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TREND1

08/30/17 9:09 PM

Post #4

COMPARISON
NOTHING IN LEAD VS SPY

TREND1

08/30/17 8:22 PM

Post #3

LEAD SINCE 1/1/17

TREND1

08/30/17 8:09 PM

Post #2

LEAD Fund Description
The Reality Shares DIVCON Leaders Dividend ETF tracks an index of dividend-paying US large-cap stocks that are deemed likely to increase their dividends in the next 12 months.

LEAD FactSet Analytics Insight
LEAD seeks to hold US large-cap stocks with rising dividends. The issuer uses a proprietary model to score the 500 largest US firms on their likelihood of increasing distributions in the next year. Holdings are selected and weighted using this score, known as the DIVCON dividend health score. The metrics used for scoring are undisclosed, though to be clear, the fund is index based rather than active. Note that the stocks targeted by LEAD are likely to increase their dividends, but aren't necessarily high dividend payers.

LEAD launched in January 2016, the second ETF from issuer Reality Shares. The fund charges a reasonable fee, but charges several times more than the cheapest plain-vanilla funds in the highly competitive US large-cap space.