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MACD xover on the 20day/1hr chart
Wise
If anyone bought now,
Good for you,
SMA Upsignal just came up on the chart
Wise
Good buy now, to 2.59 ----------- 2.69
Will be back in Sept
ER not bad! This will GAP UP!
Overreaction on ER, GREAT NEWS THO!
Perfect for BOUNCE!
Hello Fuel friends,
Are we ready for an awesome day tomorrow?
Great chart, great price, lets go
Wise
Forgot to post I bought back in at 4.38
Bear TRAP.. if we can get over 5.60s.. this will fly.
Added 4.86 let's see if $5.00 can break here. if not then it's a 2nd, and important rejection for short sellers.
c'mon baby punch through
Nice bounce of support other day $4.07 or what ever the FIB retrancement was. . still holding. would like to think long term. was going to add on this pullback from $5.07.. but still waiting. would love to see 4.60s or even 4.50s again.
plenty of people calling out Short Sales in the 4.90s and at 4.95 there was a big wall. which most likely was all those shorts ..
get through that and back over $5.00 imo
anyone have a lineup up catalysts for 2017?
or really just E/R?
Out @ 5.11
I've been in $FUEL for over a year....Made a ton shorting it down from $28, then went long well before I should. Significantly under water presently, but there is definitely hope for recovery
Is anybody else in this right now?
Go $FUEL
Don't call it a comeback! Go Fuel!
Looks like some pretty solid accumulation these past few days...
Yes! A dip! Buying on the dip!!!! Haha! Go FUEL
Bid building again! Man so excited! What a hidden gem we have here!!!
Chomp chomp! Shares are just getting eaten up!
FUEL up .13! Let's go Rocket Fuel!!!
Loading more tomorrow! Gonna be a good day! Go FUEL!!!
Definitely better than expected!! Go FUEL!!!
Rocket Fuel Registration Statement Including At-the-Market Equity Offering
Source: GlobeNewswire Inc.
Rocket Fuel Inc. (NASDAQ:FUEL), a leading programmatic marketing platform provider, today confirmed its filing of a shelf registration statement on Form S-3 with the U.S. Securities and Exchange Commission (“SEC”) on May 10, 2016. The shelf registration statement is not yet effective. The shelf registration statement is intended to provide the Company the flexibility to offer and sell from time to time up to $50 million of equity, debt or other types of securities described in the registration statement, or any combination of such securities. The Company is not obligated to offer any shares under the shelf registration statement. Rocket Fuel also concurrently entered into a Controlled Equity OfferingSM sales agreement (the “Sales Agreement”) with Cantor Fitzgerald & Co. (“Cantor”) under which Rocket Fuel may offer and sell shares, from time to time, and limited by its trading windows, of its common stock having an aggregate value of up to $30 million of the $50 million to be registered under the registration statement. Rocket Fuel is not obligated to complete any transactions under the Sales Agreement. The Company has not determined whether to offer any shares in its third quarter ending September 30, 2016, but if it proceeds, would not offer common stock having an aggregate value of more than $5 million to be registered under the registration statement.
Under the Sales Agreement, sales of common stock, if any, through Cantor, will be made at market prices by any method that is deemed to be an “at the market offering” as defined in Rule 415 under the Securities Act of 1933, as amended.
The common stock to be issued pursuant to the at-the-market offering program will be issued under the shelf registration statement. Any offer, solicitation or sale will be made only by means of the prospectus included in the shelf registration statement. Current and potential investors should read the prospectus in the shelf registration statement relating to the at-the-market offering and other documents the company has filed with the SEC for more complete information about Rocket Fuel and the at-the-market offering program.
A copy of the prospectus relating to these securities may be obtained by contacting Investor Relations at the phone number or email address below, or, when available, may be obtained from Cantor Fitzgerald & Co., Attention: Equity Capital Markets, 110 East 59th Street, New York, New York, 10022, telephone: 212-829-7122.
A registration statement relating to these securities has been filed with the SEC, but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This press release does not constitute an offer to sell or a solicitation of an offer to buy, nor may there be any sale of Rocket Fuel’s common stock in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities law of any state or jurisdiction.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements regarding our expected at-the-market offering program, including our anticipated use of proceeds from such program, are forward-looking statements that involve a number of uncertainties and risks. Actual results may differ materially from the results anticipated by these statements due to a variety of factors, including our ability to satisfy the closing conditions in the Sales Agreement prior to the sale of any shares of our common stock, unanticipated costs and expenses related to the offering, changes in our financial condition or business strategy that impact our use of proceeds from the offering, and other factors described in reports and documents we file from time to time with the Securities and Exchange Commission, including the factors described under the section titled “Risk Factors” in our Annual Report on Form 10-Q for the three months ended March 31, 2016. Undue reliance should not be placed on the forward-looking statements in this press release, which are based on information available to us on the date hereof. Except to the extent required by applicable law, we disclaim any obligation to update information contained in these forward-looking statements whether as a result of new information, future events, or otherwise.
Rocket Fuel Inc.
Investor Relations
(650) 517-2045
ir@rocketfuel.com
Primary Logo
Rocket Fuel Reports Financial Results for Second Quarter 2016
Source: GlobeNewswire Inc.
GAAP Operating Cash Flow of $5.2 Million and Non-GAAP Free Cash Flow of $0.9 Million in the Second Quarter of 2016
Rocket Fuel Inc. (NASDAQ:FUEL), a leading programmatic marketing platform provider, today announced financial results for the second quarter ended June 30, 2016.
“We executed well in Q2 and delivered solid results meeting or exceeding our guidance,” said Randy Wootton, chief executive officer. “In the quarter, we reported significantly improved positive adjusted EBITDA, which drove positive free cash flow a quarter earlier than we expected. We did this by focusing on our three strategic imperatives of becoming a trusted platform partner, strengthening our brand value proposition, and extending our direct response leadership across all devices, while strengthening executional rigor across the company. Looking forward, I believe Rocket Fuel is poised for continued success, as we continue to execute on our growth strategy of making marketing more meaningful for agencies and their clients.”
Financial Highlights for the Second Quarter of 2016
GAAP Revenue: $117.0 million, 3% below last year's second quarter total of $120.1 million.
North America was $92.8 million, down 9% from last year's second quarter. Revenue from outside North America was $24.1 million, up 31% from last year.
Platform Solutions grew significantly year-on-year, representing 18% of GAAP revenue in the second quarter versus 6% in last year’s second quarter. Media Services was 82% and 94%, respectively.
Non-GAAP Net Revenue: $66.0 million, down 7% compared to $70.9 million non-GAAP Net Revenue in the second quarter of 2015.
GAAP Net Loss: $(16.7) million, or $(0.38) per diluted share compared to a net loss of $(24.4) million, or $(0.58) per diluted share, in the second quarter of 2015.
Non-GAAP Adjusted EBITDA: $4.2 million compared to $1.4 million in the second quarter of 2015.
Non-GAAP Adjusted Net Loss: $(6.7) million, or $(0.15) per diluted share, compared to an adjusted net loss of $(7.2) million, or $(0.17) per diluted share, for the second quarter of 2015.
GAAP Net Cash provided by (used in) Operating Activities: $5.2 million, compared to $(2.9) million in the second quarter of 2015.
Non-GAAP Free Cash Flow: $0.9 million, compared to $(10.4) million in the second quarter of 2015.
Cash and Cash Equivalents: $66.7 million as of June 30, 2016, down sequentially by $0.7 million from the first quarter 2016. Cash and Cash Equivalents was $78.6 million as of December 31, 2015.
Top Customers: Revenue from top 50 customers was 53% of total revenue, compared to 47% in the second quarter of fiscal year 2015. Revenue from top 250 customers was 82% of total revenue, compared to 78% in the second quarter of fiscal year 2015.
Employee Headcount: 899 as of June 30, 2016, down from 1,008 in the second quarter of 2015.
Financial Outlook for the Third Quarter of 2016
For the third quarter of 2016, the Company expects:
- Non-GAAP net revenue between $63 million and $66 million.
- Non-GAAP Adjusted EBITDA between $4 million and $7 million.
The Company does not reconcile its forward-looking non-GAAP financial measures, net revenue and Adjusted EBITDA, to the corresponding GAAP measures due to the high variability and difficulty in making accurate forecasts and projections in respect to the interplay between revenue and the corresponding margins. Our Media Services and Platform Solutions have different media margins and the pace of the transition of some of our business from Media Services to Platform Solutions, the pace of adoption, or activation of existing Platform Solutions customers, and the corresponding future margins cannot be reasonably predicted. The GAAP measure net income includes stock-based compensation expense that is impacted by future hiring and retention needs, the impact of our tender offer which completed at the end of Q2 and the future share price of Rocket Fuel’s stock. Similarly, restructuring charges, which we exclude from our non-GAAP measure Adjusted EBITDA, are impacted by future decisions and by actions involving our facilities that are difficult to predict. The actual amounts of these excluded items will have a significant impact on the Company’s GAAP net income. Accordingly, reconciliations of these two forward-looking non-GAAP financial measures to the corresponding GAAP measures are not available without unreasonable effort.
Conference Call, Webcast and Related Information
The Rocket Fuel second quarter 2016 teleconference and webcast is scheduled to begin at 2:00 PM Pacific time on Tuesday, August 2, 2016. To participate on the live call, analysts and investors should dial 1-888-395-3227, or outside the U.S. 719-457-2697, at least ten minutes prior to the call. Rocket Fuel will post supplemental slides with the Company's latest financial results on http://investor.rocketfuel.com under Events & Presentations concurrently with this earnings press release. Rocket Fuel will also offer a live and archived webcast of the conference call, accessible from the “Investors” section of its website at http://investor.rocketfuel.com.
Use of Non-GAAP Measures
We provide information relating to non-GAAP net revenue, non-GAAP adjusted EBITDA, non-GAAP adjusted net income (loss), non-GAAP operating expenses and non-GAAP free cash flow, which are financial measures that have not been prepared in accordance with generally accepted accounting principles in the United States ("GAAP"). These non-GAAP financial measures have been included in this press release, or discussed on our teleconference and webcast, because they are measures used by our management and board of directors to understand and evaluate our core operating performance and trends, to prepare and approve our annual budget, and to develop short- and long-term operational plans.
We define non-GAAP net revenue as GAAP revenue less media costs. Media costs consist of costs for advertising impressions we purchase from advertising exchanges or other third parties. A limitation of non-GAAP net revenue is that it is a measure designed for internal purposes that may be unique to Rocket Fuel and may not enhance the comparability of Rocket Fuel’s results to other companies in the same industry that have similar business arrangements but present the impact of media costs differently. Our management compensates for this limitation by also considering the comparable GAAP financial measures of revenue, media costs and other costs of revenue.
We define non-GAAP adjusted EBITDA as GAAP net income (loss) before interest expense, other income (expense), net, income tax provision (benefit), depreciation and amortization expense (including amortization of capitalized software development expenses), stock-based compensation expense and related payroll taxes, acquisition and restructuring related expenses, and impairment charges. Non-GAAP adjusted EBITDA has a number of limitations, including the following: although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future and non-GAAP adjusted EBITDA does not reflect cash capital expenditure requirements for such replacements or for new capital expenditure requirements; non-GAAP adjusted EBITDA is often considered an approximation of operating cash flow, but in our case excludes software development costs capitalized in a current period and excludes those costs as they are amortized over future periods; non-GAAP adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs; non-GAAP adjusted EBITDA does not consider the potentially dilutive impact of equity-based compensation; non-GAAP adjusted EBITDA does not reflect acquisition and restructuring related expenses, the expenses capitalized for internal-use software, tax and interest expenses that may represent payments reducing the cash available to us; and other companies, including those in our industry, may calculate non-GAAP adjusted EBITDA differently, which reduces its usefulness as a comparative measure. Because of these limitations, our management considers non-GAAP adjusted EBITDA alongside other financial performance measures, including cash flow metrics, net income (loss) and our other GAAP results.
We define non-GAAP adjusted net income (loss) as GAAP net income (loss) excluding stock-based compensation expense, amortization of intangible assets, impairment charges, acquisition and restructuring related expenses and the estimated tax impact of the foregoing items. A limitation of non-GAAP adjusted net income (loss) is that it is a measure that may be unique to Rocket Fuel and may not enhance the comparability of Rocket Fuel’s results to other companies in the same industry that define adjusted net income (loss) differently. This measure may also exclude expenses that may have a material impact on Rocket Fuel’s reported financial results. Our management compensates for these limitations by also considering the comparable GAAP financial measure of net income (loss).
We define non-GAAP operating expenses as GAAP total costs and expenses less media costs, depreciation and amortization expense (including amortization of capitalized software development costs), impairment charges, stock-based compensation expense and related payroll taxes, and acquisition and restructuring related expense. Non-GAAP operating expenses has a number of limitations, including the following: although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future and this measure does not reflect cash capital expenditure requirements for such replacements or for new capital expenditure requirements; non-GAAP operating expenses is often considered an approximation of operating cash flow, but in our case excludes software development costs capitalized in a current period and excludes those costs as they are amortized over future periods; non-GAAP operating expenses does not reflect changes in, or cash requirements for, our working capital needs; non-GAAP operating expenses does not consider the potentially dilutive impact of equity-based compensation; non-GAAP operating expenses does not reflect acquisition and restructuring related expenses, the expenses capitalized for internal-use software, tax and interest expenses that may represent payments reducing the cash available to us; and other companies, including those in our industry, may calculate non-GAAP operating expenses differently, which reduces its usefulness as a comparative measure. Because of these limitations, our management considers non-GAAP operating expenses alongside other financial performance measures, including total expenses, cash from operating activities and our other GAAP results.
In addition, we provide information about our non-GAAP free cash flow. We define non-GAAP free cash flow as the net cash provided by (or used in) operating activities less the cash used for purchases of property, equipment and software and for capitalized internal-use software development costs. A limitation of free cash flow is that it may be unique to Rocket Fuel and may not enhance the comparability of Rocket Fuel’s results to other companies in the same industry that define free cash flow differently from us. This measure also does not represent the residual cash flow available to us for discretionary expenditures or investments because we have mandatory capital leases and debt service requirements that may have a material impact on Rocket Fuel’s liquidity. Our management compensates for these limitations by also considering the comparable GAAP financial measure of net cash provided by (or used in) operating activities.
For a reconciliation of non-GAAP financial measures to the nearest comparable GAAP financial measures, see “Reconciliation from GAAP Revenue to Non-GAAP Net Revenue,” “Reconciliation from GAAP Net Income (Loss) to Non-GAAP Adjusted EBITDA,” “Reconciliation from GAAP Net Income (Loss) to Non-GAAP Adjusted Net Income (Loss)”, “Reconciliation from GAAP Total Cost and Expenses to Non-GAAP Operating Expenses" and “Reconciliation from GAAP Net Cash Provided by (or Used in) Operating Activities to Non-GAAP Free Cash Flow" included in this press release.
These non-GAAP financial measures are not intended to be considered in isolation from, as substitutes for, or as superior to, the corresponding financial measures prepared in accordance with GAAP.
Cautions Regarding Forward-Looking Statements
This press release and the webcast of the same date contain forward-looking statements regarding future events and our future financial performance, including but not limited to expected progress against achieving our three strategic imperatives including but not limited to growing our brand, direct response, and platform businesses; the value of our moment scoring technology; our customer and partnership strategies and focus on high value accounts; expectations regarding growth in our platform solutions business and changes in revenue and margin mix; our ability to grow our media services business and improve relationships with agencies and agency holding companies; expected investment in international growth; our anticipated capital expenditures; and expectations for third quarter non-GAAP net revenue and non-GAAP adjusted EBITDA, and financial goals for fiscal year 2016. Words such as "expect," "believe," "intend," "plan," "goal," "focus" and other similar words are also intended to identify forward-looking statements.
These forward-looking statements are subject to a number of risks and uncertainties that may cause actual results to differ materially from the results anticipated by such statements, including, without limitation: our limited operating history, particularly as a relatively new public company; fluctuations in our operating results, including but not limited to fluctuations due to seasonality; our history of losses; our ability to achieve the expected benefits of our efficiency improvement plans; risks due to employee attrition and integration of new leadership and employees; risks associated with our growth, including growth outside of the U.S.; our ability to adequately address competition, particularly from agency trading desks; our ability to serve the needs of agencies and agency holding companies and make the right investment decisions with regard to new products, technology, and sales strategies; and risks associated with maintaining or increasing sales to new and existing customers and maintaining customer satisfaction.
Additional factors that could cause actual results to differ materially from those anticipated by our forward-looking statements are under the caption “Risk Factors” in our Annual Report on Form 10K filed with the Securities and Exchange Commission (“SEC”) on March 14, 2016 and in subsequent SEC filings. These forward-looking statements are made as of the date of this press release and the related webcast, and Rocket Fuel expressly disclaims any obligation or undertaking to update the forward-looking statements contained herein or therein to reflect events that occur or circumstances that exist after the date on which the statements were made.
About Rocket Fuel
Rocket Fuel applies artificial intelligence and big data to predict the potential of every moment and make marketing more meaningful and accountable.
Headquartered in Redwood City, California, Rocket Fuel has more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.
Rocket Fuel, the Rocket Fuel logo, Moment Scoring, Advertising That Learns and Marketing That Learns are trademarks or registered trademarks of Rocket Fuel Inc. in the United States and other countries.
Rocket Fuel Inc.
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands)
June 30, December 31,
2016 2015
Assets
Current Assets:
Cash and cash equivalents $ 66,664 $ 78,560
Accounts receivable, net 114,038 124,998
Prepaid expenses 3,071 3,803
Other current assets 3,895 2,081
Total current assets 187,668 209,442
Property, equipment and software, net 68,524 82,781
Restricted cash 1,876 2,141
Intangible assets, net 42,665 50,919
Deferred tax assets, net 525 718
Other assets 1,243 1,053
Total Assets $ 302,501 $ 347,054
Liabilities and Stockholders' Equity
Current Liabilities:
Accounts payable $ 64,059 $ 71,292
Accrued and other current liabilities 33,745 40,734
Deferred revenue 1,988 2,116
Current portion of capital leases 8,737 8,602
Current portion of debt 62,035 45,720
Total current liabilities 170,564 168,464
Debt - Less current portion — 17,617
Capital leases - Less current portion 8,148 11,855
Deferred rent - Less current portion 15,897 14,042
Other liabilities 1,311 1,176
Total liabilities 195,920 213,154
Stockholders' Equity:
Common stock 44 44
Additional paid-in capital 463,959 453,338
Accumulated other comprehensive loss (625 ) (151 )
Accumulated deficit (356,797 ) (319,331 )
Total stockholders' equity 106,581 133,900
Total Liabilities and Stockholders' Equity $ 302,501 $ 347,054
Rocket Fuel Inc.
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except loss per share data)
Three Months Ended Six Months Ended
June 30, June 30,
2016 2015 2016 2015
Revenue $ 116,968 $ 120,065 $ 221,713 $ 224,399
Costs and expenses:
Media costs 50,922 49,155 93,481 94,716
Other cost of revenue (1) 20,397 19,826 40,482 39,782
Research and development (1) 9,438 11,791 20,077 23,114
Sales and marketing (1) 36,190 41,750 73,030 84,628
General and administrative (1) 12,765 14,761 27,086 32,335
Restructuring 1,766 6,471 1,567 6,471
Total costs and expenses 131,478 143,754 255,723 281,046
Operating loss (14,510 ) (23,689 ) (34,010 ) (56,647 )
Interest expense 1,032 1,045 2,269 2,385
Other (income) expense, net 866 (696 ) 672 1,512
Loss before income taxes $ (16,408 ) $ (24,038 ) $ (36,951 ) $ (60,544 )
Income tax provision 285 372 515 729
Net loss $ (16,693 ) $ (24,410 ) $ (37,466 ) $ (61,273 )
Basic and diluted net income (loss) per share attributable to common stockholders $ (0.38 ) $ (0.58 ) $ (0.85 ) $ (1.45 )
Basic and diluted weighted-average shares used to compute net loss per share attributable to common stockholders 44,056 42,296 43,828 42,140
(1) Includes unaudited stock-based compensation expense as follows (in thousands):
Three Months Ended
June 30,
2016 2015
Other cost of revenue $ 493 $ 477
Research and development 981 1,834
Sales and marketing 1,357 2,325
General and administrative 1,251 1,798
$ 4,082 $ 6,434
Rocket Fuel Inc.
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
Three Months Ended Six Months Ended
June 30, June 30,
2016 2015 2016 2015
Operating Activities:
Net loss $ (16,693 ) $ (24,410 ) $ (37,466 ) $ (61,273 )
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Depreciation and amortization 12,881 12,157 25,145 24,023
Impairment of long-lived assets 1,225 2,704 1,225 2,704
Accelerated amortization of leasehold improvements 3,526 — 7,059 —
Stock-based compensation 4,082 6,434 8,892 13,881
Deferred taxes 197 (305 ) 193 (20 )
Other non-cash adjustments, net 253 535 1,607 1,044
Changes in operating assets and liabilities:
Accounts receivable (4,001 ) (7,187 ) 10,102 15,362
Prepaid expenses and other assets (413 ) 939 (2,209 ) 6,318
Accounts payable 3,054 3,274 (7,792 ) (11,538 )
Accrued and other liabilities 3,727 4,453 1,876 182
Deferred rent (3,029 ) (294 ) (6,103 ) 890
Deferred revenue 346 (1,192 ) (128 ) 1,338
Net cash provided by (used in) operating activities 5,155 (2,892 ) 2,401 (7,089 )
Investing Activities:
Purchases of property, equipment and software (1,268 ) (4,566 ) (3,055 ) (10,085 )
Capitalized internal-use software development costs (3,000 ) (2,972 ) (5,924 ) (6,048 )
Proceeds from sale of property — — 293 —
Change in restricted cash — — 39 636
Net cash used in investing activities (4,268 ) (7,538 ) (8,647 ) (15,497 )
Financing Activities:
Proceeds from employee stock plans, net 1,052 2,950 1,080 3,139
Tax withholdings related to net share settlements of restricted stock units (368 ) (533 ) (609 ) (533 )
Repayment of capital lease obligations (2,126 ) (1,665 ) (4,218 ) (2,755 )
Proceeds from debt facilities, net of issuance costs — — 22,350 (242 )
Repayment of debt facilities — (1,500 ) (24,000 ) (3,000 )
Net cash used in financing activities (1,442 ) (748 ) (5,397 ) (3,391 )
Effect of Exchange Rate Changes on Cash and Cash Equivalents (173 ) 188 (253 ) (14 )
Change in Cash and Cash Equivalents (728 ) (10,990 ) (11,896 ) (25,991 )
Cash and Cash Equivalents—Beginning of period 67,392 92,055 78,560 107,056
Cash and Cash Equivalents—End of period $ 66,664 $ 81,065 $ 66,664 $ 81,065
Three Months Ended Six Months Ended
June 30, June 30,
2016 2015 2016 2015
Supplemental Disclosures of Other Cash Flow Information:
Cash paid for income taxes, net of refunds $ 33 $ 249 $ 384 $ 454
Cash paid for interest 916 1,007 1,937 1,921
Supplemental Disclosures of Non-Cash Investing and Financing Activities:
Purchases of property, equipment and software recorded in accounts payable and accruals $ 1,808 $ (195 ) $ 2,371 $ 428
Property, equipment and software acquired under capital lease obligations 495 1,461 646 1,786
Vesting of early exercised options — 44 25 97
Stock-based compensation capitalized in internal-use software costs 597 792 1,308 1,286
Rocket Fuel Inc.
UNAUDITED NON-GAAP MEASURES
(In thousands, except per share data)
Three Months Ended Six Months Ended
June 30, June 30,
2016 2015 2016 2015
Non-GAAP net revenue $ 66,046 $ 70,910 $ 128,232 $ 129,683
Non-GAAP adjusted EBITDA $ 4,219 $ 1,394 $ 1,594 $ (12,232 )
Non-GAAP adjusted net income (loss) $ (6,718 ) $ (7,177 ) $ (18,753 ) $ (32,276 )
Non-GAAP adjusted diluted net income (loss) per share $ (0.15 ) $ (0.17 ) $ (0.43 ) $ (0.77 )
Non-GAAP operating expenses $ 61,827 $ 69,516 $ 126,638 $ 141,915
Non-GAAP free cash flow $ 887 $ (10,430 ) $ (6,578 ) $ (23,222 )
Rocket Fuel Inc.
UNAUDITED RECONCILIATION FROM GAAP REVENUE TO NON-GAAP NET REVENUE
(In thousands)
Three Months Ended Six Months Ended
June 30, June 30,
2016 2015 2016 2015
Revenue $ 116,968 $ 120,065 $ 221,713 $ 224,399
Less: Media costs 50,922 49,155 93,481 94,716
Non-GAAP net revenue $ 66,046 $ 70,910 $ 128,232 $ 129,683
Rocket Fuel Inc.
UNAUDITED RECONCILIATION FROM GAAP NET LOSS TO NON-GAAP ADJUSTED EBITDA
(In thousands)
Three Months Ended Six Months Ended
June 30, June 30,
2016 2015 2016 2015
Net loss $ (16,693 ) $ (24,410 ) $ (37,466 ) $ (61,273 )
Adjustments:
Interest expense 1,032 1,045 2,269 2,385
Income tax provision (benefit) 285 372 515 729
Amortization of intangibles 4,127 4,227 8,254 8,454
Amortization of capitalized software 2,743 1,807 5,033 3,444
Depreciation 6,011 6,124 11,858 12,126
Stock-based compensation expense 4,082 6,434 8,892 13,881
Other (income) expense, net 866 (696 ) 672 1,512
Restructuring expense (credit), net 1,766 6,471 1,567 6,471
Payroll tax expense related to stock-based compensation — 20 — 39
Total adjustments 20,912 25,804 39,060 49,041
Non-GAAP adjusted EBITDA $ 4,219 $ 1,394 $ 1,594 $ (12,232 )
Rocket Fuel Inc.
UNAUDITED RECONCILIATION FROM GAAP NET LOSS TO NON-GAAP ADJUSTED NET INCOME (LOSS)
(In thousands, except per share data)
Three Months Ended Six Months Ended
June 30, June 30,
2016 2015 2016 2015
Net loss $ (16,693 ) $ (24,410 ) $ (37,466 ) $ (61,273 )
Stock-based compensation expense 4,082 6,434 8,892 13,881
Amortization of intangible assets 4,127 4,227 8,254 8,454
Restructuring expense (credit), net 1,766 6,471 1,567 6,471
Tax impact of the above items — 101 — 191
Non-GAAP adjusted net income (loss) $ (6,718 ) $ (7,177 ) $ (18,753 ) $ (32,276 )
Basic and diluted net income (loss) per share attributable to common stockholders $ (0.38 ) $ (0.58 ) $ (0.85 ) $ (1.45 )
Non-GAAP adjusted net income (loss) per diluted share $ (0.15 ) $ (0.17 ) $ (0.43 ) $ (0.77 )
Weighted average shares used in computing non-GAAP adjusted net income (loss) per diluted share 44,056 42,296 43,828 42,140
Rocket Fuel Inc.
UNAUDITED RECONCILIATION FROM GAAP TOTAL COSTS AND EXPENSES TO NON-GAAP OPERATING EXPENSES
(In thousands)
Three Months Ended Six Months Ended
June 30, June 30,
2016 2015 2016 2015
Total costs and expenses $ 131,478 $ 143,754 $ 255,723 $ 281,046
Less media costs 50,922 49,155 93,481 94,716
Adjustments:
Amortization of intangibles 4,127 4,227 8,254 8,454
Amortization of capitalized software 2,743 1,807 5,033 3,444
Depreciation 6,011 6,124 11,858 12,126
Stock-based compensation 4,082 6,434 8,892 13,881
Restructuring expense (credit), net 1,766 6,471 1,567 6,471
Payroll tax expense related to stock based compensation — 20 — 39
Total adjustments 18,729 25,083 35,604 44,415
Non-GAAP operating expenses $ 61,827 $ 69,516 $ 126,638 $ 141,915
Rocket Fuel Inc.
UNAUDITED RECONCILIATION FROM CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES TO NON-GAAP FREE CASH FLOW
(In thousands)
Three Months Ended Six Months Ended
June 30, June 30,
2016 2015 2016 2015
Cash provided by (used in) operating activities 5,155 (2,892 ) 2,401 (7,089 )
Less: Purchases of property, equipment and software (1,268 ) (4,566 ) (3,055 ) (10,085 )
Less: Capitalized internal-use software development costs (3,000 ) (2,972 ) (5,924 ) (6,048 )
Non-GAAP free cash flow $ 887 $ (10,430 ) $ (6,578 ) $ (23,222 )
Investor Relations:
(650) 481-6082
ir@rocketfuel.com
Primary Logo
All fuel needs is a little spark to go boom!!!!
Second quarter results 8/2!!! Can't wait!!!!
Initial Statement of Beneficial Ownership (3)
Source: Edgar (US Regulatory)
FORM 3
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES
OMB APPROVAL
OMB Number: 3235-0104
Estimated average burden
hours per response... 0.5
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
1. Name and Address of Reporting Person *
Song Richard
2. Date of Event Requiring Statement (MM/DD/YYYY)
7/25/2016
3. Issuer Name and Ticker or Trading Symbol
Rocket Fuel Inc. [FUEL]
(Last) (First) (Middle)
1900 SEAPORT BLVD
4. Relationship of Reporting Person(s) to Issuer (Check all applicable)
_____ Director _____ 10% Owner
___ X ___ Officer (give title below) _____ Other (specify below)
Chief Revenue Officer /
(Street)
REDWOOD CITY, CA 94063
(City) (State) (Zip)
5. If Amendment, Date Original Filed (MM/DD/YYYY)
6. Individual or Joint/Group Filing (Check Applicable Line)
_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4) 2. Amount of Securities Beneficially Owned
(Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5) 4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 4) 2. Date Exercisable and Expiration Date
(MM/DD/YYYY) 3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5) 6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
No securities are beneficially owned.
Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
Song Richard
1900 SEAPORT BLVD
REDWOOD CITY, CA 94063
Chief Revenue Officer
Signatures
/s/ Ken Scully by power of attorney for Richard Song 7/28/2016
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
Rocket Fuel Enhances Dynamic Creative Solution for Retail & Travel Customers, Moment Scoring Now Powers More Dynamic & Person...
Source: Business Wire
Under Armour and agency partner Booyah Advertising among beta testers of enhanced dynamic creative solution; early customers experience 46 percent average improvement in cost per action across campaigns
Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today announced enhancements to its programmatic marketing solution that combine dynamic creative capabilities with Rocket Fuel’s Moment Scoring technology, allowing travel and retail customers to not just reach the right person at the right time with the right message, but dynamically present the right products in a single ad for each consumer.
Each dynamic creative ad features the company’s new Smart Grid technology, which determines what creative elements to serve in a specific ad and how to display the content within a given ad size. Rocket Fuel’s Smart Grid helps marketers make the most of every impression opportunity by providing flexible and scalable layouts for each impression and ad format, allowing for automatic ad creation in 36 sizes, with millions of creative variations. The company’s dynamic creative solution uses unified profiles to optimize campaigns across devices, driving precise and personalized creative for every device and moment.
Customers currently beta testing the solution include Tommie Copper, ShopAtHome.com, Under Armour and agency partner Booyah.
“Rocket Fuel’s cross-device and dynamic creative solutions have significantly extended our mobile reach and conversions,” said Dimitri Arts, senior manager e-Commerce Europe, Under Armour. “Since launching campaigns with both solutions, we’ve been able to blend brand exposure, seasonality and dynamic creative output to maximize product revenue in real-time. At Under Armour, our mission is to make all athletes better through passion, design and the relentless pursuit of innovation. We’re pleased to work with a partner like Rocket Fuel who aligns with that mission and provides us with innovative solutions to extend our brand and drive greater conversion through creative design."
“We have been running combined cross-device and dynamic creative campaigns with Rocket Fuel for a consumer packaged goods customer since March 2016,” said Katie Holdsworth, vice president at Booyah Advertising. “We had been running dynamic creative with a competitor, but since switching to Rocket Fuel we’ve seen significant improvements not only in retargeting performance, but prospecting conversions as well. With this new dynamic creative solution to offer, we are now able to bring highly dynamic, easy to use creative optimization to our customers. It’s a great differentiator for us and we applaud Rocket Fuel for bringing such a flexible, scalable solution to market.”
“Our agency partners and their retail and travel customers require well honed messages that deliver the right products at the right moment of influence to the right person," said Simon Hayhurst, SVP of product and business development at Rocket Fuel. “In the last eight months, Rocket Fuel has worked with over 85 retail and travel advertisers to launch more than 120 campaigns using this turnkey and scalable product. Our dynamic creative solution takes the guesswork out of what message or product to show in an ad, because now our Moment Scoring technology not only enables our partners to reach consumers in the moments that matter, but also chooses what products to show.”
Internal Rocket Fuel studies found dynamic creative ads have a 44 percent higher click-through rate than static ads and customers experienced, on average, a 46 percent lower CPA.1 Rocket Fuel’s dynamic creative solution is currently available to all managed service customers and will be available in the DSP later this year.
About Rocket Fuel
Rocket Fuel applies artificial intelligence and big data to predict the potential of every moment and make marketing more meaningful and accountable. Headquartered in Redwood City, California, the company has more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." Rocket Fuel, the Rocket Fuel logo, Moment Scoring, Advertising That Learns and Marketing That Learns are trademarks or registered trademarks of Rocket Fuel Inc. in the United States and other countries.
1 *Source: Rocket Fuel controlled A/B test saw 46% lower cost per acquisition when comparing standard banners vs. Rocket Fuel Dynamic Creative across 9 campaigns ranging in duration from 2-37 weeks between February 2015 – June 2016.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160728005781/en/
Rocket Fuel
Kristin Holloway, 650-481-6178
pr@rocketfuel.com
Rocket Fuel Names Advertising and Digital Media Veteran Rick Song as Chief Revenue Officer
Source: Business Wire
Song to Further Scale Rocket Fuel’s Global Businesses, Deepen Crucial Relationships with Brands and Agencies, and Strengthen a Cutting-Edge Digital Sales Team
Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today announced digital media veteran Rick Song will join the company as Chief Revenue Officer. Song joins Rocket Fuel to oversee sales and build out its go-to-market plans in an effort to drive further awareness and adoption of its industry-leading technology. He will join the company on July 25, 2016.
“I have known and admired Rick for more than a decade, and I believe that his strong leadership, sales rigor, and genuineness will help our current and future agency and brand partners drive marketing ROI across all channels,” said Rocket Fuel CEO Randy Wootton. “With Rocket Fuel’s continued commitment to make marketing meaningful, Rick’s experience will be integral in helping brands and agencies deliver powerful experiences with their customers that drive real results.”
Song is an accomplished global sales executive with more than 20 years of experience, most recently as Global Head and Executive Vice President of Sales at ZEFR, the world’s leading video identification technology company, where he was responsible for scaling its media business, leading revenue strategy, and deepening relationships with Fortune 500 brands and agencies.
Prior to ZEFR, Song held a variety of executive sales leadership positions, including at iHeartMedia Inc., where he launched its first national and local digital sales teams, grew revenue 70 percent and launched its first Digital Advisory Board; at Microsoft, where he served as General Manager of Eastern US Sales at Microsoft Advertising and grew revenue four-fold and founded “Microsoft Digital Showcase” – the company's first video Upfront. He’s also held sales leadership posts at Yahoo!, Forbes and Ziff-Davis.
“Rocket Fuel’s programmatic marketing platform leveraging Moment Scoring technology, artificial intelligence, and an immense big data infrastructure serve as a powerful differentiator for the company during this pivotal moment of change for the industry,” Song said. “I am extremely pleased to have this opportunity and look forward to deepening Rocket Fuel’s relationships with agencies and brands.”
Song will be based in New York and will report directly to Rocket Fuel CEO, Randy Wootton. Rocket Fuel’s interim CRO, Bill Keadle, will step down and remain on staff as an executive advisor.
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel (NASDAQ: FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel’s Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring goes beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world’s leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has more than 20 offices worldwide.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160721005352/en/
Rocket Fuel
Kristin Holloway, 650-481-6178
pr@rocketfuel.com
This thing will probably pop after earnings! Buy em up!
Rocket Fuel to Report Second Quarter 2016 Results and Host Quarterly Conference Call on August 2
Source: Business Wire
Rocket Fuel Inc. (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today announced it will report its second quarter 2016 financial results for the period ended June 30, 2016 following the close of market on Tuesday, August 2, 2016. On that day, management will hold a conference call and webcast at 2:00 p.m. PT (5:00 p.m. ET) to review and discuss the Company's business and results.
What: Rocket Fuel Second Quarter 2016 Financial Results Conference Call
When: Tuesday, August 2, 2016
Time: 2:00 p.m. PT (5:00 p.m. ET)
Live Call: 1-888-395-3227 or 719-457-2697
Replay: 1-888-203-1112, passcode 5640607#
(Available until 5:00 p.m. PT on August 7, 2016)
Webcast:
http://investor.rocketfuel.com/
About Rocket Fuel Inc.
A leading Programmatic Marketing Platform provider, Rocket Fuel Inc. (NASDAQ:FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel's Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer's goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring technology is designed to go beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves more than 75 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world's leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has over 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160713006562/en/
Investor Relations:
Rocket Fuel Inc.
Jane Underwood, 650-517-2045
ir@rocketfuel.com
or
Media Relations:
Rocket Fuel Inc.
Kristin Holloway, 650-481-6178
pr@rocketfuel.com
This stock is going to bounce back! Go FUEL!!!
Bought everything from 2.40 to 2.50 today.....
Taking a LT position...
$FUEL Rocket Fuel Inc Chart
http://pamphletshop.com/
Will Keep runninggggg
There's a $350 million all cash offer on the table right now. Current market cap is $355 million
where do u see its for 8.30?
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