Primedia engages in the production and ditribution of consumer directories primarily for apartment and other rental property sectors of the residential real estate industry through online,print and mobile platforms. The companies principal digital assets include, ApartmentGuide,com that delivers apartment and apartment community rental information to consumers through a combination of Internet, Print and mobile products and services. Primedia Inc. was founded in 1989 and is head quartered in Norcross, Georgia. As of Dec 31 2009 it ditributed approx 14.9 million printed directories to approx 17,000 advertiser client locations and 28,000 retail and other locations