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Last Post: 10/23/2017 3:20:58 AM - Followers: 3 - Board type: Free - Posts Today: 0

QR codes are the biggest thing in marketing today, not just for the brands but for the consumers. QR codes make it easy to bridge online information accessed from the offline world through the use of smartphones and other mobile devices.

As such, QR codes make your print advertisement, posters, brochures and other printed marketing collaterals more interactive and more easily remembered!

It used to be that QR codes are monochromatic: black pixels and boxes on white background. These codes are automatically created by QR code generators and cannot be modified without affecting scanability.

Admittedly, it did not create the best impression, especially if you pair it off with glitzy, colorful and graphics-heavy marketing materials. It stood out like a sore thumb.

QR Codes To Drive Action Oriented Proximity Based Marketing To $2.3 Billion By 2016

The demand for action oriented proximity based marketing solutions produced exponential growth in 2011 and the market is poised to expand to $2.3 billion by 2016 according to a report published by Smith's Point Analytics. NFC tags, QR codes, proprietary 2D  barcodes and emerging technology such as computer vision are enabling brands to leverage new channels to reach consumers through proximity based marketing strategies.

While QR codes have seen main stream adoption in Japan, increased usage of the standard QR code outside of Japan is driving awareness and growth. The minimal cost of creating standardized QR codes is incentivizing businesses of all sizes to experiment with proximity marketing strategies, resulting in a soaring number of QR codes created. With more codes in the market mobile users are beginning to recognize these codes, understand what they are for and interact with them.

"QR codes and proprietary 2D barcodes are popping up everywhere and we estimate that outside of Japan, 164 million unique codes will be created in 2012", said Peter Crocker, author of the report.

The Future Looks Bright For QR Codes


QR Code Awareness And Usage In East Asia















NeoMedia Awarded Patent for its Mobile Barcode Management and Infrastructure Technology


NeoMedia Files Lawsuit Alleging Patent Infringement


QR images


Last year the Royal Dutch Mint produced a limited edition of QR Coded coins but we will have to wait a little longer to see QR Codes on banknotes in circulation. 

The world's oldest central bank, Sveriges Riksbank the central bank of Sweden has announced the results of a competition to design Sweden's new banknotes. They have decided that graphic designer and engraver Göran Österlund's entry will form the artistic starting point for the new banknotes. He designed the new banknotes with QR Codes (image below) but the bank deems that these are "neither practical nor appropriate from a security standpoint" and they will not appear on the new notes when they enter circulation in 2015. 


#54   It is a good concept. You can do semidotinfotech 10/23/17 03:20:57 AM
#53   Thank you for helping me know so many johnsherdy10 08/01/17 05:19:56 AM
#52   Thank you for sharing so many qr code information. micagordon 04/30/15 04:54:19 AM
#51   wow, qr ccode can be created in such cary1990 07/02/14 11:04:10 PM
#50   Hello...anybody here? vero 12/26/13 09:26:06 AM
#48   QR code (abbreviated from Quick Response Code) is johansonalex 02/17/13 03:18:01 AM
#47   wow, I have to say your post is cary1990 02/16/13 10:00:02 PM
#46   so ist es beambe 08/30/12 04:53:38 PM
#45   http://www.gomonews.com/argentinian-drivers-licences-use-upcodes/ holesinmyjeans 05/11/12 09:27:42 PM
#44   Nice board. Will have to follow this. Happy whizknock 05/03/12 07:29:59 PM
#43   qr codes are growing everyday.http://www.squidoo.com/50-million-dollar-qr-code holesinmyjeans 04/24/12 11:34:26 PM
#42   Last year the Royal Dutch Mint produced a drluck 04/24/12 04:07:15 PM
#41   qr code for gravestone. man they are everywhere.http://miami.cbslocal.com/2012/ holesinmyjeans 04/23/12 11:00:13 PM
#40   http://www.gomobilemichigan.org/about/mobile-in-michigan---by-the-numbers.html holesinmyjeans 04/23/12 10:35:34 PM
#39   http://www.mobilemarketer.com/cms/news/software-technology/12105.html holesinmyjeans 04/23/12 10:30:28 PM
#38   OUT of business is Icone Code , nobody drluck 04/23/12 12:55:48 AM
#37   Barcode Scanning with a Smart Phone for Real QRfan 04/22/12 12:32:14 PM
#36   BlackBerry QR Code Commercial in India QRfan 04/22/12 12:27:55 PM
#35   CNN using a QR code on live TV drluck 04/22/12 11:49:01 AM
#34   QR Code For Health Care drluck 04/22/12 11:46:26 AM
#33   QR CODE EVERY WHERE !!!! LOOK !!!!! drluck 04/22/12 12:41:10 AM
#32   NOAA's QR-Code Enabled Chart Experiment drluck 04/21/12 10:46:25 AM
#31   http://www.scanme.com/ holesinmyjeans 04/19/12 05:00:39 PM
#30   http://www.qrcodepress.com/paydragon-takes-new-approach-to-mobile-commerce-and-p holesinmyjeans 04/17/12 03:58:39 PM
#29   http://www.telecomengine.com/article/report-mobile-tickets-quadruple-23-billion- holesinmyjeans 04/15/12 07:19:58 PM
#28   http://fix-software-problems.com/other/neomedia-mobile-ticketing.html holesinmyjeans 04/15/12 06:50:46 PM
#27   http://www.fastcompany.com/1720193/13-creative-ways-to-use-qr-codes-for-marketin holesinmyjeans 04/15/12 06:17:27 PM
#26   Super Dynamic QR Code drluck 04/15/12 11:59:51 AM
#25   Who’s using QR Codes? drluck 04/15/12 11:03:51 AM
#24   QR BAR CODE WIKIPEDIA ----- drluck 04/15/12 10:42:36 AM
#23   NeoMedia Awarded Patent for its Mobile Barcode Management beambe 04/15/12 10:23:01 AM
#22   QR Code Temporary Tattoos Help Keep Children Safe drluck 04/15/12 06:07:32 AM
#21   Kewl, thx DR! sonofgodzilla 04/14/12 09:44:09 PM
#20   http://blog.avivo.si/page/2/ drluck 04/14/12 09:14:04 PM
#19   QR code buildings on the rise drluck 04/14/12 09:11:22 PM
#18   QR Codes From Space! drluck 04/14/12 09:04:22 PM
#17   http://www.wirelessdevnet.com/news/2012/apr/09/news1.html The demand for drluck 04/14/12 08:10:40 PM
#16   http://www.scanlife.com/pdf/scanlife_trend_report_q411.pdf drluck 04/14/12 07:29:16 PM
#15   http://www.scanlife.com/la_es/ drluck 04/14/12 07:27:49 PM
#14   Q R C o d e C drluck 04/14/12 07:27:20 PM
#13   Quick Response Codes for New York drluck 04/14/12 07:23:03 PM
#12   QR Codes for Conferences and Events drluck 04/14/12 07:20:09 PM
#11   QR images drluck 04/14/12 07:18:44 PM
#10   NeoReader: QR code on Xperia X10 - You drluck 04/14/12 07:17:45 PM
#9   SONY SMARTPHONES XPERIA includes native NeoReader BARCODE SCANNER drluck 04/14/12 04:26:45 PM
#8   Mobile Web is being underserved, undervalued right now: drluck 04/14/12 04:10:01 PM
#7   NeoMedia Awarded Patent for its Mobile Barcode Management drluck 04/14/12 03:55:33 PM
#6   Scan QR code using phone, tablet for Gmail drluck 04/14/12 03:26:54 PM
#5   Norton Helps You Know if a QR Code drluck 04/14/12 02:55:33 PM
#4   Prototypes of Chevrolet Electronic Cars Feature QR Code drluck 04/14/12 02:54:50 PM
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