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Distribution is a great place to be. No arguments here. (Thanks for reminding everyone that i was the one who posted that article ) But distribution is epensive. Coming out of the gate with Twelve makes me nervous. The first one is important. I think the happythankyou movie is a better coming out party.
Enjoy your Easter baskets boys and girls!
Yes sir. Most don't achieve that goal. That's why Hemdale is gone and why Lionsgate has 800m in debt.
Agreed. I am invested here too. I was just answering someone's question. Seems like this board likes to live in a world where Peter Pan and the Easter Bunny still exist.
This is a tough business and things have changed since the good old days of Hemdale.
They need to gross 8m in those theaters to break even for the 4m commitment.
Do the math.
I would feel better if Tom has a good track record releasing Indie films.
I've heard from some people that Tom came attached to Twelve. Eric has no option but to use him.
Yes. He ran the home video division at Hemdale before a quick stint as CEO. No doubt, eric knows the dvd market but releasing films into theaters is where the experience is essential.
One thing to consider a negative that is that Hannover House has never successful released a movie into theaters.
"What's in a name? That which we call a rose By any other name would smell as sweet.
Agreed. The sooner they change the name the better!
Just thought it was interesting reading for some folks.
Agreed. Here's another good bit:
-- One must be a wild gambler to invest equity in a single film, or even in a small slate of films, particularly when the film company does not control distribution.
This from tonights Hollywood Reporter - Interesting reading:
http://www.hollywoodreporter.com/hr/content_display/film/news/e3ice1c355368464e5c093668a07c0bd185
Hell, let's move our money to the company that manufactures the "little white ball that costs $10"!!!
It's a fantastic business model!
We'll see. Theaters may do a deal like that if they know LOTS of people will be there to buy popcorn and drinks. Theaters won't "take a hit" for an indie distributor like Hannover that only has 2M in P&A.
I've seen deals where the theaters split 65-45 with the distributors.
The company Truly Indie (a division of Magnolia Pictures) works deals where the filmmaker pre-pays a flat fee to run their film in a city for one week and the filmmakers take 100% of the box office receipts. This is what Truly Indie charged a few years ago to open a film in two cities:
Boston/ Kendall Square Theater /104 seats/ $10699.
Los Angeles/ West Side Pavilion/ 94 seats/$11,105
Using this pre-pay model, the theater gets its money whether the film is a hit or a bomb.
FYI - Magnolia owns the theaters too.
Great point
In order to break even on the theatrical release "Twelve" needs a box office gross of 8M.*
My guess is they won't be at break-even point until DVD revenue starts coming in.
*2M to acquire the film 2M P&A 4M total. Box-office split with theaters is 50/50.
8M in gross = 4M back to Hannover.
Breaking News: Twelve and Wild Hunt will be first feature films in 35 years to be released on Beta Max. WALMART will begin selling players for $2.98 (while supplies last)
Check you fax machines for more updates.
I don't think Eric should be posting notes on Facebook at all. It's undignified.
You're just realizing this now ?
Racing Dreams could be our sneaky success story. I wouldn't be surprised if NASCAR kicks in some money to help promote the release. If any of the hannover films has a chance to surprise me, it's this one.
Your mathematics are correct but unfortunately it doesn't work that way. On a small release , the more theaters the less the per screen average
Kells did 16k this weekend on 6 screens.
I think all would be happy with the numbers that the Runaways did last weekend. 800k.
Great point. Even a little bad press is good press.
The more the LARP folks hear about it the better. Eric should consider doing a screening for some big-wigs of the LARP groups. That would really could get the word spreading quickly.
This is a tough one. I 100% agree with the one week in theaters and right to DVD, but if this LARP community embraces this film it could surprise us all. My gut tells me that LARP folks are very serious people and may be skeptical about supporting a movie if they think it will put them in a bad light. If they can get these LARP organizations on their side, we may see Wild Hunt in theaters a long time.
Hannover starts taking their money from day one. They do not wait until the production costs are recouped before they start getting their percentage. On a low budget film like Wild Hunt, Eric may have offered the producers a minimum guarantee equal to the cost of making the film. In some cases the distributor will even cut a great deal and retain 100% of the money until they recoup all of their distribution costs including any advance paid to the producers.
Yes. They may be able to stagger the release all summer but they will only get to capitalize on the National Press over the July 4th weekend. (The cast and director will only do all the talk shows a few weeks prior to the release) They are taking the Marathon approach to this release, not the Sprint and that's a good thing. Sony Pictures Classics is the best at this style of release.
With Twilight and Avatar: The Last Airbender coming out on the same weekend - They're lucky they booked the initial 250 screens. This is a tough weekend to open an indie film. One interesting strategy may be that they get ticket sales because the Twilight screens are sold out. Sloppy seconds are not a bad thing if it helps the Per Screen Average!
I like your style! Nicely done.
Thanks. I feel like Sally Field when she won her Oscar for Places On The Heart!
No sir.
So you're on Eric's payroll now ?
Correct. Not a typical Sundance film. Now what?
Top 250 animated films – box office results :
http://www.boxofficemojo.com/genres/chart/?view=main&pagenum=3&id=animation.htm
The per screen average is reset weekly. (It's not a cumulative number over the life of the film)
So last weeks 19k on 6 screens average is $3,100 per screen.
If it expands to 15 screens this week and grosses 75k, the weekly per screen average would be $5,000.
Ortenberg is good and will execute to his best ability. He's a great man to have on the team. BIG asset. Ortenberg is only a consultant but Eric will be steering this ship. TWELVE is way too important to this company. All eyes will be on this one. (financial eyes and Hollywood eyes) If Hannover has a modicum of success, they will become players in the game very quickly. TWELVE is key here.
One more to add:
- Create Marketing and Distribution plan for each film
That was attemt at humor. The Rainbow / Rainmaker bit was witty. Sorry for injecting levity. I'm sure the ones who read it before it as removed were amused.
I think we are at the point where we need to see some real results before this pops. No question there is a solid plan in place. Great films in the pipeline. Good solid team together. Etc. Bottom line, If they have successful releases, all of this ground work will pay off.