Power Play Development is the leader in advergaming platforms and interactive online contests. The company operates The National League of Poker (NLOP) web portal, which has rapidly gained national recognition as the leading social media platform for free, US-legal online poker. There were an estimated 30+ million Americans who played poker online before recent legislation banned wagering money and left these players with no options for prize-based play. NLOP offers these players a way to win cash and prizes without any financial risk or infringing U.S. laws.
The NLOP website is highly appealing and reaches out to a desirable demographic of highly engaged players. The company has finished its next generation software platform scheduled for October, which will enable users to have customized avatars, create and play at private tables, play with celebrity guests, chat and blog with others, get discounts on poker-related merchandise, and have access to poker news plus other industry-related content.
With an average user session of 55 minutes, NLOP is one of the "stickiest" websites on the Internet, delivering 22+ million minutes of poker play per month. The web portal allows advertisers to immerse their brand in the poker playing experience through customizable messaging, ad delivery, and timing.
Poker Creations, a division of Power Play, manages the company's software marketing and promotion. The subsidiary recently entered a contract with Victory Lane Players Club to develop, deploy, host, manage and provide ongoing support for the Club's new poker website. The company is actively pursuing similar large portals and affinity groups to expand its white-label business and services.
Power Play Development plans to leverage its proprietary technology and strong Research & Development skills to develop advanced gaming concepts and technologies. The company is well positioned to take advantage of the growing demand for online gaming communities as it is led by an experienced and proven management team.