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What is Upland?

Built at the intersection of the real and virtual world, Upland is a Monopoly style property trading game that gives you the power to buy, sell and trade virtual properties based on real-world addresses, just like the one you live at today… but in the virtual world. The digital properties you collect in Upland don’t have any association or rights to the correlating properties in the real world, however, the addresses do mirror real-life locations. Upland’s economy is powered by an in-game currency called UPX (pronounced “UP-EX”). All property you purchase in Upland is secured on the EOS Blockchain and is yours forever.


FinLab EOS VC Fund and several angel investors have invested a combined $2 million in Uplandme, maker of a digital property-trading game running on top of the EOS blockchain.

The funds will be used to support the development and launch of Upland, which is currently available in beta, and will become widely available later this year. 

Billed as “‘Monopoly’ meets blockchain,” as in the classic Parker Brothers board game, the game enables players to buy, sell, and trade imaginary properties based on real-world addresses. The twist is that instead of paper cards, it uses non-fungible tokens (NFTs), or digital collectibles similar to CryptoKitties, to confer ownership of an asset.

Unlike most digital games, however, properties that are recorded on the blockchain throughout the gameplay will be truly owned by the players, not the gaming company, Uplandme says. And just like in real life, land in this virtual realm has a fixed supply.  “We expect that the game momentum will be driven by the simple fact that there is a natural scarcity of available properties because they are based on real-world addresses,” said Uplandme co-founder Dirk Lueth. Lueth and his partners, Mani Honigstein and Idan Zuckerman, aim to disrupt the $50 billion market for casual (mass market) games.

“One game night, while playing Monopoly and watching the Netflix series ‘Stranger Things’ we got thinking about a property game in a parallel universe and realized how properties that are based on real-world addresses can be the perfect collectible NFT,” Lueth told CoinDesk.

Community chest

Angel investors in the seed round include Kai Bolik, co-founder and CEO of Gameduell, a gaming community with more than 70 games and 130 million players worldwide; Jan Sprengnetter, CEO of Sprengnetter Group, a property valuation provider; and Markus Ogurek, a former vice president of Hewlett Packard Enterprise.

The lead investor, FinLab EOS VC Fund, is backed by, the company that built the EOS blockchain, and FinLab AG, which focuses on investing in German financial technology companies. 

“We invested into Uplandme, Inc. because we like the genuine idea of a virtual property market powered by the EOS Blockchain and the very experienced and passionate team behind it,” said Stefan Schuetze, managing director of FinLab EOS VC Fund.

To be sure, Upland is one among many blockchain-based games in various stages of development.

Upland players will be able to trade their properties on a marketplace for an in-game currency called UPX. Beta testers are currently able to trade properties in a virtual San Francisco.





How to Create an Upland Account

? A hoof-by-hoof guide to getting started as a beta tester



Sep 1 · 3 min read

So you’ve decided to enter the exciting world of Upland! We applaud you, and welcome you to a new platform that will change the face of digital ownership. Upland is built on blockchain technology so everything you collect in the game is yours to keep in real life. But how do you get started?

Well nobody’s got time for long set-up processes, especially in Upland where time roaming the virtual streets = time well spent!??That’s why we’ve made our sign-up process super simple and lightning quick.

To start collecting digital properties, all you need is an email address. That’s it! There’s no need to set up a crypto wallet, as Upland’s innovative on-boarding system automatically creates an EOS account for you once you’ve acquired enough assets in the game and become a full-fledged Uplander.(Note: In the closed beta phase, all testers who purchase a property automatically become Uplanders.)

The private keys generated for an Upland EOS account are created on the player’s device by the Upland game client where they will be ciphered, secure, and not visible to anybody. Crypto aficionados will also have the option to generate and use their own private keys for the account if they wish to in the future.

We believe our unique sign-up method and easy payment options will truly bridge the gap between crypto holders and mainstream gamers, by offering a simple gateway into the blockchain space for people with limited crypto experience. You can read more about our technical account creation process
 follow our simple guide below on how to get started in the beta phase:

Step 1: Visit and sign up via email


Enter your email address at to start your journey. You will be added to the waitlist for beta testing. To move up the waitlist, invite your mates and spread the word about Upland.

Step 2: Wait for an invitation email with your access code

New beta testers are invited regularly to play, so keep an eye on your inbox for an invitation email. Don’t worry if you haven’t received an invite code, there will also be other opportunities to obtain a beta test invite, so stay tuned!

Once you receive an invite email, you will have access to a unique code to create your Upland account. Either click the link in the email or visi to enter your email address and your access code.

Important: Players can mow access the game via a mobile web browser  and PC

You will then be prompted to create a username and password. Once you’ve created your username and password you will receive a verification email to confirm your account.

That’s it! You’re in.

In just a few easy steps you’ve ventured into the virtual world of Upland, where you can experience true ownership, build an awesome property portfolio and earn UPX in the process. Sign up to become an Uplander today at 





Upland is a new property trading game, powered by Blockchain technology. Join the revolution at ????



Beta Registration link: 8/27/19  

PC Destop Login 

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More Company Info:


 Eosio Article  9/6/19

 SEP.13  Upland 101: What on Earth are NFTs?


  WHITE LLAMA PAPER   simulate a more realistic economy, UPX tokens are pre-inflated where $1 equals 1,000 UPX. Initially, 100 billion UPX have been minted and allocated to two pools, which are called the “Upland Pool” and the “Community Pool”: Upland Pool (above): 50 billion UPX have been allocated for selling UPX for fiat (and later for crypto) to players. The fiat proceeds are used to fund the operations of Uplandme, Inc. the company behind Upland. To ensure funding of the continuous development and growth of the platform, the Upland pool receives a variable amount of UPX per active player  created by the Upland minting system):


Uplander’s Digest: November Update November 12, 2019

quick video on how it works                                                                                                                                                                                      

  Upland Nov 26 · 4 min read        

Image result for upland blockchain game interview
Interview with IDAN ZUCKERMAN 3/3/20                                                                       

Updates: Martini and more  4/15/20






Q2 Roadmap Update



Jun 7 · 4 min read




Q3 UPDATE 2022

 Join Upland 



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