:
To eliminate costs the Company has filed a Form 15 with the SEC, voluntarily choosing to become non-reporting. This means that we will be able to save in excess of approximately $150,000 in annual auditing and legal expense. We can apply within 6 months to become reporting again if we should choose; Our common stock continues to trade on the OTC “pink sheets” and we intend to continue to file reports with the OTC Markets;
Senior management and key employees have converted all of their unpaid and accrued salaries to a preferred stock with super voting rights, but no equity. We are not increasing our ownership, only gaining voting shares. In order to service the debt on the books, the Company is increasing its authorized shares amount as allowed by Colorado law.
We have engaged two beverage brokers to immediately move out inventory and secure new distribution channels; and
Senior management is, once again, loaning the Company unsecured funds to continue operations.
While we have made mistakes in the past, none of our actions were done in bad faith. In reality, I do not believe anyone has suffered more financially and emotionally than us. Yet, we remain committed to our plan and our products.
We are open to any other ideas which you may have that will allow us to move forward. Please do not hesitate to contact us if you think you have any positive suggestions. We continue to use whatever resources at our disposal to implement our business plan. We are also engaged in discussions with various financing sources, but as of the date of this letter no definitive agreement with any financing source has been reached.
Sincerely,
Melvin Leiner
President
It's NEVER enough...