Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.
Cathie Wood & Ark Invest's Buys 11,299 Shares of Roblox Corp (RBLX)
By: Ark Invest Daily | December 19, 2022
• Cathie Wood and Ark Invest's trade activity from today 12/19.
Read Full Story »»»
DiscoverGold
Roblox Co. (RBLX) Insider Craig Donato Sells 2,000 Shares
By: MarketBeat | December 16, 2022
• Roblox Co. (NYSE:RBLX) insider Craig Donato sold 2,000 shares of the stock in a transaction dated Thursday, December 15th. The shares were sold at an average price of $29.33, for a total transaction of $58,660.00. Following the completion of the transaction, the insider now directly owns 1,152,491 shares in the company, valued at $33,802,561.03. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website...
Read Full Story »»»
DiscoverGold
Roblox (RBLX) PT Lowered to $27.50
By: MarketBeat | December 15, 2022
• Roblox (NYSE:RBLX) had its price objective dropped by investment analysts at Morgan Stanley from $35.00 to $27.50 in a research report issued on Friday, The Fly reports. Morgan Stanley's price objective would indicate a potential downside of 1.47% from the stock's current price...
Read Full Story »»»
DiscoverGold
Q4 2022 EPS Estimates for Roblox Co. (RBLX) Decreased by Analyst
By: MarketBeat | December 16, 2022
• Roblox Co. (NYSE:RBLX) - Research analysts at Jefferies Financial Group cut their Q4 2022 EPS estimates for shares of Roblox in a note issued to investors on Tuesday, December 13th. Jefferies Financial Group analyst A. Uerkwitz now anticipates that the company will earn ($0.45) per share for the quarter, down from their previous forecast of ($0.44). Jefferies Financial Group has a "Hold" rating and a $40.00 price objective on the stock. The consensus estimate for Roblox's current full-year earnings is ($1.58) per share. Jefferies Financial Group also issued estimates for Roblox's FY2023 earnings at ($1.85) EPS, FY2024 earnings at ($1.84) EPS, FY2025 earnings at ($1.66) EPS and FY2026 earnings at ($1.43) EPS...
Read Full Story »»»
DiscoverGold
Roblox stock tanks after disappointing November billings numbers
By: Morningstar | December 15, 2022
Roblox Corp. shares were falling more than 14% in Thursday morning trading after the gaming company posted November bookings metrics that seemed lower than what some analysts were expecting. The company said in a press release that it saw estimated bookings of $222 million to $225 million during the month of November, up 5% to 7% from a year before. Jefferies analyst Andrew Uerkwitz wrote prior to the release that he was modeling $237 million in net bookings, a number he thought was in line with buy-side expectations. Wedbush analyst Nick McCay had written that last year's curve would have implied expectations for $226.5 million in net bookings this November. Roblox noted in its release that bookings were impacted by about 4 to 5 percentage points in foreign-exchange headwinds. The company also reported 56.7 million daily active users for the month, along with 39 billion hours of engagement. Estimated average bookings per daily user were between $3.92 and $3.97, down 7% to 9% from a year prior.
Read Full Story »»»
DiscoverGold
Roblox $RBLX just released its November user numbers
By: StockMKTNewz | December 15, 2022
• Roblox $RBLX just released its November user numbers
Daily Active Users of 56.7M up 15% YoY
Hours Engaged of 3.9B up 8.3% YoY
ROBLOX SEES NOV. REV. $190M TO $193M
ROBLOX SEES NOV. AVG BOOKINGS/DAU $3.92 TO $3.97
Read Full Story »»»
DiscoverGold
Roblox Falling wedge breakout this morning, last up over 5%
By: TrendSpider | December 12, 2022
• $RBLX Falling wedge breakout this morning, last up over 5%.
Read Full Story »»»
DiscoverGold
Roblox (RBLX) Working to the apex of this falling wedge on declining volume - A move is coming!
By: TrendSpider | December 11, 2022
• $RBLX Working to the apex of this falling wedge on declining volume - A move is coming!
Read Full Story »»»
DiscoverGold
Roblox $RBLX now has 58.8 Million daily active users who are playing more than 13 Billion hours every quarter
By: Bullish Rippers | December 5, 2022
• Roblox $RBLX now has 58.8 Million daily active users who are playing more than 13 Billion hours every quarter.
Read Full Story »»»
DiscoverGold
Roblox Co. (RBLX) Receives Average Recommendation of "Hold" from Brokerages
By: MarketBeat | December 3, 2022
• Shares of Roblox Co. (NYSE:RBLX - Get Rating) have been given an average rating of "Hold" by the twenty-four research firms that are presently covering the stock, Marketbeat Ratings reports. Four analysts have rated the stock with a sell recommendation, six have assigned a hold recommendation and seven have assigned a buy recommendation to the company. The average 12-month target price among analysts that have covered the stock in the last year is $40.61...
Read Full Story »»»
DiscoverGold
Roblox Co. (RBLX) Short Interest Down 24.2% in November
By: MarketBeat | December 1, 2022
• Roblox Co. (NYSE:RBLX - Get Rating) was the recipient of a significant drop in short interest in the month of November. As of November 15th, there was short interest totalling 26,790,000 shares, a drop of 24.2% from the October 31st total of 35,330,000 shares. Approximately 6.4% of the shares of the company are short sold. Based on an average trading volume of 18,220,000 shares, the short-interest ratio is currently 1.5 days...
Read Full Story »»»
DiscoverGold
Roblox $1.2 Million Put • Strike: 30 • Expiration: 3/17/23
By: Cheddar Flow | November 14, 2022
• $RBLX $1.2M OTM Put
Strike: 30
Expiration: 3/17/23
*Above the Ask*
Read Full Story »»»
DiscoverGold
Roblox (RBLX) bar for growth much higher than JPMorgan thought
By: Investing.com | November 10, 2022
JPMorgan downgraded shares of Roblox Corp (NYSE:RBLX) to Neutral from Overweight, cutting its price target on the stock to $35 from $53 in a note to clients on Thursday.
Analysts told investors in a note that their previous view on Roblox was that an improving y/y bookings rate could drive continued outperformance in shares.
However, although "the company did see a better trend over the prior three months, the overall result was below what we had forecast, and more variable than anticipated (October CC adjusted growth of 15% y/y was down from 17-21% in September)," wrote JPMorgan.
The analysts added that yesterday's share price reaction to what they think was a slight miss to investor expectations also leads the firm to believe the bar for growth is "much higher" than they thought.
"We expect bookings to exit the year at a mid-teens growth rate, and extrapolating seasonality forward, forecast similar increases for 2023 (down from our prior high-teens view). While Roblox could see a lift from the rollout of new platform features and an aged-up user base, we also can't entirely discount the possibility that a worsening macro environment will eventually impact spending behavior," the analysts added.
Roblox shares are up 5% Thursday.
Read Full Story »»»
DiscoverGold
Cathie Wood & Ark Invest's Buys 333,420 Shares of Roblox Corp (RBLX)
By: Ark Invest Daily | November 9, 2022
• Cathie Wood and Ark Invest's trade activity from today 11/9.
Read Full Story »»»
DiscoverGold
RBLX Auto generated triangle breakdown, retest and rejection today following a big earnings miss for Roblox...
By: TrendSpider | November 9, 2022
• $RBLX Auto generated triangle breakdown, retest and rejection today following a big earnings miss for Roblox...
Read Full Story »»»
DiscoverGold
Roblox shares tumble on wider-than-expected loss
By: Investing.com | November 9, 2022
Roblox Corp (NYSE:RBLX) shares tumbled early Wednesday following the company's third-quarter earnings release, which saw it miss analyst consensus estimates.
The online game platform reported a loss per share of $0.50, $0.20, worse than the analyst estimate of a loss of $0.30 per share. In addition, revenue for the quarter came in at $517.7 million, 2% year over year, and below the consensus estimate of $690.79M.
Roblox shares are down more than 9% at the time of writing.
Bookings came in at $701.7M, up 10% year over year, while average daily users grew to 58.8M, up 24% compared to last year. Meanwhile, the company said hours engaged increased by 20% to 13.4 billion, while average Bookings per DAU was $11.94, down 11% year over year.
"We are pleased with the third-quarter growth in users, engagement and bookings, which demonstrates the significant progress we are making on key platform initiatives such as aging up and international growth," said Michael Guthrie, Chief Financial Officer of Roblox. "At the same time, we are continuing a disciplined capital allocation strategy focused on maximizing long-term shareholder value."
Reacting to the report, Citi analysts said Roblox's Q3 bookings, Adjusted EBITDA, average bookings per DAU, and DAUs were generally in line with or better than consensus.
"3Q22 revenue finished below the Street, partially driven by a $110 million headwind related to a change in the company's estimated paying user life (which we view as a positive for the company)," wrote the analysts. "We are a bit surprised by the weakness in the shares this morning based on these 3Q results (and October trends)."
Read Full Story »»»
DiscoverGold
Roblox CEO: "We are pleased with the third-quarter growth in users, engagement and bookings
By: The Transcript | November 9, 2022
• $RBLX misses on EPS and revenues.
CEO: "We are pleased with the third-quarter growth in users, engagement and bookings, which demonstrates the significant progress we are making on key platform initiatives such as aging up and international growth"
Read Full Story »»»
DiscoverGold
Roblox Corp. (RBLX) misses revenue estimates, losses widen
By: Investing.com | November 9, 2022
(Reuters) -Roblox Corp on Wednesday missed Wall Street estimates for quarterly revenue by a wide margin after the video games developer changed its accounting practices, sending shares down 14% in premarket trading.
The company's revenue grew 2% to $517.7 million in the third quarter ended Sept. 30, lower than analysts' expectation of $686.3 million.
Roblox changed the period of estimated paying user life to 28 months from 25 months, resulting in a $111 million decrease in revenue during the reporting quarter. It also lowered costs by $25.5 million.
The company's results come as growth rates plummet in the broader gaming sector after people stepped outdoors and reserved spending for essential items in a bid to counter inflation.
Compounding challenges further, a deteriorating economy continues to ravage the advertising industry, including giants such as Snap Inc (NYSE:SNAP) and Facebook (NASDAQ:META) owner Meta Platforms.
Net loss for Roblox grew to $297.8 million, or 50 cents per share, in the quarter, from $74.0 million, or 13 cents per share.
Read Full Story »»»
DiscoverGold
Cathie Wood & Ark Invest's Sells 384,499 Shares of Roblox Corp (RBLX)
By: Ark Invest Daily | November 4, 2022
• Cathie Wood and Ark Invest's trade activity from today 11/4.
Read Full Story »»»
DiscoverGold
Roblox Corporation (RBLX) 50 area next big spot on this one
By: Options Mike | October 30, 2022
• $RBLX Perky, 50 area next big spot on this one.
Read Full Story »»»
DiscoverGold
$RBLX Roblox has been HOT as of late. Inside bar yesterday makes this one to watch into next week!
By: TrendSpider | October 29, 2022
• $RBLX Roblox has been HOT as of late. Inside bar yesterday makes this one to watch into next week!
Read Full Story »»»
DiscoverGold
How does one find out if that is at a gain or a loss?
What about the wash rule? How does that come into play on her funds?
What is being done as tax harvesting? What isn't?
Cathie Wood & Ark Invest's Sell 52,623 Shares of Roblox Corp (RBLX)
By: Ark Invest Daily | October 28, 2022
• Cathie Wood & Ark Invest's trade activity from today 10/28.
Read Full Story »»»
DiscoverGold
Roblox (RBLX) Breakout follow through
By: Theta Warrior | October 26, 2022
• $RBLX Breakout follow through.
Read Full Story »»»
DiscoverGold
Roblox (RBLX) Net Options Delta: +313.2K
By: Theta Warrior | October 25, 2022
• $RBLX Net Options Delta: +313.2K.
Read Full Story »»»
DiscoverGold
Cathie Wood & Ark Invest's Sell 223,161 Shares of Roblox Corp (RBLX)
By: Ark Invest Daily | October 25, 2022
• Cathie Wood & Ark Invest's trade activity from Monday.
Read Full Story »»»
DiscoverGold
Roblox Corporation (RBLX) Break over the 200D could release this one, 50 would be my next target
By: Options Mike | October 23, 2022
• $RBLX Break over the 200D could release this one, 50 would be my next target.
Read Full Story »»»
DiscoverGold
Roblox Bull pennant setting up nicely after Monday's big gap up!
By: TrendSpider | October 22, 2022
• $RBLX Bull pennant setting up nicely after Monday's big gap up!
Read Full Story »»»
DiscoverGold
Roblox $RBLX Retest time?
By: TrendSpider | October 20, 2022
• $RBLX Retest time?
Read Full Story »»»
DiscoverGold
$RBLX High volume breakout today for Roblox with shares soaring over 20% in just one session!
By: TrendSpider | October 17, 2022
• $RBLX High volume breakout today for Roblox with shares soaring over 20% in just one session!
Read Full Story »»»
DiscoverGold
Roblox's Impressive September Metrics Spark Red-Hot Options Activity
By: Schaeffer's Investment Research | October 17, 2022
• The company reported a 23% year-over-year jump in daily active users
• The stock is eyeing its best day in almost a year
The shares of Roblox Corp (NYSE:RBLX) are surging toward their biggest daily jump since November 2021, up 19.9% at $42.62 this afternoon after the company reported impressive September 2022 key metrics. Roblox reported a 23% jump in daily active users (DAUs) since last year, and a 16% year-over-year rise in engagement hours to 4.0 billion. The company also shared that its estimated bookings came in between $212 million and $219 million, marking an 11% to 15% 12-month jump.
Options traders are hitching their wagons to Roblox stock's wild trading activity, with 113,000 calls and 89,000 puts exchanged so far, which is five times the intraday average. The most popular position by far is the October 50 call, followed by the 45 call in the same monthly series, with positions being bought to open at both.
This implies these bulls are eyeing even more upside for RBLX, which has shed 58.5% in the past year. Roblox stock has found a floor at its $33 mark, however. Plus, today's pop put the security back above recent pressure at the 160-day moving average.
The penchant for calls today is unusual. At the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX), RBLX sports a 10-day put/call volume ratio of 1.12, which sits higher than all other readings from the past year. In other words, puts have rarely been more popular.
Roblox stock could be overdue for a round of analyst bull notes, should this positive price action continue. Of the 18 in coverage, just seven say "buy" or better, compared to 11 "hold" or worse ratings. Plus, the 12-month consensus price target of $41.89 is a slight discount to current levels.
Read Full Story »»»
DiscoverGold
Roblox Corp. $RBLX with strong September data:
By: The Transcript | October 17, 2022
• $RBLX with strong September data:
+18% so far today.
Read Full Story »»»
DiscoverGold
Roblox Stock Gains 15% After Reporting 23% Jump in DAUs for September
By: Investing.com | October 17, 2022
Shares of Roblox Corp (NYSE:RBLX) are up about 15% in pre-open Monday after the company reported a strong jump in September daily active users (DAUs).
Roblox reported 57.8 million daily active users for September, up 23% YoY, and 4 billion hours engaged, up 16% YoY.
Roblox also projected that bookings were between $212 million and $219 million, which would imply 11-15% growth. Estimated average bookings per DAU were $3.67 to $3.79, down 7-10% YoY.
Finally, the estimated revenue was between $171 million and $180 million.
“The strengthening of the US Dollar against the Euro, British Pound, and other foreign currencies during 2022 has had an adverse impact on bookings. We estimate that the impact of foreign currency fluctuations led to a reduction of approximately 6% in the year-over-year growth rate for September bookings. On a constant currency basis, we estimate bookings growth would have been 17% - 21% year-over-year and ABPDAU would have been down 2-5% year-over-year,” Roblox said in a statement.
Read Full Story »»»
DiscoverGold
Jefferies Financial Group Cuts Roblox (RBLX) Price Target to $40.00
By: MarketBeat | October 14, 2022
• Roblox (NYSE:RBLX - Get Rating) had its price target dropped by equities research analysts at Jefferies Financial Group from $43.00 to $40.00 in a note issued to investors on Friday, The Fly reports. Jefferies Financial Group's price target would suggest a potential upside of 5.49% from the company's previous close...
Read Full Story »»»
DiscoverGold
RBLX Up 9% on the day and still pushing higher!
By: TrendSpider | October 12, 2022
• $RBLX Up 9% on the day and still pushing higher! Keep this one on watch for a potential TL breakout.
Read Full Story »»»
DiscoverGold
Roblox says policing virtual world is like 'shutting down speakeasies'
By: Investing.com | October 11, 2022
(Reuters) - As online gaming platform Roblox Corp confronts a lawsuit alleging it enabled a California girl's exploitation, its chief scientist said finding dangerous content in the company's virtual world is nothing like spotting it in video.
"It's such a challenge to moderate 3D," said Morgan McGuire in an interview at the Reuters Momentum conference in Austin on Tuesday. He had no comment on the recent lawsuit but said Roblox was built with safety and civility at the forefront.
San Mateo, Calif.-based Roblox is deploying bots to patrol user-generated games and press buttons to detect any dangerous content that players have disguised.
"This is more like shutting down speakeasies," he said, referring to U.S. prohibition-era bars hiding from law enforcement.
BBC reported this year that users had created explicit private spaces, known as "condos," where people's digital avatars could engage in virtual sex.
McGuire said the company is able to remove inappropriate content within minutes thanks to artificial intelligence software and moderators. What escapes scrutiny is not "horrifically bad" but more likely a terms violation, he said.
Still, a lawsuit filed last week alleges that adult men on Roblox connected with a girl, who was born in 2009, and nudged her to sign up for Discord, Snap Inc (NYSE:SNAP)'s Snapchat and Meta Platforms Inc's Instagram to talk to them. The suit alleges they pushed her to drink, abuse prescription drugs and send explicit images, later precipitating suicide attempts.
McGuire said Roblox bars users from posting phone numbers or off-platform links. But as momentum grows to connect disparate worlds into an alternate digital reality called the metaverse, Roblox is engaging with a consortium of companies about how they could work together in the face of different standards, he said.
"A real challenge when we start looking at the open metaverse concept is that we want to be able to preserve what we've built and not just allow anything to come into our platform," he said.
Read Full Story »»»
DiscoverGold
Cathie Wood & Ark Invest's Buys 245,705 More Shares of Roblox Corp (RBLX)
By: Ark Invest Daily | October 8, 2022
• Cathie Wood & Ark Invest's trade activity from today 10/7.
Read Full Story »»»
DiscoverGold
Anything more upcoming?
Roblox Recent Controversy Part of Video Game History
By: TheStreet | October 6, 2022
• Roblox removes controversial games, but controversy is nothing new in the gaming world.
Twelve years ago a man and a woman sat down to play a video game.
These people were neither teenagers nor gaming champions. They were Supreme Court Justice Elena Kagan and Justice Stephen Breyer.
The face-off took place in Breyer’s office, according to the Washington Post, and it wasn't for fun.
The pair, along with the other justices, were ruling on a California law banning the sale of violent video games to anyone under age 18 and requiring clear labeling beyond the existing Entertainment Software Rating Board (ESRB) system.
A lower court had found the law unconstitutional and then-California Gov. Arnold Schwarzenegger took his case to the highest court in the land.
Kagan and Breyer were most likely playing "Postal 2," a 2003 first-person shooter known for its gory and controversial gameplay, which was prominently mentioned in case filings. The game was banned in New Zealand, Australia, Malaysia, Germany, and Sweden.
The two justices were also on opposing sides when it came to the ruling, as the court voted 7-2 on June 27, 2011 to strike down the California law. Kagan sided with the majority, while Breyer dissented.
Breyer wrote that the First Amendment does not disable the government from helping parents make "a choice not to have their children buy extremely violent, interactive video games, which they more than reasonably fear pose only the risk of harm to those children."
Roblox Bans a Creator's Game
Certain video games have shocked and appalled one group or another ever since their creation, with complaints about extreme violence, sexism, or cruelty.
Roblox (RBLX) , a popular online platform and game creation system, got tripped up recently when it removed two games that allowed players to fight and kill each other as Russians or Ukrainians, the BBC reported.
One game, "War on Larkiv: Ukraine," was showcased to users in the Roblox discovery section and clocked up to 90,000 plays in less than two weeks.
The game was based in a fictional city that resembled the real city of Kharkiv, where Ukrainian officials have said at least 1,019 civilians, including 52 children, have been killed since the Russian invasion in February.
"War on Larkiv: Ukraine" encouraged players to upgrade their weapons in exchange for Roblox's in-game currency, Robux.
The other game, "Battle for Ukraine," had been on the Roblox website for months, according to the BBC, and it allowed players to watch the bombing of cities such as Mariupol, which was besieged by Russian forces and largely destroyed.
Roblox did not respond to a request for comment, but the company told the BBC, "we have strict Community Standards which govern the portrayal of real-world events. Both of the experiences in question have been removed for violating our standards following an assessment by our moderation team."
Roblox essentially works like a virtual Lego world, where users can build their own space, either on their own or with others, in pretty much any creative way they can imagine.
The company makes money by selling "Robux," an in-game currency which allows users to buy virtual building tools with real cash.
There are 9.5 million developers on the Roblox platform and it has over 40 million games. The company has 43.2 million daily active users, up from 14 million in 2016 and 67% of its users are children...
Read Full Story »»»
DiscoverGold
Cathie Wood & Ark Invest's Buys 201,280 More Shares of Roblox Corp (RBLX)
By: Ark Invest Daily | October 3, 2022
• Cathie Wood & Ark Invest's trade activity from today 10/3.
Read Full Story »»»
DiscoverGold
Analyst Lacks Confidence in Roblox's (RBLX) Metaverse Dreams
By: Schaeffer's Investment Research | October 3, 2022
• MoffettNathanson initiated coverage on RBLX with an "underperform" rating
• There's room for other analysts to join the bearish bandwagon
Shares of Roblox Corp (NYSE:RBLX) are 0.8% lower premarket, last seen trading at $35.57 after MoffettNathanson initiated coverage with an "underperform" rating and a $19 price target. According to the brokerage firm, it's too early to tell if the gaming platform will actually meet its lofty Metaverse aspirations, saying in its bear note that a "huge range of outcomes could be possible."
Coming into today, the brokerage bunch was split on RBLX, leaving room for additional downgrades to pour in. Specifically, while nine consider the equity a "hold" or worse, seven still rate it a "buy" or better. What's more, the 12-month consensus target price of $44.63 is a 25.6% premium to Friday's close, indicating more price-target cuts could be right around the corner.
For those looking to weigh in on Roblox stock, options look like a solid move at the moment. According to its Schaeffer's Volatility Scorecard (SVS) tally of 98 out of 100, RBLX has consistently realized bigger returns than options traders have priced in over the last 12 months.
On the charts, Roblox stock continues to struggle to rebound from its May 10 all-time low of $21.65, with overhead pressure from its 180-day moving average stymying rallies in August and September. Meanwhile, RBLX sports a more than 65% year-to-date deficit.
Read Full Story »»»
DiscoverGold
Walmart Moves into the Metaverse with Launch of Roblox Experiences
By: Investing.com | September 26, 2022
Walmart (NYSE:WMT) announced the launch of metaverse experiences Walmart Land and Walmart's Universe of Play on the Roblox (NYSE:RBLX) gaming platform.
The move marks Walmart's first foray into the metaverse, with the spaces offering interactive content and entertainment for customers.
The retailer said its metaverse platform will feature "immersive experiences," including a virtual store of merchandise for your avatar, a Ferris wheel, and unlockable tokens and badges that can be earned in various games and competitions.
The pandemic saw a shift in consumer behavior, and Walmart is aiming to capitalize on the change by testing new ways to reach shoppers.
"We're showing up in a big way – creating community, content, entertainment and games through the launch of Walmart Land and Walmart's Universe of Play," said William White, chief marketing officer, Walmart U.S. "Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there. So, we're focusing on creating new and innovative experiences that excite them, something we're already doing in the communities where they live, and now, the virtual worlds where they play."
Despite opening Monday's session lower, Walmart shares are up 0.7% at the time of writing. Roblox shares jumped in early trading, currently up almost 3% from Friday's close.
Read Full Story »»»
DiscoverGold
Roblox Co. (RBLX) Given Average Rating of "Hold" by Analysts
By: MarketBeat | September 16, 2022
• Roblox Co. (NYSE:RBLX - Get Rating) has been given an average recommendation of "Hold" by the nineteen analysts that are presently covering the stock, Marketbeat.com reports. Three equities research analysts have rated the stock with a sell recommendation, seven have given a hold recommendation and three have given a buy recommendation to the company. The average 12-month target price among brokerages that have updated their coverage on the stock in the last year is $43.78...
Read Full Story »»»
DiscoverGold
Roblox Corporation (NFLX) Tough time to be a metaverse play. See if the 100D holds
By: Options Mike | September 18, 2022
• $RBLX Tough time to be a metaverse play. See if the 100D holds.
Read Full Story »»»
DiscoverGold
Cathie Wood & Ark Invest's Buys 107,199 More Shares of Roblox Corp (RBLX)
By: Ark Invest Daily | September 16, 2022
• Cathie Wood & Ark Invest's trade activity from today 9/16.
Read Full Story »»»
DiscoverGold
Why the drop after the Investor event? DAUs up for August, why the sudden drop?
Roblox - 160K share #darkpool print at $46.60
By: Money Flow Mel | September 15, 2022
• $RBLX 160K share #darkpool print at $46.60
**Investor Event going on now.
Read Full Story »»»
DiscoverGold
Roblox Wants Advertisers to Boost Its Revenue. Wall Street is Skeptical
By: TheStreet | September 12, 2022
• Roblox is looking to let advertisers on its platform to boost revenue. Analysts are unconvinced that advertising in the metaverse will be a money maker.
With a user base of more than 52 million, Roblox (RBLX) is among the top entertainment and gaming platforms out there. Anyone with kids and an internet connection knows the power of ‘Robux’ in getting their tweens and teens to clean up their room or do their homework.
Yet like many other online platforms, the struggle to continue making money is real. Which is why Robox is planning on allowing advertisers to pay for the privilege of showcasing their brands in the virtual-reality worlds Roblox has become known for.
As part of its annual developer conference last Friday, Roblox said it plans to debut ads next year. Prior to the rollout, Roblox said it will be testing ads with unspecified developers and brands by the end of this year.
It is a move that other online platforms and services including the likes of Twitter (TWTR) , Snap (SNAP) , which owns Snapchat, ByteDance-owned TikTok and others have been increasingly engaging with amid post-pandemic plateaus in user growth and increasing expectations to make more money.
Roblox Revenue Growth Has Slowed
Robox essentially works like a virtual Lego world, where users can build virtual worlds, either on their own or with others, in pretty much any creative way they can imagine. Roblox makes money by selling Robux, which allows users to buy virtual building tools with real cash.
What has been absent in Roblox’s user-created worlds has been brands paying to build their own virtual worlds that entice other users to hop in. Imagine Starbucks (SBUX) , for example, having a virtual world of coffee shops and coffees, or American Eagle having virtual clothing stores.
Roblox describes its upcoming ad offering as immersive ads, though there’s not yet a standard format for how they will appear, though Roblox and others have speculated that ads in the metaverse could resemble digital goods like shoes and clothing that people could buy and wear – virtually of course.
Roblox has tried out some online ads with brands like Warner Bros. and shoe and clothing maker Vans. The ads were displayed in an experimental ad format that Roblox referred to as “portals.”
In the portal ad tests, when users interact with the brand, they can be automatically transported to the company’s virtual Roblox community, according to Roblox. At this stage, companies are just trying to understand how ads can function in Roblox and other metaverses.
Virtual Fight for Market Share -- and Survival
Roblox is jumping into online ads during a period of turbulence in the market. Meta’s (META) Facebook business and Snap have been particularly hurt by Apple’s privacy changes in iOS, which make targeting more difficult.
Meanwhile, Amazon (AMZN) and Apple (AAPL) are bolstering their ad businesses, as companies that rely on those platforms are spending more money to get in front of consumers.
All of that has impacted Roblox's bottom line -- and in turn its stock price.
Roblox debuted on the New York Stock Exchange in March 2021 and saw its market cap surge past $80 billion in November as investors poured into high-growth tech stocks. But this year’s economic slowdown has punished those businesses, including Roblox, which has shed 60% of its value this year.
In August, Roblox reported second-quarter financials that missed on both the top and bottom lines, and revenue growth slowed to 30% from more than 100% a year earlier. The company said in its quarterly filing that it generates “substantially all” of its revenue from the sale of Robux.
To be sure, analysts remain skeptical of Roblox’s prospects. Cowen analyst Doug Creutz on Monday initiated coverage on Roblox with an underperform rating and a one-year price target of $31. In premarket trading on Monday, shares of Roblox were down 1.6% at $44.80.
Read Full Story »»»
DiscoverGold
Roblox Plans to Debut Ads on its Platform Next Year
By: Sam Boughedda | September 9, 2022
Roblox Corp (NYSE:RBLX) said Friday that it intends to have ads on its platform next year, its first notable effort to diversify revenue beyond virtual goods in games.
The company announced the news as part of its annual developer conference on Friday, with CNBC reporting the news.
Before the rollout, Roblox said it would test ads with developers and brands by the end of 2022.
CNBC said Roblox's chief product officer, Manuel Bronstein, explained that the company has already tested some online ads with companies such as Warner Bros. and Vans, with the ads displayed in an experimental format that Roblox described as "portals."
He did reiterate that Roblox is still committed to its core business.
Bronstein was quoted as saying that they have an "amazing transactional economy," and they will continue to invest in it," describing the move into online ads as a good strategic bet, but early in its development. Roblox said its ad offerings will be immersive ads.
As well as ads, the company is showcasing other new features, such as tools to help users discover virtual worlds and experiences and chatting features, alongside other tools.
Read Full Story »»»
DiscoverGold
Followers
|
61
|
Posters
|
|
Posts (Today)
|
0
|
Posts (Total)
|
690
|
Created
|
02/24/21
|
Type
|
Free
|
Moderators DiscoverGold |
Volume | |
Day Range: | |
Bid Price | |
Ask Price | |
Last Trade Time: |