$SFLM DD - Updated July 24, 2022 [important aspects in bold]
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Summary Of Changes In This Update
- Updated 2022 revenue for Weeks 1-29: $6.493M.
- Content of various sections pruned down deleting items well-understood by long-term followers and/or by-passed by superior performance in 2022 Q1 and Q2.
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Backstory - October 2020 > July 2021
SFLMaven is a "beyond well-established" [company's description] jewelry business which has operated successfully on eBay since June 2003 - 19+ years.
It effectively went public when acquired by the former ticker $SKDI in October 2020.
At the same time, $SKDI divested itself of Hakuna and Numuni.
CEO of SFLMaven became CEO of $SKDI wef October 12, 2020.
Significant further information about the success to date of SFLMaven and plans ahead have been given in 17 x videos [see links below].
The CEO has confirmed that he sees no reason for a reverse stock split [source: PR dated October 9, 2020 announcing CEO takeover].
On / around February 18, 2021 the company applied for a name change of the then current ticker $SKDI to "SFLMaven" and a ticker change.
The name "SFLMaven" and ticker "SFLM" came into effect March 30, 2021.
$SFLM is now re-focused on a serious revenue generating business and - having divested itself of non-core businesses - is set to deliver shareholder value.
SFLMaven also sells at 1stDibs [source: Twitter July 8, 2021]
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Future Intent
- Increase inventory to increase sales volume.
- Increase shareholder trust by delivering dependable growth month after month and Q after Q.
- Emphasize differentiation from other OTC companies - get the word out that it is an undervalued "diamond in the rough" that already keeps cranking out $Ms in revenue month over month [source: 4th video].
- Diversify over more platforms [source: 4th video].
- Expand the new Non-Fungible Token (NFT) Division [source: 9th video and PRs September 21 and 23]
- Already signed first renowned NFT artist - draws live crowds up to 30,000 people [source: PR dated October 15] and a second NFT artist [source: PR dated October 19].
- Plans to recruit local NFT artists to expand Nationwide [source: 11th video].
- Develop a Collectibles Marketplace Strategy by acquiring several collectible companies - and grow using proven business model - to same revenue level as original SFLMaven Jewelry Division - see more detail in specific section below [source: 9th video and PR dated September 21].
- In the longer term, looking to acquire 8-10 collectibles companies over 5 years [source: 11th video].
- Diversify and grow another significant revenue stream with a Metaverse Division [source: 14th video]
- Initiating audit with goal of filing Form 10, becoming fully reporting company and uplist to OTCQB - so we can expect a sustained .01 bid at some point ahead - have plenty of shares from current levels [source: 7th Video] or NASDAQ via IPO [source: 17th Video].
- Reduce shares available through the multi-stage Shareholder Protection Initiative [see relevant section below]
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Expansion Announcement - September 16, 2021 [source: 9th video]
Start acquiring other collectible companies to create a coalition that uses the well-established already succesful SFLMaven platforms, connections and growth model.
Already in discussion with a few companies such as those specializing in: baseball cards, comic books, handbags, toys, stamps and sports memorabilia.
Plan is to build each to have the same size revenues as SFLMaven Jewelry Division - currently around $1M per month.
In addition, has formed a NFT Division of SFLMaven.
https://vimeo.com/606644545
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Key Points - 2021 Annual Report - Filed March 30, 2022
As at December 31, 2021 compared to December 30, 2020
Total Current Assets: $1,385,723 - up from $400,144 - up 246%
Total Assets: $1,977,288 - up from $838,272 - up 135%
Total Sales Income: $11,092,725 - up from $8,473,292 - up 31%
Less Returns & Allowances: ($1,090,841) [9.8% of sales] - ($1,057,482) - [12.4% of sales] - Return Rate reduced by 26.5%
Total Sales: $10,001,884 - up from $7,415,810 - up 34.87%
Total Cost of Goods Sold: $8,614,698 compared to $8,235,908
Gross Profit: $1,387,186 compared to ($820,098) - improved by $2,207,284
Total Operating Expenses: $1,688,386 compared to $1,870,088 - reduced by 10%
Operating Income: ($301,200) compared to ($2,690,186) - improved by $2,388,986
Net Income: ($301,020) compared to ($4,450,475) - improved by $4,149,455
Cash At Beginning of Period: $3,392
Cash At End of Period: $264,833 - up $261,441
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Key Points - 2021 Achievements in Breakout Year PR Dated April 1, 2022
2021 Performance Highlights:
[confirms my analysis of the 2021 Annual Report in section above]
Total Sales: $10M+ - up 35% year over year
Ending Inventory: $1.12M - up 184% year over year
Gross Profit: $1.4M - up over $2.2M year over year
Net Income: ($301K) - up over $4.1M year over year
Total Cash on Hand: $265K - up over 5,000% year over year
Total Buyers: up 15% year over year
Repeat Buyers: up 20% year over year
CEO Comments:
"The Company saw strong growth across key metrics reflecting better execution as well as an improving macro environment"
"The Company also benefited during the second half of the year from a competitive advantage over other jewelry and luxury goods sellers due to a lack of dependence upon a global supply chain and manufacturing foundation."
"The Company is already on pace for even stronger growth in 2022, which may be further augmented by the implementation and launch of SFLMaven’s metaverse strategy as it lays a foundation to become the first native dealership of high-end vintage digital jewelry NFT items for avatar use in the metaverse."
“2021 was a breakout year for the Company, even though it is already being sharply outpaced by our performance thus far in 2022”
“We saw tremendous gains in every major metric and achieved gross profitability through improved efficiency, better product sourcing, increased web presence and traffic, and more repeat customers."
"We also ended the year with a much bigger stockpile of cash and product inventory, laying a foundation for the explosive growth we have seen so far in 2022.”
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Key Points - 2022 Q1 Achievements PR Dated May 11, 2022
Financial Performance Highlights:
- Total Revenue: $2.93M - up 7.5% year over year
- Total Assets: $2.4M - up 140% year over year
- Total Gross Profit: $614K - up 4% year over year
- Total Cash On Hand at Close of Period: $332K - up 3,814% year over year
- Inventory On Hand at Close of Period: $1.27M - up 194% year over year
Operational Performance Highlights:
- Established new strategic vision with planned expansion into NFT digital jewelry marketplace.
- Set multiple new company records for single auction and weekly sales performances.
Comments on Performance in 2022 Q1 and Outlook Ahead:
“Our core jewelry business logged strong growth in Q1, with a steady flow of big auction results driving cash from operations, resulting in greater operational flexibility and the opportunity to establish strong growth in inventory.”
“We were also able to make critical investments in future sales expansion"
"SFLMaven saw performance in the core vintage jewelry business consistently at or near record levels during the first quarter."
"Overall, the Company continues to see marked growth in items sold, prices per item, and overall sales so far in Q2."
"The Company also accumulated a large cash position during the quarter as average weekly sales exceeded expectations."
"Management continues to be excited about the long-term growth potential created by establishing a presence in the metaverse and an NFT business dealing high-end vintage digital jewelry items for avatars."
"Q1 was pivotal in establishing this strategic direction, and the Company has made significant further strides toward achieving this vision in Q2''
“Q1 was a tremendous quarter across the board. We broke a number of records in our core physical jewelry business, and we laid a foundation for digital expansion that opens up a new world of potential growth going forward.”
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Key Points - Excellent 2022 Q1 Report - Filed May 13, 2022
Inventory: $1,274,357
Cash: $331,900
Total Current Assets: $1,606,257
Total Other Assets: $807,834
Total Assets: $2,414,091
Sales: $3,002,298
Returns: ($76,799) - only 2.5% - excellent for totally on-line business
Total Net Sales: $2,925,499
Total Cost of Goods Sold: $2,311,707
Gross Profit: $613,792
Total Operating Expenses: $513,395
Net Income Profit: $100,397
Cash At End Of Period: $331,900
This is an absolutely outstanding result - first $6-figure net profit - and this is just for the Jewelry Division before we add the Metaverse Division.
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Key Points - Corporate Update Ahead of Launch of Metaverse Store May 18 PR Dated May 13, 2022.
- Company moving toward significant strategic goals centered around the full launch of the SFLMaven Metaverse Store.
- “We continue to see strong and stable results from our core real-world vintage jewelry business, which is on a path toward significant growth in 2022."
- "the digital NFT-based vintage jewelry marketplace appears well situated to deliver accelerating growth in the years ahead.”
- "Bloomberg recently calculated that the Metaverse could be worth nearly $800 Billion for investors in the years ahead, marking it as a leading thematic axis around which high-growth portfolios will be built over the coming decade."
- "JPMorgan later backed that up, calling the Metaverse a $1 Trillion opportunity."
- "The demand for “skins” and virtual accessories has proven to be a durable and rapidly growing opportunity, as evidenced by Fortnite’s $5.7 Billion in sales of virtual accessories in 2020."
- “Many major brands have started to migrate into a metaverse footprint, including fashion brands such as Dolce & Gabbana, Etro, Elie Saab, Imitation of Christ, DUNDAS, Franck Muller, FaithTribe, Chufy, Jacob & Co, Monnier Frères, Gary McQueen, Mert Otsamo, Guo Pei, and AUROBOROS. This is more than software – it’s a cultural phenomenon still in its very early innings."
- "SFLMaven is firmly committed to establishing itself as the leading vintage digital jeweler in the space. We have already made our fixed cost investments at this point, and the launch is now just days away.”
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Key Points - CEO 15th Video - 2022 Progress So Far / Metaverse - PR'ed May 20, 2022.
Strong Results So Far in 2022 [to May 18]
- 2022 Q1 Report uploaded - really good quarter showing profit.
- Total Sales - Jan 1 > May 18: up 21.9%
- Total Items Sold: 4,843 - up 14.6%
- Average Sales Price Per Item: up 6.4%
- Additional employee added to get more listings uploaded each week.
- Selling more items and at a higher price this year - locking the core business in a strong growth trend.
- No supply chain issues.
Metaverse Store
- Other companies have already seen enormous revenue growth by adopting a metaverse strategy.
- Just one free video game had wearable accessories sales revenue of $5.4 Biillion in 2018, $3.7 Billion in 2019 and $5.1 Billion in 2020. SFLMaven will be capturing a portion of that market.
- Company is set to become the first mover in the vintage jewelry space in the Metaverse in Decentraland initially.
- Actual weddings now taking place in the Metaverse and SFLMaven will be the first store offering jewelry.
- The Metaverase store will be interactive with the real jewelry eBay store - the first items that will be working on is bridal jewelry and birthstones.
- "the Metaverse is about to take over and be a part of everyone's lives in some way, shape or form and we are going to have a massive footprint in the jewelry industry in the Metaverse."
- "We're onto something big and we're really excited."
https://vimeo.com/711712239
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Key Points - Metaverse Jewelry Store Launch PR Dated June 1, 2022
- SFLMaven's unique and dynamic Metaverse store in Decentraland was launched on June 1, 2022.
- Current store offers sales directly linked to the SFLMaven highly successful jewelry eBay store.
- The Metaverse store is being developed to become the premier place for finding Metaverse jewelry.
Key Points of Significance:
- The new SFLMaven dynamic Metaverse store is linked to the multi-$M revenue generated SFLMaven eBay store with 1000s of loyal customers.
- SFLMaven eBay customers will be invited to shop and get “special perks” while visiting SFLMaven’s Metaverse store.
- The store is located in a robust blockchain platform - Decentraland - which is known for the best shopping experience via the NFT retail sales currently in the Metaverse.
- SFLMaven is expecting to invite Influencers and celebrities to promote the store or special pop-up events.
- Weddings in the Metaverse are booming and SFLMaven will take advantage of the growing trend by offering unique and one-of-a-kind engagement and wedding jewelry gifts.
- SFLMaven is working on developing proprietary technology toward a unique hologram 3D signature of quality and authentication for its merchandise.
- Live SFLMaven Metaverse auctions may also take place in the near future.
- According to a report from Nansen Analytic Group, Metaverse linked NFTs led the market in 2022 Q1 - with investments in avatar and avatar assets returning an average of 129.4% - beating the tremendous market of gaming and art NFTs. The Metaverse market sales projections are in the $100Ms.
CEO Comments:
- "We have shown our ability to be a market leader in the online jewelry business. Now, with our original Metaverse store in Decentraland, we can use sales and marketing experience to grow a loyal customer base in the Metaverse."
- "We are working with a team of marketing and Web3 developers to innovate and stay ahead on the Metaverse market to be a name recognized with Metaverse jewelry of the future.
Additional Points From Earlier CEO Video Updates:
- The new $SFLM Metaverse Division is going to be a huge additional revenue stream.
- For example, accessories bought by 350M users of just one free game on the Metaverse had revenue of $14.2 Billion in 3 years [source: 15th Video].
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Key Points - CEO 16th Update Video PR'ed June 10, 2022
Performance for period January 1 > June 8, 2022 compared to same period in 2021:
- Sales: $4.7M - up 18.9%
- Average Sale Price Per Item: $836 - up 3.7%
- Items Sold: 5,597 - up 14.7%
- Repeat Buyers: 33% of customers - up 17%
2022 Forecast:
- On track for $12M in 2022 - up 20%
- Performance going to be "pretty impressive" by end-2022
- Expecting big revenue numbers - 100,000s of users in Decentraland.
- Looking at expanding same concept into other Metaverses.
CEO Comments on $SFLM Outlook:
- "Full steam ahead"
- Not really slowed down by the slowed economy.
- "Still doing great".
- "Everything is on target"
https://vimeo.com/718745279
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Key Points - 17th Update Video Uploaded June 17, 2022
Public Offering proceeds being used for growth.
Plan for next 1-2 years:
- Uplist.
- Bring in big investors.
- Double - maybe triple - revenue by:
-- Increasing core (real jewelry) business.
-- Bringing in new revenue with the Metaverse store.
-- Develop proprietary - possibly patentable - software for a special distinctive look of the jewelry on the Metaverse.
https://www.youtube.com/watch?v=5vGvsuSg1vA
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Key Points - Uplist and Acquisitions Update PR - June 22, 2022
Company has formed a committee of Metaverse, technology and business professionals to look into promising technology in the NFT and Metaverse space. The ultimate goal is to:
- Investigate new technologies with revenue potential in NFT’s.
- Explore new technologies relating to Metaverse objects and avatar choices.
- Explore technologies for acquisition or joint venture with exclusivity.
- Explore acquisition opportunities.
- Potential file patents and IP protection.
CEO comments:
- Unique technologies could provide an advantage in either attracting customers and/or producing revenue.
- Raising capital to acquire proprietary technology or acquisitions of other companies that help enhance our goals and objectives.
- Look for additional press releases with more details on the plan in the coming weeks and months.
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Key Points From June 2022 Achievements PR Dated July 5, 2022
- Gross Sales June 2022: $1.29M.
- Represents 46% growth on a sequential monthly basis over results logged in May 2022.
- Auctions during June 2022 drove sequential monthly gross sales growth of 17% on a per-auction basis.
- Just under $295K in sales during Week 26 alone.
- Annualized pace now $15M+ for the year - before adding Metaverse.
- Continues to show strong growth in gross sales.
- Continues to perform at a record pace despite economic headwinds.
- Saw huge sequential monthly growth.
- Continues to set a potential record pace for the year.
- Looking forward to results in the second half of the year being augmented by sales of digital goods now that Metaverse store is fully operational.
Other CEO Comments:
- "Management believes these results demonstrate the resilience of the Company’s model and of the spending power of its target market given that total spending slowed in June in the US economy and consumer confidence fell to its lowest levels in over a year as recession talk picks up."
- “It’s really a great sign to see such tremendous growth during a month when other areas of the economy seem to be hitting a wall.”
- “Demonstrating our resilience during downturns has implications for our ability to attract capital and maintain a strong balance sheet and growth outlook independent of the economic cycle.”
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=363648
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Performance / Achievements
- 2020 top line revenue: $7.4M - despite challenges of COVID-19 in sourcing inventory at estate sales [source: 2020 Annual Report].
- 2021 target was to increase revenue by 30% [source: 2nd video] - achieved $10M+ up 35% [source: PR April 1].
- Reached the 100K Postive Feedback major milestone for its eBay store on October 7, 2021 [source: PR October 12, 2021].
- $1.615M in capital for increased inventory raised through the first phase of the Public Offering.
- $0.597M in capital for increased inventory and growth raised so far through the second phase [as at June 3, 2022]
- Operating expenses reduced by 10% in 2021 [source: 2021 Annual Report]
- Total Buyers: up 15% in 2021 over 2020.
- Repeat Buyers: up 20% in 2021 over 2020.
- Repeat Buyers in 2022: now 33% - up another 17% over 2021 [to June 8]
- 2022 Revenue for Weeks 1-29 - already $6.493M.
- 2022 Q1 had Gross Profit of $613K and Net Profit of $100K+ for just the Jewelry Divison.
- 2022 Q2 known to be another record.
- June 2022 revenue: $1.29M - so annualized earning rate now $15M+ [source: PR July 5, 2022].
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2022 Onwards Price Possibility - Based On Correct Market Cap For Revenue Figures Provided By Company - As At July 21, 2022
$SFLM eBay/1stDibs 2022 revenue estimate - not including additional revenue streams from NFT Division, Metaverse Division and Bitcoin - based on CEO's statement in 16th Video [at Week 23] and sales Weeks 1-29: $12M
Multiple x 10:
- SFLMaven jewelry core business.
- Add 7 x collectible companies and grow to same level.
- Add NFT Division of SFLMaven.
- Add Metaverse Division of SFL Maven.
10 x $12M = $120M
Market Cap based on Total Outstanding Shares of 1.926 Billion: $0.0623
Price based on Restricted still being Restricted or the company insiders / lenders choosing to keep if any go Unrestricted in 2022 [none have so far] - so based on Unrestricted Outstanding Shares of 1.583 Billion: $0.0758
Short term for just the Jewelry Division revenue - before further share reductions under Shareholder Protection Initiative: $0.0062 / $0.0075.
This section will be updated on an ongoing basis as revenue increases or if there is any change to the share structure.
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CEO Videos
1st Video - PR'ed October 9, 2020:
https://vimeo.com/466211275
2nd Video - PR'ed November 2, 2020:
https://www.youtube.com/watch?v=NP2lBMixGZ8
3rd Video - PR'ed April 9, 2021:
https://vimeo.com/534192493
4th Video - linked released via Twitter May 6, 2021:
https://vimeo.com/546029691
5th Video - link released via Twitter May 12, 2021:
https://www.youtube.com/watch?v=IqBPN1W097o
6th video - link released via Twitter June 7, 2021:
https://vimeo.com/558582193
7th Video - link released via Twitter June 9, 2021:
https://www.youtube.com/watch?v=J6FaPp0p22k
8th Video - found on Money TV September 2, 2021:
https://vimeo.com/596165761
9th Video - linked via Twitter September 16, 2021:
https://vimeo.com/606644545
10th Video - linked via Twitter September 20, 2021:
https://drive.google.com/file/d/1tw-b7-qSLOXj6m67FgqqOQlkOyxG3m78/view
11th Video - linked via Twitter October 15, 2021:
https://vimeo.com/632111482
12th Video - PR'ed February 4, 2022:
https://www.nasdaq.com/videos/valentines-day-trends-and-ecommerce-in-the-jewelry-space?jwsource=cl
13th Video - PR'ed February 7, 2022:
https://vimeo.com/673267050
14th Video - PR'ed February 11, 2022:
https://vimeo.com/675954496
15th Video - PR'ed May 20, 2022:
https://vimeo.com/711712239
16th Video - PR'ed June 10, 2022:
https://vimeo.com/718745279
17th Video - linked via Twitter June 17, 2022:
https://www.youtube.com/watch?v=5vGvsuSg1vA
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Corporate Video - Released April 8, 2022
https://twitter.com/i/status/1512415744105099269
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Current Tier - OTC Pink Current
https://www.otcmarkets.com/stock/SFLM/overview
Plans to uplist to OTCQB - will require sustained bid above .01 - or NASDAQ via IPO [source: PR June 14, 2022].
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Public Offering
A Public Offering of at .0050 to raise capital to increase the inventory to increase sales by a target of 30% in 2021 was filed on January 28, 2021.
The Public Offering Statement was updated on May 18, 2021 to change the price to .0046 and it was confirmed that money was already coming in.
With the sales increase target already exceeded by the end of Q3, a SEC Form 1-Z Public Offering Exit Report was filed on December 9, 2021 showing that:
- $1.615M in capital was raised in 2021.
- Only 352.5M of the 2.2 Billion maximum offered from October 10, 2019 were sold at .0046. The majority of these shares have probably already been traded on previous runs (see Share Structure section notes).
From December 16, 2021 onwards, there has been a Public Offering of 2 Billion maximum offered at prices that are varied periodically to offer a discount to institutional level investors / large account traders who can meet the minimum of $50K initial purchase, minimum of $10K follow-on purchase and other relevant qualifying criteria.
This Public Offering has brought in a further $597K net in capital as at June 3, 2022 [source: SEC Form 253G2] which would equate to 12 x $50K investors.
The increased cash available from the Public Offering enabled more inventory to be bought. This has already resulted in increased revenue of 19% in 2022 to June 8 [source: PR June 10].
There was no dilution in the 39 days to July 12, 2022.
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Key Points - New Shareholder Protection Initiative PR'ed April 22, 2022
- CEO voluntarily returning 300M shares of common stock to the Company’s treasury.
- This is an initial step in $SFLM's newly initiated shareholder value protection campaign.
- It will reduce outstanding shares to protect SFLMaven shareholders from dilution risk.
- $SFLM's "financial reality has shifted over recent months offering an opportunity to drive value for our shareholders in many ways, including proactive measures designed to eradicate dilution risk”.
- The 300M shares being returned is just the first step"
- SFLMaven management "is committed to establishing a shareholder-friendly relationship with its common stockholders. Cash flows derived directly from operations so far in 2022 have granted the Company room to tighten up its capital structure."
- "Additional proactive measures targeting this agenda will be announced in future communications."
https://www.otcmarkets.com/stock/SFLM/news/st...id=2190730
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Share Structure - Updated July 12, 2022
Verified Profile - updated about monthly.
No change - no dilution.
Authorized Shares: 5,000,000,000 [same as in January 2020]
Outstanding Shares: 1,922,145,112 [no change]
[up 341.25M in 11 months September 2020 > August 2021 - no change August 2 > September 8 - up 43.75M September 9 > October 8 - no change October 9 > January 20 - up 187.5M January 21 > February 9 - up 281.25M February 10 > March 11 - up 93.75M March 12 > March 31 - down 206.25M April 1 > April 26 - up 112.87M April 27 > June 3 - no change June 4 > July 12]
Restricted: 338,374,170 [no change]
[up 20M in 11 months September 2020 > August 2021 - no change in last 3 months May to August 2, 2021 - down 50M August 2 > September 8 - no change September 9 > March 31 - down 300M April 1 > April 26 - up 22.87M April 27 > June 3 - no change June 4 > July 12]
Unrestricted: 1,583,770,942 [no change]
[up 321.25M in 11 months September 2020 > August 2021 - up 50M August 2 > September 8 from formerly Restricted - up 43.75M September 8 > October 8 - no change October 9 > January 20 - up 187.5M January 21 > February 9 - up 281.25M February 10 > March 11 - up 93.75M March 12 > March 31 - up 93.25M April 1 > April 26 - up 90.00M April 27 > June 3 - no change June 4 > July 12]
Note 1: It is only the Unrestricted Outstanding Shares count that is relevant to immediate trading. Relatively low at 1.58B for a stock in the .0008 > .25 price range.
Note 2: The 252.5M increase in the Unrestricted Outstanding Shares count in 10 months September 2020 > July 2021 was not significant to the top long-term traders of $SFLM.
Note 3: Way more than that increase over 220+ trading days was traded in just a dozen of them - for example: 65M in just 2 days on March 3-4, 30M on March 18, 365M on March 24, 57M on March 25, 99M on March 29, 28M on April 1, 136M on April 5-9, 50M on April 7, 28M on April 8, 21M on April 29 & 35M on May 4 [914M in just those 12 days].
Note 4: The 68.75M increase in July 2021 was not significant to the top long-term traders of $SFLM. 578M were traded in the 20 trading days concerned - including 286.5M on July 15, 49M on July 16 and 112.75M on August 4 [448M+ in just those 3 days alone].
Note 5: The 50M increase in August 2021 - all formerly Restricted shares held by insiders - was not significant to the top long-term traders of $SFLM. 343M were traded in the 27 trading days concerned - including 112M on August 4 when it ran .0042 > .0064 (52%) and 50M on August 13 when it ran .0040 > .0051 (27.5%).
Note 6: The 43.75M increase in September 2021 was not significant to the top long-term traders of $SFLM. 282M were traded in the 22 trading days concerned - including 71M on September 21 followed by another 60M October 5+6.
Note 7: The 187.5M increase January 21 > February 9 was not significant to the top long-term traders of $SFLM. 304M were traded in the 20 days concerned - including 52M + 71M + 82M + 51M on February 4-9 [256M in just those 4 days].
Note 8: The 187.5M increase equates exactly to 3 x minimum $50K / 62.5M investments at the Public Offering.
Note 9: The 281.25M increase February 10 > March 11 was not significant to the top long-term traders of $SFLM. 821M were traded in the 30 days concerned - including 82M on February 17, 64M on February 22, 80M on February 23, 58M on February 28 and 62M on March 1 [346M in just those 5 days].
Note 10: The 281.25M increase could equate to 4 x $50K / 62.5M initial investments plus some $10K follow investments.
Note 11: The 93.75M increase March 12 > March 31 was not significant to the top long-term top traders of $SFLM. 760M shares were traded during the period including 218M on March 31 alone.
Note 12: The 93.75M increase April 1 > April 26 was not significant to the top long-term top traders of $SFLM as 644M shares were traded during the period - including 132M on April 1 and 188M on April 22.
Note 13: The 90M increase April 27 > June 3 was not significant to the top long-term top traders of $SFLM as 563M shares were traded during the period - including 130M on April 27 - increase effectively gone x 1.44 on Day 1 of 37 days in the period.
Note 14: There was no change to the Share Structure June 4 > July 12 - 39 days.
Note 15: The increased cash available brought in January 1 > June 8, 2022 has already resulted in increased revenue of 19% [source: PR June 10].
Note 15: The Public Offering continues to work as intended - as shown above - the CEO has returned 300M shares to the treasury thereby effectively cancelling the equivalent of the shares sold to bring in $240K in capital and a total of $597K in capital had been brought in by June 3.
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PRs / Updates Since February 18, 2021
Ongoing PR campaign with 80 releases so far.
Items referring to achievements surpassed by later results in 2021 and 2022 deleted.
2021
News - June 10. SFLMaven Celebrates 18 Year Anniversary and Transition to Public Company.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=306755
News - July 20. SFLMaven Announces New Sales Channel Launch on 1st Dibs, a Leading Luxury Goods Online Marketplace.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=312366
News - September 21. SFLMaven Announces New Collectibles Marketplace Strategy with Focus on Acquisitions and Digital Auction Leadership in NFTs and Other Unique Items.
Company to Enter $370 Billion Collectibles Space to Leverage Digital Auction Expertise and Augment $MM Existing Luxury Goods Business.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=321684
News - September 23. SFLMaven Announces Further Details on the Company’s Emerging NFT Strategy.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=322131
News - October 12. SFLMaven eBay Online Store Surpasses 100K Positive Feedbacks.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2018511
News - October 14. SFLMaven Announces Signed Agreement with First NFT Artist for 50 Unique Works.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=325237
News - October 19. SFLMaven Signs Second Talented Artist for Expansion of Unique NFT Portfolio.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2025011
Update - November 11. How NFTs Create Value.
https://hbr.org/2021/11/how-nfts-create-value
2022
News - February 11. SFLMaven CEO Joe Ladin Discusses Metaverse Strategy on MoneyTV.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=343304
News - February 24. SFLMaven on Pace for Significant Revenue Growth in 2022 as Company Finalizes Purchase of Metaverse Real Estate.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=345136
News - April 1. SFLMaven Provides 2021 Annual Performance Metrics Following Breakout Year.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=350535
News - April 22. SFLMaven CEO Returning 300 Million Common Shares to Treasury as Initial Step in New Shareholder Protection Initiative.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2190730
News - May 3. SFLMaven Announces Explosive Growth in April on Robust Revenues and Unit Volume Ahead of Metaverse Store Launch.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=355228
News - May 11. SFLMaven Announces Financial and Operational Performance Highlights for the Three Months Ended March 31, 2022.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2211416
News - May 13. SFLMaven Provides Corporate Update Ahead of Launch of Metaverse Store on May 18.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=357017
News - May 20. SFLMaven CEO Joe Ladin Updates the Company’s Growth Trend and Imminent Metaverse Launch on MoneyTV.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=358097
News - June 1. SFLMaven Launches Jewelry Store In a Major Initiative into the Metaverse.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=359542
News - June 10. SFLMaven CEO Joe Ladin Joins MoneyTV for an Update on Sales Growth and the Company’s Recent Launch of the World’s First Metaverse Digital Vintage Jewelry Store.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=360759
News - June 14. SFLMaven Initiates Plan to Uplist the Company.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=361147
News - June 22. SFLMaven Continues Plan to Uplist the Company with Acquisition Committee.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2246348
News - June 24. SFLMaven Announces Development Work Now Underway on New Boutique Digital Jewelry NFTs to be Sold Through Recently Launched SFLMaven Metaverse Store.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=362534
News - June 28. SFLMaven Continues Plan to Uplist the Company with Audit Committee.
SFLM Forms Audit Committee to Look at the Company's Accounting Practices and Identify an SEC Approved Auditor.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2250391
News - July 5. SFLMaven Announces Strong Sequential Growth in Unaudited Gross Sales During June 2022.
Company Sees $1.29M in Gross Sales in June, Up Nearly 50% Month-Over-Month.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2255025
News - July 8. SFLMaven Begins to Form an Independent Board of Directors
Several New Directors are Named as the Company Seeks to Qualify for Uplisting with This Important Milestone.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2258133
News - July 15. SFLM Continues its Journey Toward an Emerging NFT Metaverse Technology.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=364959
---------------------------------------------------
Business Article - September 23, 2021
"Joseph Ladin of SFLMaven Corporation: Invest in all of your stakeholders”
https://thriveglobal.com/stories/2599162/
--------------------------------------
Business Article - December 31, 2021
"SFLMaven Corp, The ‘Amazon.Com Of Collectibles,’ Expands Into NFT Market… And Could Change NFT Ecommerce For Good"
https://marketsherald.com/sflmaven-corp-the-amazon-com-of-collectibles-expands-into-nft-market-and-could-change-nft-ecommerce-for-good/
----------------------------------------
Business Article - January 27, 2022
"SFLMaven: The Future Of Collectibles In The Online Marketplace"
https://marketsherald.com/sflmaven-the-future-of-collectibles-in-the-online-marketplace/
--------------------------------------
Business Article - Getting Married In the Metaverse - April 23
https://www.thedailybeast.com/metaverse-weddings-arent-legit-in-the-real-world-but-theyre-all-the-rage
---------------------------------------------
Trading Patterns
Note 1: Details of runs in 2019 and 2020 of up to 433% have been deleted - still available to view in the contemporaneous record here.
Note 2: Now that we are expecting runs of 1000% > 2000% in 2022/3 from current levels, details of 8 x runs less than 84% in 2021 have been deleted - still available to view in the contemporaneous record here - to make breakout patterns in a new tax year more evident. In addition, some details of stages observed in previous short squeezes has also been deleted.
2021
Started breakout from .0038 (previous close) > .0050 on January 6, 2021
Ran from .0052 > .0064 on February 9 - 23%
Ran from .0062 > .0080 on February 10 - 29%
Ran from .0073 > .0091 on February 11 - 25%
Ran from .0070 > .0088 on February 18 - 26%
Ran from .0076 > .0091 on March 3 - 20%
Ran from .0086 (previous close) > .0197 (then new 2021 high) on March 24 - 129%
Ran from .0092 (previous close) > .0169 on March 29 on just under 99M traded - 84%
Ran from .0169 (previous close) > .0200 (new 2021 high) on March 30 - 18%
Ran from .0127 (previous close) > .0160 on April 1 on just 28M traded - 26%
Ran from .0098 (previous close) > .0119 on April 8 - 21%
Ran from .0060 (previous close) > .0117 on July 15 - 95%
Ran from .0018 (days prior) > .0030 by December 14 - 66%
2022
Ran from .0018 > .0024 on February 4 - 33%
.0008 > .0014 by March 7+8 - 75%
Ran from .0008 (previous close ask) > .0011 on April 22 - 37.5%
Ran from .0009 (previous close ask) > .0012 on April 27 - 33%
Started breakout from bottom on July 11 with 20M wall at .0007 bought out in 2 individual seconds then almost all .0008s bought out July 12 > July 22.
Maintained same bottom range - predominantly .0020 > .0052 (10% > 25% of the anticipated .02+ break) - for 71 trading days to December 31, 2021 as new interest tried bidding first but also bought some on the ask. By then, 823.3M shares - 98.3% of the low Unrestricted Outstanding Shares count at the time - had been bought September 22 - December 31. As the balance at higher prices are held by longs, this should make it extremely thin to the upside in the .0052 > .02+ range.
Increases in the Unrestricted Outstanding Shares over the last 211 days have not been significant to the top long-term traders of $SFLM as a proportion of the total volume traded (see relevant section above) and the greatly increased revenue achieved over the past 29 weeks due to increased cash available for inventory is clearly evident.
On April 22, $SFLM launched its Shareholder Protection Initiative. The first step is a reduction of 300M shares - effectively cancelling out all the increases that brought in the first $240K in capital - which in turn enabled an additional 19% in revenue January 1 > June 8.
Expect a dramatic move up anytime we get sufficiently large buys set across several successive asks - taking out any walls put up by any legacy debt holders or those that attempt to manipulate the price down by a combination of shorting and walked down, often "fake" walls - by which I mean cancelled when hit without filling.
When traders fail to hit the ask aggressively enough at the open, any legacy debt holders will continue to trade at current levels. When the ask is hit aggressively enough across asks, MMs acting for legacy debt holders move up.
We should get past mass 1-tick flippers by .0011 and be back to a more normal few M per .0001 to .0011 > .0020 then much thinner still after that all the way to the .01>.02+ range IMO.
Any manipulators leave themselves open to getting short squeezed - as happened in 2021 on March 24 and March 29 for 129% and 84% runs and again on July 15 for 95%. During several runs, legacy debt holders have been observed to push bids up and not start daily selling on the ask until a peak is reached.
A number of times in 2021 and 2022, more traders have been willing to hit the ask above hold back attempts to top up their inventory of shares for trading throughout 2022 and 2023 - especially during the phase when the company starts its qualification attempt to uplist to OTCQB which will require a sustained bid above .01 - and for trading on surge moves and short squeezes.
With many traders now known to be watching $SFLM at all times, those that try walking asks down are likely to get taken out by large buys - and lose shares at just the wrong time - as happened on July 11, 2022.
As with all my long-term top picks, knowing who got what where - relative to you by process of elimination - is important when deciding the ratio of shares to keep long-term vs locking in partial profits at peaks in the .01 > .02+ range - as is patience - this is a long-term play throughout 2022 into 2023.
--------------------------------------
Performance & Outlook
$SFLM will remain a top profit pick for me throughout 2022 into 2023 for self-evident reasons.
It is currently trading well below where its market cap should be both for its predicted 2022 eBay / 1stDibs revenue of $12M > $15M and for its planned 10 x revenue ahead with the NFT Divsion, Metaverse Division, Bitcoin enterprise and acquisitions under the Collectibles Marketplace Strategy.
The company exceeded its 2021 revenue growth target of 30% - achieving $10M+ / 35% [see relevant sections above].
It achieved net profitability of $6-figures for the first time in 2022 Q1.
It has already achieved a further 19% growth in 2022 to June 8.
$SFLM was also my predicted and actual top profit earner in both 2021 and 2020 due to the extent and frequency of its probable short squeeze runs. As a long-term project, this enables more shares being held for future growth and uplisting to be effectively converted to "free" by trading a portion of the overall inventory on significant moves - particularly on interim peaks around .0150.
It pays to be ready at all times for surges, uplisting to OTCQB, NASDAQ IPO and the long-term.
Continued large profit trading opportunities are anticipated ahead throughout 2022 and future years for those who maintain a large inventory of shares at a variety of price points. Having plenty of shares - you don't need the cheapest - avoids the need to chase every time it runs.
Cancel any left over ask sell orders at close to get the maximum gap up at each open - a few traders are still failing to do this.
Expect .02+ at some point ahead in 2022/3 - and much higher in the longer term as the up to 10 x revenue from the NFT Division, Metaverse Division, Bitcoin and Collectibles Marketplace Strategy kicks in (see forecast in earlier section) - and repeat runs in the meantime to .01 > .0150 - as the following catalysts play out:
- ***** Anticipated record 2022 Q2 Report *****.
- Awareness in the wider trading / investing community of the proven success and future potential of SFLMaven.
- Weekly eBay sales revenues visible to all share holders and potential shareholders on a continuous basis.
- Updates from the company via both Twitter and PRs regularly.
- Updates on the progress of the Metaverse Division every week or so.
- Updates on the progress of the Bitcoin enterprise.
- Further share reductions under the Shareholder Protection Initiative.
- Launch of SFLMaven's own on-line store - in addition to eBay.
- Exploring other sales channels outside of eBay to diversify and expand its reach [source: PR July 15, 2021].
- Nationwide expansion of the NFT Division of SFLMaven.
- Collectibles Marketplace Strategy - acquire up to 10 x existing collectibles companies.
- Build revenue of each company to that of the current SFLMaven Jewelry Division - $1M most months of the year.
- Completion of audit to become "Fully Reporting"
- Uplist to OTCBQ or NASDAQ IPO.
--------------------------------------------------
Websites / Social Media
SFLMaven website: https://www.sflmaven.com/
SFLMaven - eBay on-line store: http://www.ebaystores.com/SFLMAVEN-ANTIQUES-JEWELRY-FINE-ART
SFLMaven - 1stDibs on-line store: https://www.1stdibs.com/more-from-seller/jewelry/?sellerPk=j_23032
SFLMaven Twitter: https://twitter.com/sflmaven
SFLMaven Instagram: https://www.instagram.com/sflmaven/?hl=en
SFLMaven Facebook: https://www.facebook.com/sflmaven/
---------------------------------------------------------
SFLMaven Annual Revenue - Weeks 1-29
Previous Total Weeks 1-28: $6.240M
Revenue Week 29: $0.253M
2022 Total Weeks 1-29: $6.493M
Note 1: Above totals derived by adding weekly sales from eBay - or greater figure given by official company updates via Twitter - to the figure given by CEO in 16th Update Video for January 1 > June 8.
Note 2: The majority of the revenue comes in each Thursday when the weekly auction ends.
Note 3: Estate items sold on eBay for 19+ years - est June 2003 - revenue is limited only by the inventory available each week. This has been clearly demonstrated several times when desirable items were bought ahead of the auction eg "Buy It Now" sales August 1-4, 2021 were $51,696 and March 4-9, 2022 were $61,056 including a $35,000 item.
Note 4: 2021 Total Revenue: $10.001M.
Note 5: Current estimate for 2022 revenue: $12M - up another 20% [source: 16th Video].
Note 6: Q3 revenue already $745K from just 3 x auctions with 1 more still to go in July.
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