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Roku shares surge as better ad spending powers upbeat revenue forecast
6:36 PM ET, 07/27/2023 - Reuters
July 27 (Reuters) - Roku forecast upbeat third-quarter revenue and posted market-beating results for the second quarter on improved ad sales, sending the shares of the streaming device maker up 9% after the bell.
After several months of muted spending, companies are raising their expenditure on ads on signs of cooling inflation and improving consumer sentiment.
"We have begun to see some ad verticals improve, which resulted in modest YoY platform revenue growth in Q2, and we are well positioned to re-accelerate growth as the ad market recovers," company executives said in a letter to shareholders.
Roku expects $815 million in net revenue in the July-September period, higher than analysts' projection of $809.6 million, according to Refinitiv data.
Chief Financial Officer Dan Jedda said the pickup in ad spending is coming from the consumer products, and health and wellness industries, while tech, media and entertainment remains challenged.
Roku's strong guidance comes after large digital platforms Meta Platforms and Alphabet delivered upbeat results on higher digital ad sales.
"In addition to capturing advertising dollars shifting from traditional linear distribution to over-the-top, Roku has made progress in clawing away spend from other digital channels," said Third Bridge analyst Jamie Lumley.
Roku, which offers streaming devices and also has its own ad-supported channel, posted better-than-expected results for the quarter ended June.
Net revenue grew 11% to $847.2 million, above estimates of $774.5 million, while adjusted loss came in at 76 cents per share, lower than the estimate of $1.26.
The company said it added 1.9 million "active accounts" from the previous quarter to 73.5 million. (Reporting by Yuvraj Malik in Bengaluru; Editing by Pooja Desai and Arun Koyyur)
Roku Brings Shopify Checkout to TV Streaming
https://finance.yahoo.com/news/roku-brings-shopify-checkout-tv-130000540.html
Tue, July 11, 2023 at 7:00 AM MDT·
For the first time ever, viewers will be able to purchase products directly from Shopify Merchant ads on the largest screen in the home, simply by pressing OK on the Roku Remote
SAN JOSE, Calif., July 11, 2023--(BUSINESS WIRE)--Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S., Canada, and Mexico*, announced a first-of-its-kind partnership with Shopify that provides viewers the ability to purchase products from Shopify merchants directly from their TV through Roku Action Ads.
Upon seeing an ad for a Shopify merchant, viewers can simply press OK on their Roku remote to learn more about the product and purchase it directly from their TV. They will be able to check out with Roku Pay, Roku’s payments platform, and return to their streaming experience once they have completed the purchase. Purchasers will receive email confirmation of their order directly from the merchant once the transaction has been processed.
In this latest integration with Roku Action Ads, Roku brings a seamless checkout experience to ads being streamed on the platform. Roku Action Ads are any advertisements on Roku streaming devices that provide a down funnel action, such as sending users a text, scanning a QR code, or making a purchase. Integrating Shopify purchases into Action Ads is the first commerce integration for independent Shopify merchants on TV streaming, creating a completely new advertising channel for Shopify merchants to explore. Men’s apparel brand True Classic, the game-based connected rower Ergatta, and wellness brand Olly have signed on as initial partners.
"Bringing a Shopify purchase experience to television for merchants is an industry first, and innovation opportunities like these are precisely the reason I came to Roku," said Peter Hamilton, Senior Director of Ad Innovation at Roku. "Roku democratizes access to TV advertising, and now, we’re collapsing the funnel for Shopify’s merchants. This is a great example of Roku’s unique platform position to make advertisers unmissable across the streamer’s journey, from power on to purchase complete."
"Offering a great purchase experience for customers and having sound channel measurement are critical to True Classic's success," said Paige Becker, Vice President, Growth at True Classic. "Roku Action Ads address both these needs, providing a frictionless path to purchase for customers while allowing us to measure the impact of this strategy with the end-to-end Shopify integration. Merging performance-based tactics with the scale of TV is a win-win, and we are excited to explore Roku’s innovation."
"Our commerce efforts are all about meeting our target consumers where they are, and providing a seamless path to purchase," said Saaj Parikh, Director of Marketing, Ergatta. "Integrating the Shopify shopping experience on the Roku platform is a no-brainer for us. We’re thrilled to start experimenting with Roku Action Ads and tap into the scale of Roku."
This unique experience shortens the advertising funnel from brand awareness to purchase on the largest screen in the home. Shopify advertisers receive more customer data and insight into purchasing trends, plus point-of-sale access to Roku’s audience, marking a major milestone for Roku’s ongoing commerce partnership with Shopify. Now, viewers can purchase directly from the screen.
"Shopify is on a mission to make commerce better for everyone, and by partnering with Roku to make Shopify Checkout available through new channels, we are making it easier for more brands to drive deeper engagement with shoppers and reach new audiences," said Mani Fazeli, Director of Product, Checkout at Shopify.
ROKU: 71.71 + 8.73 (+13.86%) on 14.9m above ave volume
and unknown reason. (So far)
Volume
Today's volume is on track to be heavier than usual, with 14,868,161 shares having traded so far. The On Balance Volume indicator (OBV) is bullish. The slope of the indicator is positive and suggests that buyers are presently more active than sellers.
As of 12:59 PM ET Wednesday, 06/07/2023
10-Day Average Volume 5,248,251
90-Day Average Volume 8,095,827
WATCH & LEARNED as I wrote:
<< Roku told investors it had $487 million at the bank >>
That's a lot of cheddar.
"Roku told investors it had $487 million at the bank, or about 26% of its cash and cash equivalents, adding that those fund are "largely uninsured."- New York Times
In response to:
ROKU 8k. We have Money at $SIVB that is UNINSURED
WHOOPS!
Hello? Banker? Anyone there?
Ummm, hoping to make a withdrawal?
Hello?
Hello?
Uh oh!
Hello, you've reached silicon valley bank, no one is currently able to take your call, please leave a....... *Dial tone
Oh shit!
Looks like those gaps might get filled
Coming back to life that’s for sure
Heading towards $100+. Buys at $61 last week just looking better and better.
That’s the 64 dollar question wish I new
Beast, heading to $100+
Because you had perfect timing on an excellent move. That doesn't happen very often.
It made a great trade for someone, that's for sure.
Why would I have sold, ticker heading back to $100+.
I don’t flip, if earnings/outlook sucked I would have sold for a loss and moved on.
Hokie- I don't know why but I thought you were trading it?
If I was a betting woman, I would have bet you sold yesterday?
But No? You still in?
Gona pull back a tad question is how much ?
Current coverage..
Rosenblatt Adjusts Price Target on Roku to $76 From $44, Maintains Neutral Rating
MT Newswires 11:24 AM ET
--Atlantic Equities Upgrades Roku to Neutral From Underweight, Raises Price Target to $76 From $40
MT Newswires 11:09 AM ET
Oppenheimer Adjusts Roku Price Target to $85 From $75, Maintains Outperform Rating
MT Newswires 9:28 AM ET
Needham & Co Adjusts Roku Price Target to $80 From $65, Maintains Buy Rating
MT Newswires 8:44 AM ET
Pivotal Research Boosts Price Target on Roku to $55 From $40, Sees Less 'Existential Company Risk' After Q4 Beat, Keeps Sell Rating
MT Newswires 8:41 AM ET
Wedbush Raises Price Target on Roku to $80 From $75, Sees Profitability Back in Sight After Q4 Beat, Keeps Outperform Rating
MT Newswires 8:26 AM ET
Thanks, new targets set this for a climb over $100.
That's a nice position! Kudos!
When you first posted that
I do that kinda stuff all the time. Welcome to my world!
Roku promises cost cuts, sees robust first-quarter revenue; shares jump
6:34 PM ET, 02/15/2023 - Reuters
By Tiyashi Datta
Feb 15 (Reuters) - Roku Inc said on Wednesday it was keeping a lid on costs and forecast first-quarter revenue above Wall Street estimates, as the company bet on its streaming devices and content platform to drive growth.
Shares of the San Jose, California-based company rose 20% in after-market trading and later pared gains to 10% after Roku also beat fourth-quarter revenue estimates and reported a 16% jump in active users.
Roku, which has benefited from the rise in subscription-based streaming services, has pushed to put out more original content on its own streaming channel to gain subscribers and advertisers.
"Despite tightening advertising budgets in the fourth quarter, ad spend on the Roku platform outperformed the overall ad and traditional TV markets in the U.S.," the company said in a statement.
Advertisers have cut their marketing budgets due to record-high inflation rates. Roku said while pressure on ad budgets would continue in the near term, ad spending from restaurants, travel firms, consumer packaged goods and health and wellness had improved in the first quarter.
"Roku is showing that it has staying power even in the face of increasing competition from other smart TV brands and platforms," said Jamie Lumley, senior analyst at Third Bridge.
Roku's stock, which closed 12% higher, had lost nearly a third of its value in 2022 but is up 56% so far this year.
"Importantly, we plan to continue to improve our operating expense profile to better manage through the challenging macro environment," Roku said in a letter to shareholders, echoing comments from U.S. tech firms that have laid off thousands of employees in the past months.
Roku said in November it would cut 200 jobs in the U.S.
The company forecast revenue of $700 million for the first quarter, 1.3% above expectations, according to Refinitiv. For the quarter that ended Dec. 31, it reported revenue of $867.1 million, beating analysts' estimates of $801.7 million.
On an adjusted basis, Roku posted a loss of $1.70 per share, narrower than an estimated loss of $1.73 per share.
Jeff Wlodarczak, an analyst with Pivotal Research, was skeptical about the share run. He called the guidance "weak" and noted a giant short squeeze in the market this week.
(Reporting by Tiyashi Datta in Bengaluru; Editing by Krishna Chandra Eluri and Shailesh Kuber)
Interesting, Hasn’t been in the low $40s since the first week of January lol.
I loaded up yesterday @ 44.20 looking really nice ????
Today Roku, Inc.(NASDAQ: ROKU) announced the Roku Premiere will be available exclusively on Black Friday at Walmart for just $19, while supplies last. The Roku Premiere provides customers with endless entertainment in HD (High Definition), 4K and HDR (High Dynamic Range) picture – and offers everything needed to stream with loved ones this holiday season. Additionally, customers will find incredible deals across Roku’s product lineup, including $12 off the 2022 Roku Express ($29.99 MSRP), $25 off the award-winning Roku® Streaming Stick® 4K ($49.99 MSRP), $30 off the Roku Ultra ($99.99 MSRP), and $50 off the Roku® Streambar® ($129.99 MSRP). All are available online at Roku.com and in-store across major retailers nationwide through December 3.
That's going the wrong way .lol think she is going to $ 50.50 time to load up
Sorry bud I don't get what your saying? Help me out here
G M ROKU'ers
Yep that's a good read
Today Roku, Inc. (Nasdaq: ROKU) and TCL Electronics announced that TCL Roku TV(TM) models will be coming to Australia. Starting in early November, Australian consumers can purchase 4K UHD TCL Roku TV models in 55- or 65-inch screen sizes.
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