Virgin Mobile USA, Inc. provides wireless communications services, offering prepaid services to the youth market in the United States. It primarily offers voice services and additional calling features, such as voicemail, caller identification, directory assistance, and international calling. The company also develops content and has relationships with third parties to procure and offer customized content, music, and other services, including short message services, picture messaging, instant messaging, email, ring tones, text tones, alerts, artist profiles, communities, and Web browsing and search, as well as downloadable games, customized wallpaper, screensavers, and pictures. In addition, it offers handsets and Sugar Mama Program, which is a service enhancement and mobile media platform that allows its customers to earn up to 75 minutes in airtime by viewing advertisements from business partners. The company markets its products and services under the Virgin Mobile brand, using the nationwide Sprint PCS network. As of March 31, 2007, it served approximately 4.88 million customers. The company sells its products through direct and third-party distribution channels. Virgin Mobile USA, Inc. is headquartered in Warren, New Jersey.