StonePoint Global Brands, Inc. (TSX-V: SPG)
StonePoint Global Brands, Inc. engages in the development, branding, and distribution of beverage products. It develops and deploys brands, and products; provides marketing consulting and management services; offers services in the areas of the development of products and management of quality; and provides strategic services in the areas of marketing and manufacturing, as well as offers logistics services. The company also engages in the hospitality guest room marketing business. It has operations in Canada, Japan, and the United States. The company, formerly StonePoint Group Limited, was founded in 1992 and is headquartered in Vancouver, Canada.
StonePoint Global Brands, Inc Products
StonePoint's SuperOxyengenated Water
In January 2002, StonePoint acquired the exclusive Asian rights to the patented SuperOxygenation technology. The patented process and equipment can enrich bottled water and other beverages with more than fifteen times the amount of dissolved oxygen normally found in water sources.
The patented SuperOxygenation process and equipment is the product of more than two decades of research regarding the human health benefits of increased oxygen bioavailability. For StonePoint, it was a natural fit with the company’s ongoing commitment to developing and marketing premium brands. Since its inception in 1992, StonePoint has also focused significant research and resources on the development of products that offer important health benefits to consumers. With water and air quality becoming front of mind issues around the world, the patented acquisition provided yet another opportunity for StonePoint to take a leadership position in the fast growing health and wellness segments of the beverage industry.
From the outset, the business strategy focused on international expansion through licensed distribution and production. The StonePoint team recognized the enormous importance of packaging in the marketing of a product, especially in the highly competitive bottled water industry. The product story, packaging and all of the collateral materials were designed to communicate a research-based message globally to a wide consumer demographic.
Building on the launch of the “World’s First SuperOxygenated Water” in 1998 and two successful test markets for the brand in Hawaii and Colorado, StonePoint has focused its efforts on building a major success story with Nihon Shokken Co., Ltd in Japan.
Nihon Shokken, a vertically-integrated food product manufacturer and distributor based in Imabari City, Ehime-Prefecture, Japan, entered into a license to produce a SuperOxygenated water branded Balance Date Water +O2 utilizing a StonePoint approved water source from British Columbia, Canada. Balance Date is Nihon Shokken’s leading health product line, part of their family of more than 7000 food products.
The partnership formed between Nihon Shokken and StonePoint during their first meetings in Japan was instrumental in StonePoint’s decision to purchase the Asian patented SuperOxygenated rights and business. Since that time, the business relationship has continued to strengthen and the collaborative efforts of the two companies has shepherded the brand to its present sales volumes. Together the companies have established some of the highest quality standards in the industry and have mutually focused on expanding production capacity while developing exciting new packaging options for the product.
Building on its success with Nihon Shokken, StonePoint is actively exploring opportunities for SuperOxgenated beverages in other parts of Asia with various strategic partners.
Global Distribution - Pathway to Market
Today’s beverage marketplace is extremely diverse and is changing more rapidly than ever before. The metamorphosis of beverage categories and concepts combined with the speed of new product entries has created a highly complex and challenging business environment.
This same dynamic provides extraordinary potential as global consumers search for beverage innovations and alternatives. Tomorrow’s industry successes will be determined by a capacity to navigate, discover and target specific opportunities.
An understanding of the emerging industry reality and its market currents, complemented by proven technical and logistics expertise, afford StonePoint unrivaled consulting, management and deployment strategies.
Creating a new brand or product concept for a targeted market position, transplanting a successful existing brand into a new global market, or introducing new beverage technologies is what StonePoint does. Their expertise in the beverage industry puts ideas into action. From concept development, through production to retail fulfillment, StonePoint’s clients have come to rely on this unique spectrum of expertise.
StonePoint brings markets and brands to manufacturers and retailers. Clients receive a world-class combination of beverage industry and marketing experience, synchronized with a deep knowledge of beverage trends, business networks and widely respected technical expertise to bring compelling and profitable new brands to store shelves.
Innovative. Interconnected. Strategic Partner.
Developing Products and Managing Quaility
StonePoint’s Technical and Manufacturing Team possess more than 90 years of experience in beverage production, development and quality control. The team has audited more than 300 production facilities worldwide from water source through point of sale. This experience and network of contacts allows StonePoint to identify strategic partners and ideal production and logistical systems/resources for any opportunity. At the core, the team believes in providing tangible evaluations and recommendations that can be acted upon in an economically viable manner.
As veterans of plant management, StonePoint closely audits and inspects manufacturing and bottling plants. They make realistic recommendations of process, technical and management improvements to achieve and maintain quality standards.
When required, StonePoint has taken over managerial control to bring manufacturing standards into place. Moreover, the depth of knowledge of water, carbonated beverages, nutraceutical products and juices empowers the team to evaluate new technologies and properly implement them, where possible, in a manufacturing environment.
Deploying Brands and Products
In many cases, a branded beverage exists that enjoys real local success. While brand owners or manufacturers recognize that there is a potential to introduce their brand into new markets, there are many challenges that must be overcome to accomplish this move. StonePoint leverages international business networks to strategically open new markets.
Based on a comprehensive market and consumer review, StonePoint will develop a detailed program to introduce the brand or product concept into new markets successfully. Drawing on extensive international market experience, consumer-trends analysis, strategic alliances, available manufacturing capabilities, partners and jurisdictional regulatory and quality requirements, the team will create an integrated solution to reach new retailers, sales channels and consumers. StonePoint can also develop a new name, brand and packaging if required, all proprietary to the client.
StonePoint provides services that cultivate champion brands. To succeed on the retail shelf, beverages must be effectively positioned and packaged, and provide exceptional appeal to consumers. To deliver premium quality beverages, manufacturing and management processes must be fine-tuned to create exceptional products. By providing insightful and strategic services that are fully actionable, StonePoint enriches total brand performance.
Their range of marketing and manufacturing expertise offers clients a full spectrum of services with a flexibility to serve and improve the business of retailers and manufacturers. World-class brand marketing, technical analysis and implementation and overall beverage program consulting serve StonePoint’s clients around the world.
Nimble, entrepreneurial and industry-tested, StonePoint will:
- Create and harness compelling brands
- Assess potential global markets and open them to new brands
- Develop innovative, high quality formulas
- Bring brands rapidly to market
- Improve retail market performance
- Introduce innovative beverage-production technologies
- Assess, refine and manage the quality of beverage manufacturing processes
Click on the links below to view StonePoint case studies:
WORLD YOUTH DAY
StonePoint has just been awarded the exclusive bottled water rights to Toronto’s World Youth Day and has less than 5 months to prepare and execute its plan. The task is to develop a proprietary bottled water package and to ensure that each of the 300,000 event participants have adequate supplies throughout their 7-day stay.
In 1998, StonePoint was approached with an opportunity to review the private label beverage programs of 7-Eleven, Inc. After extensive research and consultation, StonePoint became the exclusive supplier for the largest convenience store chain in the U.S.
StonePoint Global Brands, Inc
700 West Pinder St. #301
Vancouver, BC V6C 1G8
StonePoint Board of Directors
We are dedicated to rewarding the trust placed in us by shareholders, customers and suppliers. We will continue to grow with these partners by applying our experiential knowledge, maintaining our personal and corporate integrity and outworking our competition. StonePoint continues to create value through its business model founded on an effective combination of innovative products and reliable services for a rapidly growing global market. This spirit, which dates back to StonePoint’s origin as a company, underlies all of our activities. We will consistently deliver quality that reflects the strengths and character of our organization.
StonePoint’s Board of Directors will guide and assist management with the execution of the business plan while protecting the best interests of the shareholders and stakeholders of the corporation.
Since founding StonePoint in 1992, James Borkowski has been responsible for the organization, planning, implementation and control of operations. He currently oversees StonePoint’s corporate development and new business opportunities, including new product and brand development. He is the senior partner working in close connection with the international branding team.
Aubrey Ryals has over 40 years experience in the beverage industry. Widely recognized as a leader in the field, Mr. Ryals’ experience allows StonePoint to provide product development and comprehensive quality control programs in all beverage categories. Prior to joining StonePoint, Mr. Ryals worked for over 10 years as a consultant specializing in the technical and manufacturing areas of the flavour and beverage industries.
Frank Port, FCAM, joined the Board in 2005 after providing consulting services to StonePoint since 1998. Mr. Port is the President and CEO Seaport Communications, an integrated communications, corporate finance and public relations firm. Mr. Port's background also includes fourteen years experience in senior banking capacities with two of Canada's largest trust companies, Canada Trust and Montreal Trust as well as multiple public and private companies.
Mr. Sprules is internationally known in the field of branding and has more than 32 years experience in national and international product brand development; intellectual property creation and management; applied research and international strategic counsel in business and visual solutions. He holds a BAA in Design, an MA in Administration & Management, is a Practicing Professional Member of the IDSA (US), ACIDO, GDC, ARIDO and IIDA (NYC).
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510 Burrard St
Vancouver, BC V6C 3B9
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For more information on SPG: TSX.V please contact:
StonePoint Global Brands Inc.
1111 West Georgia Street, Suite 1720
Vancouver, BC V6E 4M3
phone: (604) 681-8588