QR codes are the biggest thing in marketing today, not just for the brands but for the consumers. QR codes make it easy to bridge online information accessed from the offline world through the use of smartphones and other mobile devices.
As such, QR codes make your print advertisement, posters, brochures and other printed marketing collaterals more interactive and more easily remembered!
It used to be that QR codes are monochromatic: black pixels and boxes on white background. These codes are automatically created by QR code generators and cannot be modified without affecting scanability.
Admittedly, it did not create the best impression, especially if you pair it off with glitzy, colorful and graphics-heavy marketing materials. It stood out like a sore thumb. QR Codes To Drive Action Oriented Proximity Based Marketing To $2.3 Billion By 2016
The demand for action oriented proximity based marketing solutions produced exponential growth in 2011 and the market is poised to expand to $2.3 billion by 2016 according to a report published by Smith's Point Analytics. NFC tags, QR codes, proprietary 2D barcodes and emerging technology such as computer vision are enabling brands to leverage new channels to reach consumers through proximity based marketing strategies.
While QR codes have seen main stream adoption in Japan, increased usage of the standard QR code outside of Japan is driving awareness and growth. The minimal cost of creating standardized QR codes is incentivizing businesses of all sizes to experiment with proximity marketing strategies, resulting in a soaring number of QR codes created. With more codes in the market mobile users are beginning to recognize these codes, understand what they are for and interact with them.
"QR codes and proprietary 2D barcodes are popping up everywhere and we estimate that outside of Japan, 164 million unique codes will be created in 2012", said Peter Crocker, author of the report.
The Future Looks Bright For QR Codes
QR Code Awareness And Usage In East Asia
QR BAR CODES VIDEOS YOU TUBE http://www.youtube.com/watch?v=1hlMludeAno&feature=fvst http://www.youtube.com/watch?v=B3lrcOhmp9g http://www.youtube.com/watch?v=ZYDbFTai0iE http://www.youtube.com/watch?v=QjNh2NGALpM http://www.youtube.com/watch?v=h7HnR02kJxY http://www.youtube.com/watch?v=RhrMqd_1To4 http://www.youtube.com/watch?v=q7lwFu3JKLQ&feature=related http://www.youtube.com/watch?v=SqyF5FYELM0&feature=related http://www.youtube.com/watch?v=MephgOKpsFA&feature=related http://www.youtube.com/watch?v=zo6-J4_Ovd0 QR BAR SCANNERs
http://neomedia.com http://reader.kaywa.com/ http://www.i-nigma.mobi/
http://www.getscanlife.com/ NeoMedia Awarded Patent for its Mobile Barcode Management and Infrastructure Technology
NeoMedia Files Lawsuit Alleging Patent Infringement http://ih.advfn.com/p.php?pid=nmona&article=51938651 QR images
https://www.google.com.pe/search?q=qr+code&hl=es-419&client=firefox-a&hs=q2X&rls=org.mozilla:en-US:official&prmd=imvnsa&tbm=isch&tbo=u&source=univ&sa=X&ei=qAWKT-jDM4G88AShvbXQCQ&ved=0CFUQsAQ&biw=1280&bih=578 Last year the Royal Dutch Mint produced a limited edition of QR Coded coins but we will have to wait a little longer to see QR Codes on banknotes in circulation.
The world's oldest central bank, Sveriges Riksbank the central bank of Sweden has announced the results of a competition to design Sweden's new banknotes. They have decided that graphic designer and engraver Göran Österlund's entry will form the artistic starting point for the new banknotes. He designed the new banknotes with QR Codes (image below) but the bank deems that these are "neither practical nor appropriate from a security standpoint" and they will not appear on the new notes when they enter circulation in 2015.