Sorry a 6 year old test against one competitor is not very relevant right now. I would love to see them do this again with all the competitors in the market now.

Here is the biggest question I have if this is a real deal. How are they going to afford to market this product? Their financial situation (as presented in their filings) does not appear to be able to sustain any national marketing effort to drive retail sales. Without marketing how will this product move? How will people know it is a available?

No this time he said the name would be released when the product was on the shelf in Sept.

They have a retail deal and the stock is up 11% on 1,000 shares sold. What a great day. Two questions:

1) Why would we think this deal is different from the last one?

2) I don't get this line "We at IDenta Corp. are confident that this step will change the status of the company on the stock market also."

Why would a retail deal change their status to Current Information which is the next step up? The only way they can do this is to fulfill the current information requirements right? Am I missing something?

Not today, just save me the work. Is it Yaacov?

Oh I am sure they will be able to get rid of the debt after the huge retail deal they just announced. Product in the store in the fall.

Emily you don't like acknowledging them as they continually point out factual reasons this company is to be questioned:

Failure to come through on the retail date
Missed current information reporting date
Sales of 200K down from 500K in 2008
Skyrocketing A/S now at 10B (double what it was in 2008 after they announced a share buyback)

You claim the product is great, yet offer not proof. Sales tend to speak for themselves.

The board is not restricted to owners. None of them are.

Richie, remember the don't always have to follow up on their PRs, read the fine print. Here are some of my favorites:

"The Board of IDenta Corp., based on our perception of the current market valuation of our company, has voted to a plan to repurchase shares of IDTA common stock in the open market. Funding for the initial phase of the program has also been approved and the buy back program is effective immediately." April 2008 - This was of course followed 3 months later by an increase in A/S from 4 to 5 B.

Yaacov Shoham announced today that the company has received the vendor number from the drug store chain and that the kits will be in the drug store warehouses by 07/26/2011 and is scheduled to be displayed on the shelves by 08/26/2011.

aacov Shoham announced today that the company will begin releasing financial results starting with the first quarter of 2011 and results will be released each quarter thereafter.

"We have discussed and developed the plans with our representative in India, Technomaxx Securities. The implementation of the plant will take approximately six months."

Bingo Richie. She won't address it though. They have supposedly shown these products to the UN, US Army, 8 retails chains etc etc. If none of them have bought it why would they now?

She blames management while avoiding the other possibility.

Emily you are still avoiding the question. Why is the product line so great? Why would someone not choose a competitor product?

I would also question the market demand. There are like 35K high schools in the US, do you think they have the money to buy a bunch of drug testing kits?

I agree with you that management is lacking but there is no proof the product is great as you say.

Check out this company, highly reputable and already in place at airlines, military and in many schools.
http://mistralsecurityinc.com/products/Drug%20Detection%20Kits/

Emily again I ask you for your support for the "great product line" statement. I see a whole host of competitive products out there from companies that are not on the pink sheets that appear be better products. I am not expert but if the product was so good wouldnt they sell more?

I am just thinking based on past behavior that someone will lob in a small share purchase first thing in the morning to get us back to .001, that seems to be the pattern.

Someone put in two 1,000 share buys at .001 but it looks like it did not help. Watch for a 1,000 share buy first thing tomorrow to float this thing back up.

I am just not convinced their product offering is as good as Emily claims. We really have no way of determining this except for the fact they have been trying for years to sell it with little success.

There are a ton of competitive alternatives out there.

this is a point the Emily keeps avoiding. she says the product is not the problem only management. what if the problem is both?

Distributors are often provided bulk orders at a discounted rate to allow them to sell at the market rate and keep the difference.

You don't really think the distributors work for free do you?

Again, how do you know the product is good. From my research there appear to be a whole host of other options out there, many from legit companies that are making proven inroads into the law enforcement market.

They have like 50 distributors around the world. They all stink? Is this your position? How can you be so sure the product is great?

How can you be confident in a product that sold 200K last year when they have been marketing it for 8 years. Also they reported sales of 500K in 2008, so based on the data they supplied the revenue is trending down.

He said he was going to produce financials for 2003-2007, did that ever happen?

Yes, lets remember they did $500K in revenue in 2008 and that went down to $200K in 2011. They had claimed their expectations were to be over a $million in 2009. Wonder what happened?

http://www.bloomberg.com/apps/news?pid=newsarchive&sid=acO0mSz.hy2M

If anything I think they are worse off then a year ago. Before then we had no idea what sales were, now we know sales are very low and we also know the A/S is very high.

I am not sure that changes much. Back where they were with 3 B more share outstanding and sales of 200k down from 500k in 2008.

Designed for companies with financial reporting problems, economic distress, or in bankruptcy to make the limited information they have publicly available.

The OTC Pink Limited Information® category also includes companies that may not be troubled, but are unwilling to meet OTC Markets Group's Guidelines for Providing Adequate Current Information. Companies in this category have limited financial information not older than six months available on the OTC Disclosure and News Service or have made required filings on the SEC's EDGAR system in the previous six months.

I hadn't thought of that. How many times did they say they were working on it? 2, 3, 4? I am not sure but it is clear they were not working on it when they said they were. How long did it take to fill out that filing? An hour? They just copy and pasted stuff they had already sent out along with the share counts which they can get easy enough.

Too funny.

I love how the attorney letter on OTC markets is actually a poorly worded letter from Yaacov. They put a new filing up there today which looks like a modified version of the first one. Maybe OTC asked for some changes.

Emily you got your news. They have a deal with one of the largest drug retail chains thanks to Oximeter plus. Product will in the store in September. What more could you ask for? I mean everytime they say something it always happens right?

Lifting CE puts us where we were last year at this time, waiting for an instore date for retail in the US. Plus another 3.5 billion shares and we know they only sold 200K in 2011.

Even if CE is removed you are still faced with:

Revenue of 200K, down from 500K in 2008
A/S of 10B
8 years of marketing
They promised to be on shelves in retail last year and never followed up

Why would now be any different?

I don't understand why they would hide the retail agreement in their filings instead of making an announcement. Can't guess their strategy on this one. Any thoughts?

The whole filling is a mess and does not give anything new. We will see how closely OTC looks at stuff like this. I wonder if they track PRs vs actual results, probably not.

Lets start the countdown until Sept. Product on the shelves on that date. Can't wait. Think we will get any updates on this?

I am no expert but this might get CE removed right? Certainly another step towards transparency. I don't know they put N/A under material contracts though.

That is a lot of maybes. I can think of alot of reasons to don't be inclined to think you are right but time will tell.

This is a long time without "news". Wonder what is going on? I still bank on a random country update but who knows. Volume has been really low lately.

I think we can safely assume the tax break did not give them millions in extra profits.

It is 10 years but started in 2004 so we have a ways to go. How much do they hate that all the PRs are still widely available on the Web.

http://www.allstocks.com/stockmessageboard/cgi-bin/ultimatebb.cgi?ubb=get_topic;f=8;t=007142;p=1

I just went back and scanned through all the old press releases since the company launch that are on otcmarkets.com. It is simply amazing how they have continued to churn out the same news year after year. New markets, potential CVS deal, education market. Press releases from 2004 and 2005 sound just like the ones we see now. What does this tell you? They have been announcing all this great news since the beginning but only have 200K in sales.

Richie, as the days pass I am becoming more and more convinced they don't want CE lifted. If they did they would have supplied the information a long time ago. They have the information, why don't they give the information? The form is basically a fill in the blanks.

1) Where are your offices?
2) How many shares are they outstanding and authorized?
3) What is the float?
4) Please list material contracts?
etc etc

The answer for why they are not providing the information is the one I want to hear. Just my opinions.

I already told you Emily. I think we are due for a random country update. You know, we are happy to report xxxx in new orders from the country of yyyyyy. Our distributor in yyyyy is great and we expect to be getting vvvvvv new orders in the near future. This country is great/large/fabulous and the potential for Identa is unlimited.

Just my opinion of course.

If they are not hiding anything why don't they provide the information?