Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.
Related news: Google just shut down their "1-800-GOOG411" free BUSINESS directory assistance telephone number.
From: SuperMedia.com [mailto:donotreply@supermedia.com]
Sent: Tuesday, December 07, 2010 11:49 AM
To: A Valued Client
Subject: SuperMedia December 2010 eNewsletter
Dear Valued Client,
Season's Greetings and Well Wishes for a Happy, Healthy and Profitable 2011.
During this holiday season you may have read or seen stories about what may or may not be happening with the residential white pages. Some of these articles are simply innaccurate and misleading. Let's take a moment to present the facts:
Regulators in Massachusetts, New Jersey, Texas, Delaware, Pennsylvania, Rhode Island, Florida, the District of Columbia, Connecticut and New York have all said it is okay to not publish the residential white pages. Other states are looking at this as well. These initiatives are related to the printed residential white pages only, not the Yellow Pages.
Superpages® directories featuring the business white pages and yellow pages (where your advertising appears) are still being published and - on a national average - are being kept and used by consumers more than in past years.i In addition, clients nationally are receiving, on average, 10% more calls this year than last year, resulting from their advertising.ii
Much of our success is due to our SuperGuarantee® programiii - our free, consumer confidence program. The Superpages phone book is the only one with this differentiator and local businesses are benefiting directly.
Please contact me directly at Sandra@SuperMedia.com with any questions, comments or concerns.
Best regards,
Sandra Crawford Williamson, Chief Marketing Officer, SuperMedia
---------
Giving You the Business… White Pages
While research tells us that people are using the residential white pages less than they have in the past, it is clearly showing BUSINESS White Pages usage remains strong. In fact, it is thriving!
Many people reference the white pages rather than the yellow pages when they know the name of the business they're looking for.
The Yellow Pages Association conducted a "White Pages Usage & Perceptions Study" last year and found:
69% of consumers used the white pages in the last 12 months to look up a business
53% made a purchase
21% were first-time purchasers
SPMD PR Dec 7 2010
The Dealmap Launches DealExchange to Help Publishers and Local Businesses Distribute and Promote Local Deals
Supermedia Inc. (MM) (NASDAQ:SPMD)
Tuesday 7 December 2010
The Dealmap® (http://www.thedealmap.com), the most comprehensive source for people to find and share local deals, today announced it has launched the DealExchange™, a new platform that enables businesses to take advantage of exploding consumer interest in local deals. The DealExchange provides tools that allow publishers and developers to easily integrate the largest collection of local deals into their products and applications. The platform gives small businesses and deal providers the ability to reach more than 40 million visitors through The Dealmap network.(1) More information about the DealExchange can be found at http://www.thedealmap.com/dealexchange.
The Dealmap also announced a number of new DealExchange partners are now distributing its content, including leading local search companies SuperMedia (Nasdaq: SPMD) and Local.com (Nasdaq: LOCM). In addition, local deal creation companies Adility, Deal Current, NimbleCommerce and Wantsa are using the DealExchange to offer their publisher partners a turnkey distribution solution. Adility also allows individual business owners to submit deals to be distributed through the DealExchange.
"The DealExchange is the first platform that empowers all the key constituencies of the local deal ecosystem -- from the local business to the publisher, and ultimately the consumer," said Chandu Thota, co-founder and chief technology officer of The Dealmap. "Adding leading brands like Local.com and Superpages.com to our distribution network brings incredible value to the local businesses and deal providers we work with, and illustrates the benefit we bring to web publishers."
Robust Tools for Publishers and Developers
The DealExchange gives publishers and developers tools and resources to quickly and easily build products that take advantage of The Dealmap's unique content. Currently, more than 175 developers and companies are using the DealExchange platform. The DealExchange also offers monetization opportunities and commercial distribution terms for qualified companies with large audiences. Publishers and developers can access the following resources from the DealExchange:
* Access to more than 400,000 active local deals every day, from 200 sources.
* Access to daily deals and flash sales from more than 100 sources.
* Web-scale application programming interface (API) with ability to search deals, businesses and locations, and to submit deals.
* Java, .NET and Python software development kits (SDKs) that enable quick application development.
* Plug-and-play widgets with easy customization.
"Savvy consumers are looking for creative ways to save money without spending hours searching for relevant coupons," said Sandra Crawford Williamson, chief marketing officer of SuperMedia. "Partnering with The Dealmap enabled us to give consumers a single-stop for local deals and specials at Superpages.com."
Publishers and developers can learn more about the DealExchange platform at http://www.thedealmap.com/dealexchange/integration.
Valuable Resources for Local Businesses and Deal Providers
Small businesses and deal providers can use DealExchange to easily tap into The Dealmap's broad distribution network, including its website, mobile and social applications, daily emails, and partner sites and applications. Deal providers and local businesses will find the following features on the DealExchange:
* Access to more than 40 million visitors across The Dealmap network.
* Turnkey tools to submit individual or bulk deals.
* Featured deal promotion
program for local businesses.
Local businesses and deal providers can find out more about the DealExchange at http://www.thedealmap.com/dealexchange/distribution.
About The Dealmap
The Dealmap is the most comprehensive source for people to find and share the hottest local deals, all in one place. The Dealmap aggregates the largest number of local deals on the Web, and makes previously hard-to-find deals available to people when and where they want them, through its website, mobile and social applications, and its daily email. The site showcases discounts of up to 90% off multiple business categories, including restaurants, attractions, hotels, spas, salons, entertainment, shops and more. Using Center'd® SentimentAnalysis, The Dealmap also integrates detailed insights about local businesses, giving people the information they need to make better local purchasing decisions. Consumers and businesses can submit offers directly to The Dealmap website.
The Dealmap is owned and operated by Center'd Corporation, a local search and discovery company that organizes and distributes unique content based on its SentimentAnalysis™ technology. Headquartered in Menlo Park, California, Center'd is led by former Microsoft and Yahoo! executives, and is funded by Norwest Venture Partners and KeyNote Ventures.
(1) Source: Compete.com and direct company data.
SOURCE The Dealmap
SPMD $6.08 -0.71 (-10.46%)
Volume: 625,088 @ 4:35:39 PM ET
Bid Ask Day's Range
5.71 6.24 5.94 - 6.9675
"This week's spikes are not much comfort for existing investors, and any deal for this company would probably be a highly opportunistic, low-priced affair."
http://www.fool.com/investing/general/2010/12/03/supermedia-shares-popped-what-you-need-to-know.aspx
nice bounce from 4, get in next time at 3
SPMD mentioned on CNBC 6.64 +16% nice.
SPMD 6.53 +13% hod monster bounce from the 4's
link SPMD 5.65 some dd and links regarding a private equity buyout of a marketing firm from the yahoo board and groupon valuations.
http://messages.finance.yahoo.com/Stocks_%28A_to_Z%29/Stocks_S/threadview?m=tm&bn=101477&tid=477&mid=477&tof=3&rt=2&frt=2&off=1
SPMD 5.65 +17% $GOOG interest in Groupon sets off "Local" frenzy. $LOCM $SPMD up big today.
http://twitter.com/TheEquitiesRoom/statuses/10437576150224897
SPMD 5.47 +13% strong today
5.30 +10% starting to bounce.
Nice close today 4.81 +6%
It's a real good article...
What's not mentioned is that SuperPages had chased advertisers away from the phone books through price gouging in a bad economy. Now that they have chased away half of there clients and the book is half it's size (and that's even with the NEW larger print in the ads) the former advertisers don't want Anything to do with SuperPages at all..
Scott Klien had also went the route of hiring aggressive collection agencies to increase cash flow on slow paying debt. Those advertisers will never go back to the Printed Directory and certainly won't subscribe to SuperPages internet services.
Say Good Bye to the printed directory and SuperPages will fail on internet advertising dooming the company.
SuperMedia: Priced as Though Bankruptcy Is a Foregone Conclusion
by: The Manual of Ideas November 10, 2010
http://seekingalpha.com/article/236084-supermedia-priced-as-though-bankruptcy-is-a-foregone-conclusion?source=yahoo
The share price of directories publisher SuperMedia (SPMD), formerly known as Idearc, is down nearly 90% since it re-listed on Nasdaq following the exit from bankruptcy in January 2010. At the recent price of about $6.00 per share, the company has a market value of less than $100 million and an enterprise value of $2.3 billion.
Our thesis is that deleveraging will transfer significant value from debt to equity holders as the enterprise value trades at only 3.3x 3Q10 annualized EBITDA (with EBITDA up sequentially in every quarter of 2010 despite declining revenue), the debt does not mature until yearend 2015, and 3Q10 annualized FCF represents 20% of recent net debt — and nearly 5x recent equity market value!
Key reasons why SuperMedia may be undervalued include: 1) emergence from bankruptcy at year-end 2009; 2) “fresh-start” accounting quirks which result in low GAAP revenue and net losses (not reflecting the true economics of the business); and 3) a general “out-of-favor status” of traditional advertising providers.
While there is a possibility that equity holders lose again as a result of another bankruptcy or dilutive share issue, the market appears too pessimistic regarding the company’s prospects. This sets up an upside potential in the equity that is large enough to warrant closer examination, despite the lack of downside protection. The key risk is that the underlying business deteriorates so quickly and substantially that cost-cutting cannot be done at a pace and scale necessary to preserve recent free cash flow generation.
SUPERMEDIA: FRAMING THE EQUITY UPSIDE POTENTIAL
($ in millions) Conservative Base Case Aggressive
Valuation Methodology1 5x normalized EBITDA-capex
(assumes revenue at 90% of 3Q10 annualized net ad sales, 3Q10 actual EBITDA margin and capex at 2% of revenue)
5x normalized EBITDA-capex
(assumes revenue at 100% of 3Q10 annualized net ad sales, 3Q10 actual EBITDA margin and capex at 2% of revenue)
5x normalized EBITDA-capex
(assumes revenue at 100% of trailing net ad sales, 3Q10 actual EBITDA margin and capex at 2% of revenue)
Normalized revenue $1,422 $1,580 $1,919
Estimated EBITDA margin2 35% 35% 35%
Normalized EBITDA $500 $556 $675
Less: Capex3 (28) (32) (38)
Normalized EBITDA less capex4 $472 $524 $637
Fair value multiple5 5.0x 5.0x 5.0x
Estimated Enterprise Value $2,359 $2,621 $3,183
Less: Net debt at 9/30/10 (2,165) (2,165) (2,165)
Estimated fair value of the equity of SPMD6 $194 million $456 million $1,018 million
$12 per share $29 per share $66 per share
Implied 3Q10 annualized FCF yield 223% 95% 42%
Implied 1Q10-3Q10 annualized FCF yield 257% 109% 49%
Implied EV-to-3Q10 annualized ad sales 1.5x 1.7x 2.0x
Implied EV-to-3Q10 annualized revenue 1.2x 1.3x 1.6x
Implied EV-to-3Q10 annualized EBITDA less capex 3.6x 4.0x 4.9x
1. Our three valuation cases differ solely with respect to the "normalized" revenue assumption, which we think is the key value driver. Given the highly leveraged balance sheet, equity value changes dramatically based on small changes in assumptions. Therefore, our estimate of the fair value range should be viewed in that context: SuperMedia has significant upside potential if revenue can be stabilized at recent levels of advertising sales. Downside protection, however, is low given that there are no tangible assets and the fact that revenue and cash flow could decline dramatically if ad sales decline materially from the 3Q10 level of $395 million.
2. EBITDA margin is assumed stable at the 3Q10 actual level for all three valuation cases. This implies an assumption that costs could be reduced on lower revenue relative to the "aggressive" case (revenue in the "aggressive" case approximates the revenue achieved in 3Q10 on an annualized basis). The company grew EBITDA margin from 31% in 1Q10 to 35% in 3Q10 despite revenue declining from $533 million in 1Q10 to $489 million in 3Q10.
3. Assumes capex is 2.0% of revenue in each valuation case. This is in-line with the 2005-09 average. YTD through September 2010 capex is also 2.0% of revenue.
4. EBITDA less capex was $162 million in 3Q10. On an annualized basis, this implies EBITDA less capex of $648 million, roughly approximating our figure used in the aggressive case.
5. For reference purposes, competitor Dex One Corporation (DEXO) has recently traded at an approximate EV-to-EBITDA less capex multiple of 4x based on 3Q10 annualized EBITDA less capex.
6. Based on 15.5 million shares outstanding.
What the market seems to be focused on:
1. Declining net advertising sales: Net advertising sales, which drive future revenue, have been on a relentless downward trend (down 15% y-y in 3Q10) due to the secular decline in print advertising versus other ad platforms such as the Internet. The weak U.S. economy, and especially the difficult situation of small-and medium-sized businesses, has been another drag since 2008.
2. GAAP net losses: The GAAP net loss is $252 million YTD through September on a GAAP revenue decline of 60+% y-y to $750 million (see below discussion on why this is misleading).
3. High level of debt: Despite reducing debt by about $6+ billion since the bankruptcy filing in 2009, recent net debt to 3Q10 annualized EBITDA is 3.1x. With negative tangible shareholders’ equity, shares offer no downside protection.
4. CEO uncertainty: In October, SuperMedia announced the sudden resignation of CEO Klein, who has led the company through the bankruptcy process. The company hired Peter McDonald, an industry veteran and former COO of Dex One, as interim CEO. The sudden departure of Klein and lack of a permanent CEO are not confidence boosters at a time when the company needs strong leadership.
What the market seems to be missing:
1. Yes, net ad sales are declining…but EBITDA has grown every quarter in 2010 as the company is reducing costs. EBITDA is up from $163 million in 1Q10 (31% margin) to $165 million in 2Q10 (32% margin) and $172 million in 3Q10 (35% margin). With 5,000+ employees versus Dex One’s ~3,500 employees on a similar revenue base, the potential for further cost reduction appears significant.
2. GAAP revenue and net income do not reflect the true economics of the business and are therefore misleading. As a result of fresh-start accounting following the exit from bankruptcy, deferred revenue and deferred directory costs were adjusted to their “fair value” of zero at year-end 2009. This means that $846 million of deferred revenue and $215 million of deferred directory costs are not recognized in the 2010 income statement. SuperMedia’s “true” revenue is not declining at the 60+% rate the GAAP figures imply. The company remains highly cash-generative despite reporting GAAP net losses. Free cash flow is $373 million YTD through September, including $108 million in 3Q10.
3. Yes, debt is high…but it is manageable and forces discipline, which benefits equity holders. SuperMedia exited bankruptcy with $2,750 million of senior secured term loans and $212 million of cash at yearend 2009. Net debt is down by $373 million since then to $2.2 billion at September 30, 2010, as a result of the company’s free cash flow generation in the period. SuperMedia is in compliance with all of the debt covenants, which also stipulate mandatory debt principal payments (67.5% of any increase in the company’s available cash) each quarter through debt maturity at yearend 2015. This cash sweep provision results in automatic deleveraging and capital discipline which should, over time, lead to a significant value transfer from debt to equity holders. With no debt maturities before 2015, and 3Q10 annualized free cash flow representing 20% of recent net debt, SuperMedia should be able to manage its debt load without the need to raise new equity.
4. The CEO change may be a positive as former CEO Klein appears not to have had the support of the company’s employees and board. The press release announcing the change did not thank Klein for his service or mention any of his accomplishments.
5. Potential for value-creating industry consolidation. The lack of a permanent CEO at SuperMedia may open the door for potential M&A. Given that the traditional directory publishing industry faces secular revenue declines, industry consolidation may offer one way to more drastically reduce operating costs and preserve profitability. For example, a merger between Yell Group’s U.S. business or Dex One with SuperMedia may create significant cost synergies relative to the recent market value of SuperMedia shares. It is worth noting that funds controlled by “superinvestor” John Paulson own 17% of SuperMedia and 7% of Dex One as of June 30, 2010.
6. What about the “growing part” of SuperMedia’s business? The company’s Internet-based advertising platform, Superpages.com, is one of the leading websites in the U.S. (Alexa ranks it #289 in the U.S. based on traffic). While SuperMedia no longer discloses revenue by ad platform, 10% of 2008 company revenue (equating to ~$300 million) was Internet-based, per the latest available data. This part of SuperMedia’s business is growing and deserves a much higher multiple than the traditional, print-based advertising business. Assuming Internet-based revenue of $400 million in 2011 and a 3x revenue multiple, the implied enterprise value of the print-based business is less than 1.0x 2011E revenue (assuming a y-y revenue decline of ~20%). This appears too low given 30+% EBITDA margins and minimal capex requirements.
Some background information on SuperMedia:
SuperMedia provides advertising services to small-and medium-sized businesses in the U.S. The company, which comprises Verizon’s (VZ) former U.S. print and Internet yellow pages directory operations, was spun off from Verizon in 2006. It continues to be one of the largest U.S. publishers of directories, based on revenue. While revenue by ad platform is no longer disclosed, 80-90% of it likely comes from SuperYellowPages print directories and direct mail, while the rest is derived online at Superpages.com. A source of competitive advantage comes from an exclusive publisher deal with Verizon through 2036 in the markets in which Verizon is currently the incumbent local exchange carrier.
SuperMedia competes against different advertising media, including newspapers, radio, television, the Internet, billboards, direct mail, telemarketing and other yellow pages directory publishers. The latter include Yellowbook (the U.S. business of Yell Group), with which SuperMedia competes in the majority of its markets. To a lesser extent, SuperMedia competes against other directory publishers, including AT&T’s (T) YellowPages.com, Dex One (DEXO) and Local Insight Media.
Disclosure: No positions
Bullish DD link Chart For a bounce trade 4.50 -9% down -90% from 48.00 glta.
http://stockcharts.com/h-sc/ui?s=SPMD&p=D&b=5&g=0&id=p99373106254
http://seekingalpha.com/article/236084-supermedia-priced-as-though-bankruptcy-is-a-foregone-conclusion?source=yahoo
SPMD $4.52 -0.44 (-8.87%)
Volume: 157,373 @ 11:47:19 AM ET
Bid Ask Day's Range
4.52 4.55 4.49 - 4.89
SPMD $4.93 -0.23 (-4.46%)
Volume: 96,453 @ 12:20:22 PM ET
Bid Ask Day's Range
4.93 4.94 4.87 - 5.39
How low will it go before the "Q"? LOL! I just got my new directory delivered. It is a fraction of what it used to be.
SPMD PR Nov 22, 2010
Welcoming the Most Wonderful Time of the Year, Superpages.com Offers Black Friday & Cyber Monday Deals Tabs
Supermedia Inc. (MM) (NASDAQ:SPMD)
Today : Monday 22 November 2010
Kicking off the holiday spirit with a gift to help all consumers “shop
smart” during this busy holiday season, SuperMedia (NASDAQ:SPMD) is providing one-stop shopping for deals on Superpages.com®. By visiting Superpages.com now to Nov. 30, consumers who want to jumpstart their holiday shopping or just treat themselves to a little holiday cheer can take advantage of all of their local in-store and online shopping promotions without the hassle of searching multiple sites.
A new tab appears on Superpages.com labeled Black Friday Deals. The tab features exclusive shopping deals at area retailers, which can be searched by category, store or city, making holiday shopping easier than ever, for naughty or nice consumers ranging from forgetful husbands to busy moms. This targeted search provides consumers with the information to make informed decisions to buy the gifts they need and want when shopping for the holidays. The Black Friday Deals tab will remain active through Nov. 26 and will feature can’t-miss, Black Friday-specific deals on Nov. 26.
On Nov. 26 at midnight, the Black Friday Deals tab will switch to Cyber Monday Deals, offering shoppers an additional opportunity to spread holiday cheer by finding the right gifts at the right prices, all online. The tab will feature a wide range of online shopping promotions for those who prefer at-home, hassle-free holiday shopping. The Cyber Monday Deals tab will remain active until Nov. 30.
“By bringing all of the best deals to one place, we are taking some of the stress out of shopping this holiday season,” said Sandra Crawford Williamson, chief marketing officer for SuperMedia. “Shoppers can choose to shop they way they would prefer by finding the best deals down the street or just a click away.”
Consumers can also “hint” at their favorite picks for a holiday gift by sharing their favorite deals with friends and family on social network
communities via Facebook or Twitter directly from Superpages.com’s Black Friday Deals and Cyber Monday Deals tabs.
Forward-Looking Statements
Certain statements included in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements that include the words "believe," "will," "would," "propose," "anticipate," "foresee," and similar expressions identify forward-looking statements. For a discussion of the risks and uncertainties see SuperMedia's periodic filings with the Securities and Exchange Commission, which you may view at www.sec.gov, and in particular, SuperMedia LLC's Annual Report on Form 10-K for the fiscal year ending December 31, 2009 and SuperMedia LLC’s subsequent Quarterly Reports on Form 10-Q.
About SuperMedia LLC
SuperMedia LLC (NASDAQ: SPMD) is the advertising agency for local small- to medium-sized businesses across the United States. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results.
SuperMedia's advertising solutions and services include: the award-winning SuperGuarantee® program, the SuperTradeExchange® program, the now easy-to-read Superpages directories, published for Verizon®, FairPoint® and Frontier®, Superpages.com®, EveryCarListed.com®, Superpages for your mobile and Superpages direct mail products. For more information, visit www.supermedia.com.
(SPMD-G)
SPMD PR Nov 18 2010
SuperMedia Connecting Consumers with Local Businesses Year-Round and into the Busy Holiday Season
Supermedia Inc. (MM) (NASDAQ:SPMD)
Today : Thursday 18 November 2010
Throughout the often-hectic holiday season, consumers around the nation continue to turn to their local business white and yellow pages when searching for area service providers to help with last-minute holiday needs – from plumbers and auto mechanics to painters and contractors.
Superpages not only provides consumers with the ability to research the resources they need to get the job done, it also offers local companies greater opportunities to secure the business needed during a still-challenging economy.
SuperMedia (NASDAQ: SPMD), the advertising agency that gets local businesses across the country seen anytime and anywhere by ready-to-buy shoppers, has found that on a national average, its Superpages directories – featuring the business white pages and yellow pages – are being kept and used by consumers more than in past years.1
Contributing to this success and differentiating SuperMedia from its competitors is the industry-leading Superpages SuperGuarantee® – a free consumer confidence program. Through the program, SuperMedia backs the work of select service-provider businesses and seeks to resolve any issues a consumer may have with the business or, if unable to resolve the issue, reimburses the consumer up to $500 of the cost of labor for the service.2
Not only are local service providers benefiting by positioning their businesses with the SuperGuarantee as a unique benefit to consumers, SuperMedia clients nationally – on average – are receiving 10 percent more calls this year than last year.3
“We are receiving calls and emails across the country from our clients, thanking us for helping them survive the recession,” said Sandra Crawford Williamson, chief marketing officer at SuperMedia. “Shoppers are working more often with contractors, painters, plumbers, auto mechanics and other service providers because of the backing of the SuperGuarantee appearing in our Superpages directories.”
Forward-Looking Statements
Certain statements included in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the federal securities laws. Statements that include the words “may,” “will,” “could,” “should,” “would,” “believe,” “anticipate,” “forecast,” “estimate,” “expect,” “preliminary,” “intend,” “plan,” “project,” “outlook” and similar statements of a future or forward-looking nature identify forward-looking statements.
You should not place undue reliance on these statements. These forward-looking statements include statements that reflect the current views of our senior management with respect to our financial performance and future events with respect to our business and industry in general. Forward-looking statements address matters that involve risks and uncertainties. Accordingly, there are or will be important factors that could cause our actual results to differ materially from those indicated in these statements.
For a discussion of the risks and uncertainties see SuperMedia's filings with the Securities and Exchange Commission, which you may view at www.sec.gov, and in particular, SuperMedia Inc’s Annual Report on Form 10-K for the fiscal year ending December 31, 2009 and SuperMedia Inc’s subsequent Quarterly Reports on Form 10-Q.
About SuperMedia LLC
SuperMedia LLC (NASDAQ: SPMD) is the advertising agency for local small- to medium-sized businesses across the United States. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results.
SuperMedia's advertising solutions
and services include: the award-winning SuperGuarantee® program, the SuperTradeExchange® program, the now easy-to-read Superpages directories, published for Verizon®, FairPoint® and Frontier®, Superpages.com®, EveryCarListed.com®, Superpages for your mobile and Superpages direct mail products. For more information, visit www.supermedia.com.
1 2009-2010 Possession and Usage Studies - Burke Research.
2 Restrictions apply. For full details, see the Terms and Conditions for the SuperGuarantee program at www.superguarantee.com.
3 SuperMedia Marketing Services
- Beginning in late 2009 and 1st quarter 2010, call counts began to increase from previous year volumes. 10% average increase YTD 2010 from same period last year.
SPMD $5.49 -0.13 (-2.31%)
Volume: 158,068 @ 4:22:19 PM ET
Bid Ask Day's Range
5.01 6.48 5.27 - 5.75
Between now and the end of the year investors sell off there losses for 2010 tax credits. Considering this was $47 a share earlier in the year I wouldn't be surprised to see the sell off of SPMD to accelerate. Any body have any guesses when SPMD will fall below $1.00??
SPMD $5.62 -0.15 (-2.60%)
Volume: 154,395 @ 5:22:17 PM ET
Bid Ask Day's Range
5.0 6.7 5.55 - 5.955
SPMD PR Nov 11 2010
Inceptor’s Fully Integrated Search Campaign for Kaz USA Selected as a 2010 MITX Interactive Awards Finalist
Supermedia Inc. (MM) (NASDAQ:SPMD)
Today : Thursday 11 November 2010
SuperMedia (NASDAQ:SPMD) today announced Inceptor’s Fully Integrated Search Campaign for Kaz USA has been selected as a finalist in the Best Use of Search category for the 15th Annual MITX Interactive Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England.
Since 1996, the MITX Awards has grown to the largest and most prestigious awards competition in the country for technology innovations and celebrates the best creative and technological accomplishments emerging from New England.
“The MITX Awards encompass all things creative and innovative in interactive marketing and technology, and this year, we saw an increasingly impressive group of forward-thinkers,” said MITX president Kiki Mills. “We are proud to be the voice for the region’s digital community, and we are thrilled to recognize some of the world’s most inspiring marketing and creative experts through the awards.”
Inceptor demonstrated the significant impact on sales of a single product through a fully integrated search campaign for Kaz USA, a global leader in healthcare devices and home comfort products with a brand portfolio that includes Vicks, Honeywell, Braun and more. Data/learnings were passed from the Inceptor Comparison Shopping and SEO teams to the Inceptor PPC team and the client.
In turn, the improved visibility across all three channels led to an increase in sales in both the Comparison Shopping Engines (CSEs) and Organic search. Within a few days of noticing a spike in CSE sales on a specific product, the team built out a unified strategy across Paid and Organic search that led to a tremendous growth in sales and ultimately a shift in the overall revenue contribution from a single category. The ROI goals were met and exceeded.
“We’ve been working with the Inceptor team for about 18 months. They built our accounts from scratch and manage our Search Engine Optimization, Pay Per Click and Comparison Shopping Engine feeds,” said Kaz USA web manager Fred Hosley. “Prior to 2009, we didn’t really have a direct-to-consumer business to speak of. Since we hired Inceptor, they’ve been an integral part of our journey from nothing to exciting. There has been significant growth in our business, and Inceptor has played a major role in that.”
“The power of a fully integrated search campaign coupled with Inceptor’s industry-leading management techniques demonstrate the true value that can be achieved when the right strategy and smart execution come together,” said Sandra Crawford Williamson, chief marketing officer for SuperMedia.
The Inceptor team will be recognized with the other finalists in the category of Best of Search at a gala awards ceremony traditionally attended by over 1,000 of the region’s top interactive marketing and technology professionals. Winners will be announced at the ceremony in the Boston Marriott Copley Place on Thursday, November 18th at 6 p.m. Tickets can be purchased at www.mitxawards.org/interactive. The 2010 MITX Awards are sponsored by: Bridgeline Digital, PricewaterhouseCoopers, DLA Piper, Pod Digital Design, Atom Group, Reebok, Technology Review, Boston.com, massAV and Metropolis Creative.
About SuperMedia LLC
SuperMedia LLC (NASDAQ: SPMD) is the advertising agency for local small- to medium-sized businesses across the United States. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results.
SuperMedia's advertising solutions and services include: the award-winning SuperGuarantee® program, the SuperTradeExchange® program, the now easy-to-read Superpages directories, published for Verizon®, FairPoint® and Frontier®, Superpages.com®, EveryCarListed.com®, Superpages for your mobile and Superpages direct mail products. For more information, visit www.supermedia.com.
About Inceptor, a search marketing service of SuperMedia LLC
The Inceptor team brings a high level of customized service and a laser focus on results to Search Engine management. We determine clients’ critical metrics and provide the best strategy to reach them. Our integrated approach to PPC, SEO, CSE/Feeds, and Social Media maximizes ROI, online visibility, and revenue. For more information, visit www.inceptor.com
About MITX
The Massachusetts Innovation & Technology Exchange (MITX) is the region’s premier professional organization for the Internet business and marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking with other like-minded peers to source potential business leads, partnerships, ideas, and funding. MITX is headquartered in Cambridge, MA. Visit us at www.mitx.org.
(SPMD-G)
SPMD $6.08 -0.17 (-2.72%)
Volume: 89,511 @ 5:13:50 PM ET
Bid Ask Day's Range
5.85 6.89 6.0 - 6.26
SPMD PR Nov 9 2010
Improved Call Counts, Upward Possession and Usage Trending Continue to Benefit SuperMedia Clients
Supermedia Inc. (MM) (NASDAQ:SPMD)
Today : Tuesday 9 November 2010
Local businesses across the country - experiencing increases in sales - are singing the praises of SuperMedia’s (NASDAQ:SPMD) SuperGuarantee® program. SuperMedia – through its free, consumer confidence program - backs the work of select service-provider businesses and seeks to resolve any issues a consumer may have with the business or, if unable to resolve the issue, reimburses the consumer up to $500 of the cost of labor for the service.1
"I didn't think it was going to help, but it was free so there was no risk for me," said Wendy Hewes, owner of Providence, RI based Ace Wood Flooring. "Suffice to say, I was wrong. The SuperGuarantee is providing another boost in sales for me."
Hewes is not alone. SuperMedia clients - contractors, painters, auto mechanics, dog groomers and numerous other businesses are benefiting from the SuperGuarantee program and Superpages with increases in customer calls.2
"Now that we are number one in the market we have a target on our shirt,” said Kevin Hunter, owner of Windows, Doors & More, based in Fort Wayne, IN. “The SuperGuarantee lets consumers know that a big gun is going to step-in if we don't do the right thing. While I'm happy to say we have not had an incident, I know the SuperGuarantee differentiation is helping us."
In addition to an average increase of 10 percent in client call counts3, SuperMedia has seen another benefit from the SuperGuarantee. Since its introduction in April 2009, SuperMedia has seen steady increases in the amount of people keeping and using its Superpages directories.4
“Our clients are telling us, Superpages and the SuperGuarantee has become a true differentiator for them and is delivering ready-to-buy shoppers,” said Sandra Crawford Williamson, chief marketing officer at SuperMedia. “Consumers are attracted to the peace of mind we provide them.”
Forward-Looking Statements
Certain statements included in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the federal securities laws. Statements that include the words “may,” “will,” “could,” “should,” “would,” “believe,” “anticipate,” “forecast,” “estimate,” “expect,” “preliminary,” “intend,” “plan,” “project,” “outlook” and similar statements of a future or forward-looking nature identify forward-looking statements.
You should not place undue reliance on these statements. These forward-looking statements include statements that reflect the current views of our senior management with respect to our financial performance and future events with respect to our business and industry in general. Forward-looking statements address matters that involve risks and uncertainties. Accordingly, there are or will be important factors that could cause our actual results to differ materially from those indicated in these statements.
For a discussion of the risks and uncertainties see SuperMedia's filings with the Securities and Exchange Commission, which you may view at www.sec.gov, and in particular, SuperMedia Inc.’s Annual Report on Form 10-K for the fiscal year ending December 31, 2009 and SuperMedia Inc.’s subsequent Quarterly Reports on Form 10-Q.
About SuperMedia LLC
SuperMedia LLC (NASDAQ: SPMD) is the advertising agency for local small- to medium-sized businesses across the United States. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results.
SuperMedia's advertising solutions and services include: the award-winning SuperGuarantee® program, the SuperTradeExchange® program, the now easy-to-read Superpages directories, published for Verizon®, FairPoint® and Frontier®, Superpages.com®, EveryCarListed.com®, Superpages for your mobile and Superpages direct mail products. For more information, visit www.supermedia.com.
SPMD-G
1 Restrictions apply. For full details, see the Terms and Conditions for the SuperGuarantee program at www.superguarantee.com.
2 SuperMedia internal call tracking; single line, single ad observations. Percentage change in year over year calls per equivalent ad size.
3 SuperMedia Marketing Services - Beginning in late 2009 and 1st quarter 2010, call counts began to increase from previous year volumes. 10% average increase YTD 2010 from same period last year.
4 2009-2010 Possession and Usage Studies - Burke Research.
yep the train wreck picture pretty much sums it up
No wonder here why Scott Klien left SPMD. Train wrecks are more survivable.
SPMD $7.87 -0.33 (-4.02%)
Volume: 36,964 @ 9:55:07 AM ET
Bid Ask Day's Range
7.88 7.92 7.84 - 8.25
(SPMD)$8.20 -0.12 (-1.44%)
Volume: 215,373 @ 5:53:55 PM ET
Bid Ask Day's Range
6.55 8.59 8.12 - 8.34
That pretty much says it all.
Advertisers are running away from the phone book...
Advertising sales in Q3 2010 declined 15.4 percent.
SPMD October 26, 2010
SuperMedia Announces Q3 2010 Results
Today : Tuesday 26 October 2010
http://ih.advfn.com/p.php?pid=nmona&article=44934854&symbol=SPMD
SuperMedia (NASDAQ:SPMD) today announced its financial results for the third quarter 2010.
Third quarter highlights:
* Third quarter advertising sales declined 15.4 percent, versus a third quarter 2009 decline of 20.8 percent; third quarter results represent a 150 basis point improvement versus the second quarter 2010 rate of decline of 16.9 percent;
* debt principal payments of $77 million during the quarter, in accordance with the mandatory cash sweep provisions of the company’s loan agreement, including $75 million related to third quarter cash flows and $2 million residual mandatory principal payment related to an adjustment relative to the second quarter cash sweep;
* continued aggressive cost management; and
* cash on hand of $331 million at the end of the quarter.
“We believe our process improvements, and expense reduction efforts are showing some positive signs,” said Samuel D. Jones, chief financial officer, SuperMedia. “However, much work remains to be done and we must remain focused on executing our plans.”
On October 5, Peter McDonald joined SuperMedia as interim chief executive officer. McDonald, who has more than 35 years of directory advertising industry experience, said, “Although it has been a short time, I am excited to be here to help SuperMedia move forward.
“My first tasks are to get to know the SuperMedia team and ensure that the company focuses on delivering profitable products that make sense and provide a positive difference for local businesses.”
Financial Summary
SuperMedia reports financial results on a generally accepted accounting principles (“GAAP”) and non-GAAP basis, referred to as “adjusted pro forma”. The adjusted pro forma basis measures are described and reconciled to the corresponding GAAP measures in the accompanying financial schedules. These results were adjusted for the impacts of fresh start accounting and certain unique costs including reorganization items, restructuring costs and other certain non-recurring costs.
Reported GAAP operating revenue for Q3 2010 was $349 million. Adjusted pro forma operating revenue for Q3 2010 was $489 million, versus $611 million for Q3 2009, a decline of 20.0 percent.
Reported GAAP year-to-date operating revenue for 2010 was $750 million. Adjusted pro forma year-to-date operating revenue for 2010 was $1,534 million, versus $1,936 million for the same period in 2009, a decline of 20.8 percent.
Reported Q3 2010 earnings before interest, taxes, depreciation and amortization (“EBITDA”) was $74 million. On an adjusted pro forma basis, Q3 2010 EBITDA was $172 million with an EBITDA margin of 35.2 percent compared to Q3 2009 EBITDA of $209 million with an EBITDA margin of 34.2 percent. These results include a Q3 2010 $24 million general and administrative expense reduction related to the favorable non-recurring non-cash resolution of state tax claims.
Reported year-to-date 2010 EBITDA was a loss of $36 million. On an adjusted pro forma basis, year-to-date 2010 EBITDA was $500 million with an EBITDA margin of 32.6 percent compared to year-to-date 2009 EBITDA of $661 million with an EBITDA margin of 34.1 percent. These results include a year to date $40 million general and administrative expense reduction related to the favorable non-recurring non-cash resolution of state tax claims.
Advertising sales in Q3 2010 declined 15.4 percent.
Free cash flow, a non-GAAP measure, year to date 2010 was $373 million representing cash from operating activities of $404 million, less capital expenditures (including capitalized software) of $31 million. In the second quarter, the company received a net federal income tax refund of $94 million.
SuperMedia made debt principal payments of $77 million in the third quarter, in accordance with the mandatory cash sweep provisions of the company’s loan agreement, $75 million related to third quarter cash flows and $2 million residual mandatory principal payment related to the second quarter cash sweep. Cash on hand at the end of the quarter totaled $331 million, reflecting the net cash benefits of the items noted above.
The company also announced that it is currently in discussions with holders of its senior secured term debt regarding an amendment to its term loan agreement that would permit the company additional flexibility to repurchase term debt in the market at prices below the face amount of the term debt.
Webcast Information
Individuals within the United States can access the earnings call today by dialing 888/603-6873. International participants should dial 973/582-2706. The pass code for the call is: 14663775. In order to ensure a prompt start time, please dial into the call by 9:50 am (Eastern). A replay of the teleconference will be available at 800/642-1687. International callers can access the replay by calling 706/645-9291. The replay pass code is: 14663775. The replay will be available through November 9, 2010. In addition, a live Web cast will be available on SuperMedia’s Web site in the Investor Relations section at www.supermedia.com.
Basis of Presentation and Non-GAAP Measures
In connection with SuperMedia's emergence from bankruptcy on December 31, 2009, and the application of fresh start accounting, the post-emergence results of the successor company and the pre-emergence results of the predecessor company are presented separately as successor and predecessor results in the financial statements presented in accordance with GAAP. This presentation is required by GAAP as the successor company is considered to be a new entity and the results of the new entity reflect the application of fresh start accounting. For the readers' convenience, the financial information accompanying this release provides a reconciliation of GAAP to non-GAAP results.
Forward-Looking Statements
Certain statements included in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the federal securities laws. Statements that include the words “may,” “will,” “could,” “should,” “would,” “believe,” “anticipate,” “forecast,” “estimate,” “expect,” “preliminary,” “intend,” “plan,” “project,” “outlook” and similar statements of a future or forward-looking nature identify forward-looking statements. You should not place undue reliance on these statements. These forward-looking statements include statements that reflect the current views of our senior management with respect to our financial performance and future events with respect to our business and industry in general. Forward-looking statements address matters that involve risks and uncertainties. Accordingly, there are or will be important factors that could cause our actual results to differ materially from those indicated in these statements. We believe that these factors include, but are not limited to, the risks related to the following:
* our post-restructuring financial condition, financing requirements and cash flow;
* the inability to provide assurance for the long-term continued viability of our business;
* limitations on our operating and strategic flexibility and the ability to operate our business, finance our capital needs or expand business strategies under the terms of our debt agreements;
* results from any failure to comply with the financial covenants and other restrictive covenants in our debt agreements;
* limited access to capital markets and increased borrowing costs resulting from our leveraged capital structure and recent debt ratings;
* reduced advertising spending by our clients and contract cancellations resulting from the current economic environment, which drives reduced revenues;
* competition from other yellow pages directory publishers and other traditional and new media providers and our ability to anticipate or respond to changes in technology and user preferences;
* declining use of print yellow pages directories by consumers;
* our ability to complete the implementation of our plan of reorganization and the discharge of our Chapter 11 bankruptcy cases, including successfully resolving any remaining claims;
* any negative client, vendor, carrier and third-party responses resulting from the implementation of our confirmed plan of reorganization;
* the impact that the filing for and emerging from Chapter 11 bankruptcy has had and could continue to have on our business operations, financial condition, liquidity or cash flow;
* changes in the availability and cost of paper and other raw materials used to print our directories and our reliance on third-party providers for printing, publishing and distribution services;
* increased credit risk associated with our reliance on small- and medium-sized businesses as clients, in the current and any future economic environment;
* changes in our operating performance;
* our ability to attract and retain qualified key personnel;
* our ability to maintain good relations with our unionized employees;
* changes in labor, business, political and economic conditions;
* changes in governmental regulations and policies and actions of regulatory bodies;
* the outcome of pending or future litigation and other claims; and
* in connection with a potential amendment to our term loan agreement, our ability to successfully obtain such an amendment is subject to a number of factors beyond our control, including, but not limited to the following, we may not be able to reach agreement with a sufficient number of holders of our senior secured term debt, holders of our senior secured term debt may require terms and conditions that are not acceptable to us, or changes in market conditions may make it inadvisable to proceed. In addition, if we do reach an agreement to amend our term loan agreement, the potential amendments may not permit us to repurchase a large amount of our term debt, and we may decide not to purchase any term debt or to acquire only limited amounts.
The foregoing factors should not be construed as exhaustive and should be read together with the other cautionary statements included in this and other reports we file with the Securities and Exchange Commission, including the information in “Item 1A. Risk Factors” in Part I of our Annual Report on Form 10-K for the year ended December 31, 2009. If one or more events related to these or other risks or uncertainties materialize, or if our underlying assumptions prove to be incorrect, actual results may differ materially from what we anticipate. All forward-looking statements included in this report are expressly qualified in their entirety by these cautionary statements. The forward-looking statements speak only as of the date made and, other than as required by law, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
About SuperMedia Inc.
SuperMedia (NASDAQ:SPMD) is the advertising agency for local small- to medium-sized businesses across the United States. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results.
SuperMedia’s advertising products and services include: the SuperGuarantee® and SuperTradeExchange® programs, Verizon® SuperYellowPages, FairPoint® SuperYellowPages and Frontier® SuperYellowPages, Superpages.com®, EveryCarListed.comSM, Switchboard.comSM, LocalSearch.comSM, Superpages MobileSM and SuperpagesDirect® direct mail products. For more information, visit www.supermedia.com.
SPMD-G
SuperMedia Inc.
Consolidated Statements of Operations
FORM 8-K
Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
On October 19, 2010, Scott W. Klein resigned from the Board of Directors of SuperMedia Inc.
Item 7.01 Regulation FD Disclosure.
As previously disclosed, on March 31, 2009 (the “Petition Date”), SuperMedia Inc., formerly known as Idearc Inc., (collectively, the “Company”) and all of its domestic subsidiaries (together with the Company, the “Debtors”) filed voluntary petitions in the United States Bankruptcy Court for the Northern District of Texas, Dallas Division (the “Bankruptcy Court”) seeking reorganization relief under the provisions of Chapter 11 of Title 11 of the United States Code. These Chapter 11 cases were jointly administered under the caption In re: Idearc Inc. et al, Case No. 09-31828. On September 8, 2009, the Company filed its First Amended Joint Plan of Reorganization (the “Amended Plan”) with the Bankruptcy Court, which was later modified on November 19, 2009, and on December 22, 2009, the Bankruptcy Court entered an order approving and confirming the Amended Plan. The Amended Plan was filed as Exhibit 99.1 to the Company’s current report on Form 8-K filed with the Securities and Exchange Commission (“SEC”) on December 24, 2009 and is incorporated by reference herein. On December 31, 2009 (the “Effective Date”), the Debtors consummated the reorganization and emerged from the Chapter 11 bankruptcy proceedings.
On October 20, 2010, the Debtors filed their unaudited consolidated Post-Confirmation Quarterly Operating Report for the quarter ending September 30, 2010 (the “Quarterly Report”) with the Office
of the United States Trustee for the Northern District of Texas, Dallas Division (the “UST”). The Quarterly Report is limited in scope, covers a limited time period and has been prepared solely for the purpose of complying with the quarterly reporting requirements of the UST. Furthermore, the Quarterly Report contains information that has not been audited or reviewed by independent accountants, has not been presented in accordance with accounting principles generally accepted in the United States of America (“GAAP”) and may be subject to future reconciliation and adjustments. Without limiting the foregoing, the financial information in the Quarterly Report is unaudited and does not purport to show the financial statements of the Company in accordance with GAAP, and therefore may exclude items required by GAAP, such as certain reclassifications, eliminations, accruals, impairments and disclosure items. The Company cautions readers not to place undue reliance upon the Quarterly Report. There can be no assurance that the information in the Quarterly Report is complete and may be subject to revision. The Quarterly Report is in a format required by the UST and, therefore, might not be appropriate for use for investment purposes. The information in the Quarterly Report should not be viewed as indicative of future results.
The information furnished in this report on Form 8-K pursuant to Item 7.01, including the information contained in Exhibit 99.1, is summary information that is intended to be considered in the context of the Company’s SEC filings and other public announcements that the Company may make, by press release or otherwise, from time to time. The Company disclaims any current intention to revise or update the information furnished in this report on Form 8-K pursuant to Item 7.01, including the information contained in Exhibit 99.1, although the Company may do so from time to time as its management believes is warranted.
SPMD $8.41 -0.29 (-3.33%)
Volume: 149,595 @ 4:18:35 PM ET
Bid Ask Day's Range
8.0 8.88 8.3 - 9.01
Supermedia Inc. SPMD $8.70 -0.16 (-1.81%)
Volume: 74,340 @ 11:34:22 AM ET
Bid Ask Day's Range
8.7 8.71 8.6405 - 8.8
Followers
|
13
|
Posters
|
|
Posts (Today)
|
0
|
Posts (Total)
|
965
|
Created
|
11/20/06
|
Type
|
Free
|
Moderators |
Investors should be cautious when buying common stock of companies in Chapter 11 bankruptcy. It is extremely risky and is likely to lead to financial loss. Although a company may emerge from bankruptcy as a viable entity, generally, the creditors and the bondholders become the new owners of the shares. In most instances, the company's plan of reorganization will cancel the existing equity shares. This happens in bankruptcy cases because secured and unsecured creditors are paid from the company's assets before common stockholders. And in situations where shareholders do participate in the plan, their shares are usually subject to substantial dilution.
.
Video Highlights
Over the phone: |
General Questions for Idearc: 800-555-4833
Mon.-Fri., 8 AM-5 PM (Central Time)
For support outside these hours, we invite you to either leave a message or fill out our e-mail contact.
Through the mail: |
Volume | |
Day Range: | |
Bid Price | |
Ask Price | |
Last Trade Time: |