LOS ANGELES, Calif.--(BUSINESS WIRE)--Rogers & Cowan has been selected by WebSafety Inc. (OTCBB: WBSI - News), the leading provider of mobile and Internet safety technologies, to manage public relations for the publically traded firm. The agency was selected for its expertise in media relations, strategic planning and profile across the consumer, enterprise, public sector and government landscapes. The announcement was made today by WebSafety, Inc. CEO, Rowland Day and Rogers & Cowan CEO, Tom Tardio.
WebSafety's suite of services, CellSafety and WebSafetyPC, provide a solution for parents who want to protect their children from unsafe cellular and online behaviors without spying on them. CellSafety alerts parents whenever certain dangerous words and phrases appear in their children's communication, which protects them from cyber-predators and bullies. The mobile software application also features expanded capabilities that are useful for parents as well as corporate, public sector and government employers to combat the dangerous and often deadly practice of texting- while-driving by locking a phone's ability to send or read text and email messages or utilize the phone web browser. WebSafetyPC offers the same protection as the mobile technology in order to defend against unlawful Internet behavior such as cyber predators, explicit or degrading messaging and cyber-bullying.
"The goal of WebSafety is to provide parents and employers with a viable solution to help manage the technologies that have entered into the family and work place," said Rowland Day, CEO of WebSafety, Inc. "The Rogers & Cowan team enthusiastically shares in our mission and was able to demonstrate a unique grasp of both our needs and the industry landscape that will help WebSafety build our brand as the leading provider of mobile phone and Internet family safety technologies."
Rogers & Cowan will implement a national media relations campaign to generate awareness for company news and developments that highlight how WebSafety is leading the charge to bring safety back to the rapidly developing digital and mobile world. The agency will also utilize its strong connections to align WebSafety with decision makers across influential consumer groups, auto insurance and government agencies.
"Rogers & Cowan is proud to be representing WebSafety, a company committed to providing software solutions to address incidents of distracted driving and unlawful Internet behavior," stated Tardio. "We have built a seasoned team of professionals with a deep understanding of the online and mobile space and a robust roster of key industry relationships to build WebSafety's company profile and raise national awareness about the growing dangers of text-while-driving, cyber-predators and bullies."
Executive Vice President Sallie Olmsted will lead the campaign from the firm's Los Angles office along with Account Supervisor Amanda Bialek.
About Rogers & Cowan
Rogers & Cowan is the world's leading entertainment public relations and marketing agency with offices in Los Angeles, New York and London. The agency designs and implements campaigns for entertainment clients, such as film production and distribution companies, cable and network TV programming, record labels, recording artists, celebrities and athletes, videogame publishers and distributors and digital media companies. Rogers & Cowan also creates integrated marketing solutions for consumer and technology brands seeking to build a connection with consumers through entertainment and lifestyle influences. Find out more at www.rogersandcowan.com. Rogers & Cowan is a unit of the Interpublic Group of Companies.
About WebSafety, Inc.
Web Safety, Inc. is the leading provider of mobile and computer software solutions that help to prevent incidences of distracted driving as well as unlawful Internet behavior such as cyber predators, explicit or degrading texting and cyber-bullying. The mobile software works on the major wireless operating systems, including Android, Blackberry and Symbian system and on all four of the major wireless carriers. The Irving, Texas-based company is also the creator of the "National Wireless Highway Safety Network," which is driven to save lives. For more information, please visit www.mywebsafety.com.