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Believe this - this is HUGE! look below-
Nielsen moves to track gay TV viewer habits
For the first time, the television viewing habits of the gay community may officially be counted. The Gay and Lesbian Alliance Against Defamation (GLAAD) and Nielsen Media Research, the television ratings company, are teaming up to work on monitoring the gay community's viewing habits.
When searching for families to track what they watch on TV, commonly known as Nielsen Households, Nielsen tries to include a representational demographic of the viewing area. Families that become Nielsen Households are asked about their age, income, education, gender and ethnicity. What the survey does not ask is a person's sexual orientation.
If a particular advertiser wanted to sell its products to the gay community, it would have to rely on strictly anecdotal evidence to find a particular program that may appeal to a gay audience.
"Information is power, and with this information the LGBT community, a community that has been largely defined by stereotype or misinformation, will benefit," Stephen Macias, GLAAD's entertainment media director, said. "Until you define what the gay market is you can't program to it, and you can't solicit the support of advertisers for programs that appeal to a gay audience."
GLAAD and Nielsen have held a series of meetings on both coasts to discuss different ways of counting gay and lesbian viewership in Nielsen's ratings research.
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published Thursday, September 23, 2004
"The short answer is, we don't know how we'll keep track of this community," said Jack Loftus with Nielsen Media Research. "But the long answer is GLAAD will help us figure out a way to accurately do that."
The two said they would continue working on a process to include gay people in Nielsen households.
Richard Kravitz of the TV Gay Guide said the pairing of GLAAD and Nielsen is an interesting combination.
"Having LGBT demographics for your show is considered good for marketing because we supposedly have disposable income; and that's what advertisers are after -- people who will spend money," Kravitz said. "It'll be interesting to see once advertisers find out that the LGBT community is watching if the shows then get higher-end advertising, say for luxury cars as opposed to Pampers and toothpaste. It will also be interesting to see if shows add any more gay characters."
GLAAD's Macias said Nielsen's inclusiveness of gay households is an important step. It could make the portrayal of gay people on television more accurate and inclusive.
"We're an important market, and yet we don't have the same representation and benefits as everyone else," he said. "This is an important way to show that LGBT family viewing habits really do count."
I can only get it through the internet, so audio - but no video. I have heard that there are some advertisers mixed in with alot of PSA's. That was over a month age. Might have changed since then. Hope that helps.
Additional: We could get above a penny without a carrier if:
Rosie signs on as a show host.
offer for a buyout
advertiser like ford or Amex'
We join together with LOGO (that would be bigger than a penny)
Agreed, we will likely never make it above a penny without additional carriers.
nostinkinc, QLIVE was doing a bit on the Adult Movie Industry. Why is that bad? Diversity is the key here isnt it?
I agree. We are wide ranging and all encompassing when it comes to topics and personalities.
Qlive (on right now)just had RON JEREMY (pron star) say "you are watching Q LIVE"
I got it also - Audio only Qlive through QTN website
@ more for your list
karzman..dish network..oak hill fla.(RB)
neilebbbb Comcast Ellicott City MD. (IHUB)
Push, I think that he just removed alot of the posts relating to this whole incident. I'm glad it is over. We should just let it go now.JMHO
I hope all of us make a ton of money in the market this week!
MATT's reply to my inquiry of Jeff's unacceptable post. I had asked him if this type of treatment was allowed or tolerated by the company:
Sent By: IH Admin [Matt] Date: 12/5/2004 5:28:29 PM
absolutely not; i just talked with him. that's one of the worst messages i've ever read here. it's been removed.
Thank You MATT !!!
303 N. Indian Canyon Boulevard 3rd Floor Palm Springs, California 92262
I have sent an email to Matt asking him to look into your unnacceptable behavior Jeff. You should be ashamed of yourself.
DJR, dont sweat these idiots! They will go nowhere with that crappy attitude!
JEFFNC, I cant believe that you would say such a rude and closed-minded comment. You are unbelievable.
Hah! you are funny. We'll mark that as an opinion then!
Specifically, who did you talk to?
Hey, to each their own my friend!
Foxy, you are right. Flipping does pay alot to the gov. But as for paperwork, there are some great software programs out there that simplify it.
I dont flip - but my Etrade offers a good program.
FROY, yes they were there. I called about 45 to 1 hour ago and a male receptionist answered the phone and told me exactly what I posted.
You should try calling before you spout off like that
Oh yeah, which I'm sure you did and no one answered. LOL