Reliv’ International, Inc. is a developer, manufacturer and marketer of a line of nutritional supplements addressing basic nutrition, specific wellness needs, weight management and sports nutrition. The Company also offers a ready-to-drink product and a line of skin care and food products. The Company sells its products through an international network marketing system using independent distributors. As of December 31, 2011, the Company offered 16 nutritional supplements. In addition, it markets a line of 13 skin care and food products under the Company’s Relivables brand. Its core line of nutritional supplements includes Reliv Classic, Reliv NOW, Innergize! and FibRestore. As of December 31, 2011, its network consisted of approximately 57,010 distributors (43,280 in the United States and 13,730 across its international markets).
Basic Nutrition Supplements
The Company’s four basic nutrition supplements provide consumers with a spectrum of essential nutrients. Its Reliv Classic is a nutritional supplement containing a variety of vitamins and minerals, soy and other protein sources and various herbs. It is a vegetarian product that contains no animal compounds, artificial preservatives, artificial flavors or added simple sugars. Reliv Classic is available in the United States, Australia, New Zealand, Canada, Germany, Austria, the Netherlands, the United Kingdom, Ireland, Malaysia, Singapore, Brunei and the Philippines. Its Reliv NOW is a nutritional supplement containing a variety of vitamins and minerals, soy and other protein sources and various herbs. Its NOW for Kids is a product designed to provide a balanced nutritional supplement for a child’s diet and contains a variety of vitamins and minerals. NOW for Kids is available in Australia, New Zealand, United States, the United Kingdom, Ireland, Austria, the Netherlands, Mexico, Malaysia, Brunei and the Philippines. Its Reliv Delight is a powdered nutritional supplement marketed as a milk replacement. Reliv Delight is available in Mexico and the United States.
Specific Wellness Supplements
The Company’s line of seven specific wellness supplements contains specific compounds that target certain conditions and promote health. ReversAge is youth-promoting nutritional supplement designed to slow down the effects of the aging process. Three complexes form the foundation of the supplement, such as longevity complex, antioxidant complex and herbal complex. The longevity complex is restorative and designed to replenish key hormones while creating balance within the body’s systems; the antioxidant complex is designed to slow aging at the cellular level and the herbal complex delivers a variety of herbs, including Ginkgo Biloba and Maca. ReversAge is available in every country where it operates except Germany, the United Kingdom, Ireland and Indonesia. In Canada, the product is marketed as Nutriversal.
The Company’s SoySentials is a nutritional supplement containing soy, as well as other vitamins, minerals and herbs designed for use by women. SoySentials provides a woman with nutrients targeted to promote women’s health and ease the symptoms of menopause and PMS. SoySentials is available in the United States and Mexico. Its CardioSentials is a berry-flavored nutritional. The product contains 1,500 milligram of phytosterols per serving, policosanol and several antioxidants. Its Arthaffect is a nutritional supplement containing Arthred, a form of hydrolyzed collagen protein. The product is available in the United States, Australia, New Zealand, Mexico, the Philippines, Malaysia, Singapore, Brunei and Canada. The product is marketed as A-Affect in Australia, New Zealand and Canada due to local product regulations.
The Company’s FibRestore is a nutritional supplement containing fiber, vitamins, minerals and herbs. FibRestore is available in all of the countries, in which it operates except Indonesia. Its GlucAffect is a cinnamon cream flavored nutritional supplement. GlucAffect contains Pycnogenol and other clinically supported active ingredients. GlucAffect is available in the United States, Canada, the Philippines, Malaysia, Singapore and Brunei. Its 24K is a ready-to-drink nutritional supplement available in a multi-serving 28-ounce bottle and in a two-ounce double serving bottle. 24K is formulated with a synergistic blend of 24 active ingredients designed to enhance the body’s natural vitality and provide energy, focus and stress relief.
Weight Management Supplements
The Company’s four weight management supplements combine weight loss promoting complexes with balanced nutrition and health enhancing soy protein. Its Slimplicity is a meal replacement for use in an overall program that includes proper diet and exercise and is focused on facilitating weight loss and developing healthier lifestyle choices. Slimplicity is available in the United States, Germany, Austria, the Netherlands, Ireland, the United Kingdom, Australia, New Zealand, the Philippines, Malaysia, Singapore and Brunei. Its Reliv Ultrim-Plus is designed as a meal replacement (for a maximum of two meals per day) for use in a weight loss program. Reliv Ultrim-Plus is only sold in Canada and Mexico. Its Cellebrate is a weight loss aid designed to suppress appetite, curb the storage of body fat, and facilitate the body’s fat burning process. Cellebrate is available in the United States and Canada.
Sports Nutrition Supplements
The Company’s two sports nutrition supplements contain a balance of nutrients. Its Innergize! is a sports supplement, containing vitamins and minerals designed for performance enhancement. Its ProVantage is a nutritional supplement containing soy. ProVantage is available in the United States, Canada, and the Philippines.
The Company’s Relivables product line consists of nutritionally sound skin care and food products. Each product in its r collection contains the RA7 complex, an array of antioxidants, anti-inflammatory and anti-aging nutrients. The skin care products, marketed as the r skin care collection. The men’s r collection includes a body wash, shave lotion and after shave moisturizer with SPF 15. The women’s collection includes a cleansing facial wash, eye cream, daytime facial moisturizer with SPF 15, a nighttime facial moisturizer, and a body lotion. The r products are available in the United States, Australia and New Zealand. The Company’s food products include Relivables All all-natural sweetener, to be used in place of sugar or other artificial sweeteners. Its all-natural sweetener, derived from the stevia plant, has no sugar and contains one gram of fiber.
The Company competes with Alticor Inc., Avon Products Inc., Herbalife Ltd., Mary Kay Inc., Melaleuca, Inc., Mannatech, Inc., Nature’s Sunshine Products Inc., NuSkin Enterprises Inc. USANA Health Sciences Inc. and Gatorade.
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