Hello ETIMers:
I found ETIM only because it was listed among the most active boards. I was skeptical at first, but bought 50000 shares to get my feet wet and start following the news. The more I researched, the more I saw evidence of changes in the funeral business and moves toward themed funerals.
I started accumulating and now have 1.5 million shares, a lot of it acquired after the Las Vagas show.
The kicker came last week when I attended a themed funeral. A close friend who was a fireman for 30 years and a Harley owner had a memorial service at the Hot Rod Harley store in Muskegon, Michigan. The service had his Harley at the altar (in a downstairs meeting room), live rock music, burrito luncheon, all followed by a memorial ride by two fire trucks and over 200 motorcycles. Naturally, I was thinking Harley urns and/or caskets while sitting there.
I decided I have made a good investment in the future of the funeral industry in America and Europe.