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News: $SRAX Big Brands Embrace SRAX Inc.'s (NASDAQ: SRAX) BIGtoken Platform with Integrated Big Rewards(TM) Programs
Major CPG brands Kraft and Sun-Maid partner with SRAX through BIGtoken platform BIGtoken continues global expansion, entering the EU market SRAX is building what it hails as the most valuable opted-in data set in the world SRAX Inc. (NASDAQ: SRAX) is a digital marketing and consume...
In case you are interested SRAX - Big Brands Embrace SRAX Inc.'s (NASDAQ: SRAX) BIGtoken Platform with Integrated Big Rewards(TM) Programs
News: $SRAX SRAX Partners with Yash Birla Group, One of India's Largest Conglomerates, to Launch BIGtoken in India
LOS ANGELES , Aug. 14, 2019 /PRNewswire/ -- SRAX, Inc. (NASDAQ: SRAX), a digital marketing and consumer data management technology company, signed a joint venture with the Yash Birla Group to launch BIGtoken in India . Based in Mumbai , the Yash Birla Group, one of India's larges...
Find out more SRAX Partners with Yash Birla Group, One of India's Largest Conglomerates, to Launch BIGtoken in India
SRAX - BIGtoken allows users to import their data from Facebook, Twitter & Amazon
https://finance.yahoo.com/news/sraxs-bigtoken-enables-users-import-132500233.html
wrong, the earnout was 100% cash in the bank
yep but they still have the preferred shares.
i think they said the earnout would dilute those a bit so it wasnt necessarily the best thing for them.
Guess they never got their extra earnout on the MD sale, that's why they are scapping for $ now
SRAX Receives $1 Million Investment to Launch BIGtoken Asia, Increasing Access to Over 1 Billion Internet Users to Own and Earn from their Data
PR Newswire PR Newswire•May 15, 2019
LOS ANGELES, May 15, 2019 /PRNewswire/ -- Social Reality, Inc. (NASDAQ: SRAX), a digital marketing and consumer data management technology company, today announces plans to launch BIGtoken across Asia, increasing access to individuals who want to own and earn from their digital identity and data. Consumers will be able to directly benefit from the multi-billion dollar digital ad industry in Asia, while giving advertisers access to consumer-verified and permissioned data. In order to launch this new initiative, an investor familiar with the Asia markets is investing $1 million into SRAX at $5 per common share in a private placement.
SRAX (PRNewsfoto/SRAX)
SRAX (PRNewsfoto/SRAX)
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The digital ad industry in Asia is projected to grow to more than $300 billion by 2022. Users in Asia will be able to control how their data is used and be compensated for sharing.
"SRAX, with an already strong worldwide presence, is looking forward to increasing users in Asia who can earn from their data. By cooperating with consumers on the use of their data, Asia marketers and media buyers will gain a more accurate picture of the consumer and benefit from a higher quality data set," said Christopher Miglino, CEO and Founder of SRAX. "With the growth of Asia's digital ad spending, it's an exciting time to enter the Asia market. This furthers our continued mission to become the undisputed platform to offer everyone in the world choice, transparency, and compensation for their data."
SRAX will begin development of BIGtoken Asia immediately, with plans to officially launch by 2020. BIG continues to revolutionize advertising and data management for both consumers and advertisers all over the world. The platform rewards consumers for participating in the sales of their digital data, in turn, generating high-quality data for advertisers that will pay to have access to better, consumer-verified and permissioned information for their media campaigns.
To download the application, please visit: https://bigtoken.app.link/pressdownload, or to access BIG from the web you can visit: my.bigtoken.com.
News: $SRAX SRAX to Host First Quarter 2019 Financial Results Conference Call on Wednesday, May 15, 2019
LOS ANGELES , May 13, 2019 /PRNewswire/ -- Social Reality, Inc. (NASDAQ: SRAX ), a digital marketing and consumer data management and distribution technology platform company, is scheduled to host a conference call to discuss its first quarter 2019 results at 1:30 p.m. PT on May ...
In case you are interested https://marketwirenews.com/news-releases/srax-to-host-first-quarter-2019-financial-results-conference-call-on-wednesday-may-15-2019-8172292.html
Still can't figure out what they rec'd for selling Rx, and the 10k doesn't help much
from 10k
Sale of SRAXmd:
On August 6, 2018, we completed the sale of substantially all of the assets related to our SRAXmd product line for aggregate consideration of up to $52,500,000. The purchase price consists of (i) $33,000,000 in cash, (ii) 30% interest in the purchaser of SRAXmd assets and (iii) an earn-out of up to $9,000,000 upon the SRAXmd product line achieving certain gross profit thresholds (the “Earn-Out”). A total of $762,500 of the purchase price was placed into escrow accounts subject to future release.
Given the Company will retain an ongoing equity interest in the purchaser of SRAXmd, the Company evaluated the potential existence of variable interest entity accounting treatment under ASC 810. Given the Company had no input into the design of the purchasing entity, is not a primary beneficiary of the purchaser entity and has no ongoing role in management or governance other than that of a passive, minority investor, the Company determined that the presence of a variable interest entity was not present.
Assets transferred to the purchaser in the transaction included $3,536,503 of accounts receivable and $216,479 of prepaid expense items. The purchaser also assumed $191,164 of accounts payable obligations and $333,014 of additional accrued expense items. The Company received a credit to the purchase price of $196,055 for over-delivery of working capital beyond a contractual $3 million working capital target. The Company has recorded a zero value for the interest retained in the purchaser of SRAXmd assets.
The Company paid $1,709,500 of advisory fees and $351,089 of legal fees at closing. An additional $164,028 was also paid by the Company at closing for insurance premiums and escrow related fees.
During the fourth quarter of 2018, the Company recognized an additional $1,870,361 in costs associated with the transaction.
The Company recorded a gain on sale of assets totaling $22,108,028. Less escrow holdbacks and other reimbursements, the Company received net proceeds from the transaction totaling $22,980,824.
Below are the major components of the gain we recorded on the sale of the SRAX md assets:
GAIN ON SALE OF SRAXmd:
Cash Proceeds $ 32,966,303
Fair Value of Interest Retained —
Carrying amount of Assets Sold
Fixed Assets (117,000 )
Working Capital (3,228,803 )
Transactions Fees & Sales Commissions (7,512,472 )
Gain on Sale $ 22,108,028
Components of operating results for the SRAXmd product group have not been classified as discontinued operations. Pursuant to guidance in ASC 205-20, Discontinued Operations, we noted that the SRAXmd product line was not a reportable segment or a separate operating segment and nor was it deemed to be a strategic shift. Under this guidance, an entity presents a disposal as a discontinued operation if it “represents a strategic shift that has (or will have) a major effect on an entity’s operations and financial results.” ASC Topic 205-20-45 does not clearly define on a quantitative basis as to how an entity would establish whether a component, business activity is individually significant. Additionally, the sale of the SRAXmd product line did not qualify under ASC Topic 360-10-35 to 45 for determination of the gain or loss. The sale of the SRAXmd product group does not constitute a shift in our corporate strategy or purpose as we continue to operate a diversified product group of digital advertising tools, as we have done since inception in 2010. The core technology and other key elements of the SRAX advertising platform will remain owned by us, with certain license agreements for use of our software granted to the purchaser as part of the transaction. SRAXmd was a product developed from our core technology. In addition to the assets, 12 of our existing employees also transferred. The Company have not assigned any goodwill upon disposal of a SRAXmd.
SRAXmd, like each of the remaining SRAX product groups/offerings, has not historically operated as a discrete business entity or division within our company. As such, it along with the other product groups rely upon shared employees and a shared technology platform to operate. Furthermore, certain advertisers may also purchase advertising across multiple product lines, making individual product financial statements more difficult to segregate. Due to its in-house organic development, SRAXmd also has no separately capitalized assets that may be presented as held for sale on our balance sheet.
SRAX's BIGtoken Gives More than 15 Million Global Users the Ability to Earn from Loyalty and Rewards Programs
from 600K registered users to 11M...
now that 11M will even expand
word of mouth I guess
this is like FB in its infancy... you upload pics, you checked in... you answer survey questions... etc... but you earn points and money
News: $SRAX SRAX to Host Fourth Quarter and Full Year 2018 Financial Results Conference Call on April 1, 2019
LOS ANGELES , March 29, 2019 /PRNewswire/ -- Social Reality, Inc. (NASDAQ: SRAX ), a digital marketing and consumer data management and distribution technology platform company, is scheduled to host a conference call to discuss its fourth quarter and full year 2018 result...
In case you are interested https://marketwirenews.com/news-releases/srax-to-host-fourth-quarter-and-full-year-2018-financial-results-conference-call-on-april-1-2019-7911908.html
News: $SRAX SRAX Joins Big Tech Leaders and Interactive Advertising Bureau to Assist Government Officials Making State and National-Level Policy Changes for Consumer Data Privacy and Compensation in 2019
LOS ANGELES , March 28, 2019 /PRNewswire/ -- Social Reality, Inc. (NASDAQ: SRAX), a digital marketing and consumer data management technology company, announces its involvement with the Interactive Advertising Bureau (IAB) and some of the biggest leaders in tech, including Hul...
Find out more https://marketwirenews.com/news-releases/srax-joins-big-tech-leaders-and-interactive-advertising-bureau-to-assist-government-officials-making-state-and-national-level-policy-changes-for-consumer-data-privacy-and-compensation-in-2019-7905022.html
BIGtoken and The Black Jaguar-White Tiger Foundation Partner to Provide BIGtoken Access to More than 10 Million People
Followers of BJWT that 'claim their data' will generate donations for the foundation
SRAX (PRNewsfoto/SRAX)
NEWS PROVIDED BY
SRAX
08:00 ET
LOS ANGELES, Dec. 4, 2018 /PRNewswire/ -- Social Reality, Inc.'s (NASDAQ: SRAX) BIGtoken and The Black Jaguar-White Tiger Foundation (BJWT), have partnered to generate donations to the foundation through the use of the BIGtoken platform. BJWT will invite its social media followers – more than 10 million people – to join BIGtoken, and those who 'claim their data' will generate donations for the foundation.
Continue Reading
BIGtoken Blockchain Identification Graph Logo (PRNewsfoto/Social Reality, Inc.)
BIGtoken Blockchain Identification Graph Logo (PRNewsfoto/Social Reality, Inc.)
(PRNewsfoto/SRAX)
(PRNewsfoto/SRAX)
Eduardo Serio, founder of The Black Jaguar-White Tiger Foundation
Eduardo Serio, founder of The Black Jaguar-White Tiger Foundation
SRAX has a goal to reach 10 million members for the BIGtoken platform in the next three years and a short-term goal of 500,000 users by the end of the first quarter of 2019. Management believes partnerships like this one with BJWT will help BIGtoken accomplish the short-and long-term targets. At 10 million members, BIGtoken is expected to generate a $400 million annual revenue run rate, which would result in significant revenue share with partners.
BJWT is a non-profit animal sanctuary that rescues and protects big felines such as lions, tigers, jaguars, leopards, and other domestic and wild animals. With a following of more than 10 million social media followers across Instagram, Facebook and YouTube, BJWT has the ability to reach a significant number of potential new BIGtoken consumers. For each BJWT follower that signs up for the BIGtoken app, SRAX will donate to the foundation, and BJWT will receive a portion of the data sales from its members for as long as the consumers are on the platform. Once signed up, users can help generate more donations for the foundation by referring friends and family to the BIGtoken app.
To join BIGtoken and help the Black Jaguar-White Tiger Foundation, consumers simply download the BIGtoken app from the Apple App Store or Google Play.
Using this referral code, BJWT007, ensures that BJWT followers are automatically added to the foundation's network and are supporting their cause. Simply click on the link below to download:
https://bigtoken.app.link/VaXiIhoBfS
"This partnership has the opportunity to generate a significant amount of donations for the foundation and support a worthy cause while benefiting our shareholders," said Christopher Miglino, founder and CEO of SRAX. "Plus, BJWT supporters will have the ability to donate a portion of all data sales to the foundation."
As part of the partnership, Eduardo Serio, founder of the BJWT foundation, will host several events in the U.S. exclusively for supporters that are part of the BIGtoken community. Based on certain criteria, a select number of BJWT supporters who are members of the BIGtoken community will meet Eduardo in person.
"I am excited about the opportunity that BIGtoken will provide BJWT," said Serio. "Fundraising is a big challenge for any foundation. This relationship could have an enormous impact on our mission to rescue big felines from cruel circumstances and provide them with a safe environment."
"We believe this partnership model will allow many non-profits and influencers like Eduardo to generate significant donations from their supporters," said Kristoffer Nelson, COO of SRAX and principal of BIGtoken.
About SRAX
Social Reality, Inc. (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX's technology delivers the tools to unlock data to reveal brands core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIGtoken, SRAX has developed a consumer-managed data marketplace where people can own, verify and sell access to their data thereby providing everyone in the Internet ecosystem choice, transparency, and compensation. SRAX's technology and tools deliver a digital competitive advantage for brands in the CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.
About BIGtoken
BIGtoken, built by SRAX (NASDAQ: SRAX), is a consumer data management and distribution system. BIG is the first consumer managed data marketplace where people can own, verify and sell access to their data. Through a transparent blockchain platform and consumer reward systems, BIG provides consumers choice, transparency and compensation for their data. Participating consumers earn rewards, and developers are able to build pro-consumer online experiences on top of the BIG platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. For more information on BIGtoken, visit www.bigtoken.com.
About BJWT
The Black Jaguar-White Tiger™ Foundation is a tax exempt 501(c)(3) non-profit organization registered under the laws of the United States and Mexico. The Foundation's mission is to change people's perception of all animals, and to rescue big felines from cruel circumstances and provide them with a safe environment.
Safe Harbor Statement
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to increase our revenues, satisfy our obligations as they become due, report profitable operations and other risks and uncertainties, as set forth in our Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, as filed with the Securities and Exchange Commission. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Social Reality and are difficult to predict. Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.
CONTACTS:
Kirsten Chapman
LHA Investor Relations
415.433.3777
srax@lhai.com
Steve Stratz
Relevanz Public Relations for SRAX
206.300.9134
steve@relevanzpr.com
SOURCE SRAX
Related Links
http://www.srax.com
https://www.prnewswire.com/news-releases/bigtoken-and-the-black-jaguar-white-tiger-foundation-partner-to-provide-bigtoken-access-to-more-than-10-million-people-300759508.html
$SRAX
$SRAX Named as One of the Fastest Growing Technology Companies in North America, For the Second Consecutive Year
By PR Newswire, November 15, 2018, 08:00:00 AM EDT
Vote upAAA
LOS ANGELES, Nov. 15, 2018 /PRNewswire/ -- SRAX (NASDAQ:SRAX) today announced, for the second year in a row, that it has been recognized as one of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America by Deloitte's Technology Fast 500™.
"Our team has experienced success thanks to hard work in driving toward our goal of unlocking the power of data across verticals," said Christopher Miglino, CEO and chairman of SRAX. "We are at an exciting point in the evolution of the business with our verticals and BIGtoken. Our blockchain-based consumer data management platform BIGtoken, is revolutionizing the market by putting data back into the hands of consumers."
Overall, 2018 Technology Fast 500™ companies achieved revenue growth ranging from 143 percent to 77,260 percent, with median growth of 412 percent.
"Congratulations to the Deloitte 2018 Technology Fast 500 winners on this impressive achievement," said Sandra Shirai, vice chairman, Deloitte LLP, and U.S. technology, media and telecommunications leader. "These companies are innovators who have converted their disruptive ideas into products, services and experiences that can captivate new customers and drive remarkable growth."
About Deloitte's 2018 Technology Fast 500™
Deloitte's Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies—both public and private—in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2014 to 2017.
In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company's operating revenues. Companies must have base-year operating revenues of at least $50,000 USD, and current-year operating revenues of at least $5 million USD. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.
About Social Reality
Social Reality, Inc. (NASDAQ:SRAX) is a digital marketing and consumer data management and distribution technology platform company. SRAX's technology delivers the tools to unlock data to reveal brands and content owners' core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIG (www.bigtoken.com), SRAX has developed a consumer-powered data marketplace where people can own and sell access to their data thereby providing everyone in the Internet ecosystem choice, transparency, and compensation. SRAX's technology and tools deliver a digital competitive advantage for brands in the CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.
Safe Harbor Statement
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to increase our revenues, satisfy our obligations as they become due, report profitable operations and other risks and uncertainties, as set forth in our Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, as filed with the Securities and Exchange Commission. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Social Reality and are difficult to predict. Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.
CONTACTS:
Kirsten Chapman
LHA Investor Relations
415.433.3777
srax@lhai.com
Steve Stratz
Relevanz Public Relations for SRAX
206.300.9134
steve@relevanzpr.com
View original content to download multimedia:http://www.prnewswire.com/news-releases/srax-named-as-one-of-the-fastest-growing-technology-companies-in-north-america-for-the-second-consecutive-year-300747355.html
SOURCE: SRAX
“The most active BIG Beta tester will be rewarded with five Bitcoin at the end of the Beta phase. The second most active Beta tester will receive two Bitcoin and the third will receive one Bitcoin.”
https://finance.yahoo.com/news/sraxs-bigtoken-beta-now-open-130000979.html?soc_src=hl-viewer&soc_trk=tw
$SRAX
LOS ANGELES, Nov. 7, 2018 /PRNewswire/ -- Social Reality, Inc. (NASDAQ: SRAX), a digital marketing and consumer data management and distribution technology platform company, is scheduled to host a conference call to discuss its third quarter 2018 results at 1:30 p.m. PT on November 14, 2018.
SRAX (PRNewsfoto/SRAX)
SRAX's CEO and Chairman Christopher Miglino and CFO J.P. Hannan will provide an operational and financial summary of the third quarter of 2018.
To access the conference call, please dial (877) 407-9716, if calling from the U.S. or Canada, or (201) 493-6779 if calling internationally. The conference ID is 13684813. A replay of the call will be available until November 28, 2018, which can be accessed by dialing (844) 512-2921, if calling from the United States or Canada, or (412) 317-6671, if calling internationally. Please use the passcode 13684813 to access the replay.
The call will also be accompanied live by webcast over the internet and accessible at the company's website at www.srax.com. The webcast will be available on the website for at least 90 days.
About SRAX
Social Reality, Inc. (NASDAQ: SRAX) is a digital marketing and consumer data management and distribution technology platform company. SRAX's technology delivers the tools to unlock data to reveal brands and content owners' core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIG (www.bigtoken.com), SRAX has developed a consumer-powered data marketplace where people can own and sell access to their data thereby providing everyone in the Internet ecosystem choice, transparency, and compensation. SRAX's technology and tools deliver a digital competitive advantage for brands in the CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.
Contact Information:
Kirsten Chapman, LHA Investor Relations, +1 415 433 3777, srax@lhai.com
Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/srax-to-host-third-quarter-2018-financial-results-conference-call-on-wednesday-november-14-2018-300745364.html
SOURCE SRAX
Copyright 2018 PR Newswire
Still sleeping here, I see..
..not for much longer, imo ;)
$SRAX
BigToken Interview - Santa Monica 2018
https://cryptocoingrowth.com/2018/10/15/bigtoken-interview-big_token-blockcon-santa-monica-2018/
Makes no sense. Stock is worth at least $8-10.
No squeeze here this week
SYNC - Next week should be very interesting
Even if a short position is covered starting tomorrow, it doesn't get around the fact that the short seller will owe the special dividend. I believe short sellers are counting on the security token never being issued, which I believe to be a major mistake. As it was explained to me by a large market-maker, the proverbial s--- hitting the fan will not take place until after record date, when the clearing firms will need to deliver the dividends to the long holders of stock.
Syncmaster955sl - I totally agree !!
Major short squeeze coming in SRAX. Over 2mm shares short and going ex-dividend on Friday. If you are short the stock you will need to deliver the right to the new token security. Where is that going to come from since the new securities do not yet trade? I don't think the shorts have yet picked up on this. Major buy-in coming!
SRAX Declares Right to Receive BIGToken Security Record Date September 17, 2018
PR Newswire PR Newswire•September 5, 2018
LOS ANGELES, Sept. 5, 2018 /PRNewswire/ -- Social Reality, Inc. (SRAX), a digital marketing and consumer data management and distribution technology platform company, declared it will issue a right to receive securities of BIGtoken Inc., the company's wholly owned subsidiary to the holders of the company's Class A common stock on the record date of September 17, 2018. The securities of BIGToken will have such rights and preferences as determined by the board of directors of BIGToken and shall be distributed when and if BIGToken meets all regulatory requirements.
"We are excited for the Beta launch of BIGtoken, which is working to solve data accuracy for the data market that is estimated to be over $130 billion," stated SRAX's CEO and Chairman Christopher Miglino. "As promised, we are issuing a dividend for BIGtoken Inc. We look forward to rewarding shareholders as SRAX and BIG grow."
BIG Platform, BIGtoken and Right
BIG Platform, built on the blockchain by SRAX, is a consumer data management and distribution system. Under development, SRAX's blockchain identification graph platform, BIG, is expected to be the first consumer-powered data marketplace where people will own, verify and sell access to their data. Through a secure blockchain platform and open source governance structure, BIG will provide everyone in the Internet ecosystem choice, transparency and compensation to manage and access verified data. Participating consumers will be rewarded, and developers will be able to build online experiences on top of the BIG Platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. SRAX's BIG Platform will improve the online experience for all interested parties.
For more information on SRAX's BIG Platform, visit www.bigtoken.com.
About SRAX
Social Reality, Inc. (SRAX) is a digital marketing and consumer data management and distribution technology platform company. SRAX's technology delivers the tools to unlock data to reveal brands and content owners' core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIG (www.bigtoken.com), SRAX is also developing a consumer-powered data marketplace where people will own and sell access to their data thereby providing everyone in the Internet ecosystem transparency, choice and compensation. SRAX's technology and tools deliver a digital competitive advantage for brands in CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.
SRAX Closes Sale of SRAXmd and Receives $33.5 Million in Cash Plus Additional Consideration
PR Newswire PR Newswire•August 7, 2018
Company to Receive an Additional $9 Million Earn-Out Upon Hitting Gross Profit Targets and Maintains 31% Ownership in SRAXmd, Representing $10 Million in Preferred Shares in the New Entity
LOS ANGELES, Aug. 7, 2018 /PRNewswire/ -- Social Reality, Inc. (SRAX), a digital marketing and consumer data management and distribution technology platform company, closed on August 6, 2018 its previously announced sale of its healthcare and pharmaceutical business, SRAXmd.
SRAX (PRNewsfoto/SRAX)
SRAX (PRNewsfoto/SRAX)
More
Terms of Transaction
The Company has sold its SRAXmd vertical to a group of institutional investors, including Halyard Capital. SRAX received $33.5 million in cash less transaction expenses. The Company will receive an additional $9 million as an earn-out upon reaching gross profit targets by December 31, 2018. SRAX maintains a 31% ownership in SRAXmd, representing $10 million in preferred shares in the new entity. The Company also repurchased 515,000 shares and 160,000 options from SRAXmd employees, significantly reducing the number of shares outstanding.
This sale of SRAXmd strengthens the Company's balance sheet and serves as proof of execution of its monetization and growth strategy. Proceeds of the sale will go toward growing the other SRAX verticals and BIGtoken.com, the Company's data management platform that enables consumers to own, verify and sell access to their data.
Management's Statement
SRAX's CEO and Chairman Christopher Miglino, stated, "We are excited to close this sale, which successfully demonstrates our strategy to develop and monetize new technologies and platforms. The capital positions us to continue the development of BigToken.com and our other verticals, which include SRAXshopper, SRAXauto, SRAXfan, and SRAX Social. Management and the board are exploring strategies to benefit the Company and its shareholders such as a share repurchase program and/or a special dividend, thereby creating continued shareholder value."
About SRAXmd
The SRAXmd platform is a highly-specialized ad targeting and data platform specifically geared toward healthcare brands, agencies and medical content publishers. SRAXmd serves ads to both healthcare professionals and patients using patent-pending process and technology, with the ability to reach more than 400,000 healthcare professionals and patients. Healthcare and pharmaceutical publishers utilize the platform for yield optimization, audience extension campaigns and re-targeting of their healthcare professional audience
About the Transaction
More information regarding the transaction can be found in the Form 8-K filed by the company with the Securities and Exchange Commission.
Chardan Capital Markets and Noble Capital Markets acted as financial agents and Silvestre Law Group, P.C. served as legal counsel in the transaction.
About SRAX
Social Reality, Inc. (SRAX), is a digital marketing and consumer data management and distribution technology platform company. SRAX's technology delivers the tools to unlock data to reveal brands and content owners' core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIG (www.bigtoken.com), SRAX is developing a consumer-powered data marketplace where people will own and sell access to their data thereby providing everyone in the Internet ecosystem transparency, choice and compensation. SRAX's technology and tools deliver a digital competitive advantage for brands in the CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.
Shorts are holding it down.
Maybe, but looks like the sale was real now. Could run. They have plenty of money to implement new plan
Nice move, if the company sells current business this could have some legs. How the new platform does after that is anyone’s guess.
* * $SRAX Video Chart 06-20-18 * *
Link to Video - click here to watch the technical chart video
To the Moon in June !
All big blocks on ask being bought up...From what I'm seeing
Company's Gonna Challenge FaceBook Platform
Building the first consumer-powered data marketplace where people will own, verify and sell access to their data
http://www.adotas.com/2018/03/srax-announces-alpha-release-blockchain-technology-big-platform/
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