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100,000 might be a bit exaggerated. But, I do know they need more than what they got now...
Yeah, I'm saying free...because....TWITTER is free...so when it took off and companies saw its VALUE....what did they do? They signed on...
And now companies are paying for twitter stuff, advertisements, etc.
So, if your universal shortcode becomes a "house hold name" then...people will be more familiar with your GO800/46800 than any other keyword.
From his Linked IN
http://www.linkedin.com/pub/michael-bergman/0/a90/324
Michael Bergman Account Holder OpenLink Network
Channel Marketing | Sales Strategist | M Commerce | Business Development | National Accounts
Greater New York City Area Marketing and Advertising
Current
Mobile Marketing / Sales Consultant at Go800
Past
Owner, Founder at Next Market Strategies Inc.
Vice President of Sales and Marketing at IPP America
Vice President of Sales and Marketing at Vendquest
see all...
Education
Rutgers, The State University of New Jersey-New Brunswick
Rutgers, The State University of New Jersey-New Brunswick
Rowan University
Connections
248 connections
Public Profile
http://www.linkedin.com/pub/michael-bergman/0/a90/324
Summary
More than 20 years of experience, insight and informed intuition in developing and implementing highly effective sales and marketing strategies that leverage traditional and new channels to retain current and capture future consumers.
Dynamic and driven sales, marketing and business development professional with rich experience in emerging digital and traditional sales strategies, channel marketing, relationship management and new market development.
Specialties
• Track record of cultivating strategic relationships that maximize sales.
• Aptitude for aligning industry trends, sales strategy and marketing technologies to capture sales and brand loyalty.
• Accomplished resourceful strategist and executor with passion for improving performance, revenues and margins.
• Analytical, decisive managerial and market research skills essential to mature and start-up organizations.
Experience
Mobile Marketing / Sales Consultant
Go800
Marketing and Advertising industry
August 2010 – Present (4 months)
Go800* is an innovative and new mobile marketing and sales platform that bridges traditional with next-generation digital media and proximity marketing to help consumers connect faster than ever before.
> Developing fundamentally new M Commerce, marketing and sales initiatives for the first immediate direct-response service leveraging cell phone text messaging technology to connect consumers with brands.
> Responsible for new customer development and launch by connecting new brands to the power and customization of this cutting-edge customer marketing and sales tool.
> Recent achievements include the formation of three deals with new adopters of Go800 platform and marketing technology.
Owner, Founder
Next Market Strategies Inc.
Marketing and Advertising industry
May 2003 – June 2010 (7 years 2 months)
Sales Strategy, Channel Marketing, Business Development -
Grand Concourse Media LLC (Verizon) • Guttenberg, NJ
IPP America • Parsippany, NJ
Lucky Dog Ranch LLC • Mountain View, CA
Clipnotes, LLC • Demarest, NJ
GT3 • Hackensack, NJ
The Basement Store Inc. • Palisades NY
Stewart Lask and Associates • Englewood, NJ
Vice President of Sales and Marketing
IPP America
Telecommunications industry
September 2003 – September 2004 (1 year 1 month)
With over 17,000 IPP agents located in every major metropolitan area and most large cities, IPP processes millions of dollars of reliable, safe electronic payments each year, offering a range of customer services and products addressing US and Ex-US markets and clients.
> Responsible for directing a team of eight regional sales managers and National Sales Manager that achieved a 15% increase in national sales.
> Managed a large dealer network of more than 17,000 locations.
> Developed and managed an entirely new process for dealer acquisition that resulted in a 30% increase in new dealer relationships over a one-year period.
> Personally responsible for calling on and pitching all nation accounts, closing 12 new accounts during tenure.
Vice President of Sales and Marketing
Vendquest
Computer Software industry
July 2001 – August 2002 (1 year 2 months)
Led highly effective cross-functional, in-house sales, marketing and IT team in conceptualizing and executing on business development initiatives for VendQuest, an e-Commerce industrial purchasing network.
> Managed North American sales staff of six.
> Conceptualized, designed and produced all direct mail and ecomm programs and materials.
> Developed OEM sales process, from lead generation through closing national accounts, generating $1M in new revenues over three months.
> Developed a proprietary and comprehensive lead generation process based on systematic identification of qualified parts and equipment partners for major Vendquest clients. Transformed this process into a valuable sales lead resource capable of providing customized parts and equipment solutions directly from validated manufacturers to valuable clients. Responsible for system and client quality control via hands-on and highly detailed field analysis and follow through.
> Developed a successful national accounts strategy and new client acquisition process.
> Designed and implemented trade show marketing and sales strategy that resulted in new leads and multiple new clients.
President, Director of Sales and Business Development
New Generation Marketing
Privately Held; Marketing and Advertising industry
January 1997 – January 2001 (4 years 1 month)
Effectively sourced and directed New Generation Marketing's PC technology product development efforts that strategized new and/or refined existing product offerings to a diverse client base including prominent national retailers, top VARs throughout North America and distributors.
> Established strategic partnerships with retail channel for national and international retailers and VARS, including Staples, Office Depot, W.H. Smith and other top-tier consumer electronics and computer retailers; negotiated contracts and oversaw the entire logistics involved with rollouts
> Led New Generation Marketing’s PC technology product development efforts, strategizing new and/or refining existing product offerings for diverse client base.
> Established strategic partnerships with retail channel for national / international rollouts including Staples, Office Depot, W.H. Smith and other top tier consumer electronics and computer retailers.
> Negotiated contracts and managed all logistics involved with rollouts.
> Primary business development responsibility and producer
Vice President (Sales and Marketing)
Bureau of Electronic Publishing
Computer Software industry
January 1995 – January 1997 (2 years 1 month)
Recognized as the largest provider of Entertainment CD-ROM products in North America.
> Extended distribution to encompass computer superstores, office supply superstores, mass merchants and library markets.
> Grew company revenue in these new channels by $2,000,000 in 2 years.
> Created new products that were all profitable within a 120-day timeframe.
> Ran a 3-person sales force.
> Created OEM channel that generated $500,000 in 18 months.
Account Executive to Vice Presidnet of Sales and Marketing
DDC Publishing
Computer Software industry
January 1989 – January 1995 (6 years 1 month)
Joined DDC when the company was selling product lines into 2000 schools nationwide.
> Expanded sales network to encompass 17,000 retail and reseller locations, including Walmart, Office Depot, OfficeMax, Software Etc., Comp USA and Best Buy.
> Grew school penetration from 2000 to a dominant position, comprising 10,000 public and private school market.
> Grew revenue from $800,000 to $6,700,000 in six years.
Skills
Channel Sales (Expert, 19 years experience)
Consumer Technology Marketing (Advanced, 14 years experience)
Sales Management (Expert, 18 years experience)
b2b Marketing (Advanced, 16 years experience)
Lead Generation (Expert, 18 years experience)
Channel Bus. Dev. and Marketing (Expert, 19 years experience)
b2b Sales (Advanced, 19 years experience)
b2b Channel Management (Expert, 19 years experience)
Sales and Marketing Managment (Expert, 16 years experience)
National Account Management (19 years experience)
On-line Marketing (Advanced, 7 years experience)
Patents
ClipNotes ©2008
United States Patent Copyright Not a PatentIssued February 2007
Inventors: Michael B.
"Press this, push that..." "ClipNotes are the ultimate cheat sheet for today's software programs"
> Simple diagrams that clearly illustrate what to do for each software function.
> Individual cards clarify and instruct on specific software functions that are most frequently confused or misunderstood.
> ClipNotes are prepared on brightly colored mountain clips, which allow for easy..
The thing is, so many people think that if "A major (F-500) company leases the service" then this company is gonna take off.
I do not think that is the case. That doesn't mean all F-500 companies are lemmings and will all start using keywords and shortcodes.
I think Go800 will need at least 100,000 customers to be viable. That's just my gut feeling...
True, very true...
Lots of questions right now.
Yes, as money dries up, they will have to shove all their chips into the pot...hopefully there is a plan.
I bet as an internal employee his commission might have been differently structured (if that resume and person is real LOL).
Hopefully, that TRI PRODUCTS company just buys out the company...and they have an infomercial that sells keywords...lol
That's true....but I still found it interesting...
That's another good question, why is he looking...? Hmm...
Couldn't sell this stuff? Or company not able to pay, etc?
LEAKED INFORMATION?
http://www.postjobfree.com/Resume.aspx?id=19f42fb9ba074ff0a332c18a8740088d
Recent achievements include the formation of three deals with new adopters of Go800 platform and marketing technology including Allstate, ITT Technical Schools and Tri Star Products.
?????????????????
There seems to be a lot of discussion on how to sell this stuff on this message board. Where it be vanity keywords or ticker symbols, etc.
I think the biggest question we should ALL want answered is: How much operating capital does GOIG have before they have to stop running as a business.
Being 11 million dollars in debt and not selling keywords is rough.
But as a shareholder, I'm curious how long my shares will be "alive".
I think they should just GIVE the vanity keywords away...
Just like Microsoft practically gave away their OS when they were starting up, and the way Apple gave computers away to schools, etc.
If you get TONS of ppl using your shortcode and vanity keywords, it will naturally create buzz....
If Wham can do it...
http://www.whammobile.com/whammobile-marketing-clients/
Why can't GOIG?
Also, their pricing plan seems a bit more friendly:
http://www.whammobile.com/mobile-marketing-pricing-cost/
I think many here are already convinced not to put more money into GOIG until results are obtained.
Oil, where is this list of reasons to not invest in GOIG?
How was Ike, made aware of this list? Did he read it on this message board?
I'm just looking for pricing....
Found this place that does this:
http://www.whammobile.com/mobile-marketing-pricing-cost/
Sounds cheaper a bit than GO800...
I wonder what vendor these companies are using?
Are you still accumulating as well? Or just sitting back.
I think there is some potential with the GO800 idea. But, not so hopeful on the execution just yet.
It seems like this idea could take off if they added something that made their Shortcode/Phone Application REALLY stand out from the rest.
Maybe when a consumers contacts a company via a shortcode, they can opt in to get coupons and discounts and alerts via text as well from that company.
Get updates via SMS by texting follow Go800 to 40404 in the United States - that's on twitter's site. I know its not for callback, but its still a shortcode.
It just seems like the awareness is not there and the companies obviously can set this stuff up easily on their own (regardless of the "universal" aspect).
Concerning.
The real troubling thing is many companies are just going out on their OWN and setting up their unique shortcode. For example, FORD setup a shortcode and its in their campaign for the Fusion. I've seen other companies using shortcodes that they have as well. So, this begs the questions:
1. Is it cheaper for a company to setup a shortcode on their own - rather than with GOIG/GO800?
2. Does a company want to have control over the process and prompts etc? Could GO00 cater to their specific needs?
Those are just a few questions. But here is a good case study on SMS
http://www.mobilemarketer.com/cms/resources/case-studies/6749.html
Agreed...I don't think everyone would be so "LONG" if that purchase of 4,000,000 shares sold for .25-$1 - heck I'd bet if some would sell 4mill shares at .10... i know i would!
A bird in the hand is worth two in the bush
Personally, I'd wait a bit too, unless you REALLY REALLY think that this stock will pop. Basically at this point to buy this stock you'd have to do so on pure speculation, hope, and blind faith.
IMO.
Yahoo says 0 as well...
HA! Brilliant.
YoYo, you and I are on the same page...I read that and was like...HUH?
YES!!!!!!!!!!!!!!!!!!!!!
GO TO CES this year and grab a booth and give away keywords to people...
I wonder what GOIP's "plan" is to build "ROME"...
Agreed - texting is huge! And obviously there is a need for this stuff. I actually saw a security company with something like this on their truck the other day:
"TEXT BLAH TO 55555 to talk to a sales rep"
I tried it, and it didn't work though. :(
But, I was excited to see that on a freeway and I thought of GOIG/GO800. So yes, like I said earlier, THERE IS DEMAND and a MARKET for this.
Now, create the buzz, give this away to ANYONE who wants one. Maybe even consumers get a local Keyword for free and can purchase a national keyword for $5/month. Something to create a BUZZZZZZZZZZ!
BUZZ!
I know we are a couple big companies away from going huge... I am also a couple lotto numbers away from being a multi millionaire.
Any company could benefit from having a shortcode as an easy to remember way of contacting the company.
However there are many avenues to reach a company that are already out there:
1. Internet
2. 800 number
3. Contact list in Cell phone
4. Google Maps shows phone numbers when queried
Just to name a few. However, if GOIP advertised the crap out of this service, it could catch on. But...until that happens...
I'm thinking they need to setup a tiny commercial or give these away to CREATE A BUZZ. There is NO buzz about this. No one is coming up to me at work and saying, "hey I got a keyword if you want to contact me".
This also helps if you lose a cell phone. Its easier to remember a shortcode vs a phone number.
Give this stuff away for free Ike, create a buzz!
True Story.
I was on a shuttle that takes me to a from different locations where I work. On the shuttle, someone was talking to a group of kids and they said "GOOGLE 411 is ending soon, that sucks. There are so many places and phone numbers I don't know...."
Even if that's the case, I'm not sure I need to call Budweiser or Miller Lite ;)
Unless they had a contest...or something setup.
facebook is doing that already..that would be hard competition.
http://www.pcworld.com/businesscenter/article/209709/facebook_deals_bring_customers_to_your_facebook_place.html
There is no use, because people outside this list don't know of the service, don't know of GO800 and therefore business won't advertise a keyword, etc...
They don't know which companies have keywords, therefore its a GUESSING game...which defeats the purpose of "saving time"
free vs small business vs enterprise levels of service
each plan has a different usage and cost and type of service
example free may only get 50 txt to call back per month and one keyword
enterprise will get unlimited keywords and unlimited text to call back
Agreed. It would be interesting to know who purchased the keywords....
I'm saying they just need to give the words away to anyone who wants one...then setup a free vs small business vs enterprise levels of service...
But then, even if they offer them for free...how will business learn about GO800?
There would be so much legal red tap, etc. to get that stuff added into a commercial with say Bud or any of those companies.
Its a great idea and I think its what ultimately how GOIG envisioned it working...
Really what needs to happen is someone needs to grease someones palms...GOIG needs real sales people with LOTS of connections. They need to steal someone who knows tons of corporate folk...
In my opinion, why spend the money on a phone app when people dont have a real use for it right now....
Businesses aren't advertising short codes, so people won't use it (other than people here on this board)....and there are zillions of applications in the app store(s)...its just another application.
That's my opinion....
True, it could work...but according to GOIG...they said their system can only handle 4K calls at a time. I have the email if you'd like to see....
Millions of people watching, I'm sure I'd be texting during that commercial....so they only have 3,999 available....lmao
Also, I was just thinking about this....
What IF they actually tried a Super Bowl commercial? Then everyone tries to text a keyword to 46800 and a few things could happen:
1. Their keyword doesn't work in that area code
2. Their system can't handle millions of text and calls at one time
3. Things break...
But, it would be kinda cool to get the word out...
ty!
Yeah, i just watched the video. meh...
That looks like it might be setup for a commercial spot for sure. It's kinda low budget feeling (its just a shorter version of the earlier one with different narration), but it gets the job done.
At least its something new for them to try...!
Link to video? I cant find it on the facebook page anymore....
Touche.
I don't mind having the infrastructure in place to expand (short-codes verified work in other countries). BUT, I'm having a hard time thinking that expanding is the answer or even worth it at this time.
Why expand, if the product is not selling in the US?
MD-